外贸独立站SEO快速入门教程 第三章 数据分析 #谷歌SEO
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本节课<span style="color: black;">咱们</span>将继续探讨数据分析的<span style="color: black;">关联</span>内容。数据分析<span style="color: black;">包含</span>谷歌<span style="color: black;">掌控</span>台、收录、排名、流量等多个方面。<span style="color: black;">重点</span><span style="color: black;">运用</span>两个工具：谷歌<span style="color: black;">掌控</span>台和SEO。谷歌<span style="color: black;">掌控</span>台<span style="color: black;">重点</span>用于查看前几个数据，而SEO则<span style="color: black;">重点</span>用于初词。两者都比较简单，下面我会快速为<span style="color: black;">大众</span>讲解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站上线后，我会帮客户设置谷歌<span style="color: black;">掌控</span>台，其中最重要的是验证网站所有权，<span style="color: black;">保证</span><span style="color: black;">仅有</span>自己<span style="color: black;">能够</span>查看数据。<span style="color: black;">倘若</span>有多个网站，<span style="color: black;">能够</span>点击切换。这是我的测试账户。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/72d1e34ca250422693d548b9e8c40754~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=GG2Nz3MtHEseBK5F6J2E1aeQl4s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">掌控</span>台<span style="color: black;">能够</span>查看整体<span style="color: black;">状况</span>，<span style="color: black;">包含</span>效果、网页和设置。效果<span style="color: black;">重点</span>查看<span style="color: black;">揭发</span>、点击次数、点击率、平均排名等。下面还会列出排名靠前的关键词以及点击次数较高的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还<span style="color: black;">能够</span>查看<span style="color: black;">那些</span>页面被收录，<span style="color: black;">那些</span><span style="color: black;">无</span>被收录，并<span style="color: black;">供给</span>未收录<span style="color: black;">原由</span>。<span style="color: black;">因为</span>我的网站之前进行过改版，<span style="color: black;">引起</span><span style="color: black;">有些</span>页面不存在，被识别为四零四结果。<span style="color: black;">因此呢</span>，我会提交网站地图，<span style="color: black;">保证</span>每次成功提交。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4c383e38dfff46aa98ee852e2fe35cab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=BagoJnm6M2rX9c79ilnb1B%2B90Ek%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">掌控</span>台不需要进行任何设置，<span style="color: black;">由于</span>它会自动生成。每次在网站后台发布<span style="color: black;">文案</span>，都会自动生成地图并提交给谷歌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网页<span style="color: black;">重点</span>查看<span style="color: black;">那些</span>页面被收录，<span style="color: black;">那些</span><span style="color: black;">无</span>被收录，并<span style="color: black;">供给</span>未收录<span style="color: black;">原由</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2d20303972444b4abd0b99d1e9c41455~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=Rx4IWywX8JAedMdQQujUNvUI9tg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外边</span>链接<span style="color: black;">重点</span>是应用网站，<span style="color: black;">由于</span>我的网站<span style="color: black;">日前</span><span style="color: black;">无</span>做外链，<span style="color: black;">因此呢</span>暂时<span style="color: black;">无</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/67eb3434441a434589f46ce808eebf79~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=0BMaJzKx6mXgFDJ%2BP8Crnyca4oA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后是设置，<span style="color: black;">能够</span>添加用户和设置权限。<span style="color: black;">倘若</span>是团队，<span style="color: black;">能够</span>让同事注册谷歌账户并添加到权限中。<span style="color: black;">通常</span><span style="color: black;">选取</span>完整权限<span style="color: black;">就可</span>。这<span style="color: black;">便是</span>谷歌后台的<span style="color: black;">运用</span>，它能够实时监测下载排名和流量<span style="color: black;">状况</span>，收录<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>另一种方式查看，例如在谷歌搜索框中输入“set：”，<span style="color: black;">而后</span>输入想要<span style="color: black;">查找</span>的关键词，就能看到收录<span style="color: black;">状况</span>和收入情况，还能查看竞争对手的<span style="color: black;">状况</span>。<span style="color: black;">然则</span>这只是初级的<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，还<span style="color: black;">能够</span><span style="color: black;">运用</span>s e m rush工具来分析某个页面的<span style="color: black;">状况</span>，只需将完整链接粘贴到输入框中，点击“搜索”<span style="color: black;">就可</span>。此时，就能看到该页面的排名和收入<span style="color: black;">状况</span>，其中大部分流量都来自于“葫芦观音”这个关键词。<span style="color: black;">经过</span>这个工具<span style="color: black;">能够</span><span style="color: black;">认识</span>自己网站的初始<span style="color: black;">状况</span>，但其他数据就<span style="color: black;">无</span>必要查看了。<span style="color: black;">倘若</span>想要更准确地<span style="color: black;">认识</span>网站<span style="color: black;">状况</span>，<span style="color: black;">意见</span><span style="color: black;">运用</span>谷歌后台查看。虽然这个工具<span style="color: black;">亦</span>很准确，但不如谷歌后台准确。该工具<span style="color: black;">重点</span>用于查看自己的出词<span style="color: black;">状况</span>，<span style="color: black;">或</span>预测竞争对手的出词流量和关键词外链。需要<span style="color: black;">运用</span>工具进行<span style="color: black;">查找</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1b13fed24ada4b5cbb47b043d93e6200~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=1IZclUD4VM6s43k0liCz1TGwF8A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5e2ae145df1c498488d32a530ab6cf52~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=DtV5yywEfKj19xmx%2FpzAQwgGXE4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/baf14768cb6e41a2a606a031bca32351~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725509488&x-signature=WzA6sj77bWLDLPplS%2BKzJ3r1W0E%3D" style="width: 50%; margin-bottom: 20px;"></div>
楼主的文章非常有意义，提升了我的知识水平。 你的话深深触动了我，仿佛说出了我心里的声音。
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