外贸网站怎么样去做谷歌SEO优化
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rb4wcEfFGwjruR~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=Oqh45dx%2BqdqP4rb8vTqJxmrJXn4%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站排名在谷歌首页是站长们<span style="color: black;">始终</span>追求的事情，<span style="color: black;">由于</span><span style="color: black;">仅有</span>在首页你的网站才可能获取不错的点击，<span style="color: black;">按照</span>权威统计，<span style="color: black;">仅有</span>1%不到的人会点击Google第二页的搜索结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长话短说，进入正题吧！在本指南中，你将学习<span style="color: black;">怎样</span><span style="color: black;">经过</span>7个简单的<span style="color: black;">过程</span><span style="color: black;">处理</span>该问题，以及<span style="color: black;">为何</span>在首页上排名可能<span style="color: black;">没法</span><span style="color: black;">处理</span>你网站的困境。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">运用</span>这7个<span style="color: black;">过程</span>之前，当然你的网站要满足<span style="color: black;">有些</span><span style="color: black;">必须</span>的<span style="color: black;">要求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动友好；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快速加载；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">易于<span style="color: black;">运用</span>（清晰的导航，网页简洁）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SSL证书（即HTTPS而非HTTP ）；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些是“硬性指标”，而非技术性问题，<span style="color: black;">非常多</span>人网站<span style="color: black;">为何</span>原创的辛辛苦苦，<span style="color: black;">然则</span><span style="color: black;">始终</span><span style="color: black;">无</span><span style="color: black;">得到</span>比较好的排名呢？<span style="color: black;">便是</span>在这些“硬性指标”上面<span style="color: black;">无</span>弄好！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动友好，快速加载很大程度上面是<span style="color: black;">按照</span>你<span style="color: black;">选取</span>的主机空间去的，不要抠那两块钱，买一个好点的主机，易于<span style="color: black;">运用</span><span style="color: black;">便是</span><span style="color: black;">选取</span>一个好点的网站模板，有钱的就去买一个模板。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第1步， <span style="color: black;">选取</span>一个关键字 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的<span style="color: black;">选取</span>是最重要的<span style="color: black;">第1</span>步，这个我在之前<span style="color: black;">非常多</span>的<span style="color: black;">文案</span>就<span style="color: black;">已然</span>说过了，<span style="color: black;">能够</span>阅读：<span style="color: black;">忽然</span><span style="color: black;">发掘</span>之前的关键词<span style="color: black;">文案</span><span style="color: black;">无</span>了，后面补上！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第2步， <span style="color: black;">检测</span>谷歌搜索 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下一步，你需要把关键词输入到谷歌里面，看下竞争对手到底强悍不强悍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，我输入关键词“gaming headsets”，出来搜索结果都是amazon，bestbuy，ebay等这类著名的电商网站，这就<span style="color: black;">表率</span>着在谷歌的眼里，大部分的用户都是<span style="color: black;">期盼</span>到这些大网站进行购买<span style="color: black;">行径</span>，<span style="color: black;">因此</span>这个关键词你想要做到首页很难。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然你还<span style="color: black;">能够</span><span style="color: black;">运用</span>免费的工具：</p>https://neilpatel.com/ubersuggest/，来进行<span style="color: black;">详细</span>的难度分析，<span style="color: black;">能够</span>看到“gaming headsets”的seo难度是70（满分是100分）。
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RizgSTEAxVJHOg~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=2GXBLmSOe%2BBYH4uxtX%2BqYkPSDxo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">通常</span>的<span style="color: black;">意见</span>是<span style="color: black;">选取</span>seo难度<span style="color: black;">小于</span>40的关键词，<span style="color: black;">倘若</span>高于40，<span style="color: black;">那样</span>我还是<span style="color: black;">意见</span>回到<span style="color: black;">第1</span>步，重新<span style="color: black;">选取</span>一个关键词，<span style="color: black;">而后</span>进行下一步！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第3步， 创建合适的页面 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个可能<span style="color: black;">非常多</span>人都<span style="color: black;">无</span><span style="color: black;">重视</span>，搜索<span style="color: black;">区别</span>类型的关键词，搜索结果出来的内容类型都是不<span style="color: black;">同样</span>的，例如我搜索“best phone case”，出来都是<span style="color: black;">文案</span>类的网页，<span style="color: black;">因此</span>针对best关键词，<span style="color: black;">倘若</span>你<span style="color: black;">无</span>去写博客的话，就不要去优化了。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RizgSTWEkKk494~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=dJuKQV08hEX4FL8IrsLUZiQEG4k%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当我搜索“phone case”的时候，出来的都是电商网站产品页面，其实你还继续<span style="color: black;">科研</span>下出来的是单<span style="color: black;">制品</span>页面还是<span style="color: black;">制品</span><span style="color: black;">归类</span>页面。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RizgSTu4eu3H0P~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=lHhm%2B4XSG4Prg43tNuO7H%2BNkRlQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面讲的是针对外贸网站<span style="color: black;">来讲</span>的，<span style="color: black;">通常</span>要不<span style="color: black;">便是</span>优化<span style="color: black;">制品</span>关键词，要不就优化best，reviews等关键词，<span style="color: black;">倘若</span>你不是外贸网站，<span style="color: black;">那样</span>内容网站的话排名靠前的页面<span style="color: black;">平常</span>的<span style="color: black;">包含</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“<span style="color: black;">运用</span><span style="color: black;">办法</span>”指南</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分步教程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">列出帖子</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">意见书</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">评论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比较</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第4步 ，<span style="color: black;">保证</span>您的内容涵盖了<span style="color: black;">全部</span>主题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">仅<span style="color: black;">拥有</span>符合搜索意图的内容是<span style="color: black;">不足</span>的。 它还需要在首页上占据一席之地，Google旨在展示最<span style="color: black;">关联</span>，最有用的结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">保证</span>网站内容符合<span style="color: black;">需求</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，假设<span style="color: black;">咱们</span>要对“best watch brands”一词进行排名，在谷歌搜索，<span style="color: black;">能够</span>看到结果页面基本上都是带有Luxury（奢侈）关键词的，这说明当人们搜索最好的手表品牌的时候，谷歌认为用户是意图是想要找<span style="color: black;">哪些</span>奢侈品牌手表。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RizgSUH4rNIj48~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=AvAOZ5wWn18DCgf1VdM6PnMf5gc%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下一步，你<span style="color: black;">能够</span>点击<span style="color: black;">每一个</span>网页看下，有些网站写的是这20个手表品牌，有些网站写的是<span style="color: black;">另一</span>30手表个品牌，<span style="color: black;">那样</span>你需要做的<span style="color: black;">便是</span>把<span style="color: black;">她们</span>给整合起来，把这50个手表品牌都写在一篇<span style="color: black;">文案</span>里面，<span style="color: black;">经过</span>提及这些内容，不仅<span style="color: black;">能够</span>为搜索者<span style="color: black;">供给</span><span style="color: black;">她们</span>想要和期望看到的内容，还<span style="color: black;">能够</span>潜在地<span style="color: black;">增多</span>你的内容在Google眼中的<span style="color: black;">关联</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PS：<span style="color: black;">文案</span>的质量<span style="color: black;">亦</span>很重要呀，不要认为随便把50个手表品牌都写在<span style="color: black;">文案</span>里面就<span style="color: black;">能够</span>获取更好的排名，前提是你的<span style="color: black;">文案</span><span style="color: black;">亦</span>要比竞争对手更好，要让用户觉得你的<span style="color: black;">文案</span>是最<span style="color: black;">仔细</span>明了的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第5步， 计算需要多少外链 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链的重要性，我之前<span style="color: black;">已然</span>说过<span style="color: black;">非常多</span>遍了，<span style="color: black;">大众</span><span style="color: black;">能够</span>看下面的<span style="color: black;">照片</span>，国外seo权威网站ahrefs统计出来的，<span style="color: black;">哪些</span>流量大的网站<span style="color: black;">广泛</span>都<span style="color: black;">持有</span><span style="color: black;">更加多</span>的外链。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/RizgSg0Ebmzxe0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=WmbH%2BKsNLRKNXts8rVaA9dxt56g%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外链的质量<span style="color: black;">亦</span>比数量更为的重要，一条高质量的外链<span style="color: black;">能够</span>抵得上N条低质量的外链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>做高质量的外链呢？例如你是宠物类的网站，<span style="color: black;">那样</span>最好的<span style="color: black;">便是</span>你要去宠物类<span style="color: black;">关联</span>的网站去做外链，<span style="color: black;">这般</span>在谷歌是算法里面才会认定你的网站在宠物类行业里面有<span style="color: black;">必定</span>的权威性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要说到<span style="color: black;">详细</span>需要多少外链<span style="color: black;">才可</span>做起来排名呢？这个说实话<span style="color: black;">无</span>准确的答案，<span style="color: black;">由于</span><span style="color: black;">非常多</span>时候你<span style="color: black;">能够</span>看到谷歌首页的排名并不是<span style="color: black;">根据</span>外链的多少来排名的，影响谷歌排名的<span style="color: black;">原因</span>有200多个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">倘若</span>你还是想<span style="color: black;">晓得</span>一个大概的数字，请用工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://neilpatel.com/ubersuggest/，你<span style="color: black;">能够</span>看下首页竞争对手的外链数量。</span></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RizgSgFFBFymkD~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509916&x-signature=vaLUxGNwySj62nNtjvoXCMPPM3s%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第6步， 内链的重要性 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是纯粹的<span style="color: black;">制品</span>网站，<span style="color: black;">无</span>写<span style="color: black;">文案</span>的话，<span style="color: black;">那样</span>其实<span style="color: black;">亦</span>就无<span style="color: black;">所说</span>内链了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是<span style="color: black;">文案</span>网站，<span style="color: black;">那样</span>内链非常的重要，它<span style="color: black;">能够</span>让谷歌更加看重你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子，你写了一篇“最好的手表品牌”<span style="color: black;">文案</span>，里面介绍了10个手表品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>你又为这10个手表品牌单独写了10篇<span style="color: black;">文案</span>，那么在“最好的手表品牌”<span style="color: black;">文案</span>里面，你就<span style="color: black;">能够</span>把<span style="color: black;">另一</span>10篇<span style="color: black;">文案</span>用内链形式<span style="color: black;">插进</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的话，谷歌会自动判断这些<span style="color: black;">文案</span>的链接关系，<span style="color: black;">同期</span>会认定你的<span style="color: black;">文案</span>是比较有深度的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第7步， <span style="color: black;">保持</span>才是王道 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">又TM老话常谈了，<span style="color: black;">欠好</span>意思爆粗口了，<span style="color: black;">由于</span>我有时候<span style="color: black;">亦</span><span style="color: black;">非常</span>的恨谷歌，<span style="color: black;">此刻</span>基本上<span style="color: black;">无</span>几个月就<span style="color: black;">能够</span>让网站<span style="color: black;">得到</span>不错排名的机会了，走谷歌SEO就要做好<span style="color: black;">长时间</span>作战的准备，在前期的几个月时候，<span style="color: black;">乃至</span>更长的时间，你要<span style="color: black;">按时</span>发布有深度的<span style="color: black;">文案</span>，要做好一个人孤独的在电脑前默默的码字的准备，<span style="color: black;">无</span>观众，<span style="color: black;">无</span>掌声！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">老手和新手的区别就在于，老手在搭建这个网站之前，就把大概的操作流程和<span style="color: black;">办法</span>，内容的<span style="color: black;">源自</span>都准备好了，而新手则<span style="color: black;">更加多</span>的是一时的<span style="color: black;">鲜嫩</span>而<span style="color: black;">无</span><span style="color: black;">仔细</span>的准备，几个月新鲜劲过了，网站<span style="color: black;">亦</span>就放弃了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，老手<span style="color: black;">亦</span>是<span style="color: black;">保持</span>下来才<span style="color: black;">作为</span>老手的！</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：我的推广生涯）以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</p>
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期待楼主的下一次分享！” 楼主发的这篇帖子，我觉得非常有道理。
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