宣传落地页的制作，你最该晓得的几点
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3148c51d97fc40f6b09b74b423bcba5a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674058&x-signature=PSnyFDBb9rzEJLHx3hFt%2BW8kSN0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网时代的今天，<span style="color: black;">非常多</span>企业为了不被淘汰，不得不顺应时代大趋势的发展。纷纷<span style="color: black;">研发</span>线上平台，如网站，APP等。<span style="color: black;">经过</span>实践，大<span style="color: black;">都数</span>企业<span style="color: black;">认识</span>到<span style="color: black;">经过</span>线上<span style="color: black;">新闻</span>吸引潜在用户非常重要，<span style="color: black;">因此</span>又有<span style="color: black;">非常多</span><span style="color: black;">机构</span>进行了线上<span style="color: black;">宣传</span>投放，这些投放有的点击需要花钱。<span style="color: black;">倘若</span>当用户进入落地页后，落地页的内容<span style="color: black;">没法</span>吸引用户<span style="color: black;">乃至</span><span style="color: black;">显现</span><span style="color: black;">有些</span>问题，这不仅会浪费推广成本，还会让企业的形象在用户心中大打折扣，得不偿失，<span style="color: black;">因此</span>落地页<span style="color: black;">咱们</span>最好把它设计得尽可能好，能抓住人的眼球。<span style="color: black;">因此</span>今天我就为<span style="color: black;">大众</span>说一说<span style="color: black;">宣传</span>落地页应该怎么做？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5a393764e72d44edb3431a324ed1b621~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674058&x-signature=6vwdEjC5rTDjKnSLOoykKJbkBQk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>确定主题内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容的表达有<span style="color: black;">非常多</span>种，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>要确定<span style="color: black;">咱们</span>这个落地页中所要描述内容的是什么类型的，是<span style="color: black;">制品</span>功能、还是服务体验。<span style="color: black;">这儿</span>以<span style="color: black;">咱们</span><span style="color: black;">机构</span>为例，方便更好理解。简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>以功，<span style="color: black;">咱们</span><span style="color: black;">机构</span>所能做的网站<span style="color: black;">研发</span>、小程序<span style="color: black;">研发</span>、APP<span style="color: black;">研发</span>、短视频拍摄等为<span style="color: black;">重点</span>表达内容，还是以<span style="color: black;">咱们</span><span style="color: black;">机构</span>有15年的<span style="color: black;">研发</span>经验、售后服务好这些点来<span style="color: black;">做为</span>主<span style="color: black;">身体</span>容。<span style="color: black;">这儿</span>说一个你可能不<span style="color: black;">晓得</span>的小点哦，<span style="color: black;">咱们</span>做出的决定<span style="color: black;">通常</span><span style="color: black;">是由于</span>右脑做出的，右脑主管情感，偏感性。左脑主管<span style="color: black;">规律</span>，偏理性。<span style="color: black;">因此</span><span style="color: black;">这儿</span>用体验做主<span style="color: black;">身体</span>容的比较多。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cc9e0aa6de3b4b70b35391a78cecb9e5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725674058&x-signature=M7M4GvazuwimCSANLR%2FiqMZL1bM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>确定用户人群，抓住购买痛点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>想要售卖一个<span style="color: black;">制品</span>的时候，<span style="color: black;">必定</span>要确定客户人群，<span style="color: black;">而后</span>抓住用户人群的特点，激起<span style="color: black;">她们</span>的购买欲，<span style="color: black;">例如</span>你卖<span style="color: black;">打扮</span>品，你就先要<span style="color: black;">知道</span>你的<span style="color: black;">打扮</span>品的<span style="color: black;">重点</span>针对对象是学生党还是上班族，学生党看重的可能是<span style="color: black;">由于</span>你的<span style="color: black;">打扮</span>品性价比比较高，上班族可能看重的上它的功能，像对黑眼圈、细纹有<span style="color: black;">功效</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>内容的设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 确定上面两点后，<span style="color: black;">便是</span>对落地页版面的设计了，版面的设计最好<span style="color: black;">亦</span><span style="color: black;">按照</span>用户人群、<span style="color: black;">或</span><span style="color: black;">机构</span>文化的风格相统一。一来吸引客户，二来<span style="color: black;">增多</span>用户对企业的认同感和信任感。<span style="color: black;">由于</span><span style="color: black;">宣传</span>落地页的<span style="color: black;">重点</span>功能是实现转化，<span style="color: black;">因此</span>落地页中要有<span style="color: black;">tel</span>，<span style="color: black;">或</span>表单、咨询等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了今天的介绍就到<span style="color: black;">这儿</span>了，谢谢<span style="color: black;">大众</span>观看，欢迎大家关注留言哦。</p>
外链发布论坛学习网络优化SEO。 楼主的文章非常有意义，提升了我的知识水平。
页:
[1]