论坛 › 新疆 › 解密「Thrasio」：亚马逊第三方品牌收割机怎么样做为美国最快盈利独角兽？

f9yx0du 发表于 2024-8-30 09:25:14

解密「Thrasio」：亚马逊第三方品牌收割机怎么样做为美国最快盈利独角兽？

<img src="https://mmbiz.qpic.cn/mmbiz_png/feymictK3cic4ibK5ezpictpHrlAiaWWEoPTpUzHBrW7mOMAIclar6mPSu8bTODIECXmib9M36VT347Xa2syNWGHibia4Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">「把品牌卖给Thrasio，人人都能<span style="color: black;">作为</span>赢家。」</span><span style="color: black;">When you sell to Thrasio, everyone wins.</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年7月，亚马逊FBA品牌收购商Thrasio完<span style="color: black;">成为了</span>由Advent International牵头的C轮融资，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">估值达到10亿美元</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，刷新了美国独角兽记录，<span style="color: black;">作为</span>最快晋升独角兽的盈利初创<span style="color: black;">机构</span>。今年1月，Thrasio又<span style="color: black;">得到</span>了5亿美元融资。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这家2018年才创立的企业是<span style="color: black;">怎样</span>成长的？跨境席地谈带你<span style="color: black;">诠释</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文将涵盖以下内容：</span></p><span style="color: black;">估值超十亿美金，Thrasio<span style="color: black;">背面</span>的<span style="color: black;">商场</span><span style="color: black;">规律</span></span><span style="color: black;"><span style="color: black;">帮忙</span>品牌一年利润增长超150%，Thrasio填补市场空白</span><span style="color: black;">“品牌管家”Thrasio<span style="color: black;">怎样</span>进行收购</span><span style="color: black;">融资金额超过二到十名总和的3倍，Thrasio<span style="color: black;">怎样</span>脱颖而出？</span><span style="color: black;">Thrasio的<span style="color: black;">将来</span>挑战</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">估值超十亿美金</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Thrasio<span style="color: black;">背面</span>的<span style="color: black;">商场</span><span style="color: black;">规律</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个家庭搬进一个<span style="color: black;">无</span>Subway的社区，<span style="color: black;">得到</span>Subway的特许经营权，买下一家商店<span style="color: black;">起始</span>经营，<span style="color: black;">而后</span>某一天，这一家就变<span style="color: black;">成为了</span>百万富翁。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个故事在90年代的美国屡见不鲜。曾经，Subway创造了美国最多的百万富翁。<span style="color: black;">此刻</span>，故事的主角换<span style="color: black;">成为了</span>亚马逊。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何人都<span style="color: black;">能够</span>在亚马逊上<span style="color: black;">营销</span><span style="color: black;">制品</span>，这些卖家中涌现出<span style="color: black;">海量</span>的百万、千万富翁。如今已成功上市的Anker<span style="color: black;">便是</span>其中的典型<span style="color: black;">表率</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>亚马逊是一个国家，<span style="color: black;">根据</span>国内生产总值排序，<span style="color: black;">那样</span>它将<span style="color: black;">作为</span>世界上第140大国家。<span style="color: black;">她们</span>占了线上电商<span style="color: black;">营销</span>的49%。从零售总额来看，电商<span style="color: black;">营销</span>额约占所有零售额的10％，这<span style="color: black;">寓意</span>着线上<span style="color: black;">营销</span>还有巨大的增长空间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio的Co-CEO，Carlos Cashman，曾经创办了十几家<span style="color: black;">机构</span>，并以9位数的价格出售了几家。Carlos<span style="color: black;">持有</span>一家Facebook<span style="color: black;">宣传</span><span style="color: black;">机构</span>，非常<span style="color: black;">善于</span>绩效营销。这家<span style="color: black;">机构</span>的客户都是电商从业者，这些客户向Carlos<span style="color: black;">她们</span>询问<span style="color: black;">是不是</span><span style="color: black;">亦</span><span style="color: black;">能够</span>帮助自己运营亚马逊的<span style="color: black;">宣传</span>，<span style="color: black;">由于</span>客户自己并不是很<span style="color: black;">善于</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Carlos<span style="color: black;">认识</span>到，<span style="color: black;">全部</span>供应链中似乎存在某些机会，整合小型卖家并利用绩效营销等方式，<span style="color: black;">最后</span>为这些业务增值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“当<span style="color: black;">咱们</span><span style="color: black;">起始</span>关注亚马逊生态系统时，<span style="color: black;">咱们</span><span style="color: black;">发掘</span><span style="color: black;">全部</span>系统是很棒的。<span style="color: black;">咱们</span>看到了亚马逊的杠杆<span style="color: black;">功效</span>。”在亚马逊，你需要为流量付费，但所有在寻找<span style="color: black;">制品</span>的人都能看到你的<span style="color: black;">制品</span>。<span style="color: black;">倘若</span><span style="color: black;">无</span>亚马逊，即使有出色的<span style="color: black;">制品</span>，但不在Facebook或Google上引流的话，没人会<span style="color: black;">晓得</span>你的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Carlos过去不看好亚马逊。当他深入<span style="color: black;">认识</span>后，他看到了其中的巨大<span style="color: black;">潜能</span>。Carlos读到Bezos所说的，亚马逊想<span style="color: black;">作为</span>一个市场，一个购物的互联网生态系统，一个人们上网购物的<span style="color: black;">第1</span><span style="color: black;">选取</span><span style="color: black;">或</span><span style="color: black;">独一</span>选择。<span style="color: black;">由于</span>亚马逊上有足够多的<span style="color: black;">制品</span>，并且在亚马逊上购物是简单可行的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">咱们</span><span style="color: black;">认识</span>到亚马逊的生态系统比<span style="color: black;">咱们</span>想象的有力得多。我想<span style="color: black;">咱们</span>是很幸运的，<span style="color: black;">咱们</span><span style="color: black;">起始</span>关注亚马逊的时候正是好<span style="color: black;">机会</span>。”亚马逊的增长仍将<span style="color: black;">连续</span>，并且在很长一段时间内增长速度会<span style="color: black;">火速</span>，增长的空间很大。这<span style="color: black;">便是</span>Carlos<span style="color: black;">选取</span>亚马逊的<span style="color: black;">原由</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在线下，宝洁和联合利华等传统巨头，付出<span style="color: black;">昂贵</span>的<span style="color: black;">花费</span>买下货架空间，<span style="color: black;">这般</span>做基本上锁定了竞争。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在线上，这种<span style="color: black;">优良</span>失效了。<span style="color: black;">尤其</span>是在亚马逊，任何人都能<span style="color: black;">营销</span>任何东西。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">公众</span>市场分崩离析，走向细分市场。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Silverstein的CEO Fazio在Forbes采访中说，15年前宝洁与联合利华享有的竞争<span style="color: black;">优良</span>如今看来全都<span style="color: black;">再也不</span>重要了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">倘若</span><span style="color: black;">此刻</span>再创建一个宝洁<span style="color: black;">同样</span>的<span style="color: black;">机构</span>，是会像它当初那样，每次只专注于一个小品类，<span style="color: black;">而后</span>经过数百年慢慢发展，并<span style="color: black;">最后</span><span style="color: black;">持有</span>市场领先地位；还是<span style="color: black;">选取</span><span style="color: black;">连续</span>上线数千件<span style="color: black;">制品</span>，<span style="color: black;">而后</span>观察<span style="color: black;">制品</span>的<span style="color: black;">营销</span>反应，<span style="color: black;">增多</span><span style="color: black;">营销</span>表现较好的<span style="color: black;">制品</span>的投入，淘汰<span style="color: black;">营销</span>表现较差的<span style="color: black;">制品</span>，<span style="color: black;">持续</span>整合品牌并扩大规模？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后者正是Carlos<span style="color: black;">此刻</span>做的事。2018年，他和Josh Silberstein联合创办了</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚马逊第三方品牌收购<span style="color: black;">机构</span>Thrasio</span></strong></span><span style="color: black;">，提出<span style="color: black;">创立</span>直接面向消费者的品牌并利用SEO进行增值。Josh<span style="color: black;">持有</span><span style="color: black;">危害</span>投资背景，他曾与众多消费品牌合作运营消费基金。Carlos<span style="color: black;">持有</span>众多的创业<span style="color: black;">机构</span>和出口商人脉。最初，<span style="color: black;">她们</span><span style="color: black;">选取</span>了DTC路线，但当<span style="color: black;">她们</span>真正接触了亚马逊，尤其是亚马逊FBA模式后，便转变了方式。<span style="color: black;">她们</span><span style="color: black;">起始</span>收购亚马逊FBA品牌，到<span style="color: black;">此刻</span><span style="color: black;">已然</span>整合了超过100个卖家，<span style="color: black;">持有</span>超过22,000件<span style="color: black;">制品</span>，收入涨至4亿美元，每73天就翻一番。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在投资<span style="color: black;">公司</span>眼中，21世纪的宝洁应该是Thrasio<span style="color: black;">这般</span>的。Thrasio<span style="color: black;">此刻</span>估值超过10亿美金。而宝洁，是3300亿。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">帮忙</span>品牌一年利润增长超150%，</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Thrasio填补市场空白</span></strong></span></p><span style="color: black;"><span style="color: black;">亚马逊的电商平台业务分为<span style="color: black;">第1</span>方业务（亚马逊自己的<span style="color: black;">制品</span>）和第三方业务（独立卖家在亚马逊<span style="color: black;">创立</span>自己的商店）。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Thrasio的业务就<span style="color: black;">创立</span>在亚马逊第三方卖家的生态系统上。</span></strong></span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/feymictK3cic5HZOklk5iaGjuffx48Lq6g9siaZr5b1r6KgH6iatdh9MMSiaHeGwdgfQ2KmfmRvQHibFKuRYcZia2VyT3Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/feymictK3cic5HZOklk5iaGjuffx48Lq6g9kbXrKpA6gw0Oov3oHbNzsQ9Da08zx81j15gAvPGKvRxauSHicicNV4Pw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊的第三方业务逐年增长，占整体业务的比重从3%增长至2018年的58%。但事实上，在亚马逊上<span style="color: black;">营销</span>是非常困难的。平台的规则随时都在改变，<span style="color: black;">亦</span>需要<span style="color: black;">非常多</span>专业知识。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有亚马逊卖家都感觉到，<span style="color: black;">制品</span><span style="color: black;">经过</span>评论<span style="color: black;">得到</span>市场领导地位变得越来越困难。从2015年到<span style="color: black;">此刻</span>，在亚马逊上发布新<span style="color: black;">制品</span>的成本和有效性正在变化。Thrasio在与卖家的<span style="color: black;">初期</span>对话中<span style="color: black;">发掘</span>，卖家<span style="color: black;">持有</span>一系列工具和资金，<span style="color: black;">能够</span>使<span style="color: black;">她们</span><span style="color: black;">得到</span>300、400、500万美元的收入，但<span style="color: black;">她们</span>发展的天花板<span style="color: black;">亦</span>仅限于此了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>，这些小卖家经常会透支信用卡或贷款，<span style="color: black;">乃至</span>可能抵押房屋，以维持现金的流动性。<span style="color: black;">她们</span>个人的资产负债表置于极端杠杆和<span style="color: black;">危害</span>之中。这为Thrasio带来了填补市场空白的机会：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">由</span></strong><strong style="color: blue;"><span style="color: black;">资本向亚马逊卖家<span style="color: black;">供给</span>退出路径</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ANKER<span style="color: black;">这般</span>的<span style="color: black;">机构</span>，<span style="color: black;">营销</span>的是充电宝和充电器等配件，<span style="color: black;">制品</span>本身市场竞争性极强，利润较低，但<span style="color: black;">她们</span>凭借高超的线上<span style="color: black;">营销</span>技能，打造了超过 110 亿美元的业务，超过了像 Belkin <span style="color: black;">这般</span>的标志性<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>卖家虽然<span style="color: black;">持有</span>非常棒的<span style="color: black;">制品</span>，但<span style="color: black;">她们</span>不<span style="color: black;">必定</span>懂得<span style="color: black;">怎样</span>在亚马逊上<span style="color: black;">营销</span>。Thrasio<span style="color: black;">能够</span>收购这些便宜的小卖家和小<span style="color: black;">制品</span>，并利用其规模、资金和专业知识推动<span style="color: black;">她们</span>的增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一<span style="color: black;">起始</span>，<span style="color: black;">她们</span>收购了一款除臭剂Angry Orange，一种柑橘味的宠物除臭剂。这款<span style="color: black;">制品</span>年收入超过200万美元，净利润大概是6位数。<span style="color: black;">她们</span>一次性支付给卖家100万美元，对卖家而言这笔交易相当于<span style="color: black;">得到</span>了<span style="color: black;">将来</span>10年的净利润。<span style="color: black;">而后</span>Thrasio就<span style="color: black;">能够</span>为品牌发展注入专业知识。<span style="color: black;">此刻</span>，它的收益超过了1600万美元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Lauren Debtor在她的《福布斯》<span style="color: black;">文案</span>中计算，<span style="color: black;">经过</span>更新包装以及<span style="color: black;">有些</span>宠物<span style="color: black;">媒介</span>和社交<span style="color: black;">媒介</span>达人推广，Angry Orange的收益将达到6.05亿美元。<span style="color: black;">她们</span>还<span style="color: black;">增多</span>了跳绳、拳击、举重、功能性健身的关键词，<span style="color: black;">加强</span>了74%的销量。Creative Space，<span style="color: black;">经过</span>将包装白板的边缘缩小两英寸，每年节省了7.5万英镑的运输<span style="color: black;">花费</span>。在亚马逊的新网红直播节目中<span style="color: black;">营销</span>小型文具、办公桌、<span style="color: black;">自动</span>车，有时一天内销量<span style="color: black;">能够</span>增长667%。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种唾手可得的成效令人难以置信，而这些机会仍然<span style="color: black;">海量</span>存在着。对小卖家<span style="color: black;">来讲</span>，可能有上千种<span style="color: black;">区别</span>的<span style="color: black;">办法</span>对其进行优化，只要能很好地执行，就能<span style="color: black;">火速</span>看到<span style="color: black;">制品</span>在<span style="color: black;">营销</span>方面的优异表现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio创建了一个亚马逊品牌增长<span style="color: black;">设备</span>。一旦一个<span style="color: black;">制品</span>或品牌被Thrasio收购，<span style="color: black;">每一个</span>被收购的品牌都会经过名为“传送带”的流程，并进行503个节点的迁移，<span style="color: black;">经过</span>分析、优化被整合到Thrasio的投资组合中。一个6人的核心团队会对企业的每一项表现进行<span style="color: black;">名单</span><span style="color: black;">检测</span>，供应链、法律以及其他<span style="color: black;">分部</span>的专家<span style="color: black;">亦</span>会对企业进行平均34天的深入<span style="color: black;">科研</span>，负责处理从IP、商标、列表合规到<span style="color: black;">制品</span>包装合规的所有事务。<span style="color: black;">而后</span>Thrasio<span style="color: black;">经过</span>其超800名成员的<span style="color: black;">全世界</span>亚马逊专家团队来推动品牌的增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，创意团队会<span style="color: black;">保证</span><span style="color: black;">每一个</span>列表<span style="color: black;">最少</span>有7张高分辨率的<span style="color: black;">照片</span>，这些<span style="color: black;">照片</span>会占据展示页面80-90%的空间，<span style="color: black;">由于</span>更大的<span style="color: black;">照片</span>会吸引<span style="color: black;">更加多</span>的人去点击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这不是什么难事，只<span style="color: black;">不外</span><span style="color: black;">她们</span>利用技术进行了敏捷分析，并<span style="color: black;">快速</span>应用在企业上。凭借数据驱动的决策和分析工具、庞大的资本以及在生态系统中的丰富经验，它能够处理所有影响<span style="color: black;">营销</span>表现的<span style="color: black;">繁杂</span><span style="color: black;">原因</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">被Thrasio收购的<span style="color: black;">机构</span><span style="color: black;">一般</span>会有156%的盈利增长。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Thrasio的品牌技能<span style="color: black;">包含</span>：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌形象和页面优化</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营和<span style="color: black;">制品</span><span style="color: black;">研发</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">项目管理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">绩效分析</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定价策略</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">财政管理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成长营销</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">包装</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">评估</span>管理</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">供应链</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio始终致力于遵守亚马逊的经营规则。这听起来似乎很简单，但要<span style="color: black;">把握</span>所有最佳的实践经验，<span style="color: black;">同期</span>驾驭亚马逊<span style="color: black;">繁杂</span>、<span style="color: black;">持续</span>变化的政策，是一项<span style="color: black;">需求</span>很高的工作，超出了许多卖家的能力范围。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio重复<span style="color: black;">这般</span>的运营超过300次。每一次<span style="color: black;">她们</span>都能<span style="color: black;">得到</span>10倍，15倍，<span style="color: black;">乃至</span>20倍的增长。收购一款好<span style="color: black;">制品</span>，<span style="color: black;">而后</span>利用亚马逊的专业知识疯狂地发展它。有些<span style="color: black;">制品</span>可能会<span style="color: black;">大涨</span>，像ANKER<span style="color: black;">同样</span>；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而从整体<span style="color: black;">来讲</span>，Thrasio正在<span style="color: black;">作为</span>下一个宝洁。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“品牌管家”Thrasio<span style="color: black;">怎样</span>进行收购</p>
            </span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio将<span style="color: black;">她们</span>的收购标准总结为</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“R次方”：<span style="color: black;">评估</span>（Reviews），评分（Rating），排名（Rank）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。<span style="color: black;">制品</span><span style="color: black;">最少</span>需要<span style="color: black;">持有</span>500条正面<span style="color: black;">评估</span>；平均评分在4星以上，以及在<span style="color: black;">她们</span>的细分市场<span style="color: black;">持有</span>有竞争力的搜索排名（<span style="color: black;">或</span>在Thrasio的<span style="color: black;">帮忙</span>下达到这个排名的<span style="color: black;">潜能</span>）。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio在“收购并培养受消费者<span style="color: black;">喜欢</span>的、高质量的、在类别中领先的<span style="color: black;">制品</span>”。Carlos在采访中<span style="color: black;">暗示</span>：“我不是只买最便宜商品的那种人……我要找的是追求质量的人。”10<span style="color: black;">数年</span>运行SEO的经验让他明白，良好的<span style="color: black;">评估</span><span style="color: black;">才可</span>让<span style="color: black;">制品</span><span style="color: black;">持有</span>最高的排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的评论<span style="color: black;">是不是</span><span style="color: black;">表示</span><span style="color: black;">她们</span>在行业中<span style="color: black;">拥有</span><span style="color: black;">优良</span>？<span style="color: black;">制品</span><span style="color: black;">是不是</span><span style="color: black;">持有</span><span style="color: black;">表率</span>高质量以及行业地位的高评级？<span style="color: black;">制品</span>在关键词上的排名高吗？<span style="color: black;">倘若</span>品牌在这三R的表现均不错，Thrasio<span style="color: black;">起始</span>关注品牌所在的品类。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio<span style="color: black;">科研</span>了几乎<span style="color: black;">全部</span>品类范围，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们</span>偏好<span style="color: black;">需要</span><span style="color: black;">非常</span>稳定的<span style="color: black;">平常</span>刚需物品，<span style="color: black;">例如</span>家居、清洁和宠物用品</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">。</span></strong>Thrasio对需要强大设计能力的时尚服饰和有过时<span style="color: black;">危害</span>的科技<span style="color: black;">制品</span>不感兴趣，<span style="color: black;">例如</span>风靡一时的指尖陀螺。任何带有创始人<span style="color: black;">危害</span>（<span style="color: black;">因为</span>创始人离开而<span style="color: black;">引起</span><span style="color: black;">制品</span>或品牌失败）的品牌<span style="color: black;">亦</span>不在<span style="color: black;">思虑</span>范围。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio理想的<span style="color: black;">制品</span>是<span style="color: black;">拥有</span>稳定的品类<span style="color: black;">需要</span>，一致的搜索短语以及稳定搜索量的<span style="color: black;">平常</span>刚需物品。这<span style="color: black;">寓意</span>着<span style="color: black;">制品</span>的名<span style="color: black;">叫作</span>并不会随着时间的推移而<span style="color: black;">出现</span>改变，勺子在1901年仍然是勺子，就像在2021年<span style="color: black;">同样</span>。<span style="color: black;">针对</span>以搜索驱动的亚马逊<span style="color: black;">来讲</span>，这<span style="color: black;">寓意</span>着<span style="color: black;">制品</span>会<span style="color: black;">得到</span>源源<span style="color: black;">持续</span>的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在营收上，Thrasio更<span style="color: black;">爱好</span>营收在100-3,000万区间，SKU数量较少的品牌。相比营收，Thrasio更关注利润率。Thrasio只收购自有品牌，因为在结构上更为清爽。每一个细分品类，Thrasio不会收购超过3家<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">营销</span>网络对Thrasio的决策影响微乎其微。<span style="color: black;">持有</span>营销列表及粉丝是很好的，当有5个类似的<span style="color: black;">制品</span>时，品牌在亚马逊生态之外的资源会<span style="color: black;">持有</span>独特的价值。但这些<span style="color: black;">日前</span>仍然是次要指标。在Thrasio看来，<span style="color: black;">持有</span>25,000个消费者联系方式可能会让营收<span style="color: black;">加强</span>5%，“我会告诉所有人，<span style="color: black;">倘若</span>亚马逊让你关门，那5%的营收<span style="color: black;">基本</span><span style="color: black;">没法</span>挽救你的生意。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌<span style="color: black;">经过</span>初步筛选后，收购<span style="color: black;">分部</span>的副总裁Ken Kubec将和卖家进行<span style="color: black;">交流</span>，并与Josh Silberstein<span style="color: black;">一块</span>向企业<span style="color: black;">供给</span>报价。卖家同意后，Thrasio就会和卖家签署收购意向书。前期流程是完全透明的，Thrasio需要什么，什么时候需要，将要做什么，以及卖家<span style="color: black;">能够</span>从Thrasio团队期待什么，流程都设定得非常清楚。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">签署意向书后，尽职调查<span style="color: black;">周期</span>就<span style="color: black;">起始</span>了。Ken Kubec<span style="color: black;">仔细</span>介绍到，一旦<span style="color: black;">起始</span>尽职调查，<span style="color: black;">她们</span>就<span style="color: black;">能够</span><span style="color: black;">得到</span>卖方的核心数据，验证所售商品的成本，<span style="color: black;">宣传</span>投入等。在接下来的三周，<span style="color: black;">倘若</span>一切顺利，Thrasio就会提交<span style="color: black;">所说</span>的<span style="color: black;">最后</span>资产购买协议。Thrasio鼓励卖方征求<span style="color: black;">外边</span>法律顾问的意见，以<span style="color: black;">保证</span>卖家对结果感到满意。<span style="color: black;">一般</span>协议会在30天之内签署，<span style="color: black;">而后</span>就进入帐户的迁移期。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>Thrasio官网，<span style="color: black;">全部</span>交易流程为：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">0-5天：</strong>在5个工作日内Thrasio会<span style="color: black;">通告</span><span style="color: black;">机构</span><span style="color: black;">是不是</span>符合<span style="color: black;">她们</span>的收购标准，<span style="color: black;">倘若</span>匹配的话，<span style="color: black;">她们</span>将向<span style="color: black;">机构</span>寄送意向书。如果不匹配，<span style="color: black;">她们</span>将<span style="color: black;">举荐</span>一个<span style="color: black;">她们</span>最<span style="color: black;">爱好</span>的经纪人给<span style="color: black;">机构</span>。两者对<span style="color: black;">机构</span>而言都有益无害。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5-25天：</strong>尽调期。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">25-35天：</strong>标准法律程序。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">36-45天：</strong>完成交易并为银行账户注资。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收购市场存在一种<span style="color: black;">平常</span>的<span style="color: black;">状况</span>，一旦进入尽职调查<span style="color: black;">周期</span>，收购方<span style="color: black;">一般</span>会尝试用技术手段说服卖方降低价格。Thrasio<span style="color: black;">暗示</span>，这<span style="color: black;">基本</span>不是<span style="color: black;">她们</span>的目的。Thrasio的<span style="color: black;">目的</span>是让卖家有一个公平、快速和<span style="color: black;">靠谱</span>的出售环境。在过去收购经历中，只要Thrasio向卖方给出了收购意向书，98%的收购交易都成功完<span style="color: black;">成为了</span>，<span style="color: black;">况且</span>速度非常快。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio会与卖家签署竞业协议，收购完成后，创始人就<span style="color: black;">不可</span>再做同个品类了。但Thrasio的品类规定其实非常细，<span style="color: black;">倘若</span>收购了一个做纸杯的品牌，<span style="color: black;">那样</span>创始人<span style="color: black;">不可</span>再做纸杯，但完全<span style="color: black;">能够</span>去做玻璃杯。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在估值上，Thrasio<span style="color: black;">一般</span>会给到2到4倍卖方过去12个月的可自由<span style="color: black;">安排</span>收入，即<span style="color: black;">机构</span>净利润再加上<span style="color: black;">机构</span>所有者的支出。</span></strong></span><span style="color: black;"><span style="color: black;">例如</span>，假设<span style="color: black;">机构</span>年收入100万美元，净利润是20%，每年支付<span style="color: black;">机构</span>所有者的薪资5万美元，<span style="color: black;">那样</span><span style="color: black;">机构</span>过去12个月的可自由<span style="color: black;">安排</span>收入为25万美元。<span style="color: black;">而后</span>乘以倍数，这家<span style="color: black;">机构</span>最低的售价为50万美元，最高为100万美元。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>卖方有<span style="color: black;">有些</span>即将推出的<span style="color: black;">制品</span>，并<span style="color: black;">期盼</span>参与其中的话，Thrasio会与对方<span style="color: black;">签定</span>一份咨询协议，在卖家<span style="color: black;">帮忙</span>推出这些<span style="color: black;">制品</span>后，<span style="color: black;">能够</span>分享利润。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速度和灵活性是Thrasio<span style="color: black;">做为</span>收购方的价值主张之一。<span style="color: black;">倘若</span>卖家想推出另一个<span style="color: black;">制品</span>，<span style="color: black;">或</span>想把资本再投入到亚马逊，<span style="color: black;">或</span>完全退出亚马逊，卖家都<span style="color: black;">能够</span>自由<span style="color: black;">选取</span>。只<span style="color: black;">不外</span>在30天的过渡期内，卖家需要接听<span style="color: black;">tel</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我总是说<span style="color: black;">咱们</span>就像<span style="color: black;">保母</span>。从父母手中接过婴儿时，<span style="color: black;">咱们</span>最<span style="color: black;">起始</span>并不<span style="color: black;">晓得</span>婴儿的哭声是需要什么。”Ken说。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收购的过程很<span style="color: black;">快速</span>，亚马逊的卖家在几周内就<span style="color: black;">能够</span>退出<span style="color: black;">她们</span>的业务。在收购结束后，Thrasio还会为卖方<span style="color: black;">供给</span>获利能力付款<span style="color: black;">方法</span>，与卖家<span style="color: black;">一起</span>分享业务在Thrasio运营的<span style="color: black;">第1</span>年到第二两年内的收益，<span style="color: black;">日前</span>Thrasio<span style="color: black;">已然</span>向94%的合作卖方分享了盈利。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在谈到大型企业收购与Thrasio的<span style="color: black;">区别</span>时，Thrasio认为，大型企业更看重企业高管的个人特质，Thrasio则对<span style="color: black;">制品</span>的SKU更感兴趣。创始人或高管完全<span style="color: black;">能够</span>在收购后退出，Thrasio有成熟的运作机制，使得品牌并不会<span style="color: black;">由于</span>员工个人的表现而陷入困境。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>为亚马逊卖家<span style="color: black;">供给</span>一个公平、快速、有利可图的退出机制，Thrasio将进一步抵达<span style="color: black;">机构</span>的<span style="color: black;">长时间</span>愿景——<span style="color: black;">作为</span>下个世纪的消费<span style="color: black;">制品</span>领军<span style="color: black;">机构</span>，让数亿客户<span style="color: black;">得到</span>满意体验，尽享消费之乐。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">融资金额超过二到十名总和的3倍</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">
                <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thrasio<span style="color: black;">怎样</span>脱颖而出</p>
            </span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入局者当然不止Thrasio一个。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从去年<span style="color: black;">起始</span>，亚马逊第三方品牌收购<span style="color: black;">机构</span><span style="color: black;">作为</span>最受关注的赛道之一，有数据统计，该<span style="color: black;">行业</span>的<span style="color: black;">机构</span><span style="color: black;">已然</span>超过了50家，吸纳了超过55亿美元的资金。Thrasio是最快的那一个，融资超过了第二名到第十名之和的3倍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio不是创始团队<span style="color: black;">第1</span>次做品牌整合。90年代后期，<span style="color: black;">她们</span>曾将公司出售给US Web<span style="color: black;">机构</span>，一家全国性的网络品牌商店。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但传统的整合更注重效率——<span style="color: black;">由于</span>传统整合的目的是降低成本，<span style="color: black;">倘若</span>你收购了100家30人的<span style="color: black;">机构</span>，而每一家30人的<span style="color: black;">机构</span>都有3名财务以及3位<span style="color: black;">营销</span>，你<span style="color: black;">能够</span>只<span style="color: black;">保存</span>3或6名财务人员负责100家<span style="color: black;">机构</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而亚马逊大大简化了交易互动，<span style="color: black;">能够</span>让一个人经营500万美元的生意。这是很<span style="color: black;">难以置信</span>的。创始人<span style="color: black;">再也不</span>需要雇佣庞大的团队。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，如今的整合<span style="color: black;">更加多</span><span style="color: black;">思虑</span>的是<span style="color: black;">怎样</span>改善业务而不是提<span style="color: black;">有效</span>率。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Thrasio最强大的竞争力是<span style="color: black;">持有</span>一支流程标准化的团队，从决策到改进速度<span style="color: black;">极大</span>。&nbsp;&nbsp;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在供应链和<span style="color: black;">全世界</span>采购问题上，Thrasio的团队负责人曾在140个国家/地区为世界上最大的船运<span style="color: black;">机构</span>之一经营20亿美元的供应链。收购<span style="color: black;">制品</span>后，Thrasio<span style="color: black;">能够</span>在装运和制造方面凭借数量<span style="color: black;">优良</span>换取折扣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在市场营销和<span style="color: black;">宣传</span>上，Thrasio<span style="color: black;">持有</span>让更少的人创造<span style="color: black;">更加多</span>价值的途径。Carlos曾出售2家行业顶尖的Google绩效营销<span style="color: black;">机构</span>和Facebook 绩效营销<span style="color: black;">机构</span>，<span style="color: black;">持有</span>一支在理解绩效营销和推动<span style="color: black;">各样</span><span style="color: black;">途径</span>的流量方面首屈一指的团队。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创始人之一的Josh曾是一名金融交易员。Carlos盛赞道：“他是我见过的最具创造力和经验的金融交易员之一。他完成的债务交易和股权交易比任何人都多。”<span style="color: black;">因此呢</span>，团队面临止损问题时<span style="color: black;">非常</span>冷静。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对卖家<span style="color: black;">来讲</span>，每一个<span style="color: black;">制品</span>都像是他自己的<span style="color: black;">孩儿</span>。而一旦被Thrasio收购，<span style="color: black;">倘若</span>某项<span style="color: black;">制品</span>表现<span style="color: black;">欠好</span>，<span style="color: black;">她们</span>就会直接放弃。“<span style="color: black;">因此</span>经常会有<span style="color: black;">这般</span>的现象，<span style="color: black;">咱们</span>收购了一家有<span style="color: black;">非常多</span>SKU的企业，<span style="color: black;">然则</span>SKU集中度不高，<span style="color: black;">咱们</span>收购的<span style="color: black;">第1</span>天就会查看这些SKU<span style="color: black;">而后</span>剔除表现<span style="color: black;">欠好</span>的SKU。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">清爽、快速、流程化，Thrasio像一架高速运转的<span style="color: black;">设备</span>，将竞争对手远远甩在了后面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5</strong></p><strong style="color: blue;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thrasio的<span style="color: black;">将来</span>挑战</p>
      </span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio在亚马逊无疑是成功的，但亚马逊<span style="color: black;">亦</span>正面临着挑战。数据<span style="color: black;">表示</span>，2020年，Shopify <span style="color: black;">已然</span>达到亚马逊第三方卖家市场<span style="color: black;">营销</span>额的40%，且仍在奋力加大投入追赶亚马逊。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio<span style="color: black;">认识</span>到了这些变化。Thrasio<span style="color: black;">暗示</span>，尽管<span style="color: black;">日前</span>亚马逊仍是<span style="color: black;">重点</span>的战场，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但在<span style="color: black;">将来</span>两三年内，Thrasio可能会收购独立站，<span style="color: black;">亦</span>会寻求在其他在线市场扩展业务，</span></strong></span><span style="color: black;"><span style="color: black;">包含</span>Shopify商店和零售分销<span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，Thrasio<span style="color: black;">已然</span>进入中国。<span style="color: black;">做为</span>“世界工厂”，2020年中国卖家<span style="color: black;">已然</span>在亚马逊占比4成，今年一季度来自中国的新增卖家<span style="color: black;">更加是</span>占到70%以上。在这片广袤的土地上，无数潜在标的等待Thrasio去发掘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但中国的投资<span style="color: black;">公司</span><span style="color: black;">亦</span>正在向新兴品牌积极地投出橄榄枝。<span style="color: black;">另外</span>，<span style="color: black;">她们</span><span style="color: black;">亦</span>试图寻找和培育中国自己的“Thrasio”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Thrasio<span style="color: black;">源自</span>于希腊词“thraso”，意思是勇敢和自信，在古希腊神话中是安德洛玛麾下的亚马逊战士 。这个名字<span style="color: black;">拜托</span>着两位创始人的雄心和期望。Thrasio将<span style="color: black;">连续</span>战斗下去，直至成王。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">线上活动预告：</span></strong></span>2021年6月24日（星期四）北京时间20：00，跨境席地谈一期一会，届时<strong style="color: blue;"><span style="color: black;">跨境席地谈主理人 Jim Jiang</span></strong><span style="color: black;">将与&nbsp;<strong style="color: blue;"><span style="color: black;">Thrasio 中国区投资总监</span></strong>&nbsp;</span><strong style="color: blue;"><span style="color: black;">Jerry Yan&nbsp;</span></strong><span style="color: black;"><span style="color: black;">一块</span>探讨 - 资本与品牌<span style="color: black;">怎样</span>共舞。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">报名方式：（任选其一）</span></strong></span>1.扫描下方二维码席地君，回复“Thrasio”<span style="color: black;">得到</span>线上活动报名链接<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">2.扫描下方二维码<span style="color: black;">或</span><span style="color: black;">点击阅读原文，<span style="color: black;">就可</span>报名</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">原文<span style="color: black;">位置</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Is Thrasio the new P&amp;G？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.digitalshelfinstitute.org/podcasts-roundtable-is-thrasio-the-new-pg</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Meet The World’s Largest Buyer of Amazon FBA Businesses</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.webretailer.com/b/thrasio/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Thras.io Business Model In A Nutshell</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://fourweekmba.com/thrasio-business-model/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Is Buying an Amazon FBA Businesses a Good Investment?</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://quietlight.com/podcast/carlos-cashman/</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Amazon FBA Businesses; How to Build it to Sell It</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://www.helium10.com/podcast/amazon-fba-businesses/</span></p><span style="color: black;">-END-</span><span style="color: black;">※BP投递通道开启，请后台回复“融资”</span><span style="color: black;">合作、沟通请后台回复<span style="color: black;">“</span>合作<span style="color: black;">”</span></span><span style="color: black;">加入B12社群请后台回复“社群”</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">- 20210618&nbsp; No.2078-</p>
    </span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">▾</span><span style="color: black;"><strong style="color: blue;">往日精华<span style="color: black;">举荐</span></strong></span><a style="color: black;"><strong style="color: blue;">行业观察</strong></a><span style="color: black;"><a style="color: black;">P2P网贷</a>|</span><span style="color: black;"><a style="color: black;">网红</a>直播</span><a style="color: black;">生物医药</a><span style="color: black;">|</span><a style="color: black;">芯片战争</a><a style="color: black;"><span style="color: black;">汽车|</span></a><a style="color: black;"><span style="color: black;">杭州万物生</span></a><a style="color: black;"><span style="color: black;">HFP</span></a><span style="color: black;">|蚂蚁上市</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">投资观点</span></strong></span><a style="color: black;"><span style="color: black;">对赌</span></a><span style="color: black;"><span style="color: black;">&nbsp;|</span></span><a style="color: black;"><span style="color: black;">流量大变局</span></a><a style="color: black;"><strong style="color: blue;"><span style="color: black;">企业专访</span></strong></a>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;">房地产科技</a>|<span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奇志科技</p>
      </span></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">货币跨境|极简汇率</span></a></h2><a style="color: black;"><span style="color: black;">游戏营销|摩西科技</span></a><a style="color: black;">金融科技|信雅达泛泰</a><a style="color: black;"><span style="color: black;">数据中台|袋鼠云</span></a><span style="color: black;"><span style="color: black;">|</span><span style="color: black;"><a style="color: black;">数式科技</a>|</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">谢谢你为创新赞赏▽</span>

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