加油站怎么样做好客户研发工作
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本期内容，由公众号加油站<span style="color: black;">新闻</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导读：油站之间的竞争归根结底<span style="color: black;">表现</span>在对客户的争夺，谁赢得了<span style="color: black;">更加多</span>客户的认可和信赖，谁就会在激烈的竞争中赢得<span style="color: black;">更加多</span>主动权，从而更好地促进油站销量和效益<span style="color: black;">目的</span>的达成。本文就谈谈<span style="color: black;">怎样</span>做好客户开发工作</span><span style="color: black;">。</span></p><span style="color: black;"><span style="color: black;">一：<span style="color: black;">首要</span>谈谈站内<span style="color: black;">研发</span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">所说</span>站内<span style="color: black;">研发</span>，<span style="color: black;">便是</span>指<span style="color: black;">针对</span>偶然进站的过路客户<span style="color: black;">经过</span>服务、宣传、沟通和事后<span style="color: black;">守护</span>等一系列<span style="color: black;">办法</span>，使其对油站<span style="color: black;">创立</span>信任，从而<span style="color: black;">作为</span>固定顾客。站内客户<span style="color: black;">研发</span>是客户<span style="color: black;">研发</span>的重要途径，尤其<span style="color: black;">针对</span>省国道站等周边<span style="color: black;">公司</span>用户较少的油站，站内客户<span style="color: black;">研发</span><span style="color: black;">能够</span>说是客户<span style="color: black;">研发</span>的<span style="color: black;">重点</span>形式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好站内客户<span style="color: black;">研发</span>的前提是为客户提供热情而规范的加油服务，让顾客<span style="color: black;">首要</span>对油站<span style="color: black;">创立</span>好感。<span style="color: black;">而后</span>在加油过程<span style="color: black;">其中</span>，员工能够清晰准确的向客户介绍本站以及周边竞争对手的促销<span style="color: black;">状况</span>，重点<span style="color: black;">明显</span>本站<span style="color: black;">优良</span>，使客户认识到在本站加油能够给其带来的便利和利益。无论客户有<span style="color: black;">无</span>现场答复，都要<span style="color: black;">即时</span>登记客户信息，尤其是柴油客户，<span style="color: black;">因为</span>加油量比<span style="color: black;">很强</span>，要做到所有柴油客户<span style="color: black;">即时</span>登记信息。油站经理要依据登记的客户信息进行客户回访。<span style="color: black;"><span style="color: black;">能够</span>在国家调价、油站促销、重大天气变化等特殊<span style="color: black;">状况</span>时，<span style="color: black;">经过</span><span style="color: black;">tel</span>或短信的形式与客户沟通，逐步与顾客增进互信，<span style="color: black;">保持</span>不懈，<span style="color: black;">最后</span>成功争取顾客来本站加油，从而<span style="color: black;">作为</span>油站的固定客户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">要做好站内客户<span style="color: black;">研发</span>，油站经理<span style="color: black;">每日</span>应<span style="color: black;">保准</span>现场工作时间，做好现场服务及客户沟通。油站经理要以身作则，<span style="color: black;">经过</span>自己的规范服务和有效沟通，对员工进行辅导和示范，培养员工的客户沟通能力和技巧。油站经理<span style="color: black;">一样</span>需要做好员工动员，使员工认识到客户沟通的重要性和必要性，从而实现全员参与。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><span style="color: black;">能够</span>从以下几个方面对员工进行动员：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 其一：</span><span style="color: black;"><span style="color: black;">研发</span>客户<span style="color: black;">能够</span>更好的<span style="color: black;">熬炼</span>个人能力，<span style="color: black;">提高</span><span style="color: black;">自己</span>价值，<span style="color: black;">加强</span>自<span style="color: black;">自信心</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其二：</span>将客户<span style="color: black;">研发</span>成效作为员工晋升的<span style="color: black;">要求</span>，<span style="color: black;">做为</span>评先选优的依据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 其三：</span>油站设立客户<span style="color: black;">研发</span>专项奖金，对客户开<span style="color: black;">发布</span>现优异的员工进行奖励。</span></p><span style="color: black;"><span style="color: black;">二：再来谈谈站外<span style="color: black;">研发</span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">酒香<span style="color: black;">亦</span>怕巷子深，在买方市场下，谁能够为客户<span style="color: black;">供给</span>更好更便利的服务，并且更<span style="color: black;">快速</span>的将这种<span style="color: black;">优良</span>宣传出去，谁就能更快的吸引和<span style="color: black;">稳妥</span>客户。坐等顾客上门在<span style="color: black;">日前</span>市场<span style="color: black;">要求</span>下无异于坐以待毙。<span style="color: black;">针对</span>社区型油站来讲，主动上门做好油站周边客户<span style="color: black;">研发</span>是<span style="color: black;">提高</span>销量的不二<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">站外客户<span style="color: black;">研发</span>大体上需要经历“客户信息调研-确定<span style="color: black;">研发</span><span style="color: black;">方法</span>-<span style="color: black;">tel</span>预约-登门拜访-谈判签约-跟踪<span style="color: black;">守护</span>”等关键环节。</span>在正式登门前，油站经理要做足功课，调查清楚用油单位的基本<span style="color: black;">状况</span>，<span style="color: black;">日前</span>加油地点，要找到客户单位中<span style="color: black;">拥有</span>用油决定权的人，要能够清晰准确的阐述<span style="color: black;">咱们</span>所能给客户带来的利益和便利，<span style="color: black;">帮忙</span>客户算清经济账。当然，站外客户<span style="color: black;">研发</span>很少有一蹴而就的<span style="color: black;">状况</span>，大多需要付出<span style="color: black;">非常多</span>的辛苦和<span style="color: black;">奋斗</span>。<span style="color: black;">因此呢</span>，油站经理要<span style="color: black;">拥有</span>迎难而上，百折不挠的意志和品格。将客户<span style="color: black;">研发</span>的过程当作<span style="color: black;">熬炼</span>自己的过程，视挫折为磨砺。<span style="color: black;">总之，站外<span style="color: black;">研发</span>只要<span style="color: black;">咱们</span>做足调研，摆正<span style="color: black;">心理</span>，充满自信，<span style="color: black;">把握</span><span style="color: black;">办法</span>，坦诚公道，相信即使这次不成功，总会有成功的那次。</span>关于私家车等散户<span style="color: black;">研发</span>，最有效的办法是<span style="color: black;">经过</span>组织各类汽油促销活动，采取派发宣传单页、摆放进出口海报等宣传<span style="color: black;">办法</span>，扩大促销活动辐射面，从而吸引<span style="color: black;">更加多</span>私家车客户进站。</span></p>
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