Technical SEO是什么？Technical SEO问题详解
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RSata5mG5SorXR~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=NQreQXmYGmF8PFfFonk%2B0d6etuo%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">非常多</span>的粉丝找到谷歌大叔团队对<span style="color: black;">她们</span>的外贸网站进行专业性的<span style="color: black;">评定</span>，并制定<span style="color: black;">长时间</span>的SEO优化<span style="color: black;">方法</span>。在分析过程中，<span style="color: black;">咱们</span><span style="color: black;">发掘</span><span style="color: black;">非常多</span>网站都存在以下问题：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站URL结构混乱 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加载速度严重迟缓 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站<span style="color: black;">表示</span>为“不安全”网站 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站放开了很长一段时间，<span style="color: black;">然则</span>谷歌<span style="color: black;">无</span>收录<span style="color: black;">或</span>是收录很少 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">…… </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">所有的这些问题，都属于Technical SEO范畴内的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>什么是Technical SEO呢？Technical SEO在国内<span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为技术SEO, <span style="color: black;">指的是</span>在爬取和索引<span style="color: black;">周期</span>优化你的网站，以方便搜索引擎进行<span style="color: black;">拜访</span>、爬取、索引。之<span style="color: black;">因此</span><span style="color: black;">叫作</span>为“技术”SEO,是<span style="color: black;">由于</span>它的<span style="color: black;">重点</span>工作是优化网站的<span style="color: black;">基本</span>架构，<span style="color: black;">通常</span>应用于建站<span style="color: black;">周期</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>经常<span style="color: black;">说到</span>Technical SEO、On-page SEO和 Off-page SEO,它们有什么区别呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Technical SEO, On-page SEO, Off-page SEO是<span style="color: black;">全部</span>SEO过程中，最重要的3个部分。Technical SEO<span style="color: black;">重点</span>是在建站<span style="color: black;">周期</span>，<span style="color: black;">保证</span><span style="color: black;">咱们</span>能<span style="color: black;">持有</span>一个符合SEO标准的网站架构，这是一个<span style="color: black;">基本</span>。On-page SEO<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span><span style="color: black;">一般</span>所说的页面SEO优化，<span style="color: black;">重点</span>是优化某一特定页面的内容，以<span style="color: black;">保证</span>在搜索引擎上面有较高的排名。Off-page SEO<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>经常说的站外引流，<span style="color: black;">重点</span>是<span style="color: black;">经过</span><span style="color: black;">外边</span>链接，为网站传递权重和流量，<span style="color: black;">提高</span>网站排名。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85q0pGPpVIJ0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=pJ8vA9vEpZ4BqkhKMBY5vx0kvoU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如上图所示，3者之间并<span style="color: black;">无</span><span style="color: black;">显著</span>的界限，<span style="color: black;">仅有</span>协同工作<span style="color: black;">才可</span>取得最佳的优化效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>应该从<span style="color: black;">那些</span>方面优化<span style="color: black;">咱们</span>的网站，避免碰到<span style="color: black;">文案</span>开头<span style="color: black;">显现</span>的<span style="color: black;">哪些</span>问题呢？你<span style="color: black;">能够</span><span style="color: black;">根据</span>以下<span style="color: black;">意见</span>逐步<span style="color: black;">检测</span><span style="color: black;">或</span>是改进你的网站： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01、</strong><strong style="color: blue;">挑选合适的域名和服务器</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想让你的网站<span style="color: black;">能够</span><span style="color: black;">拜访</span>，<span style="color: black;">首要</span>必须<span style="color: black;">持有</span>和服务器。<span style="color: black;">那样</span>，<span style="color: black;">咱们</span><span style="color: black;">怎样</span><span style="color: black;">才可</span>挑选到符合seo优化需要的域名和服务器呢？ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">域名的挑选需<span style="color: black;">保持</span>以下几个原则： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">运用</span>品牌名、行业、<span style="color: black;">制品</span>关键词<span style="color: black;">做为</span>域名首选</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">越短越好 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">避免商标侵权 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">易于读取和输入 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">避免数字和连字符 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优先定位<span style="color: black;">目的</span>区域。<span style="color: black;">倘若</span>是<span style="color: black;">全世界</span>性的网站，<span style="color: black;">尽可能</span><span style="color: black;">选取</span>.com, .org 和.net </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>wayback machine<span style="color: black;">检测</span>域名历史记录，避免购买到有不良记录的域名。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">大众</span>从国外购买域名，<span style="color: black;">由于</span>国内域名都要备案，操作比较麻烦。国外有名的域名服务商<span style="color: black;">例如</span>： namesilo.com，godaddy.com, namecheap.com 上面的域名质量都很不错。比较<span style="color: black;">意见</span><span style="color: black;">大众</span>在namesilo上面购买, 价格相对便宜，而还且支持支付宝付款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">怎样</span>挑选合适的seo服务器，<span style="color: black;">能够</span>参考谷歌大叔写的<span style="color: black;">文案</span>《做外贸网站谷歌seo<span style="color: black;">怎样</span><span style="color: black;">选取</span>服务器》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02、</strong><strong style="color: blue;">Google Search Console</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在网站上安装Google Search Console(谷歌站长工具)是SEO的<span style="color: black;">基本</span><span style="color: black;">需求</span>之一。它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你检测网站在搜索引擎中的状态以及成效。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85q159PhQX6N~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=TOVDt7ckdeKjeVRLs0BIG4bSViE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用Google Search Console，<span style="color: black;">咱们</span><span style="color: black;">能够</span>提交地图，加速谷歌抓取网站。查看谷歌关键词放入排名，点击率以及外链等<span style="color: black;">各样</span><span style="color: black;">运用</span>功能。<span style="color: black;">详细</span>的操作教程可查看《Google站长工具怎么用来做SEO》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03、</strong><strong style="color: blue;">网站速度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站速度是谷歌排名的重要<span style="color: black;">原因</span>之一。据统计，超过50%的客户<span style="color: black;">期盼</span>网站在2秒或更短的时间内加载完毕。<span style="color: black;">倘若</span>时间超过3秒，还<span style="color: black;">无</span>加载出来，<span style="color: black;">她们</span>会果断的离开。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span>PageSpeed Insights <span style="color: black;">或</span>GTmetrix来检测网站的速度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PageSpeed Insights测速结果： </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85q1EHi9ZPSe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=sjWdT2YQhXJ2L%2B%2BBnFGRFFaEQ70%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GTmetrix测速结果： </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85q1b4uZqDse~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=D%2FGMMGY4smDF7npHcatMZCGcHv0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站速度优化<span style="color: black;">意见</span>： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化<span style="color: black;">照片</span>尺寸 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">启用GZIP, Html压缩， JS 和CSS 压缩, 缩短服务器的响应时间 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span><span style="color: black;">优秀</span>的虚拟主机 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04、</strong><strong style="color: blue;">移动端友好性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年谷歌算法更新，对新上线的网站采用移动端优先索引政策。<span style="color: black;">倘若</span>你<span style="color: black;">无</span>一个适合移动用户<span style="color: black;">拜访</span>的网站，<span style="color: black;">那样</span>你的排名以及流量都会受到影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">运用</span>谷歌<span style="color: black;">供给</span>的免费工具来测试网站移动端的友好性：</p>https://search.google.com/test/mobile-friendly。
<img src="https://p26-sign.toutiaoimg.com/pgc-image/Rh85qJD2S2xhLJ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=6lfZ4TNudxpIkj36qClwEuHhwSY%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">提高</span>网站移动端的友好性，<span style="color: black;">咱们</span>有以下<span style="color: black;">意见</span>： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">避免在手机上<span style="color: black;">运用</span>弹出窗口</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端网站加载时长<span style="color: black;">掌控</span>在6秒以内 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">检测网站在移动搜索结果中的排名 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思虑</span><span style="color: black;">运用</span>AMP技术，<span style="color: black;">提高</span>网站速度。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05、</strong><strong style="color: blue;">优化网站结构</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">恰当</span>的网站结构<span style="color: black;">针对</span>外贸网站<span style="color: black;">来讲</span>非常的重要。不仅<span style="color: black;">能够</span>方便用户在网站上更方便的找到想要的内容，<span style="color: black;">增多</span>停留时间。还<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎更<span style="color: black;">容易</span>的理解网站、<span style="color: black;">创立</span>网站索引。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>的网站层次结构如下所示：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qJU888HSRW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=8JwKSjmkr25X9qriNBM%2Bnx6yhgE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>在设计网站架构时，要<span style="color: black;">思虑</span>网站的交互式设计和用户体验，方便用户的<span style="color: black;">拜访</span>和搜索引擎的抓取。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提示： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站结构<span style="color: black;">必定</span>要清晰<span style="color: black;">恰当</span>：不要<span style="color: black;">思虑</span><span style="color: black;">太多</span>的层次从而<span style="color: black;">引起</span>结构<span style="color: black;">繁杂</span>烦乱。<span style="color: black;">这般</span>既有利于爬虫的抓取，<span style="color: black;">亦</span>方便<span style="color: black;">查询</span><span style="color: black;">运用</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">重点</span>类别都应该是独一无二的，且子类别应该与其所属的类别有从属<span style="color: black;">规律</span>关系。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主类别的数量应该<span style="color: black;">保准</span>在2-7个之间。除非你的网站是像Alibaba, Ebay, Amazon这种的大型购物网站，否则不<span style="color: black;">意见</span><span style="color: black;">运用</span><span style="color: black;">太多</span>的主类别。<span style="color: black;">这般</span>不仅展示不开，<span style="color: black;">况且</span>容易分散用户的<span style="color: black;">重视</span>力，以至于客户很难在网站上找到自己想要的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06、</strong><strong style="color: blue;">优化网站URL</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同优化网站结构<span style="color: black;">规律</span>相对应的，<span style="color: black;">便是</span>优化网站的URL结构。URL结构优化的<span style="color: black;">规律</span><span style="color: black;">次序</span>是<span style="color: black;">按照</span>网站结构来制定的，如图所示：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qJwa2ObNk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=vkZ7SmZqhzil92ILLJ0%2FNGEQl3w%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了整站的URL架构以外，<span style="color: black;">咱们</span>还需要对URL本身进行优化。对SEO友好的URL<span style="color: black;">运用</span>易于检索的关键字来准确的描述页面，如下所示： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.sdwebseo.com/how-to-find-target-content-writer/ </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而不友好的url<span style="color: black;">一般</span>会包含<span style="color: black;">海量</span>的数字<span style="color: black;">或</span>是乱码，如下所示：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.example.com/seo/X32346774/154 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对URL优化，<span style="color: black;">咱们</span>提出以下<span style="color: black;">意见</span>： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、URL中<span style="color: black;">运用</span>小写字母 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">运用</span>“–”分隔URL中的单词 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、避免<span style="color: black;">运用</span><span style="color: black;">海量</span>的无序数字 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">尽可能</span>短小精悍 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、在URL中<span style="color: black;">运用</span><span style="color: black;">目的</span>关键词，但不要进行关键词堆砌 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">07、</strong><strong style="color: blue;">面包屑导航</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面包屑导航是网站页面顶部或底部的一组链接，<span style="color: black;">准许</span>用户导航到上一页（<span style="color: black;">一般</span>是类别页面）<span style="color: black;">或</span>是网站的主页。 </p><img src="https://p26-sign.toutiaoimg.com/pgc-image/Rh85qKJHBB75Nc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=xuLJr2QTyx%2FqyMyLLsce71wj9do%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加面包屑导航<span style="color: black;">重点</span>有两个目的：<span style="color: black;">帮忙</span>客户<span style="color: black;">容易</span>的浏览网站；为搜索引擎<span style="color: black;">供给</span><span style="color: black;">相关</span>网站结构的重要提示。<span style="color: black;">因此呢</span>Google<span style="color: black;">剧烈</span><span style="color: black;">举荐</span>网站<span style="color: black;">运用</span>面包屑导航。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">08、</strong><strong style="color: blue;">结构化数据</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是结构化数据？简而言之，结构化数据<span style="color: black;">便是</span><span style="color: black;">能够</span>添加到网站上的一段代码，代码<span style="color: black;">针对</span>搜索引擎可见，用于<span style="color: black;">帮忙</span>用户更好的理解上下文的内容。在搜索引擎中，<span style="color: black;">一般</span>以附加链接等形式展现出来：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qKe73Hshrv~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=R5Cf4LoBJ%2F0UigSNc64Ov2BDOsk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>google结构化数据中<span style="color: black;">能够</span><span style="color: black;">包括</span><span style="color: black;">文案</span>、书籍、面包屑、<span style="color: black;">机构</span>联系方式、评论、课程、<span style="color: black;">制品</span>、问答页面、食谱等。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是网站后台结构化数据标记的示例： </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qcb5zcKbpw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=rgjpOwdDL0rorhTaT6OhQkxx4s0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是<span style="color: black;">运用</span>的Wordpress建站，<span style="color: black;">能够</span><span style="color: black;">运用</span>Yoast SEO 等插件，实现自动生成结构化数据的功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">09、</strong><strong style="color: blue;">Robots.txt</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Robots.txt是一个文件，<span style="color: black;">能够</span>告诉搜索引擎你不<span style="color: black;">期盼</span>它抓取<span style="color: black;">那些</span>网站的部分。<span style="color: black;">通常</span><span style="color: black;">位置于</span></p>https://example.com/robots.txt中，是<span style="color: black;">能够</span>公开<span style="color: black;">查找</span>的。当你不<span style="color: black;">期盼</span>对某些页面<span style="color: black;">或</span>是多<span style="color: black;">媒介</span><span style="color: black;">创立</span>索引时，直接在里面标注就<span style="color: black;">能够</span>了。<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qcn8Obp6FG~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=tR8t899S8tL%2FILKynqU34NRXrME%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如图所示“allow”<span style="color: black;">表率</span><span style="color: black;">准许</span>爬取的页面，<span style="color: black;">通常</span>会设置把整站设置<span style="color: black;">作为</span><span style="color: black;">准许</span><span style="color: black;">所有</span>抓取。<span style="color: black;">倘若</span>有不想抓取的部分<span style="color: black;">运用</span>“Disallow”列出不想抓取的部分。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qdA4wikrc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=qK7MKAFX66e45fdtmStqXjFY4o8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提示：在写Robots.txt的时候，不需要添加主域名，直接填写https://example.com/ 后面的内容<span style="color: black;">就可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、</span></strong><strong style="color: blue;">网站地图</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技术SEO的一个重要<span style="color: black;">构成</span>部分<span style="color: black;">便是</span>网站地图的优化，网站地图<span style="color: black;">能够</span><span style="color: black;">帮忙</span>搜索引擎抓取网站内容。搜索引擎在爬取的过程中，将<span style="color: black;">运用</span>站点地图<span style="color: black;">做为</span>参考。网站地图大<span style="color: black;">大都是</span><span style="color: black;">运用</span>XML格式，放在根目录下面，<span style="color: black;">通常</span><span style="color: black;">经过</span>网址<span style="color: black;">能够</span><span style="color: black;">拜访</span>，例如：</p>https://example.com/sitemap.xml。 但<span style="color: black;">重视</span>，并非所有的网站地图格式都是XML的。<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qdKE4dM8kd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=gFfH9auSA719cZLcxxMMMnv1c8o%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是WordPress网站的话，会有类似Yoast SEO等网站地图生成插件。<span style="color: black;">倘若</span>不是WordPress建站的话，<span style="color: black;">亦</span><span style="color: black;">能够</span>找网上免费生成Sitemap的网址。<span style="color: black;">举荐</span>一款好用的给你们：</p>https://www.xml-sitemaps.com/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提示： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并非所有的网站都需要站点地图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Sitemap最多<span style="color: black;">不可</span><span style="color: black;">包括</span>50,000个URL，并且<span style="color: black;">不可</span>超过50 MB </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11、</strong><strong style="color: blue;">SSL和HTTPS</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>经常会看到两种开头的网站：“http”和“https”,两者之间的差别<span style="color: black;">便是</span>后者添加了SSL证书，<span style="color: black;">亦</span><span style="color: black;">叫作</span>为安全证书。 </p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qdjHYJBICd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=9KC3yYyb7Q4CuQ68NYSPA7vfXpw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在服务器上，安装了SSL证书之后，就<span style="color: black;">能够</span><span style="color: black;">运用</span>“https”去进行<span style="color: black;">拜访</span>。这一证书会对服务器之间传输的所有信息（<span style="color: black;">包含</span>姓名，账号，<span style="color: black;">秘码</span>等）进行安全加密，防止信息<span style="color: black;">泄密</span>。<span style="color: black;">因此</span>Google<span style="color: black;">亦</span>将Https视为影响网站排名的重要<span style="color: black;">原因</span>之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您<span style="color: black;">无</span>安装SSL，<span style="color: black;">那样</span><span style="color: black;">第1</span>件事<span style="color: black;">便是</span>联系你的服务器供应商，让<span style="color: black;">她们</span>在你的账户上启用SSL。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12、</strong><strong style="color: blue;"><span style="color: black;">保准</span>内容的原创度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过高的内容重复率会<span style="color: black;">引起</span>谷歌搜索引擎不收录，<span style="color: black;">因此</span><span style="color: black;">必定</span>要严格<span style="color: black;">掌控</span>网站的内容重复度。<span style="color: black;">意见</span><span style="color: black;">运用</span>Siteliner, <span style="color: black;">检测</span>整站内容的重复度。如检测结果站内内容重复度（Duplicate Content）高于20%，则为垃圾网站</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qwK7RjWFSE~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=6a9sCcp29vS3gwwhMVEyYaOA7Qg%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qwZ4nwJzOO~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=NSddmPozGjBwGF90%2FQy5vrdPQxU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想<span style="color: black;">检测</span>自己网站的内容和谷歌搜索引擎中现有的内容<span style="color: black;">是不是</span>重合，最简单的<span style="color: black;">办法</span>，<span style="color: black;">便是</span>直接粘贴文字到谷歌搜索引擎中检测，看<span style="color: black;">是不是</span>有完全重复的内容。<span style="color: black;">或</span>是<span style="color: black;">运用</span>Copyscape。检测结果为无结果，说明在网络上<span style="color: black;">无</span>重复内容。<span style="color: black;">倘若</span>重复内容超过10%，则视为垃圾网站。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rh85qx37sS5MBj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725531907&x-signature=BmsoEfStj0ABLg0fzxGrbLo7RNM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于技术SEO，就<span style="color: black;">这儿</span>。<span style="color: black;">倘若</span><span style="color: black;">大众</span>在外贸SEO营销方面有任何疑问，欢迎<span style="color: black;">大众</span>留言<span style="color: black;">或</span>是联系<span style="color: black;">咱们</span>。（<span style="color: black;">源自</span>：外贸SEO英文推广）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
你说得对，我们一起加油，未来可期。 楼主发的这篇帖子，我觉得非常有道理。
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