f9yx0du 发表于 2024-8-30 15:45:39

零基本学习新媒介SEO（上）：页内SEO优化的3个技巧


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>是半撇私塾为0-3年<span style="color: black;">基本</span>的新<span style="color: black;">媒介</span>运营者推出的《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO》系列<span style="color: black;">文案</span>。共分为《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO（上/下）》2篇<span style="color: black;">文案</span>。想要<span style="color: black;">认识</span><span style="color: black;">怎样</span>做<span style="color: black;">外边</span>SEO</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请期待<span style="color: black;">咱们</span>的下一篇<span style="color: black;">文案</span>《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO（下）：<span style="color: black;">文案</span><span style="color: black;">外边</span>优化的3个技巧》吧~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>新<span style="color: black;">媒介</span>运营者<span style="color: black;">来讲</span>，<span style="color: black;">文案</span>不仅需要讨好你的用户，更需要讨好搜索引擎，<span style="color: black;">然则</span>后者却被绝大部分的新<span style="color: black;">媒介</span>运营者所忽略！<span style="color: black;">因此呢</span>这个信息爆炸的环境中，<span style="color: black;">怎样</span>让你的<span style="color: black;">文案</span>在「</span><span style="color: black;"><strong style="color: blue;">推送的第<span style="color: black;">1星期</span>后还能被<span style="color: black;">连续</span>的阅读</strong></span><span style="color: black;">」，搜索引擎优化（SEO）<span style="color: black;">亦</span>就<span style="color: black;">成为了</span>新时代下，所有</span><span style="color: black;"><strong style="color: blue;">新<span style="color: black;">媒介</span>运营者必须<span style="color: black;">把握</span>的一项技能</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是SEO呢？SEO<span style="color: black;">便是</span>指「</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">根据</span>搜索引擎的算法，<span style="color: black;">提高</span>你的<span style="color: black;">文案</span>在搜索引擎中的自然排名」。但是<span style="color: black;">针对</span>许多</strong></span><span style="color: black;">文科出身的新<span style="color: black;">媒介</span>小白<span style="color: black;">来讲</span>，光看到「算法」二字，便感到无从下手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我接到<span style="color: black;">第1</span>项SEO任务的时候，<span style="color: black;">做为</span>文科生的我，<span style="color: black;">亦</span>是如此。在做半撇私塾挑战生的第<span style="color: black;">一月</span>，我的任务便是“<span style="color: black;">提高</span>半撇私塾百度<span style="color: black;">途径</span>的自然搜索<span style="color: black;">揭发</span>”。这<span style="color: black;">针对</span>一个</span><span style="color: black;"><strong style="color: blue;">毫无经验的新<span style="color: black;">媒介</span>运营小白</strong></span><span style="color: black;"><span style="color: black;">来讲</span>似乎不可能达成。但后来</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">经过</span>学习——试错——<span style="color: black;">持续</span>总结经验</strong></span><span style="color: black;">的<span style="color: black;">持续</span><span style="color: black;">奋斗</span>，<span style="color: black;">一月</span>后我，</span><span style="color: black;"><strong style="color: blue;">我成功地把<span style="color: black;">文案</span>的百度排名<span style="color: black;">提高</span>至「搜索结果前5」的位置</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRC4WSGu35nPSutjEksuUHhHqsz1EZWbeAUCibFUUPLribTLxSw01uFcPTw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO，<span style="color: black;">亦</span><span style="color: black;">便是</span>搜索引擎优化的<span style="color: black;">规律</span>，其实是非常简单的。这就像是在大学里的学生会主席，你要让投票者给你<span style="color: black;">更加多</span>的选票。<span style="color: black;">那样</span>，你需要先「自我优化」，无论是外表还是能力；<span style="color: black;">另外</span>，你还需<span style="color: black;">得到</span><span style="color: black;">更加多</span>意见领袖的<span style="color: black;">举荐</span>，才<span style="color: black;">能够</span>让<span style="color: black;">更加多</span>普通选民支持你。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的，你要让搜索引擎在无数的<span style="color: black;">文案</span>，把你的<span style="color: black;">文案</span>排到前面。你<span style="color: black;">首要</span>需要先做：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">内部优化</strong></span><span style="color: black;">：<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">加强</span><span style="color: black;">文案</span>本身的质量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外边</span>优化</strong></span><span style="color: black;">：<span style="color: black;">亦</span><span style="color: black;">便是</span>让你的<span style="color: black;">文案</span><span style="color: black;">揭发</span>在<span style="color: black;">更加多</span>权威网站上</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这篇<span style="color: black;">文案</span>中，我将结合自己做百度<span style="color: black;">途径</span>运营的<span style="color: black;">关联</span>经验，集中地分享SEO中，针对<span style="color: black;">文案</span>「内部优化」的<span style="color: black;">详细</span>操作<span style="color: black;">办法</span>，在《零<span style="color: black;">基本</span>学习新<span style="color: black;">媒介</span>SEO（下）》中我会分享<span style="color: black;">怎样</span>做<span style="color: black;">外边</span>优化的经验，<span style="color: black;">期盼</span>这些经验<span style="color: black;">能够</span>为你<span style="color: black;">供给</span><span style="color: black;">有些</span>思路和启发。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">新<span style="color: black;">媒介</span>SEO技巧1：以搜索量多的关键词<span style="color: black;">做为</span>选题</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">起始</span>创作<span style="color: black;">文案</span>之前，<span style="color: black;">咱们</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">首要</span>要决定的<span style="color: black;">便是</span><span style="color: black;">文案</span>选题</strong></span><span style="color: black;">。若想要<span style="color: black;">文案</span>带来更高的转化率，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就要</span><span style="color: black;"><strong style="color: blue;">思考<span style="color: black;">目的</span>用户可能会检索的关键词</strong></span><span style="color: black;">，再进行有针对性的创作。简单<span style="color: black;">来讲</span>，</span><span style="color: black;"><strong style="color: blue;">关键词<span style="color: black;">便是</span><span style="color: black;">目的</span>用户可能会在搜索引擎中检索的问题</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，对半撇私塾<span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>用户是</span><span style="color: black;"><strong style="color: blue;">想学习新<span style="color: black;">媒介</span>运营，来实现转行<span style="color: black;">或</span>涨薪的0-3年运营经验小白。</strong></span><span style="color: black;">这部分用户感兴趣的当然不是“理财的<span style="color: black;">办法</span>”，而是“零<span style="color: black;">基本</span>转行新<span style="color: black;">媒介</span>运营”、“小白面试新<span style="color: black;">媒介</span>运营”等关键词，就像下图中的半撇私塾博客<span style="color: black;">文案</span>所展示的：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCtXlXT2JJib4ib7SmYqJbRicEzVn5CazAKtQgUAMU8aPT5Z6sNznIUYNHw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户会在搜索引擎中尝试输入多组关键词来<span style="color: black;">得到</span>答案。<span style="color: black;">因此</span>除了收集用户可能输入的关键词以外，<span style="color: black;">咱们</span>还要<span style="color: black;">晓得</span>哪个关键词的搜索量最高。当一个关键词的搜索量越高，说明<span style="color: black;">咱们</span><span style="color: black;">能够</span>越多的<span style="color: black;">目的</span>用户。<span style="color: black;">因此</span>，当<span style="color: black;">咱们</span>依关键词来确定选题的时候，<span style="color: black;">咱们</span>有两个需确定的<span style="color: black;">原因</span>：（1）关键词是什么（2）关键词的搜索流量有多少。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">咱们</span>要<span style="color: black;">怎样</span><span style="color: black;">得到</span>这两方面的信息呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（1）收集关键词</strong></span><span style="color: black;">：在这个过程中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>有直接收集和间接收集两种<span style="color: black;">办法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">直接收集的方式，</strong></span><span style="color: black;"><span style="color: black;">指的是</span>直接向<span style="color: black;">目的</span>用户<span style="color: black;">认识</span><span style="color: black;">她们</span>想要<span style="color: black;">处理</span>的<span style="color: black;">关联</span>问题，<span style="color: black;">例如</span>在半撇私塾制作金数据表单来收集用户的信息时，都有一个询问用户兴趣的问题，来<span style="color: black;">认识</span><span style="color: black;">咱们</span>的用户会对什么样的内容感兴趣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCtNJiccEU3qQTf58BENxbm13Q6ctEMwW7sr7NiccNJeXCHLUluR7EoWoA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">间接收集的方式</strong></span><span style="color: black;">，<span style="color: black;">指的是</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>搜索引擎本身，<span style="color: black;">或</span>5118的关键词挖掘来收集关键词。<span style="color: black;">例如</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>在百度搜索引擎的下拉菜单中找到<span style="color: black;">更加多</span>的<span style="color: black;">关联</span>关键词；<span style="color: black;">亦</span><span style="color: black;">能够</span>在</span><span style="color: black;"><strong style="color: blue;">百度搜索指数的用户图谱</strong></span><span style="color: black;">中找寻到<span style="color: black;">更加多</span>关键词，这个用户<span style="color: black;">需要</span>图谱除了<span style="color: black;">能够</span>展示用户感兴趣的关键词之外，还<span style="color: black;">能够</span>很直观地呈现<span style="color: black;">每一个</span>关键词的流量是多少。除此之外<span style="color: black;">咱们</span>还<span style="color: black;">能够</span><span style="color: black;">经过</span>关键词规划工具来收集<span style="color: black;">更加多</span>的关键词。 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCC4LiakJCQthZoePLic2tJw7arJyY1vicDWmOzow3QKLpGf8Rw8odxAtnQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（2）<span style="color: black;">认识</span>关键词的搜索量</strong></span><span style="color: black;">：在完成收集关键词的<span style="color: black;">过程</span>之后，<span style="color: black;">咱们</span>要利用<span style="color: black;">有些</span>好用的关键词规划工具，来<span style="color: black;">评定</span>选题<span style="color: black;">潜能</span>，优先<span style="color: black;">选取</span>用户关心的内容<span style="color: black;">做为</span>选题。下面<span style="color: black;">举荐</span>两个好用的关键词规划工具给<span style="color: black;">大众</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">百度关键词规划师：</strong></span><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>要进入百度推广的页面，在效果推广中点击搜索推广的功能进入页面，再点击页面中的「关键词」-「新建关键词」，<span style="color: black;">而后</span>就<span style="color: black;">能够</span>进入到「关键词规划师」的页面了。<span style="color: black;">经过</span>输入对应的关键词，<span style="color: black;">例如</span>「新<span style="color: black;">媒介</span>运营培训」，你就<span style="color: black;">能够</span>查看到在百度平台，移动端和PC端对应关键词的搜索体量了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCFScjbsfrWrYdiaR99Lhg7lGQoScVfmFDsedjYKfp9ghAXDnl62yciaqA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5118大数据</strong></span><span style="color: black;">：5118大数据不仅<span style="color: black;">能够</span>监测关键词在百度<span style="color: black;">途径</span>上的搜索量，还<span style="color: black;">能够</span>很清晰直观地向<span style="color: black;">咱们</span>展示<span style="color: black;">关联</span>关键词下，<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>在百度<span style="color: black;">途径</span>上的排名和上下浮动的趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCa2ia42mQyp5iczXP2mGvnz7LCpt4uKkib5NsO5O2Giaj9yqiaiaZFJWBbXHQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">长时间</span>监测关键词流量的变动</strong></span><span style="color: black;">：关键词的搜索指数并不是<span style="color: black;">长时间</span>不变的，<span style="color: black;">因此</span><span style="color: black;">咱们</span>要做好<span style="color: black;">定时</span>的关键词监测，<span style="color: black;">即时</span><span style="color: black;">认识</span>关键词的变化，从而<span style="color: black;">调节</span><span style="color: black;">文案</span>的选题。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">新<span style="color: black;">媒介</span>SEO技巧2：永远关注<span style="color: black;">文案</span>本身质量</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在搜索引擎上搜索问题，是<span style="color: black;">期盼</span>能够<span style="color: black;">得到</span>有<span style="color: black;">帮忙</span>的内容。当用户认为<span style="color: black;">文案</span><span style="color: black;">供给</span>了他想要的答案，<span style="color: black;">那样</span>他就会愿意对<span style="color: black;">文案</span>进行二次传播。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，搜索引擎<span style="color: black;">亦</span>有一套覆盖多个<span style="color: black;">原因</span>的算法，来<span style="color: black;">评定</span>你的<span style="color: black;">文案</span>，从而决定你的<span style="color: black;">文案</span>排名。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>只是<span style="color: black;">持续</span>地更新自己的<span style="color: black;">文案</span>，却不注重<span style="color: black;">提高</span>内容的质量，<span style="color: black;">那样</span>都是在做无用功。<span style="color: black;">因此</span>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span>质量&gt;<span style="color: black;">文案</span>数量</strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有什么<span style="color: black;">原因</span>会影响到你的<span style="color: black;">文案</span>质量呢？<span style="color: black;">首要</span>要<span style="color: black;">知道</span>的一点是：<span style="color: black;">是不是</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>你<span style="color: black;">文案</span>的决定权在于搜索引擎</strong></span><span style="color: black;">，而<span style="color: black;">评定</span><span style="color: black;">文案</span>内容质量则是一套<span style="color: black;">繁杂</span>的搜索引擎算法。<span style="color: black;">例如</span>在百家号中发布<span style="color: black;">文案</span>，<span style="color: black;">倘若</span>想要<span style="color: black;">得到</span><span style="color: black;">举荐</span>，百家号会考察<span style="color: black;">文案</span><span style="color: black;">是不是</span>兼具深度和广度、内容阅读量、内容完成率、转发量等等。<span style="color: black;">咱们</span>一个个地满足这些影响因子，<span style="color: black;">才可</span>够使得<span style="color: black;">文案</span>的内容被评为<span style="color: black;">优秀</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCiagLiaxLvxRiafZDPVoEEKfDgBQ7ooBMDytPVp4X82SNUTs9gZRIaHkZw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">怎么样</span><span style="color: black;">提高</span><span style="color: black;">咱们</span>的内容质量呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span>字数</strong></span><span style="color: black;">：<span style="color: black;">文案</span>质量的<span style="color: black;">评定</span><span style="color: black;">包括</span>了“<span style="color: black;">文案</span><span style="color: black;">是不是</span>兼具深度和广度”这一<span style="color: black;">原因</span>。很容易理解的是：<span style="color: black;">倘若</span>一篇<span style="color: black;">文案</span>少于1000字，<span style="color: black;">那样</span>是绝对不可能兼具深度和广度的。<span style="color: black;">那样</span>字数在2000--3000字数的<span style="color: black;">文案</span>就<span style="color: black;">更易</span>被判断为是一篇<span style="color: black;">拥有</span>深度和广度的<span style="color: black;">优秀</span><span style="color: black;">文案</span>，从而被搜索引擎<span style="color: black;">举荐</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCic4b7NxW49TqMGFRTWmMVTQKUZg9iaRicOAVxWTh7hQuHkMKoicouMgdsg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">原创性</strong></span><span style="color: black;">：有<span style="color: black;">非常多</span>新<span style="color: black;">媒介</span>人创造内容的方式是复制-粘贴，为了尊重原创，<span style="color: black;">因此</span>搜索引擎<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">海量</span>的数据检索你的<span style="color: black;">文案</span>与其他<span style="color: black;">文案</span>的重复性，<span style="color: black;">倘若</span><span style="color: black;">文案</span>内容有大段的重复，<span style="color: black;">那样</span><span style="color: black;">亦</span>不会得到搜索引擎的<span style="color: black;">举荐</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCIHINg88Wtxgr8sCwGRJmLJFM536JPZUVVjL1ibrO9Uxc7QO0jGHQj0w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">易读性</strong></span><span style="color: black;">：尤其要<span style="color: black;">思虑</span>移动端的易读性，排版和创作上是对用户友好的，从而用户会更愿意阅读你的<span style="color: black;">文案</span>。看下面两张<span style="color: black;">照片</span>，上面一段文字是修改之前的文字，下面一段文字是修改之后的文字，很<span style="color: black;">显著</span><span style="color: black;">能够</span>看出修改后的排版更<span style="color: black;">拥有</span>易读性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoev50ym8feymAkAcXWAhnHRCaiaknS6yT8rH9iawL8IAdcV3wZlYP3IHKMxW7AKMYG0ys1qrRSRBCEHQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">丰富性</strong></span><span style="color: black;">：善用多<span style="color: black;">媒介</span>工具创作<span style="color: black;">文案</span>内容。一篇既有<span style="color: black;">照片</span>又有视频的<span style="color: black;">文案</span>，<span style="color: black;">特别有</span>可能会被搜索引擎判为一篇<span style="color: black;">优秀</span>的<span style="color: black;">文案</span>。其中<span style="color: black;">照片</span>不只是有<span style="color: black;">名人</span>或风景的<span style="color: black;">照片</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>分为<span style="color: black;">非常多</span>种类：封面图、干货页图、信息图等等，都<span style="color: black;">能够</span>在适当的位置<span style="color: black;">插进</span>在<span style="color: black;">文案</span>里。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">新<span style="color: black;">媒介</span>SEO技巧3：<span style="color: black;">提高</span><span style="color: black;">文案</span>与关键词的匹配度</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎抓取信息的工作原理是当用户在搜索引擎输入关键词后，其会<span style="color: black;">经过</span>分词等技术<span style="color: black;">认识</span>用户的真实搜索意图，<span style="color: black;">而后</span>搜索引擎蜘蛛会<span style="color: black;">按照</span>用户输入的关键词信息抓取网页内容，从而把搜索引擎认为<span style="color: black;">关联</span>且有价值的网页内容<span style="color: black;">供给</span>给用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>这个工作原理之后，<span style="color: black;">咱们</span>就<span style="color: black;">晓得</span>为了让搜索引擎蜘蛛更好地抓取<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>内容并进行<span style="color: black;">举荐</span>，一个关键的<span style="color: black;">过程</span><span style="color: black;">便是</span>要使得<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>尽可能多地覆盖关键词，<span style="color: black;">仅有</span>先被搜索引擎所看见，<span style="color: black;">才可</span>继而被<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>用户所看见。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCmkgebPK0lP4nduyKoEYFWEIMiakBqHEa2eVBNNhLiaVmlKvydgVp5Bag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>像我<span style="color: black;">同样</span>刚<span style="color: black;">起始</span>做SEO的新<span style="color: black;">媒介</span>运营者<span style="color: black;">来讲</span>，关键词似乎只能够放在<span style="color: black;">文案</span>标题<span style="color: black;">这般</span>最<span style="color: black;">显著</span>的位置上，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>真<span style="color: black;">这般</span>做了，<span style="color: black;">那样</span><span style="color: black;">咱们</span>还忽略了<span style="color: black;">非常多</span><span style="color: black;">能够</span>优化网页内容的空间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词还<span style="color: black;">能够</span><span style="color: black;">安置</span>在<span style="color: black;">文案</span>页面的<span style="color: black;">非常多</span><span style="color: black;">地区</span>：<strong style="color: blue;"><span style="color: black;">文案</span>标题、<span style="color: black;">文案</span>前100字的内容、<span style="color: black;">文案</span>小标题、对<span style="color: black;">插进</span>的<span style="color: black;">照片</span>或视频的文字描述、<span style="color: black;">乃至</span>是URL都是<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">安置</span>关键词的位置。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>在每一个位置处，<span style="color: black;">详细</span><span style="color: black;">能够</span><span style="color: black;">怎么样</span>操作呢？<span style="color: black;">能够</span><span style="color: black;">经过</span>一个4分钟的短视频<span style="color: black;">认识</span>一下</span></p>
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      <div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文字版本如下：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span>标题</strong></span><span style="color: black;">：最好是把你的<span style="color: black;">目的</span>关键词放在<span style="color: black;">文案</span>标题的前半部分，<span style="color: black;">这般</span>的做法会让搜索引擎认为你注重标题开头的文字，搜索引擎会<span style="color: black;">晓得</span>你的<span style="color: black;">文案</span>和你想要<span style="color: black;">相关</span>的<span style="color: black;">目的</span>关键词强<span style="color: black;">关联</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span>前100字</strong></span><span style="color: black;">：在<span style="color: black;">文案</span>的前100个字只谈论与关键词<span style="color: black;">关联</span>的内容，<span style="color: black;">这般</span>会让搜索引擎认为你的<span style="color: black;">文案</span>和关键词的<span style="color: black;">关联</span>度很高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案</span>小标题</strong></span><span style="color: black;">：在写<span style="color: black;">文案</span>的时候，<span style="color: black;">咱们</span>不会把2000字的内容从头写到尾，<span style="color: black;">咱们</span>会添加<span style="color: black;">有些</span>小标题使得<span style="color: black;">咱们</span>的<span style="color: black;">文案</span>有清晰的<span style="color: black;">规律</span>结构。<span style="color: black;">那样</span><span style="color: black;">咱们</span>在设置小标题内容的时候，<span style="color: black;">咱们</span><span style="color: black;">亦</span>不要放过抓住关键词的好机会，<span style="color: black;">一样</span>，把关键词尽可能地<span style="color: black;">安置</span>在小标题的前半段，来吸引搜索引擎。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">照片</span>或视频的文字描述</strong></span><span style="color: black;">：在<span style="color: black;">有些</span>自<span style="color: black;">媒介</span>的内容创作平台中，<span style="color: black;">例如</span>简书、百家号等，当你<span style="color: black;">插进</span><span style="color: black;">照片</span>的时候，在<span style="color: black;">照片</span>下方你<span style="color: black;">能够</span>对关键词进行描述，在文字描述中你就需要尽可能地添加你的<span style="color: black;">目的</span>关键词及<span style="color: black;">关联</span>关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">文章标签</strong></span><span style="color: black;">：在<span style="color: black;">有些</span>内容管理平台中，此标签默认地展示了页面的标题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">URL</strong></span><span style="color: black;">：一个由乱码<span style="color: black;">构成</span>的网址容易被搜索引擎判定为是一组不稳定的、随时会被更改的URL，<span style="color: black;">因此</span>当用户用关键词搜索的时候，很难<span style="color: black;">经过</span>搜索引擎搜索到<span style="color: black;">咱们</span>的网站。<span style="color: black;">因此</span>做<span style="color: black;">文案</span>的SEO优化，在URL上<span style="color: black;">亦</span>要添加上关键字，使得搜索引擎<span style="color: black;">更易</span>检索到你的<span style="color: black;">文案</span>。<span style="color: black;">然则</span>这一个<span style="color: black;">办法</span><span style="color: black;">针对</span><span style="color: black;">非常多</span>内容管理平台是<span style="color: black;">非常</span>有限的，<span style="color: black;">例如</span>在百家号上发布的<span style="color: black;">文案</span>是不<span style="color: black;">能够</span>随意设置URL的，<span style="color: black;">一般</span><span style="color: black;">仅有</span>在自己的网站内才<span style="color: black;">能够</span>对URL进行修改。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一点很重要的是，<span style="color: black;">这儿</span>所说的关键词不是只<span style="color: black;">能够</span>有<span style="color: black;">目的</span>关键词1个，<span style="color: black;">咱们</span><span style="color: black;">能够</span>把之前在选题<span style="color: black;">过程</span>中所收集的关键词词库都充分地利用起来。</span><span style="color: black;"><strong style="color: blue;">充分利用你的关键词词库，精心地布局在<span style="color: black;">文案</span>中的各个<span style="color: black;">地区</span></strong></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>当我在编辑学员的<span style="color: black;">文案</span>《零<span style="color: black;">基本</span>转行新<span style="color: black;">媒介</span>运营》时，<span style="color: black;">安置</span>“零<span style="color: black;">基本</span>转行新<span style="color: black;">媒介</span>运营”这一关键词之后，我看到在我的关键词库中有“新<span style="color: black;">媒介</span>运营前景<span style="color: black;">怎样</span>”这一关键词，<span style="color: black;">况且</span>这一关键词有和我的<span style="color: black;">文案</span>内容有所<span style="color: black;">关联</span>，我就会在<span style="color: black;">文案</span>一<span style="color: black;">起始</span>介绍转行新<span style="color: black;">媒介</span>运营的时候，<span style="color: black;">插进</span>“新<span style="color: black;">媒介</span>运营前景<span style="color: black;">怎样</span>”的<span style="color: black;">关联</span>内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/sdia03dIWoev50ym8feymAkAcXWAhnHRCmXkj1PuyticsSNbnVZS8KYOQakK5RCfMWOThtryuQrhJj9BRtFiaBy9w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">结语</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总地<span style="color: black;">来讲</span>，SEO优化其实并<span style="color: black;">无</span><span style="color: black;">咱们</span>想象中的这么困难，只要<span style="color: black;">咱们</span>在决定选题、创作<span style="color: black;">文案</span>内容、布局关键词的每一个环节中都记得讨好搜索引擎，<span style="color: black;">那样</span>搜索引擎<span style="color: black;">亦</span>会<span style="color: black;">火速</span>地找到<span style="color: black;">咱们</span>，并<span style="color: black;">举荐</span>给<span style="color: black;">咱们</span>想要找到的<span style="color: black;">目的</span>用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于做SEO，你有什么好用的经验？<span style="color: black;">或</span>在做SEO过程中有什么困惑？欢迎<span style="color: black;">大众</span>在<span style="color: black;">文案</span>下方留言分享。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你想要学习更专业的新<span style="color: black;">媒介</span>知识，<span style="color: black;">能够</span>关注<span style="color: black;">咱们</span>的<span style="color: black;">微X</span>公众号，免费领取行内权威的</span><span style="color: black;"><strong style="color: blue;">《新<span style="color: black;">媒介</span>运营入门指南》电子书</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>点击下方</span><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span><span style="color: black;">，免费参加「新<span style="color: black;">媒介</span>自习室」课程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sdia03dIWoev50ym8feymAkAcXWAhnHRCHy1wsHDXx1qlRMm6rzDBdBmLYocV53ibVmUvFaVPPYjbaGybJdMVjxw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>




nykek5i 发表于 2024-10-8 19:03:16

期待楼主的下一次分享！”
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