外贸业务员必看！这几项基本功你做到了吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B9Vmo6d7uPKMF6DnibEN0BicbT1UEaO3wJ5eAFattXm2tblNPZhYpKxWIbIGOibcrZKVqD7UtiatkWPSuRk4fLaxZQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>步：</strong><strong style="color: blue;">要有业务人员的<span style="color: black;">心理</span>：记住该记住的，忘记该忘记的。改变能改变的，接受<span style="color: black;">不可</span>改变的。</strong></span><span style="color: black;"><span style="color: black;">倘若</span>以业务人员/<span style="color: black;">营销</span><span style="color: black;">表率</span>的身份进入<span style="color: black;">机构</span>，工作职责<span style="color: black;">便是</span>：<span style="color: black;">守护</span>好客户，多接订单。</span><span style="color: black;"><span style="color: black;">倘若</span>以业务助理的身份进入<span style="color: black;">机构</span>，工作职责<span style="color: black;">便是</span>：做好业务经理分配的工作。</span><span style="color: black;">两者工作内容相同，但<span style="color: black;">薪水</span>却有相差。</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，业务人员/<span style="color: black;">营销</span><span style="color: black;">表率</span>是有业务提成的，而业务助理是<span style="color: black;">无</span>提成的。</span><span style="color: black;">从发展<span style="color: black;">来讲</span>，业务人员应与<span style="color: black;">机构</span>的发展同步。即，业务人员的工<span style="color: black;">做为</span><span style="color: black;">机构</span>带来稳定的发展，得到应得的<span style="color: black;">报答</span>。业务人员在进入<span style="color: black;">机构</span>时，就必须做好在<span style="color: black;">机构</span>工作3-5年以上的准备。</span><span style="color: black;"><span style="color: black;">由于</span>一个业务人员从<span style="color: black;">熟练</span><span style="color: black;">制品</span>到<span style="color: black;">累积</span>固定的客户最好<span style="color: black;">亦</span>需要1年以上。<span style="color: black;">亦</span><span style="color: black;">便是</span>说到第2年，业务人员<span style="color: black;">才可</span>真正从自己的工作成果中获利。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p><span style="color: black;"><strong style="color: blue;">第二步：</strong><strong style="color: blue;">做到正规，注重细节</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>要正规和注重细节？</span></strong></span><span style="color: black;">对外贸易与其他的贸易<span style="color: black;">区别</span>，<span style="color: black;">由于</span>地理、文化背景等方面的<span style="color: black;">区别</span>，它需要操作人员<span style="color: black;">运用</span>一套<span style="color: black;">已然</span>被广泛接受并沿用的系统。它<span style="color: black;">便是</span><span style="color: black;">咱们</span>在书本上学习到的<span style="color: black;">哪些</span>知识和规范。从沟通的细节中客户会看到你的工作态度，工作<span style="color: black;">是不是</span>严谨及<span style="color: black;">是不是</span><span style="color: black;">能够</span>信任。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>正规和注重细节？</span></strong></span><span style="color: black;">从业务人员<span style="color: black;">来讲</span>，所有与客户有接触的文件都必须符合国际惯例。它们都有其固定的格式和规范。<span style="color: black;">因此</span><span style="color: black;">尽可能</span><span style="color: black;">运用</span>正规的商务信函，正规的合同格式，正规的样品发票等文件。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">实质</span>操作中从以下几方面做到：</span></strong></p><span style="color: black;">1. 对客户的回复<span style="color: black;">运用</span>正规商务信函格式。</span><span style="color: black;">2. 在每一封信函中正确<span style="color: black;">运用</span>签名格式</span><span style="color: black;">3. <span style="color: black;">奋斗</span><span style="color: black;">加强</span>英语写作水平。</span><span style="color: black;"><span style="color: black;">运用</span>正确、简洁的语言。</span><span style="color: black;">4. <span style="color: black;">运用</span>常用的字体及字号。</span><span style="color: black;"><span style="color: black;">机构</span>如有规定，<span style="color: black;">运用</span><span style="color: black;">机构</span>规定字体，字号及颜色。</span><span style="color: black;">5. 不<span style="color: black;">运用</span>非正规缩写。</span><span style="color: black;">如：</span><span style="color: black;">asap.</span><span style="color: black;">6. 规范<span style="color: black;">运用</span>英文<span style="color: black;">体积</span>写。</span><span style="color: black;">不<span style="color: black;">运用</span><span style="color: black;">所有</span>大写，以方便客户阅读</span><span style="color: black;">7. 尊重客户，<span style="color: black;">运用</span>礼貌用语。</span><span style="color: black;">勿<span style="color: black;">显现</span>商务忌讳用语或太<span style="color: black;">卑鄙</span>语言。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p><span style="color: black;"><strong style="color: blue;">第三步：</strong><strong style="color: blue;"><span style="color: black;">熟练</span><span style="color: black;">制品</span></strong></span><span style="color: black;">一个连<span style="color: black;">制品</span>都不<span style="color: black;">熟练</span>的业务人员，能将<span style="color: black;">制品</span>推销给客户吗？会赢得客户的信任吗？</span><span style="color: black;">从以下方面来<span style="color: black;">熟练</span><span style="color: black;">制品</span>：</span><span style="color: black;">1. <span style="color: black;">倘若</span>是生产型企业，业务人员多到生产车间和样品制作部去；</span><span style="color: black;"><span style="color: black;">倘若</span>是贸易企业，多与工厂负责人沟通并将得来的资料进行比较。</span><span style="color: black;">一方面<span style="color: black;">能够</span><span style="color: black;">认识</span>生产工艺，另一方面<span style="color: black;">能够</span>全面<span style="color: black;">认识</span><span style="color: black;">制品</span><span style="color: black;">关联</span>知识。</span><span style="color: black;">2. <span style="color: black;">倘若</span>你是接手以前业务人员手上的工作，整理以前与客户沟<span style="color: black;">经过</span>的信函，会让你<span style="color: black;">认识</span>许多<span style="color: black;">相关</span><span style="color: black;">制品</span>方面的知识。</span><span style="color: black;">3. 不懂<span style="color: black;">必定</span>要问。</span><span style="color: black;"><span style="color: black;">由于</span>客户既然敢下订单，说明他对<span style="color: black;">制品</span>还是有<span style="color: black;">必定</span><span style="color: black;">认识</span>的，<span style="color: black;">乃至</span>说非常<span style="color: black;">认识</span>。</span><span style="color: black;">而你要做的<span style="color: black;">便是</span>比他更专业，<span style="color: black;">由于</span>你要卖你的<span style="color: black;">制品</span>给他。</span><span style="color: black;">把客户当傻瓜是最不明智之举。</span><span style="color: black;">4. <span style="color: black;">倘若</span>还有其他业务人员，创造机会让你们<span style="color: black;">作为</span><span style="color: black;">伴侣</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>他愿意帮你，你<span style="color: black;">能够</span>省<span style="color: black;">非常多</span>时间和精力。</span><span style="color: black;">5. 做个有心人。</span><span style="color: black;">将在<span style="color: black;">平常</span>订单跟进过程中的<span style="color: black;">制品</span><span style="color: black;">关联</span>知识整理成文档并默记在心中。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四步：</span></strong><strong style="color: blue;"><span style="color: black;">做到 “分析—反馈—沟通”，“<span style="color: black;">意见</span>”和“守诺”</span></strong></span><span style="color: black;">沟通<span style="color: black;">心理</span>及<span style="color: black;">目的</span>：将客户<span style="color: black;">每一个</span>询价变成订单。即使这次沟通<span style="color: black;">无</span>接到订单，<span style="color: black;">亦</span>要让客户在下次有类似的<span style="color: black;">制品</span>询价时，<span style="color: black;">第1</span>时间想到你或你的<span style="color: black;">机构</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">面对询盘：</span></strong></span><span style="color: black;">在收到客户信函和询价时，<span style="color: black;">第1</span>件事<span style="color: black;">便是</span>认真阅读，<span style="color: black;">而后</span>进行分析；<span style="color: black;">重点</span>分析客户的意向是什么，客户<span style="color: black;">需要</span>什么及客户<span style="color: black;">期盼</span>得到<span style="color: black;">那些</span>方面的信息。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">数年</span>对客户来函的统计及汇总，<span style="color: black;">能够</span>将其分为如下几类：</span></strong></span><span style="color: black;"><strong style="color: blue;">1. <span style="color: black;">创立</span>业务关系函件</strong></span><span style="color: black;"><span style="color: black;">这般</span>的信函<span style="color: black;">重点</span>内容是介绍<span style="color: black;">机构</span>的<span style="color: black;">状况</span>，表达<span style="color: black;">创立</span>业务关系的意向及客户经营范围。</span><span style="color: black;">回复方式：感谢客户对<span style="color: black;">机构</span>的关注，简单介绍<span style="color: black;">机构</span>的服务，<span style="color: black;">表现</span><span style="color: black;">机构</span>实力，引导客户尝试<span style="color: black;">机构</span><span style="color: black;">供给</span>的服务。</span><span style="color: black;"><strong style="color: blue;">2. <span style="color: black;">制品</span>大类的询价函件</strong></span><span style="color: black;">此类信函客户意向比较<span style="color: black;">显著</span>—他需要什么类别的<span style="color: black;">制品</span>，用途是什么等。<span style="color: black;">此时</span>，有针对性的<span style="color: black;">举荐</span><span style="color: black;">有些</span><span style="color: black;">制品</span>给客户并<span style="color: black;">协同</span>客户<span style="color: black;">认识</span>更全面的<span style="color: black;">制品</span>。<span style="color: black;">重点</span>以<span style="color: black;">表现</span>企业在这些<span style="color: black;">制品</span>上及服务上的专业为中心。</span><span style="color: black;"><span style="color: black;">由于</span>要<span style="color: black;">举荐</span><span style="color: black;">制品</span>，<span style="color: black;">因此</span>必不可少的会<span style="color: black;">触及</span>到<span style="color: black;">制品</span><span style="color: black;">照片</span>。什么样的<span style="color: black;">制品</span><span style="color: black;">照片</span>是最合适的呢？</span><span style="color: black;">1) <span style="color: black;">制品</span><span style="color: black;">照片</span>规格（单个<span style="color: black;">制品</span>）：<span style="color: black;">体积</span>（以最长的一边算）不要超过24CM, 分辨率72-100 DPI为合适。<span style="color: black;">此时</span><span style="color: black;">照片</span><span style="color: black;">体积</span>在200K以内为好。<span style="color: black;">这般</span><span style="color: black;">制品</span><span style="color: black;">照片</span>即清晰，体积<span style="color: black;">亦</span>不大。<span style="color: black;">经过</span>电子邮箱发送<span style="color: black;">亦</span>很方便。</span><span style="color: black;"><span style="color: black;">倘若</span>多个<span style="color: black;">制品</span>在一个<span style="color: black;">照片</span>上，<span style="color: black;">体积</span>以不超过24CM为好，分辨率为100DPI为合适。<span style="color: black;">照片</span><span style="color: black;">体积</span>在400K<span style="color: black;">上下</span>。</span><span style="color: black;"><span style="color: black;">这儿</span>就<span style="color: black;">触及</span>到<span style="color: black;">有些</span>简单<span style="color: black;">照片</span>处理的知识了。在PHOTOSHOP的入门教程上有介绍。到网上搜索或到书店买本书来学习一下。</span><span style="color: black;">2) 单个邮件<span style="color: black;">体积</span>不要超过800K。最好在600K以内。<span style="color: black;">这般</span>方便客户接收邮件。<span style="color: black;">倘若</span>超出800K，则<span style="color: black;">能够</span>分多封信函进行发送。</span><span style="color: black;">3) <span style="color: black;">制品</span><span style="color: black;">照片</span>必须给客户直接印象并让客户清楚<span style="color: black;">认识</span><span style="color: black;">制品</span>所有细节。<span style="color: black;">咱们</span><span style="color: black;">制品</span>必须有<span style="color: black;">制品</span>合起及打开时的<span style="color: black;">照片</span>。如有<span style="color: black;">增多</span>配件需单独附上。在报价中不<span style="color: black;">包含</span>的配件，最好单独附<span style="color: black;">照片</span>。</span><span style="color: black;">4) 业务人员<span style="color: black;">运用</span>的<span style="color: black;">制品</span><span style="color: black;">照片</span>必须清楚，能真实反映<span style="color: black;">制品</span>颜色，结构，配件等款式不可缺少的<span style="color: black;">原因</span>。<span style="color: black;">因此</span><span style="color: black;">需求</span><span style="color: black;">制品</span>在拍摄时<span style="color: black;">运用</span>正片拍摄。正片拍摄<span style="color: black;">花费</span><span style="color: black;">亦</span>不贵，正片分两种：#120和#135. <span style="color: black;">通常</span>以120为主，个体较小的<span style="color: black;">制品</span>(如钱包等)<span style="color: black;">运用</span>135拍摄在成本<span style="color: black;">掌控</span>方面较为划算。#120：50元/张， #135：30元/张。大约值，<span style="color: black;">详细</span>请与拍摄<span style="color: black;">机构</span>确认。</span><span style="color: black;"><strong style="color: blue;">3. 单个或几个<span style="color: black;">制品</span>款式的询价。</strong></span><span style="color: black;"><span style="color: black;">这般</span>的<span style="color: black;">制品</span>询价针对性比较强，客户<span style="color: black;">已然</span>将<span style="color: black;">目的</span>锁定到了<span style="color: black;">详细</span>的<span style="color: black;">制品</span>上。<span style="color: black;">此时</span>，<span style="color: black;">第1</span>步是满足客户的<span style="color: black;">第1</span><span style="color: black;">需要</span>—得到报价；<span style="color: black;">而后</span>才是<span style="color: black;">表现</span><span style="color: black;">机构</span>实力和服务的专业。当然以上所有的回复方式都是针对新客户。<span style="color: black;">针对</span>老客户就<span style="color: black;">不消</span>说太多，以<span style="color: black;">实质</span>服务质量及<span style="color: black;">制品</span>质量<span style="color: black;">来讲</span>话。</span><span style="color: black;"><span style="color: black;">这儿</span>还提及一点：做个正式的报价单。报价单属企业文件的一种，<span style="color: black;">亦</span>属于VIS中的一部分。越正规越好。国外客户习惯<span style="color: black;">运用</span>EXCEL文档，<span style="color: black;">亦</span><span style="color: black;">能够</span>将其做成PDF文档发送给客户。报价单文件名<span style="color: black;">叫作</span>方面<span style="color: black;">亦</span>有进究。最能好<span style="color: black;">包含</span><span style="color: black;">制品</span>名<span style="color: black;">叫作</span>，型号，数量，报价日期或客户编号。<span style="color: black;">这般</span>方面双方以后进行<span style="color: black;">查询</span>及核对。</span><span style="color: black;"><strong style="color: blue;">可将询价<span style="color: black;">制品</span>细分为两种：</strong></span><span style="color: black;">1. ODM：即<span style="color: black;">机构</span><span style="color: black;">自动</span><span style="color: black;">研发</span>的<span style="color: black;">制品</span></span><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>款式不多，<span style="color: black;">能够</span>在报价的时候附<span style="color: black;">制品</span><span style="color: black;">照片</span>，<span style="color: black;">这般</span>方面客户<span style="color: black;">经过</span>信函直接进行比较、审核。报价需要<span style="color: black;">仔细</span>，<span style="color: black;">包含</span>：价格，<span style="color: black;">制品</span>说明/描述，包装资料，样品时间，样品<span style="color: black;">花费</span>，大货。如有商标，<span style="color: black;">亦</span>需要注明<span style="color: black;">关联</span>细节。</span><span style="color: black;"><span style="color: black;">倘若</span>款式太多，<span style="color: black;">能够</span>不<span style="color: black;">供给</span><span style="color: black;">制品</span><span style="color: black;">照片</span>。而只<span style="color: black;">供给</span>报价。报价以表格的形式，即只<span style="color: black;">供给</span>价格而<span style="color: black;">无</span><span style="color: black;">仔细</span>细节。待客户<span style="color: black;">选取</span><span style="color: black;">详细</span>的款式后，再<span style="color: black;">供给</span><span style="color: black;">仔细</span>的报价。</span><span style="color: black;">2. OEM：即客户来款式报价。</span><span style="color: black;">这些款式可能是客户直接<span style="color: black;">研发</span>的，<span style="color: black;">亦</span>可能是竞争对手<span style="color: black;">研发</span>的。它<span style="color: black;">表率</span>了客户<span style="color: black;">需要</span>的一种意向。<span style="color: black;">针对</span>此类询价，除作<span style="color: black;">仔细</span>的报价单外，还需将这些款式发送到<span style="color: black;">机构</span><span style="color: black;">制品</span>设计和<span style="color: black;">研发</span><span style="color: black;">分部</span>，<span style="color: black;">做为</span><span style="color: black;">机构</span><span style="color: black;">研发</span><span style="color: black;">制品</span>的借鉴。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">分析：</span></strong><strong style="color: blue;"><span style="color: black;">客户<span style="color: black;">是不是</span>有价值</span></strong></span><span style="color: black;"><span style="color: black;">机构</span>投入<span style="color: black;">宣传</span>就象撒网<span style="color: black;">同样</span>，拉上岸的除了鱼还有树枝，垃圾等。<span style="color: black;">因此</span><span style="color: black;">机构</span><span style="color: black;">经过</span><span style="color: black;">宣传</span>得来的询价并不是<span style="color: black;">所有</span>都有价值。</span><span style="color: black;"><span style="color: black;">机构</span>需要对这些资源进行过滤后，为真正的客户<span style="color: black;">供给</span>服务。一个<span style="color: black;">机构</span><span style="color: black;">持有</span>有限的资源，它只能服务<span style="color: black;">有些</span>客户并令<span style="color: black;">她们</span>满意，不可能服务所有客户并令<span style="color: black;">她们</span>满意。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>来辨别客户的价值呢？</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>从以下方面进行判断：</span></strong></span><span style="color: black;">1. 客户国别<span style="color: black;">是不是</span>在贵<span style="color: black;">机构</span>主打市场范围内？</span><span style="color: black;">2. 客户联系方式<span style="color: black;">是不是</span>符合正规<span style="color: black;">机构</span><span style="color: black;">要求</span>：<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>，<span style="color: black;">位置</span>，<span style="color: black;">tel</span>，传真，电子信箱，网站这些资料<span style="color: black;">是不是</span>完整。<span style="color: black;">tel</span>和传真是同一个号码<span style="color: black;">或</span>电子信箱是免费邮箱（yahoo. gmail, hotmail, aol.com等）的客户，<span style="color: black;">通常</span>是很小的<span style="color: black;">机构</span>。<span style="color: black;">针对</span>这些客户不要放<span style="color: black;">太多</span>的精力和时间去进行跟进。<span style="color: black;">按照</span>以往的经验，所有免费的邮箱会在<span style="color: black;">运用</span>1年以后失效。</span><span style="color: black;">3. <span style="color: black;">经过</span>样品收费的方式过滤一部分无诚意合作的<span style="color: black;">机构</span>。</span><span style="color: black;">经<span style="color: black;">太多</span>次与客户的沟通及<span style="color: black;">长期</span>的统计，但我想念肯定还会有其他的<span style="color: black;">办法</span><span style="color: black;">能够</span>从沙中淘出金子来。这些技巧就要<span style="color: black;">大众</span>来<span style="color: black;">弥补</span>了。</span><span style="color: black;"><strong style="color: blue;">反馈与沟通</strong></span><span style="color: black;">在订单跟进过程中，业务人员需养成即时反馈及沟通的习惯。客户发出的信息都能得到你的反馈，<span style="color: black;">这般</span><span style="color: black;">能够</span>让客户<span style="color: black;">安心</span>。<span style="color: black;">倘若</span>能让客户<span style="color: black;">亦</span>养成<span style="color: black;">这般</span>的习惯，那<span style="color: black;">亦</span>会减轻业务人员的工作量。</span><span style="color: black;">沟通，不管是在订单跟进或为人处事中都是极其重要的一个手段。<span style="color: black;">这儿</span>要说的沟通是确认订单前所有的细节。</span><span style="color: black;"><strong style="color: blue;">细节要分成两个部分：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">业务人员方面的：</span></strong><span style="color: black;">即业务人员<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">制品</span>方面及跟单方面的知识来确认的细节。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">客户方面的：</strong>即需要客户确认的细节。这两方面的把握<span style="color: black;">亦</span>是<span style="color: black;">表现</span>业务人员跟单能力的重要<span style="color: black;">原因</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">意见</span>：</span></strong><strong style="color: blue;"><span style="color: black;">站在客户的<span style="color: black;">方向</span>，给出你的<span style="color: black;">意见</span>。</span></strong></span><span style="color: black;"><span style="color: black;">营销</span>最理想的高度是：顾问式的<span style="color: black;">营销</span>。</span><span style="color: black;">站在客户的<span style="color: black;">方向</span>来<span style="color: black;">思虑</span>问题，提出你自己的<span style="color: black;">意见</span>来帮助客户。<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">帮忙</span>了你自己。从<span style="color: black;">制品</span><span style="color: black;">来讲</span>，你要比客户更<span style="color: black;">认识</span><span style="color: black;">制品</span>，<span style="color: black;">因此</span>您的<span style="color: black;">意见</span>会比客户的想法更适合于项目中的<span style="color: black;">制品</span>。</span><span style="color: black;">你的<span style="color: black;">恰当</span><span style="color: black;">意见</span>让客户感觉到你的专业，<span style="color: black;">亦</span>感觉到你的尽职。<span style="color: black;">这般</span>还让客户给你多一份信任。这种信任关系在业务开展中是非常重要的。它会让你的客户忠诚度<span style="color: black;">加强</span>一个层次。</span><span style="color: black;">但<span style="color: black;">恰当</span>的<span style="color: black;">意见</span>是<span style="color: black;">创立</span>在对<span style="color: black;">制品</span>的充分<span style="color: black;">认识</span>和丰富的跟单经验上的。这两个<span style="color: black;">原因</span>都是在业务开展过程中慢慢<span style="color: black;">累积</span>起来的。它<span style="color: black;">亦</span>是一把双刃剑，用得好事半功倍，用<span style="color: black;">欠好</span>会<span style="color: black;">显出</span>更不专业。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">守诺</span></strong></span><span style="color: black;">它是业务开展的<span style="color: black;">基本</span>，<span style="color: black;">亦</span>是为人处事之道。除了业务人员必须守诺，还要让<span style="color: black;">机构</span>最高领导人守诺。而为了遵守承诺，最好的办法<span style="color: black;">便是</span>少做承诺，在给客户承诺之前， 先去确认一个满足承诺的<span style="color: black;">要求</span>是否可行。</span><span style="color: black;">而一旦做了承诺，就<span style="color: black;">必定</span>要做到。<span style="color: black;">倘若</span>做不到，就要诚心地向客户道歉，不要去辩解或推卸责任。只需向客户说：这是我的错。<span style="color: black;">而后</span>想办法来弥补。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海外社交<span style="color: black;">媒介</span><span style="color: black;">研发</span>客户</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Facebook、领英、ins、pinterest</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">youtube、twitter……</span></strong></span>
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