名人专访丨张新星：保持做白帽SEO，以用户需要做优化才是成功的秘诀
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/iczibjdeUibRxPudfBh6mBFviamDhd39aWmPFcnkSJPdSylhHibzmONlKLGibyWU6dr0Bg4bKISHfmWwqscbFMia4BaVg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>人的<span style="color: black;">一辈子</span>中，都会遇到<span style="color: black;">有些</span><span style="color: black;">奥妙</span>的际遇。<span style="color: black;">有些</span>平常生活中看似无关紧要的联系和改变，虽然<span style="color: black;">常常</span>会被<span style="color: black;">咱们</span>忽略，但最后它们终会裹挟着时代发展趋势，<span style="color: black;">促进</span><span style="color: black;">咱们</span>做出改变，迈出走向成功的<span style="color: black;">第1</span>步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>今天要采访的主人公，一<span style="color: black;">起始</span>的工作是程序员，后来又转行做SEO，而这是一次非常成功的跨界。<span style="color: black;">此刻</span>的他，不仅出版了多本SEO畅销书：<strong style="color: blue;">《跟我学SEO从入门到精通》、《SEO全网优化指南》</strong>等，还成功<strong style="color: blue;">运营了10万个站群</strong>，有丰富的SEO实战经验！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他<span style="color: black;">便是</span><strong style="color: blue;">CRAZYSEO创始人——张新星</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/B1lPyiaicWXcgxNPB0YkAKZhbTNX5YWx9DzaGWFe8Cicp6UaWLjyJFkBQRib6alxNWlDQcu74pTvVutkSapMRCYhvQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">以下为<span style="color: black;">这次</span>访谈实录：</span></strong></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>非常感谢张老师能抽空接受<span style="color: black;">咱们</span>的采访啊，在采访一<span style="color: black;">起始</span>，张老师<span style="color: black;">能够</span>先做个简单的自我介绍，让<span style="color: black;">更加多</span><span style="color: black;">伴侣</span><span style="color: black;">能够</span>更全面的<span style="color: black;">认识</span>您，<span style="color: black;">例如</span><span style="color: black;">能够</span>简单介绍下您的个人经历，<span style="color: black;">善于</span>的方面等。</span></p><strong style="color: blue;"> 张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">自己</span>是程序员出身，2004年就<span style="color: black;">起始</span>自己编程建设网站，那个时候SEO非常好做，<span style="color: black;">便是</span>简单的关键词堆砌，<span style="color: black;">然则</span>那个时候不懂得转化变现这些的。2008年正式<span style="color: black;">起始</span>转向做SEO，<span style="color: black;">时期</span>出版书籍<strong style="color: blue;">《跟我学SEO从入门到精通》、《SEO全网优化指南》</strong>，在SEOWHY上线<strong style="color: blue;">《百万流量站课程》</strong>，创建X计划<span style="color: black;">帮忙</span><span style="color: black;">许多</span>SEOER找到了新的盈利模式。<span style="color: black;">近期</span>几年<span style="color: black;">始终</span>在<span style="color: black;">科研</span><strong style="color: blue;">老域名<span style="color: black;">针对</span>SEO的<span style="color: black;">功效</span></strong>，自己<span style="color: black;">亦</span>是<strong style="color: blue;">聚名</strong>的用户，买卖过<span style="color: black;">非常多</span>老域名，有些是自己SEO来用，有些<span style="color: black;">亦</span><span style="color: black;">做为</span>投资来<span style="color: black;">得到</span>收益。</span></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从您讲述的这些经历中，能看出您对SEO有自己的独到见解，<span style="color: black;">因此</span><span style="color: black;">能够</span>跟<span style="color: black;">大众</span>分享一下您学习SEO的经历吗？</span></p><strong style="color: blue;"> 张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">起始</span>学习SEO的时候基本<span style="color: black;">无</span>什么资料，都是自己摸索，2010年有机会和国内一个大型<span style="color: black;">公司</span>合作，<strong style="color: blue;"><span style="color: black;">帮忙</span>其建设超过10万个站群网站，从而<span style="color: black;">得到</span>了<span style="color: black;">海量</span>的实战经验</strong>，我写的书籍中<span style="color: black;">亦</span><span style="color: black;">便是</span>将这些经验写了出来。国内SEO<span style="color: black;">始终</span>都是一个比较<span style="color: black;">繁杂</span>的状态，<span style="color: black;">非常多</span>人谈到SEO就认为是作<span style="color: black;">坏处</span>，<span style="color: black;">例如</span><span style="color: black;">运用</span>黑帽的手段点击等等，这<span style="color: black;">亦</span>就<span style="color: black;">引起</span>内容低的、不满足用户<span style="color: black;">需要</span>的网页<span style="color: black;">摆列</span>到了搜索引擎的前面，这<span style="color: black;">针对</span>用户体验是非常糟糕的，<span style="color: black;">最后</span>只能<span style="color: black;">引起</span>搜索引擎和SEOER之间的关系越来越糟糕。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/B1lPyiaicWXcgxNPB0YkAKZhbTNX5YWx9DnjiaAibaZNOqUicQlOM4KgGiaBtHRHzCOVLGtUk38rkL90ibQqkJUcQwe3A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">始终</span>是做白帽SEO，优化都是从用户<span style="color: black;">需要</span>出发</span></strong><span style="color: black;">，分析关键词<span style="color: black;">背面</span>的用户<span style="color: black;">需要</span>，从而建设满足用户<span style="color: black;">需要</span>的着陆页，<span style="color: black;">这般</span>就会<span style="color: black;">促进</span>搜索引擎、SEOER、用户的生态越来越好。<span style="color: black;">因此</span>我<span style="color: black;">期盼</span><span style="color: black;">倘若</span><span style="color: black;">此刻</span>学习<span style="color: black;">或</span>做SEO的话<span style="color: black;">必定</span>要站在用户的<span style="color: black;">方向</span>出发，<span style="color: black;">这般</span>才是长远之计。</span></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这真是实践出真知，<span style="color: black;">那样</span><span style="color: black;">针对</span><span style="color: black;">日前</span>做SEO的新手<span style="color: black;">伴侣</span>，除了需要从用户<span style="color: black;">方向</span>出发，您还有<span style="color: black;">那些</span>学习seo的<span style="color: black;">意见</span><span style="color: black;">能够</span>分享给<span style="color: black;">大众</span>？</span></p> <strong style="color: blue;">张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是要学习SEO，我<span style="color: black;">意见</span><strong style="color: blue;"><span style="color: black;">首要</span>要准备好<span style="color: black;">自信心</span></strong>，这个<span style="color: black;">针对</span>SEO非常重要，<span style="color: black;">由于</span>SEO<span style="color: black;">区别</span>于编程等学习，有相对固定的体系，SEO<span style="color: black;">无</span>绝对的体系，所有的内容都是实战经验，别人的经验<span style="color: black;">或</span>自己的经验都需要一个<span style="color: black;">长期</span>的<span style="color: black;">累积</span>，这就需要有足够的<span style="color: black;">自信心</span>，<span style="color: black;">倘若</span>三天打鱼，两天晒网很难真正学习到SEO的核心东西。其次<span style="color: black;">便是</span>学习SEO之前<span style="color: black;">意见</span><strong style="color: blue;">学习一下HTML、CSS等编程<span style="color: black;">基本</span></strong>，这<span style="color: black;">亦</span>是非常重要的，<span style="color: black;">否则</span>很难将学习到的知识落地到实处。</span></p> <strong style="color: blue;">聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">亦</span>有<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>在做SEO优化时会面临网站降权、排名掉了等问题，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>新手<span style="color: black;">伴侣</span><span style="color: black;">第1</span>次遇到这种问题会束手无策，<span style="color: black;">因此</span>想咨询一下张老师：当一个网站出了问题以后，<span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>去<span style="color: black;">处理</span>这些问题？</span></p><strong style="color: blue;"> 张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>从大数据来看，一个网站降权，掉排名很正常。<span style="color: black;">倘若</span>网站<span style="color: black;">显现</span><span style="color: black;">这般</span>的<span style="color: black;">状况</span>，<strong style="color: blue;">切记不要胡乱修改网站</strong>，<span style="color: black;">非常多</span>小伙伴都是一旦<span style="color: black;">显现</span><span style="color: black;">这般</span>的<span style="color: black;">状况</span>就认为可能网站哪里出了问题，就会修改TDK标签等等，<span style="color: black;">这般</span>的贸然操作会<span style="color: black;">引起</span>不可挽回的损失。我<span style="color: black;">意见</span><span style="color: black;">首要</span>要看一下同行的其他网站，看<span style="color: black;">是不是</span>受到影响，<span style="color: black;">倘若</span>都有影响，说明<span style="color: black;">便是</span>正常的平台<span style="color: black;">调节</span>，<span style="color: black;">亦</span>就说明什么都<span style="color: black;">不消</span>做，<span style="color: black;">保准</span>网站正常运营就<span style="color: black;">能够</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/B1lPyiaicWXcgxNPB0YkAKZhbTNX5YWx9DwfqQ0ORyOTAup8L3vSrLABhdRN9hhS6T26nUsRSajwgjEnqmMxeTBg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>同行的网站都正常，<span style="color: black;">仅有</span>自己的有问题，那就先<span style="color: black;">检测</span>服务器<span style="color: black;">是不是</span>在国内各个节点都能正常打开，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>服务器<span style="color: black;">拜访</span>效率差是<span style="color: black;">引起</span>网站关键词暴跌的<span style="color: black;">重点</span><span style="color: black;">原由</span>，<span style="color: black;">倘若</span><span style="color: black;">显现</span><span style="color: black;">没法</span><span style="color: black;">拜访</span>的<span style="color: black;">状况</span>，就需要<span style="color: black;">即时</span>更换服务器。更换服务器后等待<span style="color: black;">最少</span>30天，<span style="color: black;">倘若</span>超过30天依旧<span style="color: black;">无</span>恢复，说明可能是网站出了核心的问题，<span style="color: black;">例如</span>内容质量低，<span style="color: black;">或</span>悬挂的<span style="color: black;">宣传</span>被百度评判为作<span style="color: black;">坏处</span>等等，<span style="color: black;">这般</span>的话就需要更为深度的<span style="color: black;">科研</span>问题。</span></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的，感谢张老师为<span style="color: black;">大众</span>带来了<span style="color: black;">仔细</span>的解答。<span style="color: black;">此刻</span><span style="color: black;">亦</span>有<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>都是<span style="color: black;">经过</span>百度<span style="color: black;">或</span>谷歌去做网站的排名，那张老师对这两个平台seo算法的差别有<span style="color: black;">有些</span>自己的理解和分析吗？</span></p><strong style="color: blue;"> 张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实原理都差不多，相对<span style="color: black;">来讲</span>Google<span style="color: black;">更易</span><span style="color: black;">有些</span>，<span style="color: black;">由于</span><strong style="color: blue;">Google收录速度快</strong>，不管是内容怎么样，都会<span style="color: black;">火速</span>收录，<span style="color: black;">这般</span>就能相对容易的做出判断，而百度是内容不行的话直接不收录。Google的话对外链看的比较重，做<strong style="color: blue;">Google优化</strong>的话<span style="color: black;">意见</span><strong style="color: blue;">多在外链上下功夫</strong>，<strong style="color: blue;">百度的话多在内容上下功夫</strong>。网站结构方面的话，百度比较<span style="color: black;">爱好</span>静态HTML的页面，Google的话爬行索引能力非常好，动态的<span style="color: black;">亦</span>无<span style="color: black;">所说</span>。</span></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong><span style="color: black;">在<span style="color: black;">咱们</span>之前的<span style="color: black;">交流</span>中，您<span style="color: black;">亦</span>有<span style="color: black;">说到</span><span style="color: black;">此刻</span>会<span style="color: black;">经过</span>聚名网平台玩<span style="color: black;">有些</span>老域名来<span style="color: black;">科研</span>对seo的<span style="color: black;">功效</span>，<span style="color: black;">那样</span><span style="color: black;">能够</span>跟<span style="color: black;">咱们</span>分享一下老域名在SEO优化方面的<span style="color: black;">优良</span>吗？</span> <strong style="color: blue;">张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老域名<span style="color: black;">拥有</span>以下这些<span style="color: black;">优良</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<strong style="color: blue;">收录快</strong>：老域名说白了<span style="color: black;">便是</span>域名以前建过站，在搜索引擎里有历史记录，<span style="color: black;">倘若</span>你拿来做站会<span style="color: black;">火速</span>放出首页，内容页收录时间<span style="color: black;">亦</span>会<span style="color: black;">火速</span>，有的高质量的老域名当天<span style="color: black;">能够</span>收录内页，这个是新注册域名不可企及的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<strong style="color: blue;">权重快</strong>：有了收录只是seo的<span style="color: black;">基本</span>，老域名<span style="color: black;">因为</span>在搜索引擎有历史存档，<span style="color: black;">倘若</span>历史记录信任良好，<span style="color: black;">那样</span>会<span style="color: black;">火速</span>给予权重；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<strong style="color: blue;">排名稳定</strong>：有了权重和排名，<span style="color: black;">倘若</span>不稳定<span style="color: black;">亦</span>是非常麻烦的，老域名<span style="color: black;">倘若</span>有了搜索引擎良好记录，早就过了搜索引擎反复考察期，<span style="color: black;">因此</span>排名不会波动很大，新注册域名半年内还是很折腾的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<strong style="color: blue;">天然外链</strong>：质量好的老域名<span style="color: black;">因为</span>做过站，<span style="color: black;">常常</span>带有外链，<span style="color: black;">这般</span>的<span style="color: black;">优良</span>是新域名不可能有的。</span></p> <strong style="color: blue;">聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>人对老域名有一个疑问，是注册时间长的域名都算老域名？还是有过丰富建站历史的才是seo优化能用到的老域名？</span></p><strong style="color: blue;"> 张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有丰富历史建站记录的才是老域名</span></strong><span style="color: black;">，注册时间长的只能算是老年龄域名！</span></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那从投资收益方面<span style="color: black;">来讲</span>，张老师在选购老域名时<span style="color: black;">重点</span>会<span style="color: black;">重视</span><span style="color: black;">那些</span>域名信息？是曾经的建站历史，收录量、外链数量，还是含义或品相呢？</span></p> <strong style="color: blue;">张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span><span style="color: black;">思虑</span><strong style="color: blue;">爱站历史权重</strong>、<strong style="color: blue;">历史权重<span style="color: black;">连续</span>时间</strong>，还有<span style="color: black;">便是</span><strong style="color: blue;">建站类型</strong>，行业垂直度越高越好。外链、百度官网、百度V域名都<span style="color: black;">能够</span><span style="color: black;">做为</span><span style="color: black;">选取</span>域名的加分项。</span></p><strong style="color: blue;"> 聚名<span style="color: black;">博主</span>：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">张老师<span style="color: black;">日前</span>是只玩老域名吗？其他的<span style="color: black;">有些</span>域名品类<span style="color: black;">是不是</span>偶尔<span style="color: black;">亦</span>会玩一玩？<span style="color: black;">针对</span>老域名<span style="color: black;">日前</span>的投资市场，有<span style="color: black;">无</span><span style="color: black;">有些</span>见解呢？</span></p><strong style="color: blue;"> 张新星：</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>只做老域名，我认为<strong style="color: blue;">老域名投资才<span style="color: black;">刚才</span>起步</strong>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>在公开课、演讲中反复给SEOER<span style="color: black;">说到</span>老域名在SEO中的价值。<span style="color: black;">将来</span>，会有越来越多的人关注到老域名，这<span style="color: black;">针对</span>老域名投资人<span style="color: black;">来讲</span>都是好事情！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">采访过程中，张新星老师<span style="color: black;">始终</span>谦和有礼，回答问题时<span style="color: black;">亦</span>保持着严谨的态度，尽可能<span style="color: black;">仔细</span>的解释每一个问题的答案。<span style="color: black;">期盼</span>其中能有些许知识点<span style="color: black;">能够</span>为读者<span style="color: black;">伴侣</span>带来启示，<span style="color: black;">帮忙</span>你们<span style="color: black;">处理</span><span style="color: black;">有些</span>困惑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>有做SEO的新手<span style="color: black;">伴侣</span><span style="color: black;">或</span>站长<span style="color: black;">伴侣</span>们想与张新星老师探讨关于SEO优化的<span style="color: black;">办法</span>，<strong style="color: blue;">欢迎扫描下面<span style="color: black;">照片</span>中的二维码联系聚名客服</strong>，加入SEO交流社群，和<span style="color: black;">大众</span><span style="color: black;">一起</span>探讨学习SEO优化！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 感谢楼主的分享！我学到了很多。 你的见解真是独到，让我受益匪浅。
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