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wrjc1hod 发表于 2024-8-30 15:10:16

搞定SEO博客文案的实用技巧

    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib6FtoBAaje2u6hpkV7MHVB6oVe9u66O2e2aJTk98t8ibiaT6JMZrA4PvuotrQpf84PjRnXX9b7sv3dw/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点/击/蓝/字/关/注/我/们</span></strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然网站的流量不止来自博客文案，但写好博客文案确实是<span style="color: black;">增多</span>流量的一个好办法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在之前的</span><a style="color: black;"><span style="color: black;">《<span style="color: black;">一文讲透，<span style="color: black;">怎样</span>撰写SEO<span style="color: black;">文案</span>》</span></span></a><span style="color: black;">中，<span style="color: black;">咱们</span>简单阐述了新手撰写SEO博客的基本技巧。本文将会结合实例，对<span style="color: black;">怎样</span><span style="color: black;">提高</span>文案质量作进一步讲解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，在确定<span style="color: black;">文案</span>关键词后，撰写一篇SEO博客需要遵循以下几个基本<span style="color: black;">过程</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、分析现有排名靠前的页面</span></p><span style="color: black;">2、确立<span style="color: black;">文案</span>的架构</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倒三角结构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PAS结构</span></p><span style="color: black;">3、完善优化<span style="color: black;">文案</span>的内容</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ASMR公式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>操作办法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>对现有高排名页面的分析，结合<span style="color: black;">恰当</span>的<span style="color: black;">文案</span>架构设计，并运用行之有效的内容优化技巧，就能够<span style="color: black;">连续</span>打造出高质量、有价值的作品。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/2dt3aGzhlAaEM3lnKqTX8c755VYK9lAsafvJ2xUY4dRv6zOVu2HiceFv9Vdh6Y2vcVHUIuhf0ScwiahWQdxpDEHw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析排名靠前的网站</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/iacaRmHibfpib6RzzXpoJt7JgLMn2yzDTy5rmnoJeMeAF7tJdHGNOTjJQibrD6BHNqudib6BQwIV2ONsh9Xo3dtBdaQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌会将<span style="color: black;">哪些</span>与搜索<span style="color: black;">关联</span>度高且有用的信息放在首页，<span style="color: black;">详细</span>可从以下几点入手进行分析：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结<span style="color: black;">重点</span>信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信息的详略分布</span></p><span style="color: black;">外链分析</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>而言，排名靠前的网站在内容上有<span style="color: black;">必定</span>的共性，<span style="color: black;">倘若</span>在写<span style="color: black;">文案</span>时完全<span style="color: black;">无</span>头绪，<span style="color: black;">能够</span>参照<span style="color: black;">她们</span>的结构和信息，分析自己的<span style="color: black;">文案</span>应该怎么写、写什么。<span style="color: black;">详细</span>要看这些<span style="color: black;">文案</span>中<span style="color: black;">一起</span><span style="color: black;">说到</span>了<span style="color: black;">那些</span>内容以及<span style="color: black;">弥补</span>内容是什么。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>以“shipping from China to France”为例，检索了排名前三的网站上有<span style="color: black;">那些</span>信息：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib403cQBu2NVo0txwInP1ibBDwdRicIX2ujFOojiaQK37Q3yBz2l4wVicHdqO26ibzefdFmiboOayXNAnuDg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，三个网站都写到了关于：运输方式、运输时间、运输<span style="color: black;">花费</span>以及<span style="color: black;">关联</span>文件的问题，说明这些问题很可能是大<span style="color: black;">都数</span>读者都关心、想要<span style="color: black;">晓得</span>的问题。其中，关于价格部分的内容篇幅最大。<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>把这些必要的问题写在自己的<span style="color: black;">文案</span>中，并且着重强调价格<span style="color: black;">优良</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外链分析<span style="color: black;">亦</span>很重要。<strong style="color: blue;">链接与自然流量之间存在正<span style="color: black;">关联</span>关系。</strong>高质量外链越多，网站权重可能就越高，但并不是所有的外链都有用，<span style="color: black;">详细</span>可参考历史<span style="color: black;">文案</span><a style="color: black;">《何为高质量外链？》</a>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>Ahrefs中的关键词分析界面，查看高排名网站的外链数量和它的锚文本报告。报告中会<span style="color: black;">表示</span>链接到该页面的时候，最常用的锚文本是什么，可尝试将其中有用的词添加到自己的博客<span style="color: black;">文案</span>中。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/2dt3aGzhlAaEM3lnKqTX8c755VYK9lAsafvJ2xUY4dRv6zOVu2HiceFv9Vdh6Y2vcVHUIuhf0ScwiahWQdxpDEHw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确立<span style="color: black;">文案</span>的架构</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/iacaRmHibfpib6RzzXpoJt7JgLMn2yzDTy5rmnoJeMeAF7tJdHGNOTjJQibrD6BHNqudib6BQwIV2ONsh9Xo3dtBdaQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在看完<span style="color: black;">哪些</span>排名靠前的网站后，<span style="color: black;">咱们</span><span style="color: black;">已然</span>对写什么，怎么写有了一个大概的想法。接下来<span style="color: black;">便是</span>将<span style="color: black;">全部</span><span style="color: black;">文案</span>的架构搭建起来。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>比较流行的框架模型是</span><span style="color: black;"><strong style="color: blue;">倒三角结构——必要的信息最先说，佐证细节之后说，延伸阅读最后说。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倒三角结构<span style="color: black;">能够</span><span style="color: black;">帮忙</span>用户<span style="color: black;">快速</span><span style="color: black;">捉捕</span>有用的信息，把重要的信息放在<span style="color: black;">文案</span>开头可让读者先找到问题的答案。毕竟你的读者不是来阅读文学作品的，<span style="color: black;">她们</span>只是来获取<span style="color: black;">帮忙</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看下<span style="color: black;">一样</span>以“is faux leather better than pu leather”为主题写的的两篇<span style="color: black;">文案</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/SEI1ehf4xib403cQBu2NVo0txwInP1ibBDZ9x0QBP4nPY1KZt8ph3VI4QddfD0zZvNodEfFQWtlycBGu2DkRib0DA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">第1</span>篇<span style="color: black;">文案</span>中，读者<span style="color: black;">能够</span>得知PU皮和其他人造皮革的关系是什么，但在第二篇中，作者用长篇幅写了真皮和人造皮革的对比，显然有点跑题了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了倒三角结构，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>借助写SEO<span style="color: black;">文案</span>时常用的<strong style="color: blue;">PAS公式</strong>来进行<span style="color: black;">规律</span>梳理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是PAS公式？PAS（Problem-Agitate-Solve）是国外非常火的文案营销公式，简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>一个<strong style="color: blue;">抛出问题、<span style="color: black;">明显</span>问题、提出<span style="color: black;">方法</span></strong>的过程。</span></p><span style="color: black;">举个例子，在写以“Does Cryolipolysis Work?”为题的<span style="color: black;">文案</span>时，传统的思路可能是</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是 Cryolipolysis</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Cryolipolysis治疗流程是什么</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Cryolipolysis有<span style="color: black;">无</span>效果</span></p><span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">文案</span>结构只能<span style="color: black;">保准</span>不出错，但点击率或许平平无奇。<span style="color: black;">咱们</span>套用PAS公式<span style="color: black;">瞧瞧</span>：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span><span style="color: black;">已然</span>很瘦，小肚子还<span style="color: black;">那样</span>多肉？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">减不掉的肉给生活带来了<span style="color: black;">那些</span>影响？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">试试Cryolipolysis</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>看出，在<span style="color: black;">加强</span>阅读兴趣、激起购买欲望上，第二个结构似乎比<span style="color: black;">第1</span>个结构要有效<span style="color: black;">非常多</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/2dt3aGzhlAaEM3lnKqTX8c755VYK9lAsafvJ2xUY4dRv6zOVu2HiceFv9Vdh6Y2vcVHUIuhf0ScwiahWQdxpDEHw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完善优化<span style="color: black;">文案</span>内容</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/iacaRmHibfpib6RzzXpoJt7JgLMn2yzDTy5rmnoJeMeAF7tJdHGNOTjJQibrD6BHNqudib6BQwIV2ONsh9Xo3dtBdaQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在确定写作方向和<span style="color: black;">文案</span>架构后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>进行<span style="color: black;">文案</span>内容的完善优化了。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优化内容的目的<span style="color: black;">便是</span><span style="color: black;">加强</span>读者的<span style="color: black;">阅读体验，减少跳出率</span>。</span></strong></span><span style="color: black;">围绕<span style="color: black;">以上</span>两点<span style="color: black;">咱们</span><span style="color: black;">能够</span>采取以下几种方式：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">掌控</span>段落长度</strong>：每段的长度最好<span style="color: black;">掌控</span>在3-5句话之内。过长的段落会让读者感觉到阅读压力。长难句<span style="color: black;">亦</span>要<span style="color: black;">尽可能</span>避免。</span><span style="color: black;"><strong style="color: blue;">善用列表和表格：</strong>在数据较多的<span style="color: black;">状况</span>下，表格呈现的信息比文字更清晰直观。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">照片</span><span style="color: black;">插进</span>以及优化</strong>：图文并茂使表达方式更生动。你<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">照片</span>的文件名和ALT标签中<span style="color: black;">运用</span>关键词去<span style="color: black;">提高</span>关键词的密度。<span style="color: black;">照片</span>的<span style="color: black;">体积</span><span style="color: black;">亦</span>很重要，过大的<span style="color: black;">照片</span>会影响网站的加载速度。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span>斜体或加粗：</strong>特定格式的字体能起到<span style="color: black;">明显</span>内容、引导阅读的<span style="color: black;">功效</span>。</span><span style="color: black;"><strong style="color: blue;">添加内链</strong>：添加内部链接<span style="color: black;">能够</span>传递权重，<span style="color: black;">提高</span>网站排名。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">添加目录</strong>：<span style="color: black;">经过</span>目录，读者能够清楚的<span style="color: black;">晓得</span>这篇<span style="color: black;">文案</span>要传递什么样的信息，以及这些信息对他是不是有用的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于<span style="color: black;">优化文案内容的方式，</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>用一个公式来总结——<strong style="color: blue;">ASMR</strong>。</span></p><span style="color: black;">A（Annotation）&nbsp;备注：指的是添加注释、引用其他信息等，备注<span style="color: black;">能够</span><span style="color: black;">帮忙</span>读者更好地理解<span style="color: black;">文案</span>内容。</span><span style="color: black;">S<span style="color: black;">（</span>Shortening<span style="color: black;">）</span> 缩短：<span style="color: black;">经过</span>找到<span style="color: black;">文案</span>中<span style="color: black;">运用</span>的过渡词，并将它们分解成较短的语句，<span style="color: black;">能够</span>使<span style="color: black;">文案</span>更加精炼和易于理解。</span><span style="color: black;">M<span style="color: black;">（</span>Multimedia<span style="color: black;">）</span>多<span style="color: black;">媒介</span>：在<span style="color: black;">文案</span>中<span style="color: black;">插进</span><span style="color: black;">照片</span>视频等，<span style="color: black;">能够</span>提高内容的吸引力和传达力，使信息传递更为有效。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">R<span style="color: black;">（</span>Reading<span style="color: black;">）</span>阅读：<span style="color: black;">经过</span>阅读自己的文案，<span style="color: black;">检测</span>表达的流畅性，并对不顺畅的部分进行改进。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO是个<span style="color: black;">持续</span>迭代和优化的过程，即便在完成博客写作后，<span style="color: black;">亦</span>需要<span style="color: black;">定时</span><span style="color: black;">检测</span><span style="color: black;">文案</span>的表现，并<span style="color: black;">按照</span>数据和趋势进行<span style="color: black;">调节</span>和优化，<span style="color: black;">定时</span>更新<span style="color: black;">文案</span>中过时的信息，<span style="color: black;">这般</span><span style="color: black;">才可</span>稳定优化的效果。与此<span style="color: black;">同期</span>，避免无<span style="color: black;">道理</span>或低质的<span style="color: black;">文案</span>内容，保持高质量博客的<span style="color: black;">连续</span>输出<span style="color: black;">亦</span>是很重要的。让搜索引擎<span style="color: black;">晓得</span>你的网站是活跃且<span style="color: black;">优秀</span>的，会<span style="color: black;">得到</span><span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">往期回顾</strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">新闻</span></span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/SEI1ehf4xib7gtyKbXVjFqic5Pbia5BEWsG7aPspjZ7KdvYqzUOHPZHGicY2djic6I6r7zGrXanuBngjd5l2EeASwGA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点击在看，你最好看</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/SEI1ehf4xib6apaeEJkfwvy3r4zyyPDJd0z503HUMh9hjmWKBiacNYTc0oIeRS9X24Y2FsTZWbThF8ze911nt7VA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">

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