外贸网站怎么样做站内SEO？3点Google SEO技巧分享给外贸人（保藏）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（本文有2000+字，看完预计5分钟）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一篇<span style="color: black;">咱们</span>讨论了，B端外贸独立站综合运营打法。接下来，<span style="color: black;">咱们</span>讨论下外贸网站做Google SEO的<span style="color: black;">必须</span>技能，<span style="color: black;">亦</span>是非常重要的网站TDKU写法，<span style="color: black;">这儿</span>分享3点，<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>有<span style="color: black;">帮忙</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5063537b80dd4d82831bb7d7ad64a1c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=UwHqAKwVjKwFTQ7xMTefc8A1Qkk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TDKU是影响Google排名+搜索<span style="color: black;">关联</span>性的重要指标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词的“四词合一”依然<span style="color: black;">拥有</span>重要<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>某关键词“T-shirt ”<span style="color: black;">或</span>“T-shirt manufacture”，在“网页标题title”+“网页描述description”+“网页URL链接”+“网页内容”里面都有<span style="color: black;">必定</span>频次比例<span style="color: black;">显现</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>被Google免费搜索<span style="color: black;">举荐</span>出来的机会就比同等年龄和权重的网页要高不少。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e8fff910aadb47d3b0e0d2f30ec622f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=TRzPKfWJs2Vh%2B8XLtxAijdKMcok%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">这儿</span>还有其它<span style="color: black;">关联</span><span style="color: black;">原因</span>，<span style="color: black;">例如</span>：域名权重、外链、关键词密度、H标签等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（Google影响排名<span style="color: black;">原因</span>指标有几百项，后续将做分享，<span style="color: black;">这儿</span>暂时不展开讨论。）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f7f362d4a04e45faab10150685492ebf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=%2BNTCbcAblUGyw6m9VkQMeWgb7CA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;">TDKU的写法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span><span style="color: black;">认识</span>什么是TDKU，如下图</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ee0fc714f7264115b8fd4fa2f7a9d469~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=fH5%2FX5P3dZUyOe3az7pNgG4%2FPAI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01、<strong style="color: blue;">T：Title，网页的标题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>看到网页标题“High Quality T-shirt Manufacturers and Supplier in China” 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如同<span style="color: black;">咱们</span>看报纸<span style="color: black;">文案</span>的标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题的<span style="color: black;">关联</span>性，<span style="color: black;">能够</span>影响用户对网页内容的“点击率”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">参考写法思路（以<span style="color: black;">制品</span>页面、工厂为例）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1Wholesale [关键词] Manufacturer, [关键词] | [品牌名<span style="color: black;">叫作</span>]2Custom [关键词] Manufacturer | [品牌名<span style="color: black;">叫作</span>]3[关键词] Factory, [关键词] | [品牌名<span style="color: black;">叫作</span>]</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，语法功底强的<span style="color: black;">伴侣</span>，在带入<span style="color: black;">详细</span>词后，<span style="color: black;">能够</span>把语句写的更加通顺。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7a2274c393a44795b44f276d7672adb1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=RGCyzga0FXkRff4NVGtYlwQkCX8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8d2606d1b9a74e51a35c4ca57ef8f352~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=XjGkHDytQ1HzfZZicVJJqBTje%2F4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02、<strong style="color: blue;">D：Description，网页的描述</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>看到T-shirt For OEM – (Customized). Cases of customized T-shirts we did.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是搜索引擎蜘蛛抓取对应https://www.***.com/t-shirt/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">页面的网页description内容，用来注解这个页面有什么内容，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">方便搜索用户查看和<span style="color: black;">选取</span><span style="color: black;">是不是</span>点击进入查看详情。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/3dc01df3ed234dffbbbc5ec2a0842446~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=ZwGH9jptQ%2BB4ko7sqI5eT1SiFY4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Description参考写法思路（以<span style="color: black;">制品</span>页面、工厂为例）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1Looking for [关键词]? Details about [<span style="color: black;">制品</span>标题], [关键词], on [网站名<span style="color: black;">叫作</span>], contact !2High-quality [关键词] supplier, [品牌名<span style="color: black;">叫作</span>] specialized in [<span style="color: black;">制品</span>标题], [关键词], contact us！3Professional [关键词] manufacture, details about [<span style="color: black;">制品</span>标题], [关键词] by [企业名<span style="color: black;">叫作</span>]</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你<span style="color: black;">能够</span>结合带入关键词后，整语义表达，进行内容的修正，让<span style="color: black;">全部</span>表达更加通顺。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e12c2c676199400f8d1554e9f0705c69~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=K3LgnI6roHKbPptLyGblJ77MbbY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03、<strong style="color: blue;">K: keywords，网页关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">重点</span>指网页用户可见内容的关键词，<span style="color: black;">便是</span>用户搜索这个<span style="color: black;">目的</span>主题关键词，在<span style="color: black;">全部</span>网页中所占注解的比重多少，Google<span style="color: black;">重点</span><span style="color: black;">经过</span><span style="color: black;">目的</span>关键词密度来判断<span style="color: black;">关联</span>度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">keyword写法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把<span style="color: black;">目的</span>关键词<span style="color: black;">根据</span>上面带入，写入T-D-U。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>要在网页内容里面的前100字里面<span style="color: black;">显现</span>2-3次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">可加粗（strong）</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词密度 （参考）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词在Body文字部分的密度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Body单个关键词密度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/897f6b7c56c442938cce3114335d92b5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=abL7LV2rFz5FoDE%2F5CzSsJVCoIE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04、 U：URL，网页的<span style="color: black;">独一</span>链接<span style="color: black;">位置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>网站URL在搜索结果的最上面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：https://www.****.com/t-shirt/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是是独立网站域名下<span style="color: black;">关联</span>内容页面的<span style="color: black;">独一</span>网页<span style="color: black;">拜访</span>的URL<span style="color: black;">位置</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google2019年改版之后，更加<span style="color: black;">明显</span>外贸独立站在Google的价值和<span style="color: black;">功效</span>，<span style="color: black;">因此</span>把独立站的域名放到了<span style="color: black;">第1</span>位，可见URL<span style="color: black;">关联</span>性对Google排名的影响<span style="color: black;">出现</span>了变化。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63f0c0bbe67c4a2caeb833c7d5d796ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=eclubChLrWTbLWg%2BpjOSobQO4gA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">通常</span>网站都自动生成URL</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">因此</span>，<span style="color: black;">咱们</span>要优化的是写入的<span style="color: black;">关联</span><span style="color: black;">制品</span>标题、<span style="color: black;">资讯</span>标题的内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">思虑</span><span style="color: black;">怎样</span>组织语言，关键词、参数、型号等出现的位置，实现<span style="color: black;">咱们</span>想要的结果。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>型号是国际通用标准，<span style="color: black;">那样</span>把它放到<span style="color: black;">制品</span>标题前面，反之放后面。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">URL的优化，<span style="color: black;">归类</span>页面，以<span style="color: black;">归类</span>名<span style="color: black;">叫作</span><span style="color: black;">做为</span>URL。</strong>如：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.***.com/luxury-container-house.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.***.com/two-storey-container-house.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.***.com/slope-house-for-resident.html</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b914f1eb9fbb48afa5a33ee78f6e1088~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=Vg%2BfT77a09wsLftw6tFVDGJos4o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>面和<span style="color: black;">资讯</span>页的URL，默认是<span style="color: black;">制品</span>标题做URL。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>标题：</strong>500g PET Fresh Cherry Clamshell Container</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>URL：https://www.***</p>.com/500g-pet-fresh-cherry-clamshell-container.html
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">制品</span>标题：</strong>Wholesale Uvc Bulb 254nm Manufacturer 650140</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">URL：https://www.***.com/wholesale-uvc-bulb-254nm-manufacturer-650140</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/46c122abd1a648c096e2d58d43d77513~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=yXqDZrUtqg3ZbguBBlhRnK5hMAg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资讯</span>标题：</strong>How to choose the suitable plastic material for your products？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资讯</span>URL:https://www.***</p>.com/how-to-choose-the-suitable-plastic-material-for-your-products.html
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><strong style="color: blue;">TDKU参考规则汇总</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b4b8ef4790d44f01aa9b74ea35e6e4d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=S8KEmkwjfMTq9rXSud13aN%2BStxs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f3f046c74c274238bb4157a8236f5b0b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=6hByP2MXS9kcJddpY7dOd6x3Xes%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><strong style="color: blue;">长尾词拓展参考</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">针对</span>传统制造业B端企业，可拓展的关键词相对比较<span style="color: black;">精细</span>和<span style="color: black;">知道</span>，参考如下。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a8bd724ff04a4c1c8d0b41426701d288~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725508478&x-signature=qomSXUujqAVU4kvNtcoUVir67kk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注<strong style="color: blue;"><span style="color: black;">微X</span>公众号</strong>：<strong style="color: blue;">Ai外贸运营</strong>。<span style="color: black;">每日</span>学习运营干货！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>公众号点击“<strong style="color: blue;">原创精选</strong>”学习如下<span style="color: black;">文案</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook陌生拓展+好友4点攻略&Facebook注册养号4个须知</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“后浪”！B端外贸独立站的综合运营打法(思维导图) </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO是什么？Google站长数据+4个科普告诉你！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2020影响Google排名<span style="color: black;">重点</span><span style="color: black;">原因</span>（站内）第2期</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸人须知的外贸独立站跟阿里巴巴店铺的8大区别！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">区别阿里巴巴“卖<span style="color: black;">制品</span>”，3个OEM案例告诉外贸人：<span style="color: black;">为何</span>要用独立站做OEM询盘转化？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢今日头条<span style="color: black;">供给</span>平台！</p>
谷歌网站排名优化 http://www.fok120.com/ 我深受你的启发，你的话语是我前进的动力。 楼主节操掉了，还不快捡起来！ 这篇文章真的让我受益匪浅，外链发布感谢分享！
页:
[1]