怎么样写一份仔细的网站SEO优化办法？
<img src="http://mmbiz.qpic.cn/mmbiz/cZV2hRpuAPhQmPPCyMGfbceYAFImOiaofI3b9tHj9I4Mmav5Xck6d2tiagmXTL0rV0wapHonMwKWhBPbWCCHgT5w/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是<span style="color: black;">咱们</span>为自己的网站做SEO优化，还是做<span style="color: black;">机构</span>网站的SEO优化，又<span style="color: black;">或</span>是给客户<span style="color: black;">供给</span>SEO服务，我都<span style="color: black;">期盼</span><span style="color: black;">大众</span>能在SEO工作<span style="color: black;">起始</span>之前做好一份<span style="color: black;">仔细</span>的SEO<span style="color: black;">方法</span>，不要怕费时间，<span style="color: black;">仅有</span>有计划地去工作，<span style="color: black;">才可</span>让效率大大地<span style="color: black;">加强</span>，做到事半功倍，<span style="color: black;">倘若</span><span style="color: black;">无</span>一份良好的计划书，可能后面会花<span style="color: black;">更加多</span>的时间来整理思路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一 、网站定位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在建设一个网站之前，<span style="color: black;">咱们</span><span style="color: black;">首要</span>要做的<span style="color: black;">便是</span>一个网站清晰的定位，会带来转化率相对较高的客户群体</span></strong><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;"><span style="color: black;">咱们</span>建站的目的<span style="color: black;">便是</span>为了营销，<span style="color: black;">仅有</span>集中来做某一件事，才会更好的展现<span style="color: black;">咱们</span>的网站，<span style="color: black;">这般</span>网站内容建设相当<span style="color: black;">亦</span>会比较简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在做SEO优化的<span style="color: black;">同期</span>，<span style="color: black;">咱们</span><span style="color: black;">首要</span>就要先确认网站优化的<span style="color: black;">最后</span>SEO<span style="color: black;">目的</span>，有了一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span><span style="color: black;">才可</span>更好的安排<span style="color: black;">详细</span>的工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">目的</span><span style="color: black;">能够</span>是<span style="color: black;">长时间</span>的、<span style="color: black;">拥有</span>战略<span style="color: black;">道理</span>的，<span style="color: black;">亦</span><span style="color: black;">能够</span>是短期的，但不管是短期还是<span style="color: black;">长时间</span>，<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>设定<span style="color: black;">必定</span>要<span style="color: black;">能够</span>实现的前提下，不要设定一个<span style="color: black;">基本</span><span style="color: black;">没法</span>完成的<span style="color: black;">目的</span>出来，<span style="color: black;">而后</span>将<span style="color: black;">目的</span>分解到<span style="color: black;">详细</span>的每月、每周、每日的<span style="color: black;">周期</span><span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">目的</span>人群是各个社会层次的人员，<span style="color: black;">针对</span>计算机网络的应用相对不一致，<span style="color: black;">知道</span>网站的<span style="color: black;">拜访</span>人群，要在互联网上推广，就得对病种治疗的品牌推广、效果推广、真人真事口碑宣传推广，自然优化的效果会比竞价好些。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>竞争对手分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">孙子兵法有云：“知己知彼，方能百战不殆”。在着手优化之前，要先去<span style="color: black;">认识</span>客户的<span style="color: black;">制品</span>和服务，以及<span style="color: black;">科研</span>竞争对手网站<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>网站的<span style="color: black;">目的</span>群体和服务<span style="color: black;">能够</span><span style="color: black;">经过</span>网站或直接和客户沟通去<span style="color: black;">认识</span>，<span style="color: black;">针对</span>竞争对手的分析，<span style="color: black;">亦</span>重点写了以下几个要点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、基本数据：</span></strong><span style="color: black;">网站年龄、收录量、收录率、快照<span style="color: black;">鲜嫩</span>度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、站内优化：</span></strong><span style="color: black;">TITLE的设计、描述的书写、强调文本、段落标题（H1、H2之类的）、URL处理、链接深度、Nofollow的<span style="color: black;">运用</span>、目录页和内容页的优化等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">外边</span>数据：</span></strong><span style="color: black;">外链数量和质量、全站外链、首页外链、品牌知名度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>各位站长或SEO人员<span style="color: black;">能够</span><span style="color: black;">经过</span>这几个方面的内容来<span style="color: black;">创立</span>数据模型，将每一项<span style="color: black;">仔细</span>记录下来，写进<span style="color: black;">方法</span>中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">目的</span>群体分析，确定网站关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析和<span style="color: black;">认识</span>用户的群体，网站的<span style="color: black;">目的</span>用户是属于哪一类，<span style="color: black;">区别</span>的网站性质所需要的<span style="color: black;">目的</span>用户是<span style="color: black;">区别</span>的，<span style="color: black;">意见</span><span style="color: black;">大众</span>要做<span style="color: black;">精细</span>的客户营销，不为SEO而去SEO。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在确定好用户群体后<span style="color: black;">起始</span><span style="color: black;">科研</span>和分析客户网站的关键词，<span style="color: black;">选取</span>关键词的原则是以网站的用户为导向，从用户的<span style="color: black;">方向</span>去分析<span style="color: black;">她们</span>会<span style="color: black;">经过</span>什么关键词去搜索网站的<span style="color: black;">制品</span>和服务，<span style="color: black;">同期</span>还要和客户沟通，确定网站的关键词，客户网站的核心关键词不<span style="color: black;">必定</span>要热门<span style="color: black;">然则</span>要<span style="color: black;">精细</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>分析关键词的<span style="color: black;">办法</span>，<span style="color: black;">意见</span><span style="color: black;">大众</span>可从以下几点来入手：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">科研</span>竞争对手的网站关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、关键词挖掘工具：<span style="color: black;">这儿</span><span style="color: black;">尤其</span><span style="color: black;">举荐</span>百度后台关键词<span style="color: black;">查找</span>工具和爱站网关键词<span style="color: black;">举荐</span>挖掘工具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、搜索引擎下拉框和<span style="color: black;">关联</span>搜索。4、问答平台长尾关键词挖掘。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>制定网站SEO优化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">怎样</span>制定网站的SEO优化策略，就从站内优化和站外优化2个方面来为<span style="color: black;">大众</span>简单的介绍一下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、站内优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，初期的网站都会有不<span style="color: black;">恰当</span>之处，需要<span style="color: black;">按照</span>SEO优化的要点对网站进行修改，<span style="color: black;">这儿</span>就简单的介绍以下几个要点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）、站内结构优化 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的结构要清晰，布局要<span style="color: black;">恰当</span>，拒绝冗杂的代码，拒绝<span style="color: black;">海量</span>的JS脚本和FLASH动画，影响网站的打开速度，栏目设置要清晰易见，让访客浏览起来清晰明了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）、站内链接<span style="color: black;">针对</span>网站的链接及内链方面，需要做到是：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、动态站修改成静态<span style="color: black;">或</span>伪静态（需要技术支持）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、<span style="color: black;">掌控</span><span style="color: black;">文案</span>内部链接数量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c、链接对象的<span style="color: black;">关联</span>性要高，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d、给重要的网页相对多的链接，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">e、URL统一，<span style="color: black;">运用</span>绝对路径，做好301重新定向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>做的好处<span style="color: black;">便是</span>：方便页面间的浏览，<span style="color: black;">加强</span>搜索引擎爬行效率，主题集中使该主题中的关键词<span style="color: black;">拥有</span>排名<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）SEO细节优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>一个专业的SEO人员<span style="color: black;">来讲</span>，马海祥<span style="color: black;">意见</span>你还要多<span style="color: black;">重视</span><span style="color: black;">有些</span>SEO优化细节（<span style="color: black;">详细</span>可查看马海祥博客《站内SEO最容易忽略的<span style="color: black;">有些</span>优化细节》的<span style="color: black;">关联</span>介绍），<span style="color: black;">例如</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、标题的写法，<span style="color: black;">照片</span>是我ALT标签</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、<span style="color: black;">恰当</span>布局关键词和关键词密度（标题、标签、描述文本中），描述设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C、长尾关键词记录单</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d、次导航，定向锚文本，内页<span style="color: black;">第1</span>次<span style="color: black;">显现</span>的锚文本加黑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">e、做好页面内容的<span style="color: black;">关联</span>性，<span style="color: black;">保持</span>原创<span style="color: black;">文案</span>内容更新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（4）对竞争对手的关键进行分析</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a、看网站内链和外链，外链<span style="color: black;">是不是</span>强大，内链<span style="color: black;">文案</span><span style="color: black;">是不是</span>做好锚文本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b、看关键词在标题的位置，<span style="color: black;">是不是</span>在首页并重复<span style="color: black;">显现</span>，网站<span style="color: black;">是不是</span>在围绕这个词在做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c、看竞争对手首页的外链</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d、关键词分布的位置，URL的链接(是主域名还是内页在做)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">e、看网站规模，域名的年龄、收录量、更新机制。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（5）、<span style="color: black;">增多</span>网站地图，做好404错误页面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当蜘蛛进入网站后，网站地图就当是一个好的向导，蜘蛛很容易进入网站的各个角落，<span style="color: black;">因此</span>，<span style="color: black;">咱们</span>要<span style="color: black;">按照</span>SEO优化的<span style="color: black;">需要</span><span style="color: black;">创立</span>一个<span style="color: black;">恰当</span>的网站地图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">便是</span>404错误<span style="color: black;">转</span>页面，关于301重定向文件和404页面，有<span style="color: black;">非常多</span>的人会不做，<span style="color: black;">亦</span>有<span style="color: black;">有些</span>站长做的并不是404返回代码。这两个页面还是很重要的，一个提示<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、站外优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>网站的站外SEO优化，<span style="color: black;">重点</span><span style="color: black;">便是</span><span style="color: black;">经过</span>外链建设的，<span style="color: black;">重点</span>途径有：友情链接、博客评论(留言)、论坛签名(发帖)、问答平台、百科、<span style="color: black;">归类</span>信息推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">跟<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>经常做外链建设的<span style="color: black;">办法</span>及平台：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）、博客评论（留言）自建博客——<span style="color: black;">外链</span>、<span style="color: black;">外链论坛：www.fok120.com</span>、天涯、网易、百度空间、和讯。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）、论坛签名、发帖带些关键词和链接——行业<span style="color: black;">关联</span>论坛、站长论坛</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）、<span style="color: black;">经过</span><span style="color: black;">归类</span>信息推广——58同城、赶集网、<span style="color: black;">大众</span>网、今题网、易登网、列表网、百业网、<span style="color: black;">长时间</span>信息网、城市<span style="color: black;">归类</span>信息网、中华企业录、马可波罗、机电之家等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）、百科——百度百科、搜搜百科、互动百科</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（5）、问答——百度<span style="color: black;">晓得</span>、雅虎知识堂、天涯问答、搜搜问问、奇虎回答、<span style="color: black;">外链</span>爱问知识人以及贴吧)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（6）、<span style="color: black;">注重</span>品牌与信息的传播(发布网站软文和<span style="color: black;">关联</span>招聘信息等)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（7）、在<span style="color: black;">文案</span>中适当将<span style="color: black;">关联</span>关键词指向权威网站，<span style="color: black;">加强</span>网站在搜索引擎中的信任度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最后提醒各位站长或SEO优化人员，在做网站外链建设的时候，<span style="color: black;">亦</span>有<span style="color: black;">有些</span><span style="color: black;">重视</span>事项要<span style="color: black;">尤其</span>留意的，<span style="color: black;">例如</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）、链接文字中<span style="color: black;">包括</span>关键词，<span style="color: black;">重视</span>关键词的多样化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）、<span style="color: black;">尽可能</span>与<span style="color: black;">关联</span>性较高的网站交换，对方PR值要比自己网站大，对方导出的链接越少越好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）、<span style="color: black;">重视</span>外链锚文本的多样性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了方便<span style="color: black;">大众</span>学习，<span style="color: black;">创立</span>了SEO的学习群：</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">群号：598267005</span></p>
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seo常来的论坛，希望我的网站快点收录。
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