SEO学习：怎么样挖掘和布局长尾关键词来优化达到快速排名？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者|巴郎 编辑|巴郎</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>|巴郎刊（ID:balangk）</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前言</p>
</span><span style="color: black;">做SEO网站优化，挖掘长尾关键词是站内优化的核心之一，网站的核心流量以及站外流量基本都是来自长尾关键词，长尾关键词的排名越好，就能为网站带来<span style="color: black;">更加多</span>的<span style="color: black;">精细</span>流量，以及高转化-SEO学习。</span><span style="color: black;">目录(2066字)</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01.<span style="color: black;">为何</span>要优化长尾关键词？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02.<span style="color: black;">怎样</span>挖掘长尾词？(干货干货)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">03.<span style="color: black;">怎样</span>布局长尾词？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后的话</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>要优化长尾关键词</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长尾关键词</span></strong></span><span style="color: black;">对<span style="color: black;">非常多</span>对<span style="color: black;">非常多</span>SEO新人<span style="color: black;">伴侣</span>而言是十脸懵逼的，可能连词的性质都分不清。<span style="color: black;">不消</span>去看<span style="color: black;">哪些</span>绕来绕去名词解释，巴郎用自己的理解告诉你什么是长尾词。</span><span style="color: black;">你只需要记住</span><strong style="color: blue;">一颗“树”</strong><span style="color: black;">理论就行了。</span><span style="color: black;">一颗树就好比一个网站</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xB62YT9zz7SUZ8JyMIh858yAx7uA0gGSbAgf0Tsc4xibc7wmwQJHSMFiaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主词</span></strong></span><span style="color: black;">是<strong style="color: blue;">“树根”</strong>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">短语词</span></strong></span><span style="color: black;">是<strong style="color: blue;">“树干”</strong>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长尾词</span></strong></span><span style="color: black;">是<strong style="color: blue;">“支干”</strong>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">锚文本</span></strong></span><span style="color: black;">是<strong style="color: blue;">“树叶”。</strong></span><span style="color: black;">一颗树想活的长，枝叶茂盛，树根必然要扎的深，扎的广。</span><span style="color: black;">一棵树想长的高，长的大，必然树干要粗壮，<span style="color: black;">仅有</span>粗壮，你<span style="color: black;">才可</span>伸出<span style="color: black;">更加多</span>的支干。</span><span style="color: black;">一棵树想结<span style="color: black;">巨大</span>的果实，支干必然要<span style="color: black;">供给</span>充足的营养，长出<span style="color: black;">更加多</span>的树叶，让光合<span style="color: black;">功效</span>顺利的进行，<span style="color: black;">而后</span>开花结果。</span><span style="color: black;">看到<span style="color: black;">这儿</span>，你就明白这4者是什么关系了，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">循序渐进一个体系，</span></strong></span><span style="color: black;">最后想开花结果少了谁都不行。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长尾关键词</span></strong></span><span style="color: black;">是实现开花结果过程中<strong style="color: blue;">最后的一环，</strong>这个环节<span style="color: black;">便是</span>是<span style="color: black;">咱们</span>网站流量转化实现变现的最后一个环节，<span style="color: black;">因此</span>优化长尾关键词的排名，实现转化才是<span style="color: black;">咱们</span>做网站SEO优化的<span style="color: black;">道理</span>所在。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>挖掘长尾词(干货干货)</span></strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.找同行</span></strong></span><span style="color: black;">(<strong style="color: blue;">基本都是高质量的老司机</strong>)</span><span style="color: black;">打开百度以<strong style="color: blue;">SEO优化</strong>为例，输入SEO优化。把前2页自然排名的同行网站记录下来，巴郎<span style="color: black;">这儿</span>只演示3个。</span><span style="color: black;">在输入框输入:SEO优化</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBdPmYhxugcDEjuNm94tSwQCpWBiaIBicEiaDgTJPHvMFhTLCX5jRHicxwqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">而后</span>用link114提取<span style="color: black;">她们</span>的网站标题:</span><span style="color: black;">提取<span style="color: black;">每一个</span>网站的首页标题</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBArqklAZw1LtSaSiczBHJ1gYVOqPCPrGmB7feUt1x8ianSMbDrUSwdYSQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">提取标题的目的是为了</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">找“树干”，</span></strong></span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>主词，<span style="color: black;">瞧瞧</span>这些老司机们都是怎么<span style="color: black;">经过</span>长尾词来优化这些主词的，其<span style="color: black;">道理</span>有4个：</span><strong style="color: blue;"><span style="color: black;">--a.</span></strong><span style="color: black;">分析他们是<span style="color: black;">怎样</span>将长尾关键词与主词进行<span style="color: black;">相关</span>的，<span style="color: black;">便是</span>锚文本建设是怎么链接的。</span><strong style="color: blue;"><span style="color: black;">--b.</span></strong><span style="color: black;">这些词全是<span style="color: black;">商场</span>词汇，免费送给咱们的，不要白不要。</span><strong style="color: blue;"><span style="color: black;">--c.</span></strong><span style="color: black;">记住，同行<span style="color: black;">便是</span>免费的高质量SEO主管，<span style="color: black;">必定</span>要经常白嫖<span style="color: black;">她们</span>。</span><strong style="color: blue;"><span style="color: black;">--d.</span></strong><span style="color: black;">好了，七夕刚过，今晚去白嫖<span style="color: black;">她们</span><span style="color: black;">亦</span>不晚，别说是巴郎<span style="color: black;">举荐</span>的，其实我的意思是：执行力拿出来，读者<span style="color: black;">伴侣</span>们别想歪了。你不执行，这篇<span style="color: black;">文案</span>算是白看了。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.挖词库</span></strong></span><span style="color: black;">(<strong style="color: blue;">分析竞争对手</strong>)</span><strong style="color: blue;"><span style="color: black;">第1步</span></strong><span style="color: black;">完事以后，咱们接着<strong style="color: blue;">第2步，找“支干”，</strong><span style="color: black;">亦</span><span style="color: black;">便是</span>挖掘<span style="color: black;">她们</span>的长尾词关键词词库。<span style="color: black;">咱们</span><span style="color: black;">经过</span>爱站网工具<span style="color: black;">查找</span>它的词库，就一目了然。</span><span style="color: black;">以无锡网站优化为例</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xByNibicpkPjial35HlQS0jicHVh63BAX5OcrDVWOVU28u9Z5np7sQKaQkIw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">上图最左边的词<span style="color: black;">便是</span>它的词库，<span style="color: black;">能够</span>点击的，点击以后进入内容详情页。<span style="color: black;">咱们</span>这点击这个网络推广<span style="color: black;">方法</span>吧，进去以后，<span style="color: black;">显现</span>这个页面。</span><span style="color: black;">长尾词网络推广<span style="color: black;">方法</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBOM1YepQeEdvTpl0z4iambHYPWebUicVIexbN1hQ4Ph617VaNgW75KzwQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">咱们</span>点击进入以后，<span style="color: black;">发掘</span>其实<span style="color: black;">全部</span>页面<span style="color: black;">无</span>任何的<span style="color: black;">文案</span>页，<span style="color: black;">咱们</span>ctrl+F搜索：网络推广<span style="color: black;">方法</span>，<span style="color: black;">发掘</span>特么的一个字都木有。</span><span style="color: black;">搜索长尾关键词，<span style="color: black;">无</span><span style="color: black;">发掘</span>有布局</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBo6ucXibdcYsUb6xkB1esWcWDMIfJusnxLd36JdtA6C7AKuUOZYs6eXA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span>：ctrl+U查看网页源代码，再用ctrl+F搜索：网络推广<span style="color: black;">方法</span>，<span style="color: black;">发掘</span>特么的还是一个字都木有。</span><span style="color: black;">首页代码查寻:网络推广<span style="color: black;">方法</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBVqgFLDGdZBuTI5zDibhrLUYWjrERGvQulMWBxibYNYPuryjs1ZGaFczg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">呵呵，这下关系就微妙了。这就一个重大的信息，<span style="color: black;">针对</span><span style="color: black;">非常多</span>新手以及经验不足的<span style="color: black;">伴侣</span>而言，你可能要跳坑了，既然写到<span style="color: black;">这儿</span>，我就分析下吧。</span><strong style="color: blue;"><span style="color: black;">--a.</span></strong><span style="color: black;"><span style="color: black;">无</span><span style="color: black;">文案</span>页，就等于<span style="color: black;">无</span>“树叶”，<span style="color: black;">无</span>“树叶”，你怎么进行长尾关键词锚文本去<span style="color: black;">相关</span>你的主词。</span><strong style="color: blue;"><span style="color: black;">--b.</span></strong><span style="color: black;"><span style="color: black;">相关</span>不到主词，怎么进行排名，长尾词还怎么优化<span style="color: black;">得到</span>排名呢？</span><span style="color: black;">这个网站首页就写了几个关键词，<span style="color: black;">无</span><span style="color: black;">文案</span>页，<span style="color: black;">然则</span>关键词库几乎都是<span style="color: black;">得到</span>很好的排名，<span style="color: black;">那样</span>可能性<span style="color: black;">仅有</span>一个：对方用快排黑帽手法进行排名。</span><span style="color: black;">但不排除对方有系统的SEO白帽手法，<span style="color: black;">倘若</span>你付费去参与排名，要效果，可能对方会用黑帽对你的网站进行优化，这是极为<span style="color: black;">有害</span>的。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结：</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">查找</span>对方的词库，是为了找它的“树干”与“支干”之间的联系，<span style="color: black;">瞧瞧</span>对方是<span style="color: black;">怎样</span><span style="color: black;">相关</span>的。<span style="color: black;">经过</span><span style="color: black;">相关</span>性<span style="color: black;">能够</span>看出<span style="color: black;">非常多</span>问题，以及<span style="color: black;">自己</span>的不足。好的<span style="color: black;">地区</span><span style="color: black;">咱们</span>需要借鉴与学习，<span style="color: black;">欠好</span>的<span style="color: black;">地区</span>则需要思考改正与避免。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>布局长尾词</span></strong></p><span style="color: black;">长尾关键词的布局<span style="color: black;">重点</span>是依靠<span style="color: black;">文案</span>页来完成的。巴郎从4个方面详解<span style="color: black;">怎样</span>布局。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.总-分-总结构3段化布局</span></strong></span><span style="color: black;"><span style="color: black;">文案</span>开头先总结，分段描写时要针对<span style="color: black;">处理</span>用户的问题去写<span style="color: black;">文案</span>。最后归总时要<span style="color: black;">举荐</span><span style="color: black;">关联</span><span style="color: black;">文案</span>，加强<span style="color: black;">关联</span>长尾词的<span style="color: black;">相关</span>性。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.字数达标，图文并茂</span></strong></span><span style="color: black;"><span style="color: black;">通常</span>一篇<span style="color: black;">文案</span><span style="color: black;">最少</span>要在800字以上，1000-1500字最佳，但必须原创，配上<span style="color: black;">关联</span>的图。<span style="color: black;">照片</span>的alt属性<span style="color: black;">能够</span>适当布局长尾关键词。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.导入“树叶”4处1词体系</span></strong></span><span style="color: black;">在<span style="color: black;">文案</span>的标题处布局长尾关键词，描述与关键词处布局长尾关键词，<span style="color: black;">文案</span>的开头，中间，结尾处<span style="color: black;">显现</span>一次长尾关键词，<span style="color: black;">文案</span>开头的锚文本是长尾关键词，将其链接到<span style="color: black;">关联</span>主词的页面<span style="color: black;">或</span><span style="color: black;">关联</span>长尾词的着陆页。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.热度体系</span></strong></span><span style="color: black;">加入评论体系，这个点在抖音SEO，公众号SEO，头条SEO，反正只要有排名机制的体系里，都是存在的排名考核项。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">微X</span>的打赏<span style="color: black;">亦</span>是排名考核项之一，</span></strong><span style="color: black;"><span style="color: black;">然则</span>巴郎刊的粉丝们基本上连1块钱都舍不得打赏，连免费的点赞在看都舍不得，哎！巴郎伤心啊。<img src="https://mmbiz.qpic.cn/mmbiz_png/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBA4VM099ahlOdlMdMuicibicoPdezWyedrJrhHqnBzWFy3hfWkobPGsrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBA4VM099ahlOdlMdMuicibicoPdezWyedrJrhHqnBzWFy3hfWkobPGsrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBA4VM099ahlOdlMdMuicibicoPdezWyedrJrhHqnBzWFy3hfWkobPGsrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBA4VM099ahlOdlMdMuicibicoPdezWyedrJrhHqnBzWFy3hfWkobPGsrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBA4VM099ahlOdlMdMuicibicoPdezWyedrJrhHqnBzWFy3hfWkobPGsrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3uAaWmoEnaoJzCxib85LoRYjHSvibs33xBA4VM099ahlOdlMdMuicibicoPdezWyedrJrhHqnBzWFy3hfWkobPGsrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">百度<span style="color: black;">爱好</span>页面热度比较高的页面，尤其是用户评论交互比较多的页面，这种页面百度<span style="color: black;">尤其</span><span style="color: black;">爱好</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">适当制造页面的热度,该页面会额外加分,从而<span style="color: black;">提高</span>页面长尾关键词排名的<span style="color: black;">提高</span>。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后的话</span></strong></span><span style="color: black;">挖掘长尾关键词会有<span style="color: black;">非常多</span><span style="color: black;">隐匿</span>的信息<span style="color: black;">供给</span>给你，关键在你会看与否。</span><span style="color: black;">这个基本功需要日积月累<span style="color: black;">经过</span>实战去<span style="color: black;">把握</span>，多看，多练，多做，多思考才是关键。本期的内容：《<span style="color: black;">怎样</span>优化长尾关键词达到快速排名》就给<span style="color: black;">大众</span>讲到这，下期见。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">举荐</span>：</span></strong><span style="color: black;"><a style="color: black;">白杨SEO：长尾关键词/品牌词发什么平台好以及怎么优化排名？</a></span><a style="color: black;"><span style="color: black;">SEO学习：<span style="color: black;">怎样</span>挖掘行业关键词？关键词挖掘策略和工具<span style="color: black;">举荐</span></span></a><span style="color: black;"><a style="color: black;">白杨SEO：除分析关键词外，<span style="color: black;">怎样</span>再深入挖掘出用户潜在<span style="color: black;">需要</span>？</a></span>
回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 软文发布平台 http://www.fok120.com/
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