教你怎么样创建高转化的落地页
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>竞价推广是用户从点击<span style="color: black;">宣传</span>到落地页，落地页用自己的内容、<span style="color: black;">照片</span>、排版等让用户产生兴趣，从而产生咨询的一个过程。<span style="color: black;">那样</span>，什么样的落地页一眼就能抓住用户的心理，让用户产生兴趣呢？今天跟<span style="color: black;">大众</span>简单聊一聊落地页的这些事。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">制作落地页需要<span style="color: black;">重视</span>的点</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的风格</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">页面的排版要简洁，<span style="color: black;">能够</span>适当的<span style="color: black;">运用</span>数字、字母<span style="color: black;">或</span>图形等让内容更清晰的表达出来，让用户快速的<span style="color: black;">认识</span>咱们是做什么的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">颜色<span style="color: black;">选择</span>不要<span style="color: black;">太多</span>的花里胡哨，需要1—2种主色就<span style="color: black;">能够</span>，落地页<span style="color: black;">选取</span>色调最好和推广的<span style="color: black;">制品</span><span style="color: black;">相关</span>联。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：做食品的落地页，<span style="color: black;">咱们</span><span style="color: black;">能够</span>选绿色<span style="color: black;">或</span>浅绿色的色调做为背景，衬托食品健康的理念。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的加载速度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">即落地页的打开速度，落地页打开速度最好保持在1—3秒之间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你的落地页打不开<span style="color: black;">或</span>打开速度慢，<span style="color: black;">那样</span>用户会直接<span style="color: black;">选取</span>退出。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，网页<span style="color: black;">是不是</span>能打开以及网页的打开速度影响了用户<span style="color: black;">是不是</span>会继续浏览，直接影响了账户的转化率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的布局</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">按照</span>用户的浏览习惯来布局<span style="color: black;">咱们</span>的落地页。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">浏览网页<span style="color: black;">通常</span>是从上到下、从左到右，<span style="color: black;">咱们</span>的浏览习惯<span style="color: black;">亦</span>是遵循F型的线路的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把<span style="color: black;">制品</span>的优势<span style="color: black;">或</span>服务的<span style="color: black;">优良</span>放在最佳的位置。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的结构</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页<span style="color: black;">是不是</span>能转化用户，最重要的一点<span style="color: black;">便是</span>用户对<span style="color: black;">咱们</span>的信任的问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">能够</span>加上<span style="color: black;">咱们</span>的“成功案例”、“荣誉资质”、“行业资质”、“客户的<span style="color: black;">评估</span>”等，<span style="color: black;">增多</span>网站的可信度，来转化<span style="color: black;">咱们</span>的用户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的标题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>人们的<span style="color: black;">重视</span>力<span style="color: black;">仅有</span>8秒—9秒，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要长话短说，标题要简明扼要。那<span style="color: black;">怎么样</span>的标题更有吸引力呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>阐述事实，<span style="color: black;">亦</span><span style="color: black;">能够</span>用数<span style="color: black;">据述</span>话，还<span style="color: black;">能够</span>用反问式的句子。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的内容</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在内容上分层次，<span style="color: black;">能够</span>让用户有更好的体验。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你的落地页是<span style="color: black;">制品</span><span style="color: black;">归类</span>的页面，<span style="color: black;">能够</span>先进行大类的<span style="color: black;">归类</span>，<span style="color: black;">而后</span>在进行小类的<span style="color: black;">归类</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">落地页的<span style="color: black;">照片</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当用户进入的页面时，是看不到真实的<span style="color: black;">制品</span>，<span style="color: black;">咱们</span>只能<span style="color: black;">经过</span>网页的<span style="color: black;">照片</span>传递给用户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">精致的<span style="color: black;">照片</span><span style="color: black;">或</span>视频更能<span style="color: black;">有效</span>刺激用户的购买欲望，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要<span style="color: black;">注重</span>落地页<span style="color: black;">照片</span>的制作。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">怎么样</span>创建落地页？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>知晓了制作落地页需要<span style="color: black;">尤其</span><span style="color: black;">重视</span>的点，<span style="color: black;">那样</span><span style="color: black;">怎样</span><span style="color: black;">详细</span>地落实，更好地创建落地页呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页<span style="color: black;">构成</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.首屏首图</span></strong><span style="color: black;">：<span style="color: black;">明显</span><span style="color: black;">制品</span>或服务，展示核心卖点</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首屏头图设计<span style="color: black;">能够</span>添加品牌logo、<span style="color: black;">制品</span><span style="color: black;">照片</span>等，<span style="color: black;">制品</span><span style="color: black;">照片</span>要清晰明了，<span style="color: black;">同期</span>可突出<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>及卖点，文字内容简洁易读，但不宜添加<span style="color: black;">太多</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.用户痛点</span></strong><span style="color: black;">：抓住用户痛点，<span style="color: black;">处理</span>对应问题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">表现</span>用户痛点问题，进一步凸显<span style="color: black;">自己</span><span style="color: black;">制品</span>的核心卖点，<span style="color: black;">处理</span>用户最关心的问题，从而抓住用户心理。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">制品</span><span style="color: black;">优良</span></span></strong><span style="color: black;">：<span style="color: black;">陈列</span><span style="color: black;">制品</span><span style="color: black;">优良</span>，优惠活动等信息</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">抓住用户心理之后<span style="color: black;">能够</span><span style="color: black;">仔细</span>描述<span style="color: black;">制品</span>的<span style="color: black;">优良</span>，<span style="color: black;">同期</span>优惠活动等信息<span style="color: black;">亦</span><span style="color: black;">能够</span>顺势列出，进一步吸引用户，引导其深入<span style="color: black;">认识</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.案例列举</span></strong><span style="color: black;">：展示成功案例，<span style="color: black;">增多</span>用户代入感</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">列举成功案例，<span style="color: black;">能够</span>更大限度地<span style="color: black;">增多</span>用户真实场景的代入感，<span style="color: black;">亦</span>会进一步<span style="color: black;">促进</span>客户进行咨询动作。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.转化功能</span></strong><span style="color: black;">：咨询、表单等转化组件完善，缩短转化路径</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">已然</span>勾起了用户的咨询欲望，<span style="color: black;">那样</span>相应的转化咨询功能组件就要发挥<span style="color: black;">功效</span>了，完善的转化功能<span style="color: black;">能够</span>有效地缩短用户的转化路径，从而<span style="color: black;">提高</span>整体转化率。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.企业信息</span></strong><span style="color: black;">：介绍<span style="color: black;">机构</span>信息，<span style="color: black;">增多</span>用户信赖感</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">企业信息<span style="color: black;">包含</span>了企业的基本信息介绍，<span style="color: black;">能够</span><span style="color: black;">经过</span>视频样式展示，专业且直白的展示效果更能够进一步<span style="color: black;">提高</span>用户的信赖度。</span></span></p>
你的话语如春风拂面，温暖了我的心房，真的很感谢。 楼主发的这篇帖子，我觉得非常有道理。 外贸B2B平台有哪些？
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