百度SEO：大部分网站索引量、排名连续下降，乃至清零！是什么原由引起的？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>这段时间里，SEO圈子里<span style="color: black;">非常多</span>网站长、SEOer都在讨论自己网站的百度搜索排名<span style="color: black;">显现</span><span style="color: black;">显著</span>下滑的<span style="color: black;">状况</span>，关于这一个问题，我在搜外问答上<span style="color: black;">亦</span>有看到过。有<span style="color: black;">有些</span>网站是从搜索结果<span style="color: black;">第1</span>页掉到了第二页以下，<span style="color: black;">引起</span>站点搜索流量和点击量<span style="color: black;">显现</span>大幅度下降。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到<span style="color: black;">这儿</span>，其实还不是最过分的，有一部分网站不仅只是排名、索引量下降，是直接被清零了。一下打会原形，这种滋味是真<span style="color: black;">欠好</span>受。而<span style="color: black;">做为</span>一名合格的SEOer和站长，在面临这种<span style="color: black;">状况</span>时，<span style="color: black;">必定</span>要保持冷静，切忌着急和<span style="color: black;">茫然</span>尝试<span style="color: black;">各样</span>推广方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">首要</span>需要做的<span style="color: black;">便是</span>分析<span style="color: black;">近期</span>百度排名和索引量下降的<span style="color: black;">原由</span>，<span style="color: black;">而后</span>有针对性地提出优化对策，<span style="color: black;">这般</span><span style="color: black;">才可</span>更好的恢复<span style="color: black;">自己</span>网站在百度搜索中的竞争力和排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，在今天的这一篇<span style="color: black;">文案</span>里，青柠SEO<span style="color: black;">博主</span>将会从多个维度来分析<span style="color: black;">近期</span><span style="color: black;">引起</span>网站百度排名、索引下降的<span style="color: black;">原由</span>，<span style="color: black;">而后</span>会给出几个相对应的策略，<span style="color: black;">期盼</span>能够<span style="color: black;">帮忙</span><span style="color: black;">大众</span>恢复网站排名和索引。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jXOUnBB8eF20jDuXKwReOIw06QFaiaibNA7emIozQ0r8zBjFV5rBeck7uLzPrkeuibLq6F4JgPibtqXM5tiaRu7KMPw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">引起</span>百度排名下降的<span style="color: black;">原由</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>这几个月里，百度算法经过了多次更新，目的<span style="color: black;">便是</span>为了能够<span style="color: black;">供给</span>更加符合用户搜索意图的结果，<span style="color: black;">重点</span><span style="color: black;">针对</span><span style="color: black;">有些</span>低质量站点的排名、索引受到影响。<span style="color: black;">亦</span><span style="color: black;">便是</span>上面<span style="color: black;">咱们</span>所讲的索引量、排名<span style="color: black;">连续</span>下降，<span style="color: black;">乃至</span>清零的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>来看，<span style="color: black;">引起</span>这种<span style="color: black;">状况</span><span style="color: black;">出现</span>的<span style="color: black;">重点</span><span style="color: black;">原由</span>有：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、百度算法优化清除劣质内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从此<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出百度正在加大对内容质量的<span style="color: black;">注重</span>程度，<span style="color: black;">起始</span>采用技术识别的方式清除<span style="color: black;">海量</span><span style="color: black;">运用</span>自动编译工具产出内容的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span>直接<span style="color: black;">引起</span>依赖这类工具产出低质量内容的网站流量和排名下降。<span style="color: black;">同期</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看出百度仍在加强对此类网站的打击力度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、网站<span style="color: black;">自己</span>质量存在问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>站长都会<span style="color: black;">忽略</span><span style="color: black;">连续</span><span style="color: black;">提高</span>网站<span style="color: black;">自己</span>质量，从而<span style="color: black;">引起</span>网站内容不均，<span style="color: black;">同期</span><span style="color: black;">亦</span>存在着加载速度慢、用户体验差等问题。而这些问题都会<span style="color: black;">引起</span>百度算法<span style="color: black;">评定</span>此类网站的权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、外链质量存在隐患</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有一部分网站会<span style="color: black;">经过</span>付费形式或相互交换<span style="color: black;">海量</span>劣质外链进行推广，而这些外链<span style="color: black;">常常</span>容易被百度判断为垃圾链接，从而<span style="color: black;">引起</span>网站权重的下降，严重的话还可能会被<span style="color: black;">处罚</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、行业<span style="color: black;">调节</span>所带来的<span style="color: black;">消极</span>影响</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度近期<span style="color: black;">亦</span>有专门针对某些行业，<span style="color: black;">例如</span>：教育、医疗等行业进行了打击整治，而<span style="color: black;">有些</span>站点利用这些<span style="color: black;">敏锐</span>词做推广的非权威站点<span style="color: black;">亦</span>受到了排名下滑等<span style="color: black;">消极</span>影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>非要对此<span style="color: black;">原由</span>进行解释的话，青柠SEO<span style="color: black;">博主</span>认为<span style="color: black;">特别有</span>可能是百度在清理特定行业、内容质量度较低、网站稳定性较差的站点，而<span style="color: black;">这般</span>做的目的则是尽可能将搜索流量给到<span style="color: black;">优秀</span>的站点，并非给到低质量站点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>应对网站排名下降的对策</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span><span style="color: black;">发掘</span>网站在百度搜索结果中的排名<span style="color: black;">连续</span>下滑时，<span style="color: black;">咱们</span>需要<span style="color: black;">即时</span>采取<span style="color: black;">办法</span>进行SEO优化。而<span style="color: black;">重点</span>的策略<span style="color: black;">通常</span><span style="color: black;">包含</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">提高</span>网站内容质量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提高</span>网站内容质量<span style="color: black;">能够</span>说是高排名的<span style="color: black;">基本</span><span style="color: black;">办法</span>。而想要<span style="color: black;">提高</span>内容质量需要<span style="color: black;">咱们</span>思考用户<span style="color: black;">需要</span>，创造出高质量的原创内容。<span style="color: black;">同期</span>，还需要<span style="color: black;">重视</span>避免重复内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、优化网站用户体验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">检测并<span style="color: black;">提高</span>网站加载速度，<span style="color: black;">经过</span>简化操作流程等方式来<span style="color: black;">提高</span>网站用户体验。当然<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>对移动端和PC两端进行差异化优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、获取高质量外链</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链，之前我们的<span style="color: black;">文案</span><span style="color: black;">亦</span>有<span style="color: black;">说到</span>过，<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">通常</span>行业权威网站展开深度合作，获取高质量的<span style="color: black;">关联</span>外链，但<span style="color: black;">亦</span>要避免<span style="color: black;">经过</span>批量购买劣质链接等方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">即时</span>关注搜索引擎政策变化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度会不<span style="color: black;">按时</span>的<span style="color: black;">调节</span>某些行业政策，随时关注搜索引擎政策的变化将有利于<span style="color: black;">咱们</span><span style="color: black;">即时</span><span style="color: black;">调节</span><span style="color: black;">针对</span>站内内容布局和外链的获取策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">定时</span>监测网站<span style="color: black;">状况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做SEO优化，<span style="color: black;">咱们</span>需要<span style="color: black;">定时</span>的对网站关键词排名、站内外链收录变化等进行检测，<span style="color: black;">这般</span>才有利与<span style="color: black;">咱们</span><span style="color: black;">即时</span>找到对应问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要网站关键词排名稳步<span style="color: black;">提高</span>，<span style="color: black;">仅有</span>真正<span style="color: black;">提高</span>网站内容和用户体验，<span style="color: black;">才可</span>够很好的获取搜索引擎的认可。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span>百度SEO优化的实操<span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">区别</span>类型的站点，<span style="color: black;">实质</span>在SEO优化时的操作策略<span style="color: black;">亦</span>会<span style="color: black;">区别</span>，在<span style="color: black;">这儿</span>青柠SEO<span style="color: black;">博主</span>只简单给出几点建议：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、企业官网类网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当下企业模板建站会比自定义<span style="color: black;">研发</span>的企业网站更占<span style="color: black;">优良</span>。而模板建站<span style="color: black;">咱们</span>需要密切关注首页、<span style="color: black;">制品</span>页等核心页面的索引<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、移动端站点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端站点除了基本的SEO优化操作以外，还需要<span style="color: black;">重视</span>页面加载速度、减少跳出率等。<span style="color: black;">同期</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>需要<span style="color: black;">保准</span>移动端内容的原创度<span style="color: black;">处在</span>一个较高的水平。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、内容类网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容类网站应该看重内容原创度，<span style="color: black;">同期</span><span style="color: black;">亦</span>需要<span style="color: black;">恰当</span>的规划网站内链结构，<span style="color: black;">提高</span>对应主题页权重。在<span style="color: black;">这儿</span>我<span style="color: black;">意见</span>文件名<span style="color: black;">亦</span>要进行关键词优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、城市服务类网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">城市服务类网站<span style="color: black;">重点</span>做的是本地业务，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>加强对本地业务<span style="color: black;">关联</span>的原创内容建设。<span style="color: black;">同期</span>，<span style="color: black;">亦</span>需要结合百度本地服务营销来进行线上线下运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、通用网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抛开通用的SEO优化技术不说，针对今年的<span style="color: black;">状况</span>而言，<span style="color: black;">咱们</span>需要对网站加载速度、交互性等方面的优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、</span>面对排名下降的挑战</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在实施SEO优化的过程<span style="color: black;">其中</span>，<span style="color: black;">咱们</span>需要<span style="color: black;">重视</span>面对<span style="color: black;">有些</span>挑战：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">保证</span>有足够的营销预算投入，来支撑SEO项目的建设。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、加强团队成员之间的沟通协作，信息互通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">提高</span>网站技术能力，为SEO优化<span style="color: black;">供给</span>技术支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">连续</span>分析<span style="color: black;">调节</span><span style="color: black;">自己</span>优化策略，跟上搜索引擎变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">保证</span>SEO执行计划的落地力度，形成闭环管理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着百度算法的<span style="color: black;">连续</span>迭代和更新，网站排名波动<span style="color: black;">倘若</span>在<span style="color: black;">必定</span>的范围之内是属于正常的<span style="color: black;">状况</span>。站长和SEOer需要保持耐心，找到问题所在对症下药进行SEO优化，<span style="color: black;">持续</span><span style="color: black;">提高</span>网站<span style="color: black;">自己</span>质量，<span style="color: black;">才可</span>稳定的推高网站在百度搜索中的排名。</p>
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