tw4ld6 发表于 2024-8-30 15:22:40

一张图表告诉你：SEO和竞价的区别之处


    <div style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO和竞价推广的区别野狼SEO团队经常会在自己网站上发<span style="color: black;">有些</span><span style="color: black;">文案</span>比较，<span style="color: black;">然则</span>还是有<span style="color: black;">有些</span>客户会问到这些问题。<span style="color: black;">有些</span>比较<span style="color: black;">平常</span>的问题有：</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、我做了SEO，<span style="color: black;">是不是</span>还有必要做竞价推广？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、竞价推广太耗钱，是不是SEO就要比竞价更经济实惠？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、我<span style="color: black;">是不是</span><span style="color: black;">能够</span>用SEO来替代竞价推广，<span style="color: black;">由于</span>竞价实在是耗不起那个钱？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、竞价来的客户就够了，我<span style="color: black;">为何</span>还要做SEO呢？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类似<span style="color: black;">这般</span>的问题，太多了。大多都是基于对SEO和竞价的不<span style="color: black;">认识</span>。大部分客户会把这两种推广方式都简单的归类到引流方式，<span style="color: black;">爱好</span>二选一。野狼SEO团队从来<span style="color: black;">无</span>让客户二选一，<span style="color: black;">亦</span><span style="color: black;">无</span>告诉<span style="color: black;">大众</span>哪个就<span style="color: black;">必定</span>好。只给你说原理。至于说自己能<span style="color: black;">把握</span>哪一种推广方式，<span style="color: black;">日前</span>适合什么样的推广方式，<span style="color: black;">长时间</span>来看适合什么样的方式，<span style="color: black;">区别</span>行业还真的不太<span style="color: black;">同样</span>。<span style="color: black;">然则</span><span style="color: black;">经过</span>上图，<span style="color: black;">大众</span><span style="color: black;">能够</span>生动的看到<span style="color: black;">有些</span>基本的<span style="color: black;">规律</span>。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9bbb17e033da4f1a8ded288e4be9a1ca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725599313&amp;x-signature=Y1c8EORdZLK8qdo96xKJq1SI2Zs%3D" style="width: 50%; margin-bottom: 20px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO和竞价的<span style="color: black;">区别</span></p>
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如上图所示：<span style="color: black;">咱们</span>假设X轴为时间，Y轴为<span style="color: black;">一样</span>的价格，所能带来的流量<span style="color: black;">状况</span>（当然，<span style="color: black;">咱们</span>是假象SEO和竞价都做的比较优秀）。<span style="color: black;">那样</span><span style="color: black;">能够</span>得到<span style="color: black;">这般</span>的<span style="color: black;">有些</span>结论：</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>竞价越做越贵，会慢慢出局</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是大<span style="color: black;">都数</span>人的感受，不是野狼SEO团队自己的感受。最早的时候<span style="color: black;">咱们</span>帮客户操作过<span style="color: black;">非常多</span>百度推广账号，深度<span style="color: black;">认识</span>过竞价。竞价刚上线的时候，星级很高，<span style="color: black;">而后</span>慢慢地就会降低，<span style="color: black;">而后</span>趋于平衡。最后<span style="color: black;">倘若</span>是操作<span style="color: black;">欠好</span>的，直接被淘汰（<span style="color: black;">由于</span>出价太高，入<span style="color: black;">不足</span>出）。剩下的<span style="color: black;">有些</span>做竞价的会<span style="color: black;">持续</span><span style="color: black;">调节</span>创意和投放方式，慢慢找到突破口。但随着竞争<span style="color: black;">持续</span>加剧，价格<span style="color: black;">持续</span>攀升，就会慢慢的被<span style="color: black;">有些</span>资本大户给挤压，除非你自己<span style="color: black;">便是</span>资本大户，否则大部分的<span style="color: black;">结果</span><span style="color: black;">便是</span>价格越来越高，流量<span style="color: black;">得到</span>越来越差最后出局。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而SEO（<span style="color: black;">咱们</span><span style="color: black;">这儿</span>特指正规的SEO，以<span style="color: black;">提高</span>网站实力为主的纯白帽SEO）却并不<span style="color: black;">同样</span>，<span style="color: black;">由于</span>他是<span style="color: black;">持续</span>累积网站实力，当你实力上去了，<span style="color: black;">不仅</span>首页有排名，内页<span style="color: black;">亦</span>会有排名。排名会越来越高，词数量<span style="color: black;">亦</span>越来越高。虽然<span style="color: black;">亦</span>会存在竞争加剧的<span style="color: black;">状况</span>，<span style="color: black;">然则</span>毕竟你起步早，有<span style="color: black;">优良</span>的。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span><span style="color: black;">便是</span><span style="color: black;">长时间</span>来看，竞价会走下坡路，而SEO是<span style="color: black;">始终</span>在走上坡路。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/ba7278dd-d48b-43b2-94f9-96e0b24ffac1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725599313&amp;x-signature=cjlfkbsa1x%2BV8xdh8rFDBBHjIHE%3D" style="width: 50%; margin-bottom: 20px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO服务</p>
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      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>竞价快，SEO慢</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是<span style="color: black;">大众</span>的感受，<span style="color: black;">非常多</span>做SEO的<span style="color: black;">机构</span>不愿意承认这一点，<span style="color: black;">由于</span><span style="color: black;">这般</span>就比较难说服客户了。但<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>野狼SEO不是<span style="color: black;">这般</span>，事实<span style="color: black;">便是</span>事实，<span style="color: black;">不必</span>去蒙骗客户。<span style="color: black;">实质</span>的<span style="color: black;">状况</span>是：竞价付了钱审核<span style="color: black;">经过</span>就能进行推广了，<span style="color: black;">tel</span><span style="color: black;">马上</span>就来。而SEO确实是需要一<span style="color: black;">按时</span>间的操作，才会有<span style="color: black;">有些</span><span style="color: black;">tel</span>量。<span style="color: black;">由于</span>两种方式并不<span style="color: black;">同样</span>，各有优劣。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/8fa65241-fd19-490a-b55f-3021a0cb2751~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725599313&amp;x-signature=nvv0950ZBBaR3m5Wbk7wOv294s8%3D" style="width: 50%; margin-bottom: 20px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO服务</p>
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      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>竞价和SEO成功率都取决于操盘手，很难说哪个更好</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">亦</span>帮客户操作竞价账户，<span style="color: black;">因此</span><span style="color: black;">晓得</span>这个里边问题很大，尤其是<span style="color: black;">非常多</span><span style="color: black;">机构</span>舍不得花钱，越不花钱单价越高。人家可能1块钱一次点击，你需要花8块钱，<span style="color: black;">这般</span>你利润率自然不行就被淘汰。<span style="color: black;">咱们</span>看了网站<span style="color: black;">非常多</span>人说竞价效果<span style="color: black;">欠好</span>的，都是自己<span style="color: black;">无</span>操作好，但确实这个操作越来越难，<span style="color: black;">危害</span>越来越大。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而SEO成功率<span style="color: black;">亦</span>在变低，<span style="color: black;">由于</span>竞争在变大，优化周期在变长。大部分做<span style="color: black;">欠好</span>的都是不<span style="color: black;">保持</span>的，<span style="color: black;">或</span>是做网站不舍得投入的<span style="color: black;">哪些</span>。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/dfic-imagehandler/a5839550-e829-4522-9e37-d9baa089caf4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725599313&amp;x-signature=TT%2FFLKsf48PtgaLZeYJyJWiUN4M%3D" style="width: 50%; margin-bottom: 20px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向左，还是向右</p>
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">两者<span style="color: black;">亦</span>有利<span style="color: black;">坏处</span>，<span style="color: black;">欠好</span>说哪个更好。但<span style="color: black;">针对</span>每一个<span style="color: black;">机构</span>来讲，这两种方式都是要尝试着做做的。</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>SEO是必不可少的推广方式，竞价<span style="color: black;">能够</span><span style="color: black;">做为</span>备选<span style="color: black;">方法</span></h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">由于</span>性价比高，价格低，<span style="color: black;">因此</span><span style="color: black;">通常</span>是<span style="color: black;">意见</span>SEO<span style="color: black;">长时间</span>去做。竞价<span style="color: black;">能够</span>短期内做个尝试，有<span style="color: black;">非常多</span>行业<span style="color: black;">由于</span>竞争白炙化<span style="color: black;">已然</span>很难进入了，<span style="color: black;">由于</span>你进去会<span style="color: black;">发掘</span>花了十几万，最后挣不回来。而SEO却是<span style="color: black;">提高</span>你网站实力的，<span style="color: black;">持续</span><span style="color: black;">提高</span><span style="color: black;">长时间</span>有效，价格<span style="color: black;">亦</span>不贵适合<span style="color: black;">长时间</span>去做，是网站不可缺少的推广方式。</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/32c3eb81dbf145bfaff283088b849b50~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725599313&amp;x-signature=CU4LLw7ddmVi8vUUCoefiDAV748%3D" style="width: 50%; margin-bottom: 20px;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">建站--&gt;引流--&gt;转化再营销一个环节都<span style="color: black;">不可</span>少</p>
      </div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞价和SEO是比较好的引流方式，野狼SEO团队<span style="color: black;">亦</span><span style="color: black;">始终</span>强调，网络推广中SEO、发帖、竞价，这三种方式是适合大<span style="color: black;">都数</span>企业的，是性价比比较高的三大推广方式。<span style="color: black;">因此</span><span style="color: black;">倘若</span>你还<span style="color: black;">无</span>做SEO，就赶紧去做。<span style="color: black;">倘若</span>是<span style="color: black;">无</span>做过竞价，又有实力做那<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试一下。</p>
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ejn2tr4200 发表于 2024-9-2 10:04:52

你说得对，我们一起加油，未来可期。

b1gc8v 发表于 2024-10-10 17:42:20

我赞同你的看法，你的智慧让人佩服，谢谢分享。
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