普通人无缘知晓的互联网品牌建设办法
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在信息时代，一个企业想要<span style="color: black;">经过</span>互联网做营销，品牌形象建设<span style="color: black;">已然</span><span style="color: black;">作为</span>绕<span style="color: black;">不外</span>的<span style="color: black;">专题</span>。<span style="color: black;">针对</span>数量庞大的中小企业、传统企业<span style="color: black;">来讲</span>，<span style="color: black;">想要</span><span style="color: black;">经过</span>互联网扩大品牌知名度，<span style="color: black;">得到</span><span style="color: black;">更加多</span>的用户，卖掉<span style="color: black;">更加多</span>的货，<span style="color: black;">首要</span>要做的不是在百度投放竞价<span style="color: black;">宣传</span>，而是搭建自己的互联网品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与主动推送的<span style="color: black;">宣传</span>相比，90%的用户更相信<span style="color: black;">她们</span><span style="color: black;">经过</span>搜索得到的企业信息。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7285e46b52404e3db49bd889d85932ad~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=h3mLgDcNvAMOLmKDpE87nNf9S7Y%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">王大拙语录</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>用户在搜索你品牌词时，展示的内容充实，结构<span style="color: black;">恰当</span>，视觉<span style="color: black;">美丽</span>大气，并且能够在10秒之内找到自己想要的答案，用户就会<span style="color: black;">快速</span>的<span style="color: black;">提高</span>对你品牌的好感度。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/79cf2cd17dc9499aba616923ed3f715e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=9dx%2BE25rZkLyUBlCgjW0RU1ulFk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>用户在搜索你品牌词的时候，看见<span style="color: black;">非常多</span>无关的信息充斥其中，要找品牌<span style="color: black;">关联</span>介绍、口碑、背书的信息却一无所获，<span style="color: black;">乃至</span>于首页上<span style="color: black;">显著</span>的摆着几条<span style="color: black;">消极</span>内容......<span style="color: black;">那样</span>80%的可能，这个用户会关掉这个页面，寻找你们竞品的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打造一张<span style="color: black;">美丽</span>的名片，<span style="color: black;">创立</span>一个<span style="color: black;">优秀</span>的互联网品牌形象，这是企业互联网营销的<span style="color: black;">第1</span>步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是网络声誉管理？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网络声誉营销、系统的内容规划、<span style="color: black;">恰当</span>的视觉设计，将<span style="color: black;">咱们</span>所想表达的正确的信息，<span style="color: black;">安置</span>到合适的网络上，<span style="color: black;">得到</span>搜索引擎结果页面理想的位置。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将对品牌有利的信息，传递给品牌的潜在用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，品牌要布局多少内容才算<span style="color: black;">恰当</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">原则上是越多越好，100万个搜索结果里有80万都是你企业的信息。<span style="color: black;">然则</span><span style="color: black;">非常多</span>中小企业<span style="color: black;">没法</span>完成<span style="color: black;">这般</span>的声量，<span style="color: black;">那样</span><span style="color: black;">便是</span>比重越多越好，让百度搜索结果前几页全是你的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎么样</span>进行品牌线上声誉管理？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1）给用户想看的内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信息时代，要1秒抓住用户的心，就必须在3秒内给用户一个答案，10秒内给用户一个出口。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么样</span>在3秒内给用户答案，<span style="color: black;">便是</span>让用户想<span style="color: black;">晓得</span>的答案，直接<span style="color: black;">表示</span>在百度搜索结果的首页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么样</span>在10秒内给用户一个出口，<span style="color: black;">便是</span>把企业的流量入口展示在结果首页。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ee0d7398c7c1483584fb763a1ce58111~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=iIqi13bIVG%2BAqAczBgFzGgUT3Wo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某上市连锁教育的企业，<span style="color: black;">每日</span>的百度指数很高，<span style="color: black;">非常多</span>用户到网上来搜索该企业的品牌词，结果百度搜索结果中，10条有8条信息，都是该企业的股票行情，值不值得投资。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/291343628def4b7aa2dd8ef2a32ec2e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=ToiKWL8M%2FuUISsyVlJCvOVKYJWc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家长进行搜索时<span style="color: black;">已然</span>有很强的付费意愿，想<span style="color: black;">认识</span>到的信息是这个学校你的<span style="color: black;">教育</span>质量好<span style="color: black;">欠好</span>，师资力量好<span style="color: black;">欠好</span>，口碑好<span style="color: black;">欠好</span>，升学率高不高？你<span style="color: black;">一直</span>的给我看股票是几个意思？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把用户想<span style="color: black;">晓得</span>的内容<span style="color: black;">移植</span>到百度搜索结果里，是建设品牌互联网形象的<span style="color: black;">第1</span>步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）给用户一个相信你的理由</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>做互联网营销，当然<span style="color: black;">最后</span>的目的是让用户<span style="color: black;">认识</span>你的品牌，购买你的<span style="color: black;">制品</span>，分享你的<span style="color: black;">制品</span>。<span style="color: black;">然则</span>达到这些目的之前，<span style="color: black;">首要</span>要让用户相信你，对你产生好感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">应该怎么做到这一步？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——<strong style="color: blue;">用户有盲从权威的特征，<span style="color: black;">咱们</span>给他权威信息。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网上，百度百科的权威不容质疑，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就把关于企业最详实的介绍，做到百度百科里，<span style="color: black;">而后</span>把百科的排名，优化的搜索结果的前三名。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/664ff4b53a854bb09676d9fafb8934f6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=zlJVgZUQK%2FJGHp7a%2FSpBzBzvrlw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">媒介</span>的<span style="color: black;">报道</span><span style="color: black;">拥有</span>权威性，<span style="color: black;">咱们</span>就在第三方<span style="color: black;">媒介</span><span style="color: black;">公司</span>，权威的门户网站发布<span style="color: black;">资讯</span>稿，把企业的荣誉，最新的动态，<span style="color: black;">经过</span>权威<span style="color: black;">媒介</span>的口径，传达给用户。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/babff6bfd62247c2adeeae8d7523e6ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=dfF4GAP3ahzzpc9HP8u2Reln4nQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某些<span style="color: black;">行业</span>内有达人、大V、专业测评，<span style="color: black;">咱们</span>把这些内容统统<span style="color: black;">移植</span>一遍，让行业的大V、达人、知名<span style="color: black;">公司</span>为<span style="color: black;">咱们</span>背书。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3ac07306a5d744a0beec8576dbede68f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=iWsQCEjDOdapIO7fPdhxpWOflYM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把这些能让用户相信你的内容，<span style="color: black;">移植</span>到网海，再优化到百度首页，用户不相信你都难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3）给用户他想<span style="color: black;">晓得</span>的口碑内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">口碑<span style="color: black;">针对</span>品牌的重要性<span style="color: black;">已然</span><span style="color: black;">不问可知</span>，互联网上<span style="color: black;">乃至</span>有种说法叫“得口碑者得天下”，当用户想要深入<span style="color: black;">认识</span>你的<span style="color: black;">制品</span><span style="color: black;">乃至</span>购买你的<span style="color: black;">制品</span>，<span style="color: black;">那样</span>绝对会对别的用户口碑<span style="color: black;">做为</span>参照。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">表率</span>普通用户真实声音的百度<span style="color: black;">晓得</span>，<span style="color: black;">是不是</span>应该去展现出来？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fc39777c074d42a4b476d8d3ae5611dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=bGeCxbNP3p6R37LuSzHF%2FaZ1Tt0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">表率</span>专业人士意见的知乎问答和悟空问答，<span style="color: black;">是不是</span>应该去展现出来？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">口碑社群百度贴吧，<span style="color: black;">是不是</span>应该展现出来？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0eaa144af619482db09aa414e807afdf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=yKBawB6AK%2BSvZ0eYL6RBgoJ5Wuk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要让用户在<span style="color: black;">第1</span>时间对你的品牌认可，<span style="color: black;">不仅</span>应该在这几个口碑产出地进行操作，最重要的是，把<span style="color: black;">咱们</span><span style="color: black;">移植</span>的正向口碑优化到百度首页。<span style="color: black;">仅有</span>让用户在<span style="color: black;">第1</span>时间看见这些信息，之前做的工作才<span style="color: black;">拥有</span><span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（4）给用户一个TOP品牌的印象</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中小企业<span style="color: black;">怎样</span>在互联网战争中突围？反正大部分的访客不<span style="color: black;">晓得</span>你的企业真正的行业地位，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">最少</span><span style="color: black;">能够</span>让90%的用户，在看到搜索结果的一瞬间，感觉你是一个行业领先的品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了达到<span style="color: black;">这般</span>的效果，在百度搜索结果的展示形式上下点功夫，绝对是事半功倍的事。<span style="color: black;">例如</span><span style="color: black;">资讯</span><span style="color: black;">来讲</span>，正常<span style="color: black;">状况</span>下，一条<span style="color: black;">资讯</span>的展示形式是<span style="color: black;">这般</span>的：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fa7d7a56982a4ac1b6c92baf756ec3a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=qskrU8sXHoy7yphZh4ASr17t2v8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过优化后，<span style="color: black;">资讯</span>的展示形式<span style="color: black;">能够</span>是<span style="color: black;">这般</span>的：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a03320e8ac164053b9d94e306aa9e8bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=hjA0qTGftkn4HoD4groNrhMb5Eg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是不是瞬间<span style="color: black;">高挑</span>上了<span style="color: black;">非常多</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的，百度贴吧<span style="color: black;">亦</span><span style="color: black;">能够</span>这么干，由原先<span style="color: black;">这般</span>的效果：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3ec3260ed4f74772908aeb6bfc5bd8c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=0OeClCnaRwV66r68KcK06HmsAkE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做出<span style="color: black;">这般</span>的效果：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/11528bd7650849ffb2495750e0cc39fe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=y%2BH1lHGwViBIL%2FXWhM0jmOvu3nw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度<span style="color: black;">晓得</span>、知乎问答，都<span style="color: black;">能够</span>做出<span style="color: black;">这般</span>的效果，瞬间<span style="color: black;">提高</span>品牌形象的利器，你值得<span style="color: black;">持有</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（5）让<span style="color: black;">有害</span>于品牌的信息，离开用户的视线。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>品牌<span style="color: black;">来讲</span>，<span style="color: black;">长时间</span><span style="color: black;">宣传</span>宣传而累积的用户信任，可能比<span style="color: black;">不外</span>网络上一条<span style="color: black;">消极</span>言论对品牌的<span style="color: black;">损伤</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当企业看见不实<span style="color: black;">消极</span>信息，<span style="color: black;">常常</span>一筹莫展。<span style="color: black;">那样</span>，面对不实<span style="color: black;">消极</span>信息应该<span style="color: black;">怎样</span>处理？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c49cdd52ad684aea82c0e663f27725bb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=21qsvNHaBZN%2BMH7tdf%2BOJ1HzBbo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">关联</span>关键词下，加大品牌发声的声量，让<span style="color: black;">海量</span>真实的正面内容，占据百度搜索结果的排名，引导舆论倾向，让不实<span style="color: black;">消极</span>信息下沉，<span style="color: black;">不可</span>触达用户<span style="color: black;">就可</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e8d30b51305442f1802379c796420ca5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725641036&x-signature=Z01P7ElQ06YfVwhuGE6gLEqioo8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给企业打造一张好名片，给访客一个权威度高、信任度高的品牌形象，<span style="color: black;">才可</span>让企业在众多竞争对手中脱颖而出。</p>
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你说得对，我们一起加油，未来可期。 你的话语如春风拂面，让我感到无比温暖。 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 楼主的文章非常有意义，提升了我的知识水平。 楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/
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