论坛 › 山东 › 外贸业务员须知的研发客户的30种办法

wrjc1hod 发表于 2024-8-27 16:46:38

外贸业务员须知的研发客户的30种办法

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寻找国外客户<span style="color: black;">始终</span>是外贸业务员比较<span style="color: black;">懊恼</span>的问题。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>这需要花费<span style="color: black;">海量</span>的时间和精力来寻找国外客户，而<span style="color: black;">不可</span>集中精力在与客户的沟通和交流上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在<span style="color: black;">数年</span>的外贸工作中，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">发掘</span>成功关键在于<span style="color: black;">咱们</span>获取客户信息的专业性，<span style="color: black;">由于</span>丰富的海外客户信息无疑是开拓国际市场成功的起点。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8f1bda8a43f44f38ae7fc79c91b1a5a6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725349213&amp;x-signature=rHb1KNSehSes%2FpCImoZ9a3uxRh4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>，在<span style="color: black;">一块</span>电商整理<span style="color: black;">有些</span>在实践中非常有效的寻找国外客户的<span style="color: black;">办法</span>，与<span style="color: black;">大众</span>分享、学习。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01 </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Google中输入<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+importers。（<span style="color: black;">亦</span><span style="color: black;">能够</span>用importer代替importers进行搜索。<span style="color: black;">区别</span>的<span style="color: black;">制品</span><span style="color: black;">或</span>行业，这些网站的排名<span style="color: black;">常常</span>不太<span style="color: black;">同样</span>，<span style="color: black;">大众</span>要是用自己的<span style="color: black;">制品</span>测试，应<span style="color: black;">选择</span>排名比较靠前的网站加以利用。）</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02 关键词上加引号，即搜索“Product-Aimporter”，在输入时将引号<span style="color: black;">一块</span>输入。这种<span style="color: black;">办法</span><span style="color: black;">能够</span><span style="color: black;">保证</span>在搜索出来的网页中<span style="color: black;">咱们</span>输入的关键词是连接在<span style="color: black;">一块</span>的，不像上一种<span style="color: black;">办法</span>得到的结果中那样，输入的关键词可能是<span style="color: black;">掰开</span>的。<span style="color: black;">这般</span>搜索结果虽然数量上大大降低，但准确性必然大大<span style="color: black;">加强</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03 搜索<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+distributor，搜索时<span style="color: black;">倘若</span>加上引号，能得到更准确的结果。虽然<span style="color: black;">这般</span>做可能牺牲<span style="color: black;">非常多</span>潜在客户，但<span style="color: black;">倘若</span>运气好的话就<span style="color: black;">能够</span>找到<span style="color: black;">非常多</span>分销商的信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04 其他类型<span style="color: black;">目的</span>客户搜索：<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+其他客户类型。<span style="color: black;">关联</span><span style="color: black;">目的</span>客户的词语还<span style="color: black;">包含</span>：buyer, company,wholesaler, retailer, supplier,vendor及复数形式，<span style="color: black;">能够</span>用来和<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>结合搜索。<span style="color: black;">这般</span>搜索的结果不会<span style="color: black;">非常多</span>，但<span style="color: black;">包括</span>比较丰富的客户信息和其他市场信息，<span style="color: black;">例如</span>行业<span style="color: black;">情况</span>、竞争对手信息和技术资料等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05 Price+<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>。<span style="color: black;">经过</span>这种<span style="color: black;">办法</span>得到的信息，其中一部分<span style="color: black;">常常</span>能让你找到<span style="color: black;">非常多</span>的在网上<span style="color: black;">营销</span><span style="color: black;">制品</span>的零售商和经销商，还有一部分搜索结果是<span style="color: black;">有些</span>市场报告、谈论<span style="color: black;">制品</span>行情的<span style="color: black;">文案</span>。<span style="color: black;">倘若</span>是比较新的资料<span style="color: black;">能够</span><span style="color: black;">做为</span>参考。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">06搜索buy +<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>。这种<span style="color: black;">办法</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">发掘</span>可能被<span style="color: black;">咱们</span>忽略的求购信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">07国家名<span style="color: black;">叫作</span>限制<span style="color: black;">办法</span>。在前面6种<span style="color: black;">办法</span>的<span style="color: black;">基本</span>上加入国家名<span style="color: black;">叫作</span>限制。<span style="color: black;">通常</span>从这种搜索结果中<span style="color: black;">咱们</span><span style="color: black;">能够</span>得到<span style="color: black;">咱们</span>关心的<span style="color: black;">制品</span>在<span style="color: black;">目的</span>市场的<span style="color: black;">状况</span>，其中<span style="color: black;">亦</span><span style="color: black;">包括</span>不少客户信息和客户信息源。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">08 <span style="color: black;">相关</span><span style="color: black;">制品</span>法。<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+<span style="color: black;">相关</span><span style="color: black;">制品</span>名<span style="color: black;">叫作</span>。<span style="color: black;">这般</span>的搜索结果<span style="color: black;">常常</span>是<span style="color: black;">有些</span><span style="color: black;">目的</span>客户网站和行业网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">09 著名买家法。<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+你的行业里面著名买家的<span style="color: black;">机构</span>简<span style="color: black;">叫作</span><span style="color: black;">或</span>全<span style="color: black;">叫作</span>。这种<span style="color: black;">办法</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>找到行业市场的<span style="color: black;">状况</span>，并能在<span style="color: black;">关联</span>的网站中找到其他买家的名字。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10 Market research<span style="color: black;">办法</span>。<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>+ Marketresearch。这种<span style="color: black;">办法</span>用以搜索某种<span style="color: black;">制品</span>的市场研究报告。<span style="color: black;">通常</span>在这种报告的提要<span style="color: black;">或</span>内容中，可能会<span style="color: black;">说到</span><span style="color: black;">非常多</span>著名的行业内的<span style="color: black;">机构</span>，<span style="color: black;">包含</span>制造商和分销商。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11 观察搜索引擎右侧<span style="color: black;">宣传</span>。搜索<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>后，查看搜索结果右侧<span style="color: black;">宣传</span>。<span style="color: black;">咱们</span>经常<span style="color: black;">能够</span>看到在Google右侧会<span style="color: black;">显现</span><span style="color: black;">有些</span>文字<span style="color: black;">宣传</span>。这是Google为了防止影响搜索结果的公正性而<span style="color: black;">尤其</span>置于右侧的，这种方式既照顾到了搜索人不想受<span style="color: black;">宣传</span>干扰的心理，<span style="color: black;">亦</span>照顾到了<span style="color: black;">宣传</span>主的利益。当<span style="color: black;">咱们</span><span style="color: black;">按照</span>以上<span style="color: black;">非常多</span>的关键词搜索<span style="color: black;">目的</span>客户信息时，<span style="color: black;">常常</span><span style="color: black;">哪些</span><span style="color: black;">宣传</span>主<span style="color: black;">供给</span>的服务<span style="color: black;">亦</span>是值得<span style="color: black;">咱们</span>关注的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12寻找行业展览网站。到<span style="color: black;">日前</span>为止，出口营销最为有效的方式还是参加面向国际贸易的行业展览。这类展览<span style="color: black;">通常</span>有专门网站，这个网站上<span style="color: black;">常常</span>会<span style="color: black;">陈列</span>上次展览的参展商名单和<span style="color: black;">这次</span><span style="color: black;">已然</span>报名参展的客户名单。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13 高级搜索的title<span style="color: black;">办法</span>。<span style="color: black;">运用</span>Google高级搜索功能的Allintitle功能，搜索<span style="color: black;">以上</span>各个项目的关键词。Title<span style="color: black;">办法</span>的原理是把客户可能用在<span style="color: black;">她们</span>的网页标题中描述<span style="color: black;">她们</span>自己的关键词找出来，<span style="color: black;">而后</span><span style="color: black;">咱们</span>在网页标题中搜索关键词。<span style="color: black;">此时</span>候搜索出来的内容<span style="color: black;">关联</span>性比以往大大<span style="color: black;">加强</span>，非常准确。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14寻找有链接到大客户网站的网页。即<span style="color: black;">运用</span>Google<span style="color: black;">查询</span>大客户网站的链入网页。无论是什么<span style="color: black;">状况</span>，链入网页很可能是个比较专业的网页，<span style="color: black;">思虑</span>到该网页可能<span style="color: black;">同期</span><span style="color: black;">包括</span>其他潜在客户，<span style="color: black;">因此</span>非常值得关注。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/926d21b801134c4c865e92a02a96f1f3~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725349213&amp;x-signature=xlwzNOxX9Q4NbgLewYzO19kmgtU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15 寻找有引用有客户网址的网页。<span style="color: black;">办法</span>同上，只是<span style="color: black;">查询</span>的是引用客户网址的页面，而不是链入页面。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">16网址<span style="color: black;">包括</span>大客户<span style="color: black;">机构</span>名。在Google高级搜索功能，输入大客户名<span style="color: black;">叫作</span>，在字词位置<span style="color: black;">选取</span>“网页内的网址”搜索。这种<span style="color: black;">办法</span>搜索出来的网页同<span style="color: black;">办法</span>14、15<span style="color: black;">同样</span>，都是非常专业的见面。<span style="color: black;">况且</span><span style="color: black;">通常</span><span style="color: black;">倘若</span>某个网站会以某个客户的名<span style="color: black;">叫作</span>来命名网页，<span style="color: black;">那样</span><span style="color: black;">特别有</span>可能是在介绍一系列的<span style="color: black;">机构</span>，这其中<span style="color: black;">特别有</span>可能还有其他潜在客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">17 多语言<span style="color: black;">办法</span>。搜索关键词的其他语言写法。这种<span style="color: black;">办法</span>对非英语的国家比较有用，如东欧、南美国家等。<span style="color: black;">由于</span>这种<span style="color: black;">办法</span>很少有人<span style="color: black;">运用</span>，<span style="color: black;">因此</span>非常值得<span style="color: black;">咱们</span>尝试一下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">18专业文档<span style="color: black;">办法</span>。搜索引擎还<span style="color: black;">供给</span>类似于PPT、PDF、WORD、EXCEL文档的高级搜索功能。<span style="color: black;">通常</span>互联网上这种文档数量比网页数量要少得多。<span style="color: black;">况且</span>这种文档<span style="color: black;">通常</span>都是专业的资料，绝对值得<span style="color: black;">科研</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">19 网址目录<span style="color: black;">办法</span>。注重在网络上宣传自己的<span style="color: black;">机构</span><span style="color: black;">常常</span>会将自己登录到Yahoo.com和DMOZ.org这两个世界上最有名的网址目录中。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>到这两个网址目录中去寻找<span style="color: black;">有些</span>客户信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">20 企业名录网站<span style="color: black;">办法</span>。<span style="color: black;">全世界</span>有<span style="color: black;">有些</span>专门<span style="color: black;">供给</span>买家名录的<span style="color: black;">机构</span>和网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">21进口商与分销商名录网站<span style="color: black;">办法</span>。<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索importers directory和distributorsdirectory来<span style="color: black;">查询</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">22行业网站<span style="color: black;">办法</span>。专业网站在买家、卖家信息的真实性、完整性方面<span style="color: black;">通常</span>都比综合商贸网站专业，<span style="color: black;">况且</span><span style="color: black;">归类</span>更加细致，<span style="color: black;">更易</span>找到对口的信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">23 综合商贸网站<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">24黄页网站<span style="color: black;">查询</span><span style="color: black;">办法</span>。在<span style="color: black;">科研</span>区域市场时，该区域的黄页是<span style="color: black;">特别有</span>用的。<span style="color: black;">尤其</span>是<span style="color: black;">有些</span>新兴市场。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">25商务部世界买家网，中国商务部为中国广大出口商收集了世界上40多万进口商的资料，并免费对中国出口商开放。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/948551285cb145ce94e202e0bef0dcf5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725349213&amp;x-signature=iovARNXX72m3KSi0WtRuZgDdAWk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">26 商务部驻外<span style="color: black;">公司</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">27进出口协会<span style="color: black;">或</span>商会。<span style="color: black;">咱们</span>在<span style="color: black;">研发</span>区域市场时，<span style="color: black;">常常</span>需要<span style="color: black;">陈列</span>该区域的<span style="color: black;">重点</span>进口商，<span style="color: black;">而后</span><span style="color: black;">选取</span>合适的代理。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">28 各国行业商会。在搜索引擎中搜索行业名<span style="color: black;">叫作</span>+Association。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，某国的行业协会都<span style="color: black;">包括</span>了制造商、经销商的<span style="color: black;">关联</span>信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">29 Alexa工具。Alexa网站<span style="color: black;">能够</span>检测<span style="color: black;">有些</span>行业网站、贸易网站的流量，据此来判断这些网站的知名度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">30 <span style="color: black;">能够</span>去比较知名且免费的外贸门户类网站注册账户，收获国外采购商信息及相应询盘。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">一块</span>电商相信各位外贸业务员<span style="color: black;">把握</span>了以上几点，<span style="color: black;">研发</span>国外客户<span style="color: black;">再也不</span>是<span style="color: black;">困难</span>。外贸<span style="color: black;">累积</span>是一个持之以恒的过程，点滴<span style="color: black;">累积</span>铸就明日辉煌。</p>

听听海 发表于 2024-9-9 23:58:44

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1fy07h 发表于 2024-10-17 16:51:02

你的见解真是独到，让我受益匪浅。

1fy07h 发表于 2024-10-30 23:32:18

楼主果然英明！不得不赞美你一下！

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