外贸企业主流的推广途径与优缺点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击上方｜关</span><span style="color: black;"><span style="color: black;">注 · </span><span style="color: black;">G</span></span><span style="color: black;">oogle论坛</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/CHLK2DqHcibXGcuibRh2dDYEBianKZ9XLoka7UpstN4ia7DyGWJPAaotKPRxGI8sTwrAXdH5ibEl0Lic0nvSFDS9qCBw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> ☞</span><span style="color: black;">现代外贸企业<span style="color: black;">针对</span><span style="color: black;">制品</span>以及能够优化的生产效率空间<span style="color: black;">已然</span>很小，<span style="color: black;">将来</span>企业的竞争将是营销的竞争，开拓多元化的数字化营销<span style="color: black;">途径</span>和进行有效的内容营销将是现代化企业开拓海外市场的最佳<span style="color: black;">处理</span><span style="color: black;">方法</span>。今天<span style="color: black;">咱们</span>外</span><span style="color: black;">贸<span style="color: black;">重点</span>的推广的途径。与分析各个推广途径的优缺点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸营销<span style="color: black;">重点</span>手段</strong></span></p><span style="color: black;">1</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、线下营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一、展会</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展会是最能直接接触客户的，<span style="color: black;">不外</span>在参展的时候，要<span style="color: black;">认识</span>是以哪里的<span style="color: black;">机构</span>，<span style="color: black;">那些</span>品牌参与为主的，官方网站会有展商列表，<span style="color: black;">是不是</span>有知名品牌<span style="color: black;">或</span>同行参与等等这些<span style="color: black;">关联</span>信息最好是做个<span style="color: black;">认识</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>杂志报刊和电视<span style="color: black;">媒介</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">杂志报刊和电视<span style="color: black;">媒介</span></span>的投放，<span style="color: black;">能够</span><span style="color: black;">经过</span>当地客户，是自己寻找，<span style="color: black;">或</span>是<span style="color: black;">经过</span>第三方<span style="color: black;">机构</span>的<span style="color: black;">认识</span>。</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、线上营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span><a style="color: black;">搜索</a>引擎的途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎营销是比较重要的搜索方式之一，搜索引擎有分被动跟主动的搜索。<span style="color: black;">因此</span><span style="color: black;">非常多</span>网站<span style="color: black;">通常</span>都会<span style="color: black;">一直</span>的优化网站的结构，来获取更好的自然排名结果。搜索引擎是个不错的外贸营销途径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>社交<span style="color: black;">媒介</span>的途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>利用社交<span style="color: black;">媒介</span>的途径来做推广，有助于<span style="color: black;">增多</span>品牌<span style="color: black;">揭发</span>，<span style="color: black;">况且</span>社交<span style="color: black;">媒介</span>在搜索。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">能够</span><span style="color: black;">运用</span><a style="color: black;">Facebook</a><span style="color: black;">宣传</span>营销，<a style="color: black;">YouTube</a><span style="color: black;">宣传</span>营销，进行深度的<span style="color: black;">目的</span>人群挖掘工作，<span style="color: black;">例如</span><a style="color: black;">Facebook</a><span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">运用</span>表单收集到客户的联系方式，行业背景，客户<span style="color: black;">需要</span>，询盘动机等等，<span style="color: black;">能够</span>把简单的客户<span style="color: black;">研发</span>扩展到市场的分析和<span style="color: black;">相关</span>扩展的层面，更好的把握<span style="color: black;">营销</span>机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><a style="color: black;">B2B平台</a>的途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸人大概<span style="color: black;">无</span>人不<span style="color: black;">晓得</span><a style="color: black;">阿里巴巴</a>和中国制造网这两个B2B平台，<span style="color: black;">此刻</span><span style="color: black;">非常多</span>外贸企业<span style="color: black;">独一</span>的推广方式可能就一个阿里巴巴账号，除了这两个B2B平台外，还有<span style="color: black;">非常多</span>个平台，多多少少都有<span style="color: black;">有些</span>影响力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>外贸邮件营销的途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邮件内容要简洁，主题<span style="color: black;">明显</span>等，<span style="color: black;">这儿</span>就不一一介绍了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">主流外贸营销优缺点</strong></span></p><span style="color: black;">1</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、展会</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常去参展的<span style="color: black;">机构</span>，应该就能<span style="color: black;">晓得</span>，在展会上，客户能直接真实且近距离的去看到你的产品，并且你能和客户进行直面的交流和沟通，<span style="color: black;">通常</span>去参展逛展的基本都是行业<span style="color: black;">关联</span>人士，<span style="color: black;">倘若</span>沟通顺利、<span style="color: black;">认识</span>够深入的话，当下签单的机会比<span style="color: black;">很强</span>，<span style="color: black;">这般</span>就省去了电销、走访、客户跟踪等<span style="color: black;">研发</span><span style="color: black;">过程</span>，节约了时间成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但随着时代的发展，国家政策的支持，做外贸的<span style="color: black;">机构</span>越来越多。参展抛开会消耗<span style="color: black;">海量</span>的人力物力。还会经常<span style="color: black;">显现</span>同一个展会同行业的<span style="color: black;">机构</span>一抓一<span style="color: black;">许多</span>，<span style="color: black;">此时</span>候本该是供应商的<span style="color: black;">优良</span><span style="color: black;">亦</span><span style="color: black;">成为了</span>劣势，客户在展会上货比三家的效率可比在网上一家家找高多了，毕竟你的<span style="color: black;">制品</span>你的团队就摆在客户眼前，优点缺点<span style="color: black;">亦</span>都摆在<span style="color: black;">这儿</span>了，客户随便<span style="color: black;">瞧瞧</span>就能找到同类<span style="color: black;">制品</span>的好坏，等他找到合适的了<span style="color: black;">亦</span>就没你什么事了，<span style="color: black;">因此</span>在展会上想<span style="color: black;">研发</span>到客户，难度有点大，这种守株待兔的推广方式在这个越来越大的外贸市场<span style="color: black;">已然</span>不适用了。</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<a style="color: black;">外贸B2B平台</a></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个互联网大时代的背景下，线上交易<span style="color: black;">成为了</span>主流趋势，随着阿里巴巴等一众B2B平台的兴起，国际贸易对中小企业<span style="color: black;">来讲</span>变得更简单了，拿阿里巴巴举例，平台知名度较高，有种树大好乘凉的感觉。操作简单，<span style="color: black;">门槛偏低</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">体积</span>小的<span style="color: black;">机构</span>全都往里挤，都想在<span style="color: black;">这儿</span>面碰运气，但运气不是这么好碰的，进来的人越多，竞争就越大，门槛越低，询盘的质量<span style="color: black;">亦</span>就越低，都是相对的，加上<a style="color: black;">阿里巴巴</a>大多都是中小企业，你再怎么砸钱做<span style="color: black;">宣传</span><span style="color: black;">亦</span>砸<span style="color: black;">不外</span>大企业。</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<a style="color: black;">国外社交<span style="color: black;">媒介</span>推广</a></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span>推广其实和国内的新<span style="color: black;">媒介</span>差不多，就像<span style="color: black;">此刻</span>国内<span style="color: black;">非常多</span>企业都会开公众号、小红书、<span style="color: black;">博客</span>等等平台的账号来推广自己的<span style="color: black;">制品</span>和服务，相对<span style="color: black;">来讲</span>，这些都是比较新兴的推广方式。随大流走准是没错的，做推广<span style="color: black;">便是</span>这个道理，哪里人多就往<span style="color: black;">哪里</span>推，不说效果<span style="color: black;">怎样</span>，让<span style="color: black;">公众</span>先看到你才是关键，不要说酒香不怕巷子深，在这个竞争激烈、节奏快的时代，不是所有人都愿意花时间去寻你，你得自己走出来，有了别人的关注才有合作的机会！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span>不适用所有行业，<span style="color: black;">必定</span>要找清楚自己<span style="color: black;">制品</span>的定位，在做推广之前<span style="color: black;">必定</span>要做<span style="color: black;">海量</span>的市场调查，最好是找一家专业做外贸推广的<span style="color: black;">机构</span>，毕竟专业的总比自己瞎琢磨走弯路强。</span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、<a style="color: black;">Google搜索引擎推广</a></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说句实在话，就<span style="color: black;">日前</span>的形式来看，最有<span style="color: black;">潜能</span>的外贸推广途径应该就属Google推广了，Google搜索引擎<span style="color: black;">持有</span>78.32%市场份额，<span style="color: black;">同期</span><span style="color: black;">亦</span>是<span style="color: black;">全世界</span>最大的流量体，其实就像国内的baidu<span style="color: black;">同样</span>，当你打开baidu，随便搜索一个和你行业<span style="color: black;">制品</span><span style="color: black;">相关</span>的关键词，<span style="color: black;">瞧瞧</span>展示页上的<span style="color: black;">宣传</span>，<span style="color: black;">亦</span>就能猜出个大概。<span style="color: black;">然则</span>Google比起baidu会更注重用户的体验度，一个展示页<span style="color: black;">宣传</span>最多<span style="color: black;">亦</span>就七个，竞争力就减少了<span style="color: black;">非常多</span>，比起B2B平台的大海捞针谷歌推广更为直接<span style="color: black;">有些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">Google推广</span></a><span style="color: black;">服务商行业鱼龙混杂，许<span style="color: black;">大都是</span>服务外包<span style="color: black;">或</span>被外包，半路出家的小<span style="color: black;">机构</span>，有<span style="color: black;">有些</span><span style="color: black;">机构</span><span style="color: black;">乃至</span>会<span style="color: black;">运用</span><span style="color: black;">违法</span>黑帽手段<span style="color: black;">帮忙</span>客户网站前期<span style="color: black;">提高</span>排名。经常会<span style="color: black;">显现</span>后期售后服务断层<span style="color: black;">或</span><span style="color: black;">有些</span>小<span style="color: black;">机构</span>拿着客户的网站练手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这里</span>Brenda<span style="color: black;">意见</span>各位寻找Google推广服务商需要<span style="color: black;">重视</span>的几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①<span style="color: black;">持有</span>Google红牌一级代理牌照，最好有Google的体验中心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">持有</span>自己的技术团队（SEO优化运营与Ads<span style="color: black;">宣传</span>投放师）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③<span style="color: black;">机构</span>不是外包商或下发外包，<span style="color: black;">保准</span>后期的售后服务质量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实</span>不管是哪种推广方式都有优点缺点，<span style="color: black;">无</span>十全十美的，<span style="color: black;">仅有</span>最适合自己<span style="color: black;">机构</span>发展的那个，才是最好的。</span></p><strong style="color: blue;"><span style="color: black;">Google论坛</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 你的见解独到，让我受益匪浅，非常感谢。 一看到楼主的气势，我就觉得楼主同在社区里灌水。
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