二类电商｜|爆款落地页设计秘籍
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二类电商一款<span style="color: black;">制品</span>能<span style="color: black;">不可</span>跑起来，其中点击率、转化率两个指标非常关键，<span style="color: black;">倘若</span>你的点击率很高，但转化很低，那就要小心你的落地页了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在信息流<span style="color: black;">宣传</span>中，用户是被动接受<span style="color: black;">宣传</span>及创意的，用户点击是<span style="color: black;">由于</span>被你的创意所吸引，<span style="color: black;">因此呢</span>，你的落地页<span style="color: black;">必定</span>要满足他<span style="color: black;">针对</span>入口标题素材的兴趣点和好奇心。信息流<span style="color: black;">宣传</span>的<span style="color: black;">照片</span><span style="color: black;">重点</span>出<span style="color: black;">此刻</span>两个位置，<span style="color: black;">第1</span>是入口 创意题图部分，第二是 在落地页上。落地页是实现转化率的关键之中的关键。<span style="color: black;">非常多</span>信息流<span style="color: black;">宣传</span>中，80%都死在了落地页上。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a738b33de1834a28b353b35eb6277f28~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=zGDxxJRpUi9l7UMwhsUj3jlooZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、落地页3大忌讳</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 忌第三方H5(<span style="color: black;">没法</span>统计到有效数据/<span style="color: black;">行径</span><span style="color: black;">源自</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2) 忌与入口标题素材无关(骗进来<span style="color: black;">无</span><span style="color: black;">道理</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3) 忌内容繁复无主次（要有<span style="color: black;">招数</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、信息流<span style="color: black;">宣传</span>落地页的首屏设计要点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1) 抓住用户痛点，简单粗暴;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2) <span style="color: black;">陈列</span>核心卖点，<span style="color: black;">供给</span>有价值信息;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3) 表单填写噱头，刺激用户后续<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、落地页优秀素材基本要素：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">知道</span>推广<span style="color: black;">目的</span>：制作素材之前<span style="color: black;">首要</span>确定<span style="color: black;">宣传</span>要对谁说、说什么、达到什么样的转化<span style="color: black;">目的</span>，做到有的放矢，<span style="color: black;">才可</span>箭不虚发。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）避免重复：<span style="color: black;">宣传</span>素材并不是以多取胜，避免<span style="color: black;">运用</span>相同素材重复进行投放，<span style="color: black;">太多</span>重复的素材会<span style="color: black;">运用</span>户视觉疲劳，降低点击率。相同定向<span style="color: black;">要求</span>的<span style="color: black;">类似</span><span style="color: black;">宣传</span>素材投放1~2个<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）文案清晰：文案抓住重点，尽可能有针对性和吸引力，不要<span style="color: black;">运用</span>泛滥通俗的文案。<span style="color: black;">能够</span>采用主题+辅助说明的形式，<span style="color: black;">意见</span>不超过2种字体/颜色。尽可能<span style="color: black;">运用</span>标准字体，不要<span style="color: black;">运用</span>变形字体以及较为低龄化的字体。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）构图简洁、主次分明：在有效的<span style="color: black;">宣传</span>尺寸内，尽可能的<span style="color: black;">明显</span>表达重点，去繁存简。<span style="color: black;">尽可能</span><span style="color: black;">运用</span>稳定（倒三角，垂直）、对<span style="color: black;">叫作</span>（左图右文，右图左文）的构图，<span style="color: black;">尽可能</span>避免<span style="color: black;">运用</span><span style="color: black;">太多</span>的装饰形式，<span style="color: black;">全部</span>画面要<span style="color: black;">运用</span>户能够快速、清晰的感知图、文、背景的关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）整体协调：素材整体的色调、风格保持统一，背景<span style="color: black;">尽可能</span><span style="color: black;">运用</span>纯色、平面、微质感的<span style="color: black;">照片</span>，避免<span style="color: black;">运用</span>过于具像<span style="color: black;">或</span>比较抢眼的<span style="color: black;">照片</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6）<span style="color: black;">恰当</span><span style="color: black;">选取</span>尺寸：参考以上<span style="color: black;">意见</span>的<span style="color: black;">同期</span>，还需要为您的<span style="color: black;">宣传</span>素材<span style="color: black;">选取</span>一个合适的<span style="color: black;">宣传</span>尺寸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的投放平台均<span style="color: black;">供给</span>了<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>尺寸供<span style="color: black;">选取</span>，这些尺寸对应了<span style="color: black;">区别</span>的<span style="color: black;">揭发</span>量和点击<span style="color: black;">花费</span>，<span style="color: black;">按照</span><span style="color: black;">自己</span>需要进行<span style="color: black;">恰当</span>的<span style="color: black;">选取</span>，<span style="color: black;">能够</span>达到更理想的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>推广<span style="color: black;">目的</span>是以较少的预算，在<span style="color: black;">短期</span>内<span style="color: black;">得到</span>高<span style="color: black;">揭发</span>，<span style="color: black;">提高</span>品牌的公众认知度，<span style="color: black;">那样</span><span style="color: black;">能够</span><span style="color: black;">选取</span>日均<span style="color: black;">揭发</span>量高，<span style="color: black;">同期</span>点击单价低的<span style="color: black;">照片</span><span style="color: black;">宣传</span>位进行投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、落地页转化能力<span style="color: black;">提高</span>优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）<span style="color: black;">宣传</span>素材与着陆页要<span style="color: black;">制品</span>一致<span style="color: black;">或</span><span style="color: black;">关联</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">加强</span>网站制作质量，<span style="color: black;">包含</span>内容丰富、易读性高；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）<span style="color: black;">加强</span>您的<span style="color: black;">制品</span><span style="color: black;">优良</span>，<span style="color: black;">包含</span>在价格、<span style="color: black;">制品</span>本身质量、品牌、<span style="color: black;">评估</span>上<span style="color: black;">提高</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）线上<span style="color: black;">帮忙</span>页面相对完善，客服响应<span style="color: black;">即时</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）店铺/商品页面的自助购物提示，有新用户指南，客服引导；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6）<span style="color: black;">是不是</span>有针<span style="color: black;">针对</span>新用户的刺激手段；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7）减少任何可能<span style="color: black;">导致</span>低安全感的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、落地页挑图技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页<span style="color: black;">照片</span>需要满足 吸引<span style="color: black;">重视</span>、传递信息、激发<span style="color: black;">心情</span> 的功能。<span style="color: black;">这里</span><span style="color: black;">基本</span>上，再结合落地页中<span style="color: black;">详细</span>的文案，匹配对应内容选配图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选好<span style="color: black;">照片</span>后，你<span style="color: black;">能够</span>依次问自己以下四个问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）、这张图表达了我要表达的内容吗？<span style="color: black;">倘若</span>觉得<span style="color: black;">无</span>达到，回去重挑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）、这张图<span style="color: black;">是不是</span>干扰了用户看到我要他看的内容？<span style="color: black;">倘若</span>有，去掉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）、这张图加重了重点<span style="color: black;">心情</span>吗？<span style="color: black;">无</span>的话，换一张。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）、这张图会<span style="color: black;">诱发</span>用户的不适吗？<span style="color: black;">倘若</span>有，换一张。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">以上</span>四个问题都能<span style="color: black;">经过</span>，你的落地页配图就合格了。实践证明，大部分<span style="color: black;">状况</span>下，选对<span style="color: black;">照片</span>对<span style="color: black;">加强</span>你的<span style="color: black;">宣传</span>转化率有很大的<span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>完怎么选图之后，你和<span style="color: black;">宣传</span>主、<span style="color: black;">或</span>设计师、<span style="color: black;">或</span>美工，沟通起来<span style="color: black;">亦</span>有了标准，会方便许多，<span style="color: black;">例如</span>，你<span style="color: black;">能够</span>说：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“我需要能更煽动类似这种<span style="color: black;">心情</span>的图”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“我需要找<span style="color: black;">有些</span>真实场景的、更有说服力的图”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>对方还搞不明白：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“你到底要哪种<span style="color: black;">心情</span>啊？”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">或</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">怎么样</span>才算有说服力啊？”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>用 拆字 的<span style="color: black;">办法</span>去解答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、五秒打动用户的技巧（举例）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在海量的信息流中，<span style="color: black;">宣传</span>主<span style="color: black;">想要</span><span style="color: black;">自己</span>的<span style="color: black;">宣传</span>快速博取用户眼球，让其产生阅读兴趣，标题要取得好，取得妙。<span style="color: black;">这儿</span>从2个方面为各位<span style="color: black;">供给</span>取出好标题的参考意见。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">从人性的<span style="color: black;">方向</span>，结合行业、<span style="color: black;">制品</span>、客户群体拟定标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）、恐惧心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用人<span style="color: black;">针对</span><span style="color: black;">将来</span>、未知<span style="color: black;">或</span>麻烦的恐惧来拟定标题，刺激<span style="color: black;">她们</span>进一步阅读内容。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/53a51796009149ac8104a2e7aeb92ff5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=GLG2IlJV7M11%2Bjkrljcamak1XC8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）、归属性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人都有归属于某一群体的心理，<span style="color: black;">例如</span>地域、<span style="color: black;">兴趣</span>等。<span style="color: black;">宣传</span>主<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">目的</span>客户的特点，抓住<span style="color: black;">她们</span>和<span style="color: black;">制品</span><span style="color: black;">相关</span>的归属心理拟定标题。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/eb029ebf70a642ab87119a4ae546c726~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=1tUghjf3t0pY3G9s4xEs6ZU0Bac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）、好奇心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好奇心害死猫，对自己不<span style="color: black;">晓得</span>的东西有一种好奇，<span style="color: black;">期盼</span>一探<span style="color: black;">到底</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/70e02fe4a24f4596b381c77b71be3e55~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=rpmffjexF7zEFDwcOVdertnSU7U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7983debc27aa47849c6440fa70a90566~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=FmKmYfdA2fR3pHy0q3ol%2BCWu0ak%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）、求知心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用人<span style="color: black;">针对</span>较为专业<span style="color: black;">行业</span>知识的<span style="color: black;">需要</span>来拟定标题。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1756589687aa449cb8e49f6a1bcf6533~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=Pq4GeQnlBKF5rJhgl0Qqn7s%2BPKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/feb61dc943cf44488ebc8ec726798691~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=W1i6s%2BL4CrSLAPWM%2FM0deLIQ%2BZM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）、从众心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国人<span style="color: black;">爱好</span>热闹，越是受众人追捧的东西，<span style="color: black;">亦</span>想要围观参与。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4467c9f46a80457d918c9f373852dcef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=1PRXuz14L44wxvBOsmKSKSmrAmo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6）、爱美心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对<span style="color: black;">漂亮</span>事物或美好生活向往的心理。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bd52a01f4a014028acbea5321af3588e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=ppWbLMOL6I6IIX8WOTtQA4YpwV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7）、好色心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人都有好色的一面，<span style="color: black;">针对</span>色<span style="color: black;">没法</span>抗拒。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8）、贪婪心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱好</span>占小便宜。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/822649521caa40a5917f229eac1aba9b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=rx4fX%2F%2Fii8T89DUT7LYppeTAoC4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9）、权威心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用权威<span style="color: black;">公司</span>的身份拟定标题。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/ba45551a10884096acf2bddc6e2ccb1f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=v97IqH%2Bp9GeJdR5rZyJ4fOVyOi4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你在拟定标题<span style="color: black;">无</span>思路的时候，就<span style="color: black;">能够</span>从上面9个方面来思考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优化细节，更好的抓住用户的眼球</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）、巧用数字和符号。<span style="color: black;">由于</span>人<span style="color: black;">针对</span>数字和符号比较<span style="color: black;">敏锐</span>，在一段信息中，<span style="color: black;">首要</span><span style="color: black;">重视</span>到<span style="color: black;">常常</span>是数字和符号，<span style="color: black;">例如</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">原标题—五个点，<span style="color: black;">提高</span><span style="color: black;">文案</span>的打开率，优化后—5个点！<span style="color: black;">文案</span>打开率<span style="color: black;">提高</span>50%！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）、巧用加粗和强调。在<span style="color: black;">文案</span>前面添加加粗强调语，例【福利！】、【重磅！】。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）、利用可结合的热点。将标题与近期热点结合，来<span style="color: black;">提高</span>吸引力，像之前比较流行的佛系语标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）、放大痛点优化：将用户痛点放大了以后，<span style="color: black;">她们</span>会积极<span style="color: black;">认识</span><span style="color: black;">宣传</span><span style="color: black;">供给</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5f10166d1b5d443fa7db1f26ace0f51b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=5mWg3R2ZWTNlbJ7pfxJXuPkkJC8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>需要推送信息流<span style="color: black;">宣传</span>的商家或<span style="color: black;">宣传</span>主，微当家基于<span style="color: black;">自己</span>10万+WiFi热点<span style="color: black;">优良</span>，推出场景化信息流<span style="color: black;">宣传</span>，并且分为三种：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公众号<span style="color: black;">宣传</span>：用户阅读<span style="color: black;">文案</span>，自主关注公众号，为公众号增粉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品信息<span style="color: black;">宣传</span>：用户阅读商品信息，领取优惠劵，<span style="color: black;">提高</span><span style="color: black;">制品</span>销量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动信息<span style="color: black;">宣传</span>：最新活动信息，用户自主参与，为活动引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在匹配场景，<span style="color: black;">宣传</span>主可实现<span style="color: black;">精细</span>推送信息流<span style="color: black;">宣传</span>到<span style="color: black;">目的</span>用户的手机移动端，打开率高达50%，并且实时查看<span style="color: black;">宣传</span>效果的反馈数据，<span style="color: black;">调节</span>投放策略，优化<span style="color: black;">宣传</span>投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、SEM<span style="color: black;">宣传</span>落地页转换率<span style="color: black;">提高</span>10倍的实践<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是<span style="color: black;">咱们</span>在工作中<span style="color: black;">经过</span><span style="color: black;">实质</span>操作总结的<span style="color: black;">有些</span>小心得。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">实践</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对原页面分析</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7ed2a36da82d44a2b33f15553d0fab55~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=Ge3VVE4LVwF5ANEZXxJZC98ax9g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">经过</span><span style="color: black;">行径</span>层分析<span style="color: black;">发掘</span>，其它指标正常但跳出率较高，从而得出是设计而非内容方面问题的结论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、利用用户模拟测试进行了<span style="color: black;">心情</span>层分析，<span style="color: black;">发掘</span>原设计将用户直接引导至活动部分，<span style="color: black;">引起</span>用户忽略了注册部分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、在视觉线最后的舆论部分，因数据<span style="color: black;">原因</span>失去可信度，<span style="color: black;">作为</span>了页面上的反向<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优化<span style="color: black;">方法</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ca5d16ef9ad64b69919b9a7687852d92~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=6qa4n2BdZe3zC%2F9JDdrBE7BhClM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、利用人设分割了功能部分与活动部分，强调了注册下载的<span style="color: black;">同期</span>，<span style="color: black;">保准</span>了活动部分促进注册。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、用背景色区分了上中下三块，防止用户直接被引导至页面下方。<span style="color: black;">做为</span><span style="color: black;">赔偿</span>，职业部分<span style="color: black;">运用</span>了富交互。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、删除了<span style="color: black;">包括</span>反向<span style="color: black;">原因</span>的模块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、多参考旁的做的好的落地页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多看<span style="color: black;">有些</span>优秀的落地页设计，多看多参考多学习才有可能超越</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转载</span>二类电商爆品运营指南</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/68c4e4fe7af74fd9a50720072c4730af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725675113&x-signature=UikfY3Z9sgGPEYGUlw%2BlQSm0GbU%3D" style="width: 50%; margin-bottom: 20px;"></div>
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