wloe2gf 发表于 2024-8-31 17:25:05

快讯 | 公众号支持投放小程序落地页宣传了！内含仔细申请攻略！

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，猫妹收到了一个<span style="color: black;">信息</span>：<strong style="color: blue;">公众号支持投放「小程序落地页<span style="color: black;">宣传</span>」</strong><strong style="color: blue;">了</strong>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不仅如此，还分为「<strong style="color: blue;">电商推广</strong>」和「<strong style="color: blue;">品牌活动推广</strong>」两种。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来猫妹带你来<span style="color: black;">瞧瞧</span>，它们的<strong style="color: blue;">展示形态</strong>和<strong style="color: blue;">投放方式</strong>，都有<span style="color: black;">那些</span><span style="color: black;">区别</span>呢？</span></p><span style="color: black;"><strong style="color: blue;">小程序落地页<span style="color: black;">宣传</span>·电商推广</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、展示形态：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7XsnzV55edtthfReicqdgVjn9DZljZZrYQd4OcIFzia9fEBTQPnyHFiaXWw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没错，<span style="color: black;">便是</span>在<strong style="color: blue;">公众号<span style="color: black;">文案</span>底部</strong>的<span style="color: black;">宣传</span>位！点击之后，<strong style="color: blue;">直接<span style="color: black;">转</span>到小程序商品页面或首页</strong>（商家可<span style="color: black;">自动</span>设置）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">日前</span>，<span style="color: black;">宣传</span>外层仅支持“<strong style="color: blue;"><span style="color: black;">照片</span></strong>”样式，<strong style="color: blue;">点击外层<span style="color: black;">照片</span>，就<span style="color: black;">能够</span><span style="color: black;">转</span>到指定小程序落地页了。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">购买方式：</span></strong><span style="color: black;">支持竞价购买，<span style="color: black;">根据</span> CPC（每点击成本） 扣费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">怎样</span>投放？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>主<span style="color: black;">能够</span>登录 MP 平台-<span style="color: black;">宣传</span>主模块 <span style="color: black;">http://e.qq.com/，</span>点击创建「<strong style="color: blue;">公众号<span style="color: black;">宣传</span></strong>」，选择「<strong style="color: blue;">电商推广</strong>」<span style="color: black;">目的</span>下的「<strong style="color: blue;">底部<span style="color: black;">宣传</span></strong>」位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">并且，<strong style="color: blue;"><span style="color: black;">宣传</span>规格</strong><span style="color: black;">日前</span>仅支持<strong style="color: blue;"><span style="color: black;">照片</span>素材</strong>规格。</span><strong style="color: blue;"><span style="color: black;">点击效果<span style="color: black;">选取</span>：</span></strong><span style="color: black;">进入<span style="color: black;">微X</span>小程序。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7XibBArrQicndy79v6jYGpYtWfboHszHOmcEv5DyT4GXJIDuKHIM3icMqpQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">小程序<strong style="color: blue;">落地页<span style="color: black;">宣传</span>·品牌活动推广</strong></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、展示形态：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7XOpELGGLyicTsQmuOINAn5ibzSgnOkXeBnKZdiaDmODh03HaFSL8c0pQ1Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「<strong style="color: blue;">品牌活动推广</strong>」的<span style="color: black;">宣传</span>位置，依然是在公众号<span style="color: black;">文案</span>底部，出<span style="color: black;">此刻</span><span style="color: black;">文案</span>正文区域下方。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">同样</span>的是，「<strong style="color: blue;">品牌活动推广</strong>」的<span style="color: black;">宣传</span>外层，支持<strong style="color: blue;">图文</strong>、<strong style="color: blue;"><span style="color: black;">照片</span></strong>、和<strong style="color: blue;">优雅大图</strong>三种样式，点击<span style="color: black;">照片</span><span style="color: black;">就可</span><span style="color: black;">转</span>到指定的小程序落地页。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大图是<span style="color: black;">这般</span>展示的，简直是个大橱窗：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7XxsCQQcLr13icFMmAUxMkngUdr8u0hOf7xfLzkKzClibs0OAbLicZW3Hpw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">购买方式：</span></strong><span style="color: black;"><span style="color: black;">这儿</span>的购买方式<span style="color: black;">亦</span>和「<strong style="color: blue;">电商推广</strong>」的有所区别：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持竞价购买，按 CPC（每点击成本） 扣费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“优雅大图”样式仅支持排期购买，按 CPM （每千人成本）扣费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">怎样</span>投放？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>，<span style="color: black;">宣传</span>主需要登录 MP 平台-<span style="color: black;">宣传</span>主模块，点击创建「<strong style="color: blue;">公众号<span style="color: black;">宣传</span></strong>」，<span style="color: black;">选取</span>「<strong style="color: blue;">品牌活动推广</strong>」<span style="color: black;">目的</span>下的「底部<span style="color: black;">宣传</span>」位置，并在下一步<span style="color: black;">选取</span>「<strong style="color: blue;">竞价购买</strong>」。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>规格方面，「<strong style="color: blue;">品牌活动推广</strong>」<span style="color: black;">日前</span><span style="color: black;">照片</span>和图文素材规格都支持。（<span style="color: black;">“优雅大图”素材规格<span style="color: black;">日前</span>仅支持排期购买。</span>）点击效果依然是<span style="color: black;">选取</span>「<strong style="color: blue;">进入<span style="color: black;">微X</span>小程序</strong>」。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7XWT3E68K9QxJ9AibVm3otnricQtuMgwlB2xSjo4mOMSOtR5Pwjic74icHZg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">亦</span>有在小程序<span style="color: black;">宣传</span>方面<span style="color: black;">供给</span>行业<span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>的服务商，如</span>「微盟」发布的<strong style="color: blue;">四大通用</strong><strong style="color: blue;">小程序<span style="color: black;">处理</span><span style="color: black;">方法</span></strong>，微站小程序、智店小程序、会务小程序、小店小程序等，都<span style="color: black;">能够</span>覆盖<span style="color: black;">区别</span>的行业、<span style="color: black;">商场</span><span style="color: black;">需要</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合几日前，小程序开放的500个公众号<span style="color: black;">相关</span>数量，<span style="color: black;">微X</span>这一次为电商行业的赋能可谓大手笔。电商小程序的又一波红利，这次可<span style="color: black;">必定</span>要抓住了。</span></p><img src="http://mmbiz.qpic.cn/mmbiz_png/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7XrW7HDHvH3W7JAa8mGN4SCLblkEP4CMRMh1t4js6LNKMnTRgr5U7eCQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7X557lRAAI4LXANuHYlib6NwrIVnA4VG3ic1hA0pI0coIAAyZH2tgAGFOA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp; &nbsp;橘子味的猫</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">微X</span>：</span></strong><span style="color: black;"> zcxjuzimao</span></span></p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/o6GCRvwJJhrKtsc5pkp0OCPnEyQ95s7X9tDyZ0lycwibjHod7HQ7jM8ugMtrcrxOmDfhp3Sgy7eDYlIqP1NKLJw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
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