网站落地页制作设计｜做一个高质量landing page！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/846IIUvk4l0qmCzh3jQQSnlP4mu2NCdX6tdG2KhVobwmxcqrwuCqgeADHcQIWvqU7LoWkPdbJVicSjI9lhiaKNibQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个好的网站落地页能让网页访客立刻感觉到这个网页的设计风格以及网页内容，</span><span style="color: black;"><strong style="color: blue;">落地页（又<span style="color: black;">叫作</span>着陆页）</strong></span><span style="color: black;">不仅是网页宣传<span style="color: black;">机构</span><span style="color: black;">制品</span>与服务的主界面，<span style="color: black;">况且</span>是<span style="color: black;">帮助</span>网页访客搜索<span style="color: black;">她们</span>想要的<span style="color: black;">新闻</span>的<span style="color: black;">重点</span>工具。<span style="color: black;">因此呢</span>在这篇<span style="color: black;">文案</span>，我将着重介绍下<span style="color: black;">怎样</span>制作<span style="color: black;">机构</span>的网站落地页，以及<span style="color: black;">有些</span>比较好的<strong style="color: blue;">landing page案例</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>概述：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Landing page是什么？它<span style="color: black;">能够</span>为网页带来什么<span style="color: black;">优良</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计landing page时有什么技巧？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">运用</span>「上线了」建站平台制作落地页？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3iaHpfVmHUQ2I6KFScSRmrLCicbqflGrBMT3QEOo9CXNYDNYC1HCFgmTsbluIrvBGicJybPqzI17GYg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.Landing page概念</span></strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Landing page<span style="color: black;">通常</span>指着陆页、落地页、引导页，<span style="color: black;">便是</span>当你打开一个网页时，你<span style="color: black;">第1</span>眼所见到的界面<span style="color: black;">便是</span>网站的落地页面（登录页面）了，<span style="color: black;">经过</span>这个界面你<span style="color: black;">能够</span><span style="color: black;">选取</span>自己想要浏览的<span style="color: black;">有些</span>内容，<span style="color: black;">或</span>进行注册、下单等其他操作。<span style="color: black;">例如</span>下图<span style="color: black;">便是</span><strong style="color: blue;">「上线了」sxl.cn</strong>网站的落地页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3iaHpfVmHUQ2I6KFScSRmrLdLIAjg701eRVb7p9wewLGWtgroGpxDIcVRcAMhQibEEibqUNXQP7OGuQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制作好落地页不仅<span style="color: black;">能够</span>给访客留下深刻的印象，让访客<span style="color: black;">经过</span>你的落地页初步<span style="color: black;">认识</span>到这个网页的内容是什么，在这个网页<span style="color: black;">她们</span><span style="color: black;">能够</span>得到什么<span style="color: black;">新闻</span>；<span style="color: black;">况且</span><span style="color: black;">亦</span>是引导访客<span style="color: black;">经过</span>在landing page设计的<span style="color: black;">有些</span>链接来<span style="color: black;">拜访</span>网页的其他内容的方式。<span style="color: black;">经过</span>制作landing page，<span style="color: black;">能够</span><span style="color: black;">加强</span>网站的点击率以及转化率，让<span style="color: black;">更加多</span>的访客<span style="color: black;">认识</span>你。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.制作落地页时要<span style="color: black;">重视</span>什么？</span></strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）层次分明的设计感</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在设计落地页时，你<span style="color: black;">能够</span>尝试利用<span style="color: black;">区别</span>的颜色、层次以及<span style="color: black;">区别</span>版块的对比来达到好看的视觉效果，例如你<span style="color: black;">能够</span><span style="color: black;">经过</span>将落地页的按钮设计为黑色，<span style="color: black;">而后</span>将背景设计为白色，<span style="color: black;">这般</span><span style="color: black;">能够</span>方便访客看见网页的内容，<span style="color: black;">亦</span>方便了访客在各个版块之间进行切换。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3iaHpfVmHUQ2I6KFScSRmrL62cSSibUzrWNXqliapIuLPG2wOLyQaDcQSaPYxDjz6BysSMu2R98VZZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 上线了建站案例，禁止转载 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）精简的网页设计</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当访客<span style="color: black;">第1</span>次点击你的网页时，<span style="color: black;">倘若</span>你的网站落地页充斥了<span style="color: black;">各样</span>介绍文字，<span style="color: black;">那样</span>访客是<span style="color: black;">非常</span>不乐意去阅读这些内容的，这些文字在<span style="color: black;">此时</span>只会起到相反的效果，<span style="color: black;">她们</span>可能会<span style="color: black;">由于</span>这些繁琐的文字关闭网页。然而，<span style="color: black;">倘若</span>你<span style="color: black;">能够</span>删除掉<span style="color: black;">有些</span>不必要的文字，<span style="color: black;">经过</span>对文字精炼<span style="color: black;">而后</span>缩短文字介绍所需要的空间，多加<span style="color: black;">有些</span><span style="color: black;">照片</span>，<span style="color: black;">那样</span>你的网页界面就会<span style="color: black;">非常</span>简洁了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3iaHpfVmHUQ2I6KFScSRmrLkOadElyZzmhe8FHQlFJRb4iboeGZC2e5FWL0vCt6LwaWmCbQZXYWV5Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 上线了建站案例，禁止转载 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）减少不必要的页首链接</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时企业为了满足顾客的<span style="color: black;">各样</span><span style="color: black;">需要</span>，会在网页页首添加<span style="color: black;">非常多</span>链接以方便访客能够随时点击，找到<span style="color: black;">她们</span>想要的<span style="color: black;">新闻</span>。<span style="color: black;">然则</span><span style="color: black;">这般</span>的设计有时会<span style="color: black;">引起</span>访客点击了错误的链接，离开了网页，<span style="color: black;">此时</span>你就需要减少网页的链接处理，<span style="color: black;">尽可能</span>只<span style="color: black;">保存</span><span style="color: black;">运用</span>者主流需要的按键就<span style="color: black;">能够</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（4）优化网页的载入速度</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">能够</span>对网页<span style="color: black;">回复</span>的速度进行优化，让访客不必花费很长的时间打开你的网页，<span style="color: black;">由于</span>网页的载入速度会直接关系到访客<span style="color: black;">是不是</span>有耐心等待网页打开，每多花费一秒钟就多一分失去访客，<span style="color: black;">因此呢</span>网页的加载速度<span style="color: black;">亦</span>是<span style="color: black;">非常</span>重要的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">这儿</span>我<span style="color: black;">举荐</span><strong style="color: blue;">「上线了」sxl.cn</strong>免费建站平台，「上线了」是专业的网页设计平台，你无需花费时间与精力设计你的网页，即使你不懂技术<span style="color: black;">亦</span><span style="color: black;">能够</span>在短短几分钟完成建站！<span style="color: black;">况且</span>上线了技术团队来自硅谷，经验丰富，水平<span style="color: black;">亦</span>高，做出来的网站打开<span style="color: black;">快速</span>，页面流畅，<span style="color: black;">这般</span>你留住访客的可能性就会<span style="color: black;">加强</span>了。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">怎样</span>在「上线了」制作落地页？</span></strong></span></h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要制作Landing page，在<strong style="color: blue;">「上线了」sxl.cn</strong>的<span style="color: black;">过程</span>是<span style="color: black;">非常</span>简单的，你只需要选一个<span style="color: black;">爱好</span>的模板，就能<span style="color: black;">起始</span>制作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3iaHpfVmHUQ2I6KFScSRmrLuIABHkN4c4zU2Eq06TGTobXPFrSg361JRICHiaxbZcv3hxnLW31Wvow/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本展示页所<span style="color: black;">供给</span>的模板及元素仅供展示功能效果，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">未经授权不得应用于其他用途</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>你<span style="color: black;">能够</span>在<span style="color: black;">选取</span>好的建站模板里面修改模版内容，你需要将landing page的内容替换为你的网页内容，<span style="color: black;">例如</span><span style="color: black;">照片</span>、文字、商品、链接等等。点击“添加新版块”，你就<span style="color: black;">能够</span>添加所需的功能版块及展示效果。在设计网页的版块时，你<span style="color: black;">亦</span><span style="color: black;">能够</span>试试「上线了」的全新“拖拽式”编辑功能，对版块内容进行添加、修改、删除以及移动等操作，<span style="color: black;">同期</span><span style="color: black;">亦</span>让网站更加个性化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3iaHpfVmHUQ2I6KFScSRmrL2tAwEHh7L3qycTDj7q59WoW5W22jTJqyJBfPIdRgiaiaH4856iaBNAHeQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在设计这些内容时要记得遵守上面讲的设计<span style="color: black;">重视</span>事项，让网站更加美观流畅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好后你就<span style="color: black;">能够</span>对你设计好的网页进行预览了，预览功能<span style="color: black;">能够</span>让你在完成建站<span style="color: black;">过程</span>后，对自己的网页有一个大概内容的<span style="color: black;">认识</span>，<span style="color: black;">经过</span>网页的各个版块的预览操作，找出自己觉得不合适的<span style="color: black;">地区</span>，就<span style="color: black;">能够</span><span style="color: black;">快速</span>修改网页内容了。</span></p><span style="color: black;">好了，以上<span style="color: black;">便是</span>关于</span><span style="color: black;"><strong style="color: blue;">落地页设计</strong></span><span style="color: black;">的内容了，在制作个性化落地页时，你还<span style="color: black;">能够</span>试试<a style="color: black;"><strong style="color: blue;">slogan设计</strong></a>以及向访客<a style="color: black;"><strong style="color: blue;">讲述品牌故事</strong></a>，以加大网站的吸引力和转化效果，这些都是影响着陆页设计成功与否的重要<span style="color: black;">原因</span>。</span><span style="color: black;">点击下方“</span><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span><span style="color: black;">”，用「上线了」制作一个自己的网站试试吧！（电脑端操作更方便哦）</span><span style="color: black;">「上线了sxl.cn」是一个专注自助建站与小程序<span style="color: black;">研发</span>的SaaS平台，针对众多行业<span style="color: black;">供给</span>多套小程序模板，<span style="color: black;">日前</span><span style="color: black;">已然</span><span style="color: black;">帮忙</span>三百多万<span style="color: black;">无</span>技术和设计<span style="color: black;">基本</span>的用户，<span style="color: black;">经过</span>上线了一键生成网站或小程序，快速<span style="color: black;">创立</span>品牌、获取客户、经营生意。2019年8月入选腾讯SaaS加速器首期成员。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l0so91yagBUibsMxGQVcp4kwxlrYibkXq7IULen1KVib0YHzUvibobjM3FWnanqyicKSW3It1sLPhf2M2w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l3dLZL9E2YNbFUxG3WzMicHbgC3RI07VLGEIDNIVYE26Lf9nhZibSP2lmHPaBtDW1hlFkaYc1pdgW2A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;"><span style="color: black;">微X</span>小程序怎么开店<span style="color: black;">挣钱</span>？</span></a><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l0G9Dt7TBEbb7BaqQjOQmWv2ooUvm5F1W0buI26w4XqIKAa3LmnmsEzw9NgNJDic1vSTL8RYlNm5Jg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><a style="color: black;">15个小程序行业<span style="color: black;">处理</span><span style="color: black;">方法</span></a></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/846IIUvk4l2OHyrnTnsBPPZjMFDEUsHlylVXfkHic25iboG90H169J4gwRJLiba9OiaDdnjiaItnrykRwz1Ngb3QKkg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;">20个网站行业<span style="color: black;">处理</span><span style="color: black;">方法</span></span></a>
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