展会落地页怎么做？一套通用的制作思路供参考
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIGdYsSQVDsqUTa2xKhN3dwhiaCXptLVib0ia1LPULjCJ8wOVW8kDLmgfUPFw5ymZ7Cxrs3ehXEicdibAAg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">今天笔者来跟<span style="color: black;">大众</span>聊聊，</span><strong style="color: blue;"><span style="color: black;">宣传效果好的展会<span style="color: black;">宣传</span>主都是怎么推广的</span></strong><span style="color: black;">。笔者将<span style="color: black;">重点</span>从<span style="color: black;">宣传</span>推广的落地页入手，梳理出<strong style="color: blue;">一套</strong><strong style="color: blue;">展会的通用制作思路</strong>，供<span style="color: black;">宣传</span>主们参考！</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">落地页制作思路</strong></span></p><span style="color: black;">在正式<span style="color: black;">起始</span>之前，<span style="color: black;">咱们</span>先来<span style="color: black;">熟练</span>一下展会落地页的基本结构：</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7RQasXWmGWgQChHLYcn3HwEe9nTLmyRpYt0WkerUgBkVWcadibic5y3f14B5nj2FSXZaHgd7HrAKY5g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>首屏设计</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展会的首屏<span style="color: black;">重点</span><span style="color: black;">包含</span>两种形式：原生图和行业官方图。设计要点如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">明显</span>场景原生</span></strong></span></p><span style="color: black;"><span style="color: black;">选用真实的原生场景图或<span style="color: black;">制品</span>图，<span style="color: black;">明显</span>人气<span style="color: black;">火热</span>，<span style="color: black;">增多</span>用户代入感，再搭配创意的</span><span style="color: black;">宫格拼图<span style="color: black;">或</span>轮播多图</span><span style="color: black;">，刺激用户点击。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7QiaOltNDpHolVq9Kia7Je3Pcx6WhWBaMLic5icF93HNKibFB3sGZwhKUUmYpV8WULsm7sJBqicUSh0r1ZA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宫格拼图（<span style="color: black;">名人</span>场景）</p>
</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7QiaOltNDpHolVq9Kia7Je3PcyERcMA2MgbmJ931YSKnNRVOXjFagpLSYTuqlFQKnly9EWyNxRC2FGQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">宫格拼图（<span style="color: black;">制品</span>场景）</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/ZGn1ZWfKZ7TgKqJvXEAMTNOB2KKSNOF9Bc9g0vEvnicncv0OtzeSS85zg6xQLcAppgq91wkaVicRh6XhAzKFdKzA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">轮播多图 </span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">明显</span>行业<span style="color: black;">特殊</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这类首屏设计上偏官方，重点<span style="color: black;">明显</span>展会名<span style="color: black;">叫作</span>等文案信息，</span><span style="color: black;">符合<span style="color: black;">宣传</span>主行业<span style="color: black;">特殊</span></span><span style="color: black;">，<span style="color: black;">明显</span>展会的权威性。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7TgKqJvXEAMTNOB2KKSNOF9hUjaiaibbeUWSKsNd1S9pGwKA3bXAk3whPRwww4yibSYHUfURiaztCt9OQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>表单设计</span></strong></span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">位置于</span>首图的下方，<strong style="color: blue;">位置突显</strong>，便于直接收集表单信息，<span style="color: black;">重点</span><span style="color: black;">包含</span>展会名<span style="color: black;">叫作</span>、时间、地点+表单按钮等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span>重要信息颜色与背景色形成强反差，醒目颜色<span style="color: black;">运用</span>落地页主题色<span style="color: black;">就可</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">明显</span>展会名<span style="color: black;">叫作</span></span></strong><span style="color: black;">以及引导转化按钮。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ZGn1ZWfKZ7Sp6rxbUa8rtjWkKfVN5nXtQd4V9sBFibNj4SYdGePTyZegSA3AgoKmpmjT3MB79wXiaOju42BOaaXw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7QiaOltNDpHolVq9Kia7Je3PcJPkOvJV8ng9ngHkFxeYOu1diaJ7PUjawccs9e3R0xGPduznSduSIoBw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>展会<span style="color: black;">优良</span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">包含</span><strong style="color: blue;">展会规模+展会<span style="color: black;">特殊</span>/亮点</strong>，还会<span style="color: black;">按照</span><span style="color: black;">状况</span>加入展会服务、特殊福利（免费领取礼品、门票）等等。</span></p><span style="color: black;"><span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">照片</span><span style="color: black;">选取</span>大图或多图的形式，突出</span><strong style="color: blue;"><span style="color: black;">规模大、品类多、内容丰富、实力强大</span></strong><span style="color: black;">等<span style="color: black;">优良</span>，直观、<span style="color: black;">详细</span>地传达出展会的内容，吸引用户的参展兴趣。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7TgKqJvXEAMTNOB2KKSNOF90IWvwtJBkhUnMGEMgy4YsicJUciacxwUvodLcZ8SbkJKK1nyp2Bmd0tQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">展会亮点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7TgKqJvXEAMTNOB2KKSNOF9VdrJeZ6QciaIS3PxTW8iawqIw6GegDCiaLH8Xtib0DSDaSrmZhAUE8Zcow/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">展会服务</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>再次转化引导</span></strong></span><span style="color: black;">承接展会<span style="color: black;">优良</span>，最后再来临门一脚，<strong style="color: blue;"><span style="color: black;">明显</span>展会利益点</strong>，<span style="color: black;">例如</span>“开拓国际市场”“优秀展商合作交流”等等，再次<span style="color: black;">引导用户点击<span style="color: black;">转</span>按钮<span style="color: black;">或</span>填写表单。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span><span style="color: black;">意见</span>以醒目颜色<span style="color: black;">明显</span>重点内容，排版设计居中，字号偏大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7Sp6rxbUa8rtjWkKfVN5nXtpKXegmkSCl755EzVaM3EOibricFFoITp5EhJV1Om3kW2pdbVeLwsPzLw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">转化按钮</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7TgKqJvXEAMTNOB2KKSNOF9YRjIUA1JcMwKbC64lnia84t34WHRhRh9w8D1spkCvJxFzsMQZonKiaOQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">转化表单</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>联系方式</span></strong></span><span style="color: black;">联系方式（<span style="color: black;">tel</span>或邮箱）+参展<span style="color: black;">位置</span>（乘车路线或地图导航）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可搭配<span style="color: black;">有些</span>图标，处理的简约大气<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7QiaOltNDpHolVq9Kia7Je3PcGT8e7w6TEWrvVXJqVvLgeXcv3fYfS9q1eWrM3icAW775uxZM2LcpicPw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上是一个展会落地页的制作思路，<span style="color: black;">亦</span>可<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>添加<span style="color: black;">有些</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">展会介绍、展会<span style="color: black;">部署</span>、展会流程</span></strong></span><span style="color: black;">等<span style="color: black;">关联</span>信息，<span style="color: black;">恰当</span><span style="color: black;">掌控</span>落地页长度<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7Sp6rxbUa8rtjWkKfVN5nXtdVz7M6DPqK4AFBKbIjxlTrgxjibWib0GSX65iaPBibjGpk9MXW9hlQjlww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">展会<span style="color: black;">部署</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7Sp6rxbUa8rtjWkKfVN5nXtAg7w0mZfnZmEhYqJIP1Jmpd0kudXBPqg5JgRMEMBibCqBRwKGhqotqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展会流程</span></p><span style="color: black;">接下来<span style="color: black;">咱们</span><span style="color: black;">按照</span>上面的制作思路，来制作一个高转化的展会落地页，如下：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">高转化落地页完整展示</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ZGn1ZWfKZ7TgKqJvXEAMTNOB2KKSNOF9vPE0ngUEQ0C2g02PVRhysAcAZYh1xNdzra2Pia7OlCXxC073ic06Tmmg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">以上，<span style="color: black;">便是</span>撰写展会落地页的<span style="color: 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