怎么样用chatGPT写落地页文案？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要chatGPT更好的<span style="color: black;">帮助</span><span style="color: black;">咱们</span>的工作，在和它沟通时，就要像<span style="color: black;">指点</span>实习生或个人助理<span style="color: black;">同样</span>，<span style="color: black;">尽可能</span>给予它<span style="color: black;">更加多</span>的信息，让它明白自己的角色定位，工作背景，工作<span style="color: black;">目的</span>，发挥其主观能动性。</span></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">这儿</span>就要<span style="color: black;">运用</span>到一个很重要的提示词模型BACK：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1/背景（bac<span style="color: black;">公斤</span>round）：给 ChatGPT交代清楚你<span style="color: black;">办事</span>的背景，清晰地告诉它你<span style="color: black;">期盼</span>达到的<span style="color: black;">目的</span>。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2/行动（action）：告诉 ChatGPT它要做什么，<span style="color: black;">倘若</span>有必要的话，<span style="color: black;">能够</span>亲自做个示范。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3/角色（character）：为 ChatGPT<span style="color: black;">选取</span>一个最适合做这件事情的角色，并且告诉它。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4/知识（knowledge）：告诉 ChatGPT完成这个任务<span style="color: black;">能够</span>调用哪个<span style="color: black;">行业</span>的知识，让它提升专业性。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>，我<span style="color: black;">此刻</span>要写一个<span style="color: black;">宣传</span>落地页文案，并且</span><span style="color: black;">我不懂一个优秀的落地页应该<span style="color: black;">拥有</span><span style="color: black;">那些</span>特点，我<span style="color: black;">首要</span>给chatGPT交代他的角色（</span><span style="color: black;"><span style="color: black;">character</span></span><span style="color: black;">），</span><span style="color: black;">装扮</span>一个<span style="color: black;">网络营销专家及文案专家，<span style="color: black;">而后</span>问他一个优秀的落地页应该<span style="color: black;">拥有</span>什么特点。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47daa0ea5fd54388a872cc1d556ba238~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725673134&x-signature=yYhJFO8AD9aopjk2woYg2wH1olg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">chatGPT回答得挺好，<span style="color: black;">然则</span>有个问题，他回答是“一个优秀的落地页的特点”，而不是“一个优秀的落地页文案的特点”，这<span style="color: black;">亦</span>是<span style="color: black;">由于</span>我问得<span style="color: black;">不足</span>精确。<span style="color: black;">因此</span>我修改了提问：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c337e7a852e42f7900dd695b9743a19~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725673134&x-signature=F6fGGxXyxWEx8FGi1K3ii0H3N2w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次chatGPT回答得就很精确了，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把它<span style="color: black;">说到</span>的特点，如“引人入胜的标题”“清晰的价值主张”“呼吁行动”，都用到<span style="color: black;">咱们</span>下面的提问里去，使<span style="color: black;">咱们</span>的提问更加准确。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3c861c8f4aa74a0fb612cea4e49cda12~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725673134&x-signature=Mlsm9ASTYKyGAwAc77tWTvR%2BKRc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>正式给chatGPT交代任务，<span style="color: black;">首要</span>交代了我的角色（</span><span style="color: black;"><span style="color: black;">character</span></span><span style="color: black;">）是个风水师。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">而后</span>交代背景（</span><span style="color: black;"><span style="color: black;">bac<span style="color: black;">公斤</span>round</span></span><span style="color: black;">）：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、<span style="color: black;">知道</span>我要投放的<span style="color: black;">宣传</span>平台（tk）、<span style="color: black;">宣传</span>形式（视频）、<span style="color: black;">制品</span>及价格（29.9美元的招财风水咨询）、<span style="color: black;">宣传</span>投放区域、<span style="color: black;">目的</span>客户的<span style="color: black;">运用</span>语言。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、<span style="color: black;">宣传</span>客户的转化路径：视频——tk落地页——点击按钮——<span style="color: black;">经过</span>社交软件联络我。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、交代视频的文案和内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后告诉chatGPT<span style="color: black;">知道</span>的行动和<span style="color: black;">目的</span>（</span><span style="color: black;"><span style="color: black;">action</span></span><span style="color: black;">），<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>从上面chatGPT的回答中寻找灵感：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>我需要你帮我写一个landing page文案，让被上面这个tiktok视频<span style="color: black;">宣传</span>吸引过来的客户在阅读文案后，继续点击联系按钮与我联系。这个文案要清晰、<span style="color: black;">精细</span>并且引人入胜，能够<span style="color: black;">快速</span>抓住访客的<span style="color: black;">重视</span>力，激发<span style="color: black;">她们</span>的兴趣，并引导<span style="color: black;">她们</span>采取行动。要有引人入胜的标题，清晰的价值主张，呼吁行动（CTA），<span style="color: black;">运用</span>简洁、易懂的语言，创建紧迫感，利用情感触发。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">chatGPT的输出结果如下：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8cab22dffd4a49bbaf25b175c2c174a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725673134&x-signature=wFNpCPSB6fDMqc6FYVP7OZJZVvA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我觉得文案的导向<span style="color: black;">无</span>覆盖到所有<span style="color: black;">状况</span>，<span style="color: black;">因此</span>继续优化</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/97c514e534f04849aa3002d6c887868d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725673134&x-signature=4X4T%2FyyexUccT0Em0b5TDm%2FSEA0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，我觉得文案少了些消除顾虑的信息，继续优化</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a804f988c804933852f88459b2afd26~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725673134&x-signature=8kUSTmRmKVnhcqtn1N8gzIZeOlY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">至此，一份优秀的<span style="color: black;">宣传</span>落地页文案就完<span style="color: black;">成为了</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结：</span></strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">在chatGPT<span style="color: black;">运用</span>中，高质量的提问，决定了高质量的回答。提示词模型BACK是<span style="color: black;">特别有</span>用的一个提问策略，<span style="color: black;">意见</span><span style="color: black;">熟悉</span><span style="color: black;">把握</span>，在<span style="color: black;">运用</span>过程中，逐步优化，一步步接近你想要的<span style="color: black;">目的</span>。</h1>
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