u1jodi1q 发表于 2024-8-31 17:33:05

制作落地页的绝密技巧

<img src="https://mmbiz.qpic.cn/mmbiz_gif/DzOD4V2LKAS2oaUNj29RiaXFuQ8LQNHg2gQh33exTTHQn1mbibicvnjIvsv8ics90w4nMVEicEDnjenCfE4KBWdLCUw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DzOD4V2LKARTuEPCnpVec7Jcge9Fz2oDEB1nA2YEJl2Oju4d49SS1Wmo1ubaAvBStUsFCoEJceTrb45DB0wk8A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">△&nbsp;</span><span style="color: black;">点击收听音频课程&nbsp;</span><span style="color: black;">△</span></span><span style="color: black;">在搜一搜推广<span style="color: black;">其中</span>，<span style="color: black;">咱们</span>总是会碰到<span style="color: black;">各样</span>各样的问题，<span style="color: black;">例如</span><span style="color: black;">咱们</span>做了<span style="color: black;">非常多</span>的<span style="color: black;">方法</span>去投放<span style="color: black;">宣传</span>，<span style="color: black;">亦</span><span style="color: black;">每日</span>都在投入<span style="color: black;">海量</span>的精力，去<span style="color: black;">调节</span>关键词、创意、出价、地域，<span style="color: black;">然则</span>线索的数量和质量<span style="color: black;">便是</span>上不去，投入产出比完全不成正比。今天<span style="color: black;">博主</span>为<span style="color: black;">大众</span>带来落地页<span style="color: black;">怎样</span>优化，教<span style="color: black;">大众</span><span style="color: black;">怎样</span>制作出高转化的落地页，看能<span style="color: black;">不可</span><span style="color: black;">处理</span><span style="color: black;">大众</span>现在所面临的问题！</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">根据</span>网民<span style="color: black;">爱好</span>的</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">方式进行设计</span></strong></span><span style="color: black;">用网民<span style="color: black;">可能</span><span style="color: black;">爱好</span>的<span style="color: black;">规律</span>来进行落地页的结构布局，进行落地页内容的设计。这一点<span style="color: black;">触及</span>到<span style="color: black;">咱们</span>落地页板块，<span style="color: black;">例如</span>这一板块<span style="color: black;">咱们</span>需要放什么内容，那一板块放什么内容。</span><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">制品</span>优惠信息和<span style="color: black;">优良</span>的展示</span></strong><span style="color: black;"><span style="color: black;">咱们</span>要对<span style="color: black;">制品</span>的优惠信息和<span style="color: black;">制品</span>的<span style="color: black;">优良</span>进行足够且充分的展示，这一板块<span style="color: black;">触及</span><span style="color: black;">咱们</span><span style="color: black;">制品</span>的图片和文案的填充，各类别的<span style="color: black;">制品</span>和文案在<span style="color: black;">每一个</span>版位的布局。在进行落地页两个<span style="color: black;">过程</span>设计的时候，<span style="color: black;">咱们</span>要遵循下面这三条原则：</span><span style="color: black;">①注重上下文的连接。</span><span style="color: black;">②头图和首屏<span style="color: black;">必定</span>要简单大方，<span style="color: black;">明显</span>自己的<span style="color: black;">制品</span><span style="color: black;">优良</span>，这是最重要的<span style="color: black;">地区</span>。</span><span style="color: black;">③三秒原则，网民进入落地页内，应该在三秒内就要<span style="color: black;">快速</span>的找到<span style="color: black;">她们</span>想要的内容，不要把落地页的内容做的过于繁琐，要让网民一眼就能明白你这个落地页想要表达<span style="color: black;">或</span><span style="color: black;">通知</span>他什么内容。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKATZpEGkicKaY2Cvbut5F0sveOAn3hBvCuddwLIPnfq5jW0x3RrdPPWZaxRj1YaicBrjicRmIDGSm3mOA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：百度</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">仔细</span><span style="color: black;">诠释</span>和描述</span></strong></span><span style="color: black;">下面<span style="color: black;">咱们</span>针对这三点内容，进行<span style="color: black;">仔细</span>的<span style="color: black;">诠释</span>和描述。</span><strong style="color: blue;"><span style="color: black;">◆上下文要连贯，文不对题是大事</span></strong><span style="color: black;">下面的这个案例，文案主题<span style="color: black;">明显</span>的是“两年内要结婚的，都来试试手气”文案<span style="color: black;">明显</span>了两年内要结婚，免费抽取婚纱照，这是<span style="color: black;">尤其</span>能吸引网民点击的文案了。<span style="color: black;">然则</span>当网民<span style="color: black;">经过</span>这个文案进入到这个页面的时候，看到的是机票<span style="color: black;">补助</span>获取，网民就会有一种不信任，<span style="color: black;">由于</span>跟吸引进来的文案不一致，网民就会直接关闭页面，<span style="color: black;">这般</span>会<span style="color: black;">导致</span><span style="color: black;">咱们</span>账户的成本<span style="color: black;">上升</span><span style="color: black;">况且</span><span style="color: black;">亦</span>会<span style="color: black;">引起</span>对<span style="color: black;">咱们</span><span style="color: black;">机构</span>不信任！</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKATZpEGkicKaY2Cvbut5F0sveiawuKmNRcicNaNBr6huYjQ4OGX5mjdqEIBbM8f6EwAHFk6qyJiaibj2mHg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：百度</span><span style="color: black;">这个案例是个大忌，<span style="color: black;">咱们</span><span style="color: black;">非常多</span>人在做落地页的时候光想着怎么去<span style="color: black;">增多</span>更高的点击率，做了很吸引人的文案以后，<span style="color: black;">然则</span>后面落地页的内容完全不一致，<span style="color: black;">这般</span>就会丧失网民的信任感。</span><span style="color: black;">还有颜色不匹配的<span style="color: black;">状况</span>下，<span style="color: black;">亦</span>会影响到网民的观感。前面的页面设计是红色设计，当<span style="color: black;">咱们</span>浏览到下一个页面之后就变<span style="color: black;">成为了</span>黑色<span style="color: black;">或</span>白色的，就会<span style="color: black;">引起</span>网民很不舒服，<span style="color: black;">况且</span>让网民觉得这个网站很假，就会丧失对<span style="color: black;">咱们</span>企业的信任，<span style="color: black;">因此</span><span style="color: black;">咱们</span>在设计落地页的时候，<span style="color: black;">必定</span>要做到色彩上的统一，还有内容上的统一，<span style="color: black;">因此</span><span style="color: black;">咱们</span>必须把上下文做到统一，这是非常重要的。</span>
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    </div> <span style="color: black;"><span style="color: black;">△&nbsp;</span><span style="color: black;">点击收看视频课程&nbsp;</span><span style="color: black;">△</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">落地页顶部<span style="color: black;">照片</span>的设计</span></strong></span><span style="color: black;">当<span style="color: black;">咱们</span>在制作落地页的时候，<span style="color: black;">必定</span>要把重点的<span style="color: black;">制品</span>信息和<span style="color: black;">咱们</span><span style="color: black;">机构</span>的<span style="color: black;">优良</span>凸显出来，亮点<span style="color: black;">必定</span>要放大。当网民打开页面的时候，<span style="color: black;">亦</span>会非常直观地<span style="color: black;">晓得</span>，<span style="color: black;">咱们</span>是干什么的，<span style="color: black;">咱们</span>的价格是多少，<span style="color: black;">咱们</span>能<span style="color: black;">供给</span>什么样的服务。</span><span style="color: black;">首屏的头图是非常重要的，<span style="color: black;">必定</span>要把重点想<span style="color: black;">明显</span>的内容放到首图上，不是所有的网民都愿意把落地页完完整整的看完。当网民进入到首屏的时候，<span style="color: black;">倘若</span>看不到吸引他的点，客户<span style="color: black;">亦</span>是<span style="color: black;">无</span>兴趣再往下走了。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要在头图里<span style="color: black;">明显</span><span style="color: black;">咱们</span>的<span style="color: black;">优良</span>，大大<span style="color: black;">增多</span><span style="color: black;">咱们</span>落地页对网民的粘性。</span><span style="color: black;">当首图足够吸引网民的时候，要把<span style="color: black;">咱们</span>的表单页面放到前面，必须让他尽快的看到填写信息的入口，<span style="color: black;">倘若</span>转化路径太长的话，<span style="color: black;">亦</span>会流失掉。<span style="color: black;">因此</span><span style="color: black;">咱们</span>的表单填写页面<span style="color: black;">必定</span>要和首图<span style="color: black;">协同</span>着<span style="color: black;">运用</span>，<span style="color: black;">倘若</span>网民<span style="color: black;">特别有</span>兴趣，会直接留下自己的信息；<span style="color: black;">倘若</span>表单信息半天<span style="color: black;">亦</span>找不到的话，网民就会直接离开网页。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKATZpEGkicKaY2Cvbut5F0sve7twichpnOwxyKSQfjg17c3L2eIvJ8GNL16Jkw2nRwZVt77swYsUMarg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：百度</span><span style="color: black;">当网民从创意进入到落地页以后，很难<span style="color: black;">在</span><span style="color: black;">短期</span>内<span style="color: black;">认识</span>到品牌形象。<span style="color: black;">因此呢</span>，<span style="color: black;">运用</span>一个好的头图，<span style="color: black;">连续</span>影响后面网民的浏览时长，让网民在头图中认知到企业品牌形象，这<span style="color: black;">便是</span>一个好的落地页能达到的一个效果。</span><span style="color: black;">下方数据是<span style="color: black;">咱们</span><span style="color: black;">按照</span>客户端<span style="color: black;">状况</span>统计出来的，<span style="color: black;">经过</span><span style="color: black;">照片</span><span style="color: black;">能够</span>看出，落地页的<span style="color: black;">状况</span>不是很好，网民的停留时长很不尽人意，所有的网民都是<span style="color: black;">在</span>进入网站看到头图以后，感觉头图吸引不到<span style="color: black;">她们</span>，就会<span style="color: black;">马上</span>关闭页面，<span style="color: black;">亦</span><span style="color: black;">无</span>往下浏览的兴趣。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要把头图做好，这是能吸引住网民往下浏览的关键，实现三秒原则。</span><span style="color: black;"><span style="color: black;">这儿</span>的“三秒原则”<span style="color: black;">便是</span>当网民进入到<span style="color: black;">咱们</span>的落地页的时候，只需要三秒钟就懂得<span style="color: black;">咱们</span>要<span style="color: black;">明显</span>的主题内容，信任<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>，心动了这款<span style="color: black;">制品</span>想要下单，秒懂、秒信、秒心动。只需要三秒，就能让他感兴趣<span style="color: black;">亦</span><span style="color: black;">能够</span>让他<span style="color: black;">晓得</span><span style="color: black;">咱们</span>的核心<span style="color: black;">制品</span>和<span style="color: black;">制品</span><span style="color: black;">优良</span>是什么。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/DzOD4V2LKATZpEGkicKaY2Cvbut5F0sve5nO958nSRZs4YeSdtJicW6Zib9YibgHSm9j1hQYeCsyyIOibZs6DnBQP6g/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：腾讯</span><span style="color: black;">为了促进网民下单<span style="color: black;">或</span>填写信息，<span style="color: black;">咱们</span><span style="color: black;">在</span>做落地页之前，<span style="color: black;">必定</span>要先好好的<span style="color: black;">评定</span><span style="color: black;">制品</span>，<span style="color: black;">怎样</span>让网民对<span style="color: black;">制品</span>产生兴趣，<span style="color: black;">怎样</span>促进<span style="color: black;">她们</span>下单。<span style="color: black;">在</span>仔细<span style="color: black;">评定</span>的时候，<span style="color: black;">必定</span>注重两个点，展现<span style="color: black;">制品</span>的价值以及写明理由。</span><span style="color: black;">当然<span style="color: black;">亦</span>有人会疑惑：价值是什么？<span style="color: black;">为何</span>不<span style="color: black;">表现</span>价格呢？<span style="color: black;">由于</span>在<span style="color: black;">咱们</span>看来，价格不是最可信的点，<span style="color: black;">由于</span>好多落地页里都是直接<span style="color: black;">表现</span>价格，网民<span style="color: black;">已然</span>视觉疲劳了，<span style="color: black;">咱们</span>最重要的是要<span style="color: black;">表现</span>出<span style="color: black;">咱们</span>的价值，<span style="color: black;">咱们</span>能为网民<span style="color: black;">供给</span>什么样的服务，把<span style="color: black;">咱们</span>能够<span style="color: black;">供给</span>什么样的服务写清楚，<span style="color: black;">为何</span>要和<span style="color: black;">咱们</span>进行合作。<span style="color: black;">因此呢</span>写清楚<span style="color: black;">咱们</span>能够为网民<span style="color: black;">供给</span>什么样的价值，这<span style="color: black;">亦</span>是非常重要的。</span><span style="color: black;">一个好的落地页能让<span style="color: black;">咱们</span><span style="color: black;">在</span>推广<span style="color: black;">其中</span>事半功倍，成本<span style="color: black;">亦</span>会<span style="color: black;">连续</span>下降，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>的落地页太<span style="color: black;">公众</span>化，<span style="color: black;">那样</span><span style="color: black;">咱们</span>的转化<span style="color: black;">亦</span>会<span style="color: black;">连续</span>下降，<span style="color: black;">这般</span>的推广的成本<span style="color: black;">亦</span>会大大<span style="color: black;">升高</span>，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要<span style="color: black;">注重</span>落地页的制作，有一个好的思路去设计和制作。今天<span style="color: black;">博主</span>就分享到<span style="color: black;">这儿</span>，想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>的推广知识，请<span style="color: black;">连续</span>关注<span style="color: black;">咱们</span>！</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">END</strong></span></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">&nbsp;今日作者&nbsp;</strong></strong></strong></span><strong style="color: blue;"><span style="color: black;">王进鹏&nbsp;</span></strong><span style="color: black;"><strong style="color: blue;">河北成功易</strong></span><span style="color: black;">审核人 | 王彦聪</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DzOD4V2LKAQCIFqfYibVKibBkMQxbWnTadia2cwr6cjRB0jKVTvmkNU181fde1pvEJQfIpw5s2OGEAMhOcEufkkEw/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">精彩<span style="color: black;">举荐</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">打造腾讯<span style="color: black;">宣传</span>落地页：一份全面的指南，让你的转化率飞跃！</span></a></p><a style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>制作转化率高的落地页，<span style="color: black;">能手</span>都在用！</span></a><a style="color: black;"><span style="color: black;">落地页制作攻略：实现营销<span style="color: black;">目的</span>的关键要素揭秘！</span></a><a style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>投放落地页跳出率高<span style="color: black;">寓意</span>着什么？</span></a><a style="color: black;"><span style="color: black;">制作落地页必学干货</span></a>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">&nbsp; 觉得有用，给个在看</span></strong></span></p>




1fy07h 发表于 2024-10-13 02:49:31

你的见解独到，让我受益匪浅，期待更多交流。

nykek5i 发表于 4 天前

我赞同你的看法，你的智慧让人佩服，谢谢分享。
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