外贸人看过来！手把手教你写2023年度工作总结及2024工作计划！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtYdE667HsIYZeFpvUHjCSJWHTibDQwnR4GlqIqZW0TYNpWicez53tvtSTaw0A9xYDhHDJdFCKibibHnmw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">外贸精英进阶<span style="color: black;">第1</span>站</strong></span></strong></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点关注免费领新人礼包</span></p>关注<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">春节将近，又到了外贸人最头疼的年度总结环节了！新人小白不<span style="color: black;">晓得</span>怎么写的，赶紧看过来，重点都给你总结好了！</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2023工作成果总结：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、全年各<span style="color: black;">营销</span>数据总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">盘点2023年总体<span style="color: black;">营销</span>额、客户数、VIP增长、利润率等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">研发</span>客户效果总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">盘点如B2B平台、官网SEO优化、搜索引擎竟价推广、谷歌营销、社交<span style="color: black;">媒介</span>、</span><span style="color: black;"><a style="color: black;">海关数据</a></span><span style="color: black;">、黄页名录等各<span style="color: black;">途径</span><span style="color: black;">研发</span>数据及效果；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">制品</span>推广及反馈总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>投放<span style="color: black;">途径</span>有<span style="color: black;">那些</span>?效果<span style="color: black;">怎样</span>?寄了多少样品、<span style="color: black;">区别</span>的客户<span style="color: black;">爱好</span><span style="color: black;">怎么样</span>的<span style="color: black;">制品</span>、VIP客户有<span style="color: black;">那些</span><span style="color: black;">制品</span><span style="color: black;">意见</span>或反馈等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、各市场特点总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>区域市场的<span style="color: black;">营销</span><span style="color: black;">状况</span>、<span style="color: black;">重点</span>行业大客户、<span style="color: black;">重点</span><span style="color: black;">营销</span>季节、采购季节、<span style="color: black;">爱好</span><span style="color: black;">制品</span>、常用关键词、做货特点；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、客户投诉<span style="color: black;">状况</span>总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客户投诉的<span style="color: black;">重点</span><span style="color: black;">原由</span>、处理<span style="color: black;">方法</span>等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、团队<span style="color: black;">状况</span>总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过程指标总结、业绩指标总结、<span style="color: black;">区别</span>团队间PK总结、企业文化执行<span style="color: black;">状况</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、个人总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结工作中的不足之处、遇到的问题和需要的支持。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/KNzicvicFobtaKkyDghzibrPSgfHuJTMhLt76jlYgm9qia4WrsOobFvmB3KXwowXHWoh6A1RSozVgibp1dCEPYe4Oxw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">2024工作计划：</strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、制定全年<span style="color: black;">营销</span><span style="color: black;">目的</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制定新的年度<span style="color: black;">营销</span><span style="color: black;">目的</span>、细分到每月、每周的任务<span style="color: black;">目的</span>，盘点现有的客户，预期新的一年下单<span style="color: black;">状况</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、制定<span style="color: black;">仔细</span>的年度执行计划</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从年度<span style="color: black;">目的</span>倒推，拆分到季度，月度和周的<span style="color: black;">详细</span>执行<span style="color: black;">方法</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、制定全年客户<span style="color: black;">研发</span>策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>客户<span style="color: black;">研发</span>计划和平台<span style="color: black;">守护</span>、老客户<span style="color: black;">守护</span>计划、新客户<span style="color: black;">研发</span><span style="color: black;">方法</span>等等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、制定<span style="color: black;">制品</span>营销推广计划</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>新的一年主推<span style="color: black;">制品</span>有<span style="color: black;">那些</span>?<span style="color: black;">目的</span>市场定在<span style="color: black;">哪里</span>?新增<span style="color: black;">那些</span>推广<span style="color: black;">途径</span>?<span style="color: black;">详细</span>的<span style="color: black;">营销</span>策略等等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、个人发展方面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新的一年有<span style="color: black;">那些</span>学习计划?需要<span style="color: black;">提高</span>的技能有<span style="color: black;">那些</span>等等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>年度总结及工作计划的写作思路，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">机构</span><span style="color: black;">需求</span>及自己的<span style="color: black;">需要</span>，做相应<span style="color: black;">调节</span>，学会了吗？快来分享给其他小伙伴们吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/Ljib4So7yuWiaWs5g9QGias3uHL9Uf0LibiaBcp8NoGUibURKP8omyQ3HHcP4IPvlib2ic7opibcbhbHgTgPPGAQ0vEcviaA/640?wx_fmt=gif&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><strong style="color: blue;">【重磅福利】<span style="color: black;">全世界</span>企业信息免费<span style="color: black;">查找</span>，就用客户智搜！</strong></span><span style="color: black;"><span style="color: black;">AB客客户智搜输入需检索的</span><span style="color: black;"><span style="color: black;">机构</span>名<span style="color: black;">叫作</span>、<span style="color: black;">制品</span>关键词、国家地区</span><span style="color: black;"><span style="color: black;">就可</span>快速检索到<span style="color: black;">关联</span>企业信息，<span style="color: black;">帮忙</span>外贸人全面的</span><span style="color: black;"><span style="color: black;">认识</span>企业客户背景及经营存续状态</span><span style="color: black;">，从<span style="color: black;">基本</span>上降低企业交易<span style="color: black;">危害</span>。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">运用</span><span style="color: black;">过程</span>如下：</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步：</span></strong><span style="color: black;">扫码注册，快速登录。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/KNzicvicFobtb6s6cNJYf8D4B5Saggx98O1u5SGCRyD8tmpic84yPb0jAcMmzA5iaoxl0wWvDhFnmnSh7NuDWwoM9w/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步：</span></strong><span style="color: black;">点击左侧导航栏【客户线索】，<span style="color: black;">选取</span>客户智搜。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98OFHuCC0EEp4xGxV2q6ib4bJFjJWSakHXa5wujnLjcicAJ9iaMzTazmUq5w/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三步：</span></strong><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">机构</span>名<span style="color: black;">叫作</span>、<span style="color: black;">制品</span>关键词、国家地区，全方位搜索企业信息。</span></span><span style="color: black;">场景一：<span style="color: black;">经过</span><span style="color: black;">制品</span>名<span style="color: black;">叫作</span>搜索。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98OicmLsgvMRkQfyeVe8AJn0F0Wn2Atg0WUJQKGhxciabudOefu4AEfojLA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">场景二：<span style="color: black;">经过</span><span style="color: black;">机构</span>名<span style="color: black;">叫作</span>搜索。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98OeazGW9ib4zj1vuFAhm2zJlZia92C85ib5sz6oCpd0J1dA5y2LRR702r0Q/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四步：</span></strong><span style="color: black;">点击详情，解锁后查看企业信息。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98OMgkXq6JlaQ7FY8qIqvicdv67JN83cmlWTIyQszw2h7HyWVBr33rVTnw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">需要</span>查看<span style="color: black;">精细</span>联系人、决策人等等。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98Oxib71AOQ5bRYL0Il9612ycouqjeER5AcN4NiaQiaTwnBqzlFl6ibpNC0Eg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第五步：</span></strong><span style="color: black;">一键添加客户，就<span style="color: black;">能够</span>直接跟进<span style="color: black;">研发</span>了。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98OOQpibJgB2cwWKR2OsicGN5UOy3r8qyExMgDHdbmz3ibW7icaL5bQW7DPog/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">重视</span>：添加后的客户可在我的客户中查看跟进哦。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/KNzicvicFobtb6s6cNJYf8D4B5Saggx98O8nDiaiaibWzauffXAuKa7icN55QhOTOGa4mrjUktrzKibp8WgILIcmKYGFA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>干货，点击查看</span></strong></span><strong style="color: blue;"><span style="color: black;">：</span></strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">往期<span style="color: black;">举荐</span></strong></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/KNzicvicFobtYApHmj0Trhr2mKkKicFf5LUu99PWw3EO4OictLOIStejwvnIiboqDZMRFzFuFguBOgEIpicwiasDP59cg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/KNzicvicFobtZVRKmjpQR3pHuRQuToKg9mef9G5RR5wLlGXCTJb8wPfgnJ0vibskUKCzyV6o5mVKmde8BC5OjmvZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"> <span style="color: black;">举荐</span> </strong></span>：</span><strong style="color: blue;"><span style="color: black;">外贸精英社群，</span></strong><span style="color: black;">一个有态度的社群。干货资源限时来撩；外贸经验心得交流，拓展外贸行业人脉资源；免费参与外贸大咖讲师分享的精英课程，<strong style="color: blue;">从各方面<span style="color: black;">加强</span>成单量！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">——群成员：</span></strong><span style="color: black;">手握资源的企业老板，经验丰富的外贸大咖，眼光独到的行业精英，才华横溢的外贸新人，就等最优秀的你加入！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/KNzicvicFobtaniauq5aLA2wcSGggiaV2lb9wToQ0wo9SpVRWEXhiaSe4PDLD8rD10rZQTFZzjIFz8oDWxzMhbfbT3g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">~外贸精英社~</span></strong><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/KNzicvicFobtaTgRayLhyHc1N5oGDicg26ZvRslRIPC3pTKKW6myHEkQArO2zpWZYtGqibdWXV26xQ6T0CvYhjEP4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">扫码进群，备注<strong style="color: blue;">“行业”</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/gGy6knxg1HOuaJOjGSYm5tbwibLCW6klrZ1Fa8Qx0lH7MQ6PIbUht32BcuGE3ibtrnNcJknPnvT6cdDfhu4bgc1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">你点的<span style="color: black;">每一个</span>赞，我都认真当<span style="color: black;"><span style="color: black;">成为了</span><span style="color: black;">爱好</span></span></span>
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