怎么样思考写一份网站建设SEO优化运营办法?【案例】
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>想到写这个主题呢,刚好我一个<span style="color: black;">伴侣</span>问到我(下截图),相信<span style="color: black;">非常多</span>新人,<span style="color: black;">或</span>还想<span style="color: black;">经过</span>搜索引擎<span style="color: black;">得到</span>流量的感兴趣,<span style="color: black;">因此</span>就写了,有个小插曲如下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHeGFneSYYfWfL6FbvYDeHHRicz7ibzQ47dUVibLQ96jZmXD5SkaQD2Gx4A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">讲真,就如我给我<span style="color: black;">伴侣</span>所说,我还真<span style="color: black;">无</span>写过网站建站<span style="color: black;">方法</span>书哈哈。在<span style="color: black;">此刻</span>移动互联网时代,我都说<span style="color: black;">怎样</span>只会建站怕是会饿死哈哈。而<span style="color: black;">此刻</span>市面上大多建站<span style="color: black;">机构</span>只是建站,帮你思考业务,布局关键词,SEO<span style="color: black;">思虑</span>进去,通通是不可能的!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHTCBFNvu96jmDGxP65UMetOu7yRdmJn21HRGbHjiaNmp4AbqgtsQOkLA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(这是我给我一<span style="color: black;">伴侣</span>外贸写的SEO<span style="color: black;">方法</span>)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为啥,<span style="color: black;">此刻</span>建站技术多简单,<span style="color: black;">倘若</span>是模板建站一千不到就<span style="color: black;">能够</span>搞定,帮你做上面<span style="color: black;">那样</span>多,想太多了,<span style="color: black;">因此</span>找第三方建站,上面<span style="color: black;">哪些</span>还是得自己思考。那<span style="color: black;">倘若</span>我是一个新人没做过,从<span style="color: black;">那些</span>方面思考呢,白杨SEO就以自己实操过的来举例<span style="color: black;">(白杨SEO实战派,不跟你玩理论哈哈)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHD5k1BNq826rI7XQIBRuibEfaGbNzEyENkWNhic8bwvAjIERibmoNnuDxg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(这是我的大闸蟹网站www.szychx.cn首页截图,下面会<span style="color: black;">仔细</span>怎么来的)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHVJ9XhNyaMhtaUuWwEHibyELOicMpPwzO9tU8TK2OLIvNhdFSxM8iaQ87Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(这是在杰恩西时B2C网站CMALL首页截图)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先<span style="color: black;">瞧瞧</span>我写这个<span style="color: black;">方法</span>一个思路事项列表:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">认识</span>业务/<span style="color: black;">制品</span>,提炼关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、用关键词找到市场同行分析,找到自己核心关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、网站定位,<span style="color: black;">亦</span>叫SOLOGAN</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、制作网站<span style="color: black;">制品</span>原型图(把功能<span style="color: black;">思虑</span>进去)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、美工设计(<span style="color: black;">或</span>找参考网站图例)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、网站建设(<span style="color: black;">同期</span>网站SEO站内优化<span style="color: black;">思虑</span>进去)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、网站SEO优化时间进度表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、网站内容建设</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、网站外链建设(后期<span style="color: black;">思虑</span>品牌)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>网站移动端<span style="color: black;">思虑</span>,<span style="color: black;">乃至</span>APP,小程序等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上十点是我自己的思考思路,当然<span style="color: black;">每一个</span>人关注重点不<span style="color: black;">同样</span>。对了,上面<span style="color: black;">无</span>列网站技术写代码那一部分,老实说我<span style="color: black;">亦</span>不会写代码只会看哈哈哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、<span style="color: black;">认识</span>业务/<span style="color: black;">制品</span>,提炼关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>我当时要做大闸蟹那个网站,是<span style="color: black;">由于</span>我以前在王氏负责了王氏大闸蟹的网站运营和优化排名,想想大闸蟹还是有点赚头的,大闸蟹网站<span style="color: black;">重点</span>关键词大闸蟹,阳澄湖大闸蟹,哪里买到之类。再<span style="color: black;">例如</span>图CMALL,<span style="color: black;">咱们</span>的业 务<span style="color: black;">便是</span>中国小商品批发(针对日本小B采购的)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、用关键词找到市场同行分析,找到自己核心关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHp9ic6ANdoRGn0DG2NxD8icO3kekh1W0BMdglsF5gbecibibBoYlmAslxlQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kH1nicwwEBgibWK9fSl17pTUVNSN2iaLPZqia6tia9KEvXpjK5eLicCDblbicVA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如图,找到了同行的网站标题和描述,找到其核心关键词,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>说的有价值关键词哈哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、网站定位,<span style="color: black;">亦</span>叫SOLOGAN</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHxBWt5KEURsJIwUxUUL0SHiaNpuH7YXdIhaK1C6b1ibg9Bay4CSFKubrQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">制品</span>不是自己的,<span style="color: black;">无</span>货源<span style="color: black;">优良</span>,<span style="color: black;">然则</span>大闸蟹内容我还是能找的,<span style="color: black;">因此</span>我想用内容来吸引要吃大闸蟹的,<span style="color: black;">例如</span>他会搜索正宗大闸蟹哪里买,大闸蟹怎么吃,怎么做等。<span style="color: black;">因此</span>定位大闸蟹百科大全!你可能会问,我怎么定位呀,我又不<span style="color: black;">善于</span>,<span style="color: black;">通常</span>你的老板<span style="color: black;">或</span><span style="color: black;">制品</span>运营会想给你 一个SLOGN的!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、制作网站<span style="color: black;">制品</span>原型图(把功能<span style="color: black;">思虑</span>进去)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHWukN7Qn1QABWJYjcerc31uULaksqIUMcbxotibhw9AgHachRl8fUnEA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHiaFUVFtAZAyvAPEgib1avvyUQaqib4KeOpEhGYbY0WREkqKg6jMicPQycw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图是我去年想好后用<span style="color: black;">制品</span>原型图软件axure做的,你可能会说,我只是SEO我还要学<span style="color: black;">制品</span>原型图啊,原则上不需要,但技多不压身,你不会的话,就只能用EXCEL画了,白杨在王氏大闸蟹手机站<span style="color: black;">便是</span>用EXCEL画的哈哈,当时都把<span style="color: black;">她们</span>惊呆了。(做了一年<span style="color: black;">制品</span>运营,原型图其它学不难)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个本来应该是<span style="color: black;">制品</span>经理<span style="color: black;">思虑</span>,但你<span style="color: black;">倘若</span>是一个小<span style="color: black;">机构</span>,老板 <span style="color: black;">便是</span><span style="color: black;">制品</span>经理啊。功能要提前想好,<span style="color: black;">否则</span>技术给你写死了,后面有得你哭~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5、美工设计(<span style="color: black;">或</span>找参考网站图例)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有美工设计最好,<span style="color: black;">由于</span>她会 帮你<span style="color: black;">思虑</span>用户进去,<span style="color: black;">倘若</span><span style="color: black;">无</span>就找参考站吧,白杨自己的站基本没啥美工,以前在<span style="color: black;">机构</span>上班,都有 专门美工设计的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6、网站建设(<span style="color: black;">同期</span>网站SEO站内优化<span style="color: black;">思虑</span>进去)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">重点</span>是技术做,看技术用的什么语言,你装的什么系统哈。<span style="color: black;">重点</span>在SEO站内<span style="color: black;">思虑</span>进去,站内有<span style="color: black;">那些</span>呢我截个图,30个要素点,<span style="color: black;">能够</span>在公众号下面菜单栏选关于白杨,点白杨圈子,进入我的知识星球里有。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHCic9ZOzfH502p9w48WHohbpUMT99l5e3yDIJgMrwJ1ga4xRTPqZFnUg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7、网站SEO优化时间进度表</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kH3F5o0lrFDubgTznUzsM0pLzDeTjgejzgEdMf3Qz4Shl8rPAYB0Fpxw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面这张图,其实<span style="color: black;">便是</span>对这个网站半年一个时间规划(仅供参考),<span style="color: black;">因此</span>你在运营一个网站,从0<span style="color: black;">起始</span>,<span style="color: black;">一样</span>要<span style="color: black;">这般</span>写。<span style="color: black;">否则</span> 你都不<span style="color: black;">晓得</span>你什么时间该做什么。你<span style="color: black;">亦</span>许会问,我做了半年后没结果怎么办?但我只能告诉你,你<span style="color: black;">这般</span>做了可能结果<span style="color: black;">欠好</span>,但你<span style="color: black;">倘若</span>不这么 做,那是肯定<span style="color: black;">欠好</span>,你是瞎做啊~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8、网站内容建设与</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站内容建设,这<span style="color: black;">一起</span>的<span style="color: black;">意见</span><span style="color: black;">按照</span>网站主题来定,参考如下:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A、博客类,<span style="color: black;">例如</span>白杨SEO博客,我的网站内容,<span style="color: black;">重点</span>围绕SEO来写,<span style="color: black;">例如</span>SEO教程,SEO优化<span style="color: black;">办法</span>,SEO外链等;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B、企业网站类,<span style="color: black;">由于</span>内容太少,<span style="color: black;">能够</span>找行业<span style="color: black;">资讯</span>,<span style="color: black;">关联</span>问答,<span style="color: black;">例如</span>我做 了 美而实装修网,那 就<span style="color: black;">能够</span>做装修知识问答,装修图做内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而大闸蟹这个站,我是去百度<span style="color: black;">晓得</span>收收集<span style="color: black;">有些</span>问题和 内容的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kH4v3XklY90UQXWpHZICPfO8b1SCtbSVCdibONSicXktE1q8V4MVM4av4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C、B2C或B2B类站,这类内容,<span style="color: black;">重点</span>是靠<span style="color: black;">制品</span> ,<span style="color: black;">倘若</span>是2B,招商家入驻,发布<span style="color: black;">制品</span> ,<span style="color: black;">倘若</span>是B2C,自己找<span style="color: black;">制品</span>建设。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9、网站外链建设(后期<span style="color: black;">思虑</span>品牌)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/8hvibvgH0421CkVhjicibxGCx5PUW5JH8kHgANutFy2Y2N2VKmDUDTgsqbsfzuMhvgFVVtwYB4FlFLlYIibkAQHIXw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站外链建设,<span style="color: black;">重点</span><span style="color: black;">便是</span>友情链接与外链。<span style="color: black;">日前</span>本周白杨师徒群刚讲完站外SEO,实点作业及1个友情链接5条外链。外链建设PPT,在白杨SEO星球里<span style="color: black;">亦</span>上传了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">记住:<span style="color: black;">咱们</span>说的外链跟外推,网络 营销有区别。给网站发外链,并<span style="color: black;">无</span>考核文 章要原创,写多少多少字。而后期做网站品牌,<span style="color: black;">例如</span>我的 白杨SEO,美而实装修,再<span style="color: black;">例如</span>京东这种品牌的话,写的外推<span style="color: black;">文案</span>就要专业 点,这<span style="color: black;">亦</span>叫用户认知哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、</span>网站移动端<span style="color: black;">思虑</span>,<span style="color: black;">乃至</span>APP,小程序等</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今晚师徒培训交流完都十一点了,<span style="color: black;">起始</span>写。到<span style="color: black;">此刻</span>一点半了。<span style="color: black;">因此</span>写原创真的<span style="color: black;">不易</span>,<span style="color: black;">最终</span>写到最后一条了哈哈哈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是企业,<span style="color: black;">此刻</span><span style="color: black;">已然</span>是移动互联网时代,不管你是2B业务还是2C,你有PC网站,难首移动端网站<span style="color: black;">不应</span>有一个吗?初步<span style="color: black;">意见</span>有实力从新做,不要自适应。百度流量<span style="color: black;">此刻</span>越来越难,是不是以网站品牌<span style="color: black;">思虑</span><span style="color: black;">微X</span>端流量,<span style="color: black;">例如</span>公众号、<span style="color: black;">微X</span>小程序。<span style="color: black;">例如</span>王氏大闸蟹早都有了,以白杨自己举例,2012年做了个人网站博客,2013年<span style="color: black;">创立</span>公众号(私人的,正式这个2018年才弄),手机机,<span style="color: black;">微X</span>上,你都能读到白杨SEO原创内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">咱们</span>做流量流行一句 话:流量在哪里,你就要到哪里去做推广,营销。2019年<span style="color: black;">此刻</span>流行是私域流量,其实我<span style="color: black;">已然</span>在<span style="color: black;">科研</span>了,<span style="color: black;">日前</span>个人好友一万多,<span style="color: black;">每日</span>都要加过来。<span style="color: black;">因此</span>你看到我是一个做SEO的,其实呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">OK,以上<span style="color: black;">便是</span>分享关于<span style="color: black;">怎样</span>写网站建设及SEO优化<span style="color: black;">方法</span>。是不是怎么感觉不像<span style="color: black;">方法</span>?<span style="color: black;">由于</span>那种你百度一下太多了,但我这十条思路,那些<span style="color: black;">方法</span>里未必有。</p>
我完全同意你的观点,说得太对了。 回顾历史,我们不难发现:无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 你的见解独到,让我受益匪浅,非常感谢。
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