用别人的制品帮自己研发客户!3个月,4个过程,研发1000多个客户
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 3个月的时间,把自己的<span style="color: black;">制品</span>推向了1000多家合作客户!这种<span style="color: black;">便是</span>借用别人市场成熟的<span style="color: black;">制品</span>,降维<span style="color: black;">研发</span>,在最短的时间,用最快的方式,用最直接、粗暴的方式,<span style="color: black;">快速</span>让客户接受,<span style="color: black;">而后</span><span style="color: black;">经过</span>后端<span style="color: black;">连续</span>的服务输出,黏连客户,<span style="color: black;">便是</span>4个<span style="color: black;">过程</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ec0e397d98454ff5a9ca968f63aa8344~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725350544&x-signature=%2FGIU61q9esssPV9prqUBgOihEyk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 99%的企业,在<span style="color: black;">研发</span>新市场、新客户的时候,无非<span style="color: black;">便是</span>3板斧:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>板斧:大海捞针式的陌生拜访、<span style="color: black;">tel</span>营销,还有<span style="color: black;">便是</span><span style="color: black;">此刻</span>流行的短视频模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">这般</span>的方式,<span style="color: black;">不可</span>说<span style="color: black;">无</span>用,<span style="color: black;">然则</span>真正能<span style="color: black;">保持</span>下来的<span style="color: black;">无</span>几个,尤其是<span style="color: black;">针对</span>创业型企业来讲,<span style="color: black;">更加是</span>烧不起这个钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 第二板斧:王婆卖瓜式的<span style="color: black;">制品</span>推销。好<span style="color: black;">不易</span>找到一个有意向的客户,兴冲冲的拿着自己觉得是天才的<span style="color: black;">制品</span>,向客户滔滔<span style="color: black;">不停</span>的展示和讲解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>的方式,<span style="color: black;">最后</span>的结果<span style="color: black;">便是</span>客户来一句:多少钱?哪家的<span style="color: black;">制品</span>比你更便宜?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 第三板斧:狗皮膏药式的死缠烂打,总是天真的期待,有朝一日客户总归会被感动,<span style="color: black;">而后</span>日复一日的陪客户喝酒喝到胃<span style="color: black;">流血</span>,大有人在。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">非常多</span>人信奉<span style="color: black;">哪些</span>“有道理的废话”,<span style="color: black;">例如</span>,一切成交都是为了爱,再<span style="color: black;">例如</span>,客户<span style="color: black;">便是</span>上帝!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要我看,什么爱的,什么上帝的,一切都比<span style="color: black;">不外</span>“现实”,什么是“现实”?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">针对</span><span style="color: black;">咱们</span>生意人自己来讲,那<span style="color: black;">便是</span>在最短的时间、用最直接的方式,把<span style="color: black;">制品</span>卖给最有<span style="color: black;">需要</span>的人,这<span style="color: black;">便是</span>“<span style="color: black;">营销</span>”,无非<span style="color: black;">便是</span><span style="color: black;">办法</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">针对</span><span style="color: black;">咱们</span>的<span style="color: black;">目的</span>客户<span style="color: black;">来讲</span>,什么是“现实”:那<span style="color: black;">便是</span>你的<span style="color: black;">制品</span>能够<span style="color: black;">帮忙</span><span style="color: black;">她们</span><span style="color: black;">处理</span>什么问题,带来<span style="color: black;">哪些</span>看得见的好处,相<span style="color: black;">针对</span>竞争<span style="color: black;">制品</span>,有<span style="color: black;">哪些</span>看得到的<span style="color: black;">优良</span>。这<span style="color: black;">便是</span>你的<span style="color: black;">制品</span>布局的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两个“现实”,在《实体生意创业系统思考力》和《实体生意系统操盘力》的电子书中,用我个人的创业经历,完整的告诉你<span style="color: black;">处理</span>的<span style="color: black;">方法</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p1.toutiaoimg.com/large/tos-cn-i-jcdsk5yqko/688dbdeb01bf44f9b43df1ef62772053" style="width: 50%; margin-bottom: 20px;">
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">专栏</span></div>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">实体店生意系统操盘力</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">作者:华哥说门店生意</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">197币</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">0人已购</div>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">查看</div>
</div>
</div>
</div>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 记得在前面的<span style="color: black;">文案</span>,写过《<span style="color: black;">4个<span style="color: black;">过程</span>的<span style="color: black;">营销</span>陌拜技巧,<span style="color: black;">营销</span>成功率翻一番,<span style="color: black;">帮忙</span>你少走10年弯路》,有兴趣的<span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成年人的世界,只能是被筛选,<span style="color: black;">不可</span>被教育,<span style="color: black;">因此</span>,真正能说服别人的从来不是道理,而是南墙,这篇<span style="color: black;">文案</span>,<span style="color: black;">亦</span>仅供参考<span style="color: black;">罢了</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 我的童装,在刚<span style="color: black;">起始</span><span style="color: black;">研发</span>市场的时候,<span style="color: black;">便是</span>结合<span style="color: black;">第1</span>次创业那段刻骨铭心的教训,重新定位“创业”的<span style="color: black;">办法</span>,做了3个<span style="color: black;">调节</span>:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c63f7fc2c8a0411b9049fed4b87df4d8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725350544&x-signature=eW03py2qs0cNo2O0yCWdjwEASRc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 1、从聚焦<span style="color: black;">制品</span>转向聚焦<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 我自己经历的痛苦<span style="color: black;">便是</span>太依赖几个大客户,<span style="color: black;">最后</span><span style="color: black;">第1</span>次创业失败。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、从聚焦客户转向聚焦终端。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 抛弃传统方式跨越了中间环节,直接切入了终端。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 3、营销策略的<span style="color: black;">调节</span>:创业型的企业,<span style="color: black;">基本</span><span style="color: black;">无</span><span style="color: black;">所说</span>的品牌,<span style="color: black;">仅有</span>“先活着”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 这些<span style="color: black;">详细</span>的操盘方式,<span style="color: black;">能够</span>私信。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">咱们</span>是<span style="color: black;">怎样</span>在3个月时间<span style="color: black;">快速</span>地打开了<span style="color: black;">途径</span>市场呢?4个<span style="color: black;">过程</span>:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f8db274c1969405f931ecf3ac7705b5c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725350544&x-signature=AiacazZ5%2FN83ybVaRtdl2e0WNJo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 1、站在<span style="color: black;">目的</span>客户的<span style="color: black;">方向</span>思考,<span style="color: black;">她们</span>最需要的是什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>定位的终端<span style="color: black;">目的</span>客户是线下的母婴店和童装店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 大部分的童装<span style="color: black;">机构</span>业务员到门店去谈,总是<span style="color: black;">第1</span><span style="color: black;">起始</span>就谈童装<span style="color: black;">制品</span>,<span style="color: black;">然则</span><span style="color: black;">针对</span>母婴店来讲,童装只是一种<span style="color: black;">附庸</span>品而不是必需品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 逆向思考,母婴门店最需要的<span style="color: black;">制品</span>是什么?<span style="color: black;">或</span>说终端消费者到母婴店购买率最高的<span style="color: black;">制品</span>是什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>可能都<span style="color: black;">晓得</span>是奶粉和纸尿裤,到母婴门店的客户大部分都是奔着奶粉、纸尿裤来的,<span style="color: black;">咱们</span>就<span style="color: black;">选取</span>了纸尿裤<span style="color: black;">做为</span>切入点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2、站在<span style="color: black;">目的</span>客户的<span style="color: black;">方向</span>思考,<span style="color: black;">她们</span>面临的最大的麻烦是什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">做为</span>单体的母婴门店,平时去拿纸尿裤的时候,<span style="color: black;">常常</span>都是经过二道贩子,价格肯定高一点,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>能够<span style="color: black;">帮忙</span>母婴店把纸尿裤的采购价格降下来,<span style="color: black;">做为</span>母婴门店来讲,肯定是很乐意接受的,毕竟<span style="color: black;">能够</span>赚<span style="color: black;">更加多</span>的钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 3、<span style="color: black;">选取</span>什么样的纸尿裤,怎么做?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用什么样的纸尿裤呢?毕竟这个市场上,纸尿裤的品牌<span style="color: black;">或</span>牌子<span style="color: black;">非常多</span>,<span style="color: black;">咱们</span><span style="color: black;">选取</span>的是花王的纸尿裤。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">为何</span><span style="color: black;">选取</span>花王,很简单,<span style="color: black;">不消</span>去教育客户,前面一再强调的,<span style="color: black;">做为</span>创业者,不要试图去教育客户、不要试图去教育市场,<span style="color: black;">由于</span>时间耗不起,现金流耗不起。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接用200万的现金跟花王纸尿裤工厂去谈。 花王纸尿裤给一级的代理商,代理的价格大概是70元/包,<span style="color: black;">咱们</span>拿200万现金直接跟他去买,<span style="color: black;">那样</span><span style="color: black;">她们</span>给我的价格是60元/包,<span style="color: black;">而后</span>我就直接给终端门店65元/包,<span style="color: black;">由于</span>平时母婴门店从代理商那边拿大概是80元/包。<span style="color: black;">咱们</span>比代理商便宜15元,终端门店抢着要。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">终端门店很容易就接受了<span style="color: black;">咱们</span>的花王纸尿裤,<span style="color: black;">况且</span><span style="color: black;">由于</span>花王的纸尿裤本身<span style="color: black;">便是</span>一个品牌,母婴门店、终端用户都<span style="color: black;">晓得</span>花王纸尿裤,<span style="color: black;">不消</span><span style="color: black;">咱们</span>去教育市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">针对</span>终端门店来讲,采购价比平时便宜15元,<span style="color: black;">寓意</span>着<span style="color: black;">倘若</span><span style="color: black;">根据</span>平时的价格<span style="color: black;">营销</span>的话,能够赚<span style="color: black;">更加多</span>的钱就行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">经过</span>前期业务员的铺垫,200万的纸尿裤,在3天内<span style="color: black;">所有</span>发货完毕并<span style="color: black;">所有</span>实现现金回收,<span style="color: black;">而后</span>给业务员2元/ 包的提成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">这般</span><span style="color: black;">经过</span>纸尿裤,<span style="color: black;">而后</span>切入<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>市场<span style="color: black;">便是</span>母婴门店,利用2个月<span style="color: black;">上下</span>的时间就切入了近千家门店,和门店老板<span style="color: black;">熟练</span>了以后,<span style="color: black;">咱们</span>的童装<span style="color: black;">制品</span>自然而然就进去了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 4、<span style="color: black;">经过</span>极致的服务<span style="color: black;">连续</span>黏连客户:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)、 <span style="color: black;">经过</span>纸尿裤的互动以及平时的沟通,<span style="color: black;">大众</span>都<span style="color: black;">作为</span>了<span style="color: black;">伴侣</span>,<span style="color: black;">经过</span>这种方式<span style="color: black;">创立</span>的信任度,在<span style="color: black;">咱们</span>提出<span style="color: black;">咱们</span>自己的童装<span style="color: black;">制品</span>的时候,自然而然母婴门店就接受了(当然,<span style="color: black;">咱们</span>对<span style="color: black;">咱们</span>的童装<span style="color: black;">制品</span><span style="color: black;">亦</span>进行了<span style="color: black;">仔细</span>的布局和策划,想<span style="color: black;">晓得</span><span style="color: black;">详细</span>的方式,私信)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> (2)、我个人对终端门店的营销和经营,有<span style="color: black;">必定</span>的见解,<span style="color: black;">亦</span>会经常地<span style="color: black;">帮忙</span>终端门店进行<span style="color: black;">营销</span>的策划、活动的策划等等,<span style="color: black;">例如</span><span style="color: black;">经过</span>花王纸尿裤吸引消费者进店以后,采用11种成交主张进行锁客。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p1.toutiaoimg.com/large/tos-cn-i-jcdsk5yqko/b05f321db604495ba5e1e05c87e21d06" style="width: 50%; margin-bottom: 20px;">
<div style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">专栏</span></div>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">实体生意成交11式</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">作者:华哥说门店生意</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">
<div style="color: black; text-align: left; margin-bottom: 10px;">99币</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">21人已购</div>
</div>
<div style="color: black; text-align: left; margin-bottom: 10px;">查看</div>
</div>
</div>
</div>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>,这些母婴店的老板自然而然地信任<span style="color: black;">咱们</span>,<span style="color: black;">经过</span><span style="color: black;">咱们</span>的策划,把<span style="color: black;">咱们</span>的童装<span style="color: black;">制品</span>和母婴店<span style="color: black;">或</span>童装店其他<span style="color: black;">制品</span>进行搭配<span style="color: black;">营销</span>,说白了<span style="color: black;">便是</span>告诉这些老板<span style="color: black;">怎样</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">亦</span><span style="color: black;">便是</span>前面我<span style="color: black;">为何</span>会说,客户不是上帝,而是病人的<span style="color: black;">原由</span>,<span style="color: black;">倘若</span>你一味的把这些老板当成上帝,一味的去推销,这年头不缺<span style="color: black;">制品</span>,<span style="color: black;">那样</span>这些门店老板<span style="color: black;">必定</span>会来和你谈诸如折扣、退换货之类的条件,我采用<span style="color: black;">这般</span>的方式,这些老板<span style="color: black;">基本</span>就<span style="color: black;">无</span>什么<span style="color: black;">要求</span>可谈,<span style="color: black;">由于</span><span style="color: black;">大众</span>都是互惠互利,都有钱赚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 我不<span style="color: black;">晓得</span>,当你看完之后,对你的生意<span style="color: black;">途径</span><span style="color: black;">研发</span><span style="color: black;">或</span>创业有<span style="color: black;">无</span>一点点的启发?这个事情是<span style="color: black;">出现</span>在2016年,<span style="color: black;">此刻</span>,<span style="color: black;">这般</span>的方式<span style="color: black;">亦</span>行不通了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">咱们</span>在创业的时候,记住:<strong style="color: blue;">流量是一切生意的本质,不管是线上还是线下</strong>,先有客户有<span style="color: black;">营销</span><span style="color: black;">途径</span>,然后再来谈<span style="color: black;">制品</span>的<span style="color: black;">研发</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 一篇<span style="color: black;">文案</span>,<span style="color: black;">亦</span>只能<span style="color: black;">供给</span>一个观点<span style="color: black;">罢了</span>,<span style="color: black;">针对</span>生意人,更关键的,必须形成属于自己的系统经营力,任何的“术”,都是从“道”的层面演绎出来的。</p>
系统提示我验证码错误1500次 \~゛, 哈哈、笑死我了、太搞笑了吧等。
页:
[1]