入驻速卖通不到1年的时间做为口碑店铺，女鞋品牌YTMTLOY是怎么样做到的？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/sYmzWsM9mVOicCfqyu08yqk7KSwKkZQpqGXDxyXxuKBowEibFE1rVZEaic1sD3sEwVcJ1xib9MuDiaficiboBT5FiaasAg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">始终</span>在从事电商行业的95后河南小伙李壮，<span style="color: black;">经过</span>身边<span style="color: black;">伴侣</span>接触到了速卖通平台，经过考察和以往的电商经验，加上看到身边人的成功，2019年4月22日，李壮带着自己的女鞋品牌YTMTLOY入驻速卖通。直<span style="color: black;">迄今</span>日，一年不到的时间做成口碑店铺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVN9c9sqguJ8CbZWibETgnJkicHo7ZU1aLpKAqtnc1YibTsD19aPs6nbGrCuRwgzFyDbmoJeXMM7sqVOQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在转型女鞋行业之前，衣服、饰品、3C等尝试了<span style="color: black;">非常多</span>类目，李壮最后觉得卖女鞋更适合自己。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>当时初入电商行业的<span style="color: black;">非常多</span>都是<span style="color: black;">头天还在地里干活，<span style="color: black;">次日</span>就摸着鼠标卖货的小白</span>，<span style="color: black;">卖家质量参差不齐。后来平台升级，<span style="color: black;">亦</span>淘汰了<span style="color: black;">非常多</span><span style="color: black;">基本</span>性差的卖家。<span style="color: black;">倘若</span>想要把店铺做大、规范起来，眼下的<span style="color: black;">机会</span>再合适<span style="color: black;">不外</span>了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">借助速卖通庞大的海外市场<span style="color: black;">需要</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>品牌化成功跨出转型<span style="color: black;">第1</span>步</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2018年04月26日他创立女鞋品牌YTMTLOY，次年4月22日<span style="color: black;">入驻速卖通。当时速卖通女鞋业务在海外市场发挥空间非常大，订单量高，只要是有货发，就有钱挣。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了找到<span style="color: black;">优秀</span>货源，他<span style="color: black;">亦</span>是跑遍了全国。<span style="color: black;">经过</span>对比国内各个货源地<span style="color: black;">制品</span>，<span style="color: black;">最后</span>定位到浙江温岭的女鞋，<span style="color: black;">由于</span>这边的厂家更有灵活性，<span style="color: black;">制品</span>丰富。<span style="color: black;">况且</span>速卖通大部分客户群体在俄罗斯，温岭的<span style="color: black;">制品</span>价位更适合俄罗斯消费者。<span style="color: black;">日前</span>，</span>俄罗斯是YTMTLOY女鞋的<span style="color: black;">重点</span>战场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">速卖通的本土化、<span style="color: black;">全世界</span>性等<span style="color: black;">优良</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">更适合国内商家操盘</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">李壮<span style="color: black;">通知</span>自从转型后和速卖通达成深度合作，觉得</span><span style="color: black;">速卖通在<span style="color: black;">非常多</span>方面都适合国内商家。</span></span><span style="color: black;">速卖通是<span style="color: black;">全世界</span>性的，非洲、欧美等都有它的市场</span><span style="color: black;"><span style="color: black;">，<span style="color: black;">这般</span>客源量<span style="color: black;">更加多</span>，<span style="color: black;">近期</span>几天，订单量<span style="color: black;">始终</span>在增长；速卖通是</span><span style="color: black;">中国企业<span style="color: black;">研发</span>的网站，<span style="color: black;">针对</span>平台的操作方式和政策理解度更高、更透彻，<span style="color: black;">更易</span>运营；<span style="color: black;">制品</span>类型丰富，<span style="color: black;">这般</span>的平台<span style="color: black;">更易</span>有流量，自然<span style="color: black;">亦</span>带动销量；最重要的是，速卖通有支付宝，提现很方便，<span style="color: black;">不消</span>担心被吞钱；还有发货方式，</span></span><span style="color: black;">速卖通<span style="color: black;">能够</span>从货源地直接到买家，<span style="color: black;">这般</span>对货品的真实性更有<span style="color: black;">保证</span>，<span style="color: black;">亦</span>避免二次仓储<span style="color: black;">导致</span>的额外成本和降低发错货的几率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">速卖通坚决给予商家<span style="color: black;">精细</span>扶持</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">入驻不到1年</span></strong><strong style="color: blue;"><span style="color: black;">YTMTLOY女鞋成行业口碑店铺</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者想要的，而你刚好有，<span style="color: black;">这般</span>的<span style="color: black;">精细</span>铺货，速卖通做到了。速卖通会<span style="color: black;">按照</span>大数据分析出平台哪类鞋子市场<span style="color: black;">需要</span>量大，需要上架，<span style="color: black;">而后</span><span style="color: black;">通告</span>商家上新货品，<span style="color: black;">按照</span>消费者<span style="color: black;">需要</span><span style="color: black;">精细</span>投放，当然能为店铺<span style="color: black;">提高</span>品牌形象，<span style="color: black;">帮忙</span>商家赚到钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了铺货，还有店铺运营这块，速卖通<span style="color: black;">亦</span>很好的为商家实践了平台孵化机制。就在去年双11<span style="color: black;">时期</span>，</span>YTMTLOY48小时订单数超5000单，爆款女鞋单款销量超600单，订单总金额超6万美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVN9c9sqguJ8CbZWibETgnJkiccuBfdtQyXmmE9qdJVmUmEBYk6gSq32fAJGZgia4z6H4nk2ZWle6HISw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李壮<span style="color: black;">针对</span><span style="color: black;">这般</span>的结果非常满意，<span style="color: black;">亦</span>超过了他的预期。之<span style="color: black;">因此</span>有<span style="color: black;">这般</span>可观的销量，与平台的孵化是离不开的。<span style="color: black;">做为</span>双十一的新晋品牌，在流程和运营技巧上都很弱，好在活动前平台给予了支持，从<span style="color: black;">全部</span>活动参加流程到活动运营培训课程，平台都全力教授。在速卖通的帮扶下，1年不到的时间，YTMTLOY女鞋快速成长，<span style="color: black;">作为</span>行业口碑店铺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>即将到来的速卖通328十周年大促李壮<span style="color: black;">暗示</span>很期待，<span style="color: black;">已然</span>和工厂对接好在全力备货中。<span style="color: black;">针对</span>此次活动，李壮的运营策略是<span style="color: black;">期盼</span>能<span style="color: black;">经过</span>平台接触到<span style="color: black;">有些</span>新兴的推广手段，<span style="color: black;">例如</span>直播，还有328海景房的展位等，<span style="color: black;">期盼</span>取得比双十一更好的成绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">为适应速卖通鞋品战略布局</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">YTMTLOY商家将打造风格化店铺</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span></span><span style="color: black;"><span style="color: black;">女鞋行业在海外市场很大，据<span style="color: black;">认识</span>，美国人均年消费鞋类6-7双，其中4-5双来自中国。在美国</span>著<span style="color: black;">名鞋类专卖店和综合性商厦所售鞋类中，60%-70%的鞋品为中国制造。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">市场大，但国内商家竞争<span style="color: black;">亦</span>大。在保证鞋子高品质的前提下，<span style="color: black;">想要</span>走在行业前端，必须要打造与竞争对手差异化店铺，</span>YTMTLOY商家在商品管理和供应链方面占<span style="color: black;">重点</span><span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVN9c9sqguJ8CbZWibETgnJkicicWnOmeWCicpAgibtLfnZ8YSakqZVibX6Lc6n1lrFYchzYbYibbn0pVM2XQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李壮的策略是不要<span style="color: black;">茫然</span>选品上架、囤货，<span style="color: black;">首要<span style="color: black;">认识</span>的是什么样的鞋子更受消费者欢迎。为此李壮会<span style="color: black;">按照</span><span style="color: black;">区别</span>国外市场女鞋<span style="color: black;">营销</span>数据来分析消费者<span style="color: black;">需要</span>，他<span style="color: black;">暗示</span>在<span style="color: black;">咱们</span>国内畅销的鞋子在国外不<span style="color: black;">必定</span>畅销，毕竟文化差异，审美标准不<span style="color: black;">同样</span>。<span style="color: black;">因此</span>必须<span style="color: black;">按照</span>以往的经验结合数据来预测国外消费者的<span style="color: black;">需要</span>，<span style="color: black;">而后</span>再让工厂生产备货。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更<span style="color: black;">由于</span>身<span style="color: black;">处在</span><span style="color: black;">拥有</span>“中国鞋类出口基地”“中国鞋业名城”“中<span style="color: black;">百姓</span>族鞋之乡”等国字号区域品牌的浙江温岭制鞋基地，<span style="color: black;">针对</span>款式、潮流的反应速度更快，更有效的抢占市场先机。在面对大订单量时，具备<span style="color: black;">有效</span>的补货能力，<span style="color: black;">快速</span><span style="color: black;">弥补</span>货品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVN9c9sqguJ8CbZWibETgnJkic9A0RAktr7sOBHtMef87YiciaGiad2g8SGFSlg12P2mTJZUdWTkIWXsqIA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">YTMTLOY女鞋都是浙江<span style="color: black;">温岭的货品，在温岭<span style="color: black;">能够</span>直接工厂直销，更加便利，产业带供应链<span style="color: black;">优良</span><span style="color: black;">显著</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">让<span style="color: black;">制品</span>质量<span style="color: black;">提高</span>起来的<span style="color: black;">同期</span>，性价比<span style="color: black;">亦</span>要高，这一点</span>YTMTLOY商家<span style="color: black;"><span style="color: black;">优良</span>很大。只要在平台上差不多<span style="color: black;">每日</span>能出几十双的款，便<span style="color: black;">能够</span>直接对接工厂生产大货。批量出货，成本价格自然降低。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>打造个性化店铺不仅是运营管理方面，<span style="color: black;">亦</span><span style="color: black;">表现</span>在硬件<span style="color: black;">设备</span>上。<span style="color: black;">日前</span><span style="color: black;">针对</span>商家而言打包是个<span style="color: black;">困难</span>，非常麻烦，很费人工。<span style="color: black;">此刻</span></span>YTMTLOY商家<span style="color: black;">在跟制作打包机的厂家沟通，<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">经过</span>打包机自动化，缩短打包时间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVN9c9sqguJ8CbZWibETgnJkiczjIia1ibZwdcTicT8bLibJFjnoypl4bdYLG1GcbEeicBXtOPyuCUnHcR0HQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了助力商家打造风格化店铺，<span style="color: black;">针对</span>突发事件，平台<span style="color: black;">亦</span><span style="color: black;">即时</span>给出应对政策和<span style="color: black;">帮忙</span>。<span style="color: black;">此刻</span>正值海外疫情爆发期，速卖通与商家之间更加要唇齿相依，<span style="color: black;">一起</span>抗疫。<span style="color: black;">因此</span></span><span style="color: black;"><span style="color: black;">针对</span>疫情带来的发货、物流等问题，平台<span style="color: black;">亦</span>给予了延迟发货的政策来<span style="color: black;">帮忙</span>商家将损失降至最低</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像YTMTLOY品牌<span style="color: black;">同样</span>大胆尝试，认定平台后便100%<span style="color: black;">所有</span><span style="color: black;">委托</span>，和平台<span style="color: black;">一块</span>成长壮大。速卖通<span style="color: black;">亦</span>将<span style="color: black;">经过</span>推进“品牌化”与“本地化”服务，为<span style="color: black;">更加多</span>的国内中小企业赋能，<span style="color: black;">帮忙</span>企业实现跨境<span style="color: black;">营销</span>，并培养出<span style="color: black;">更加多</span>的被海外消费者认可的中国品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想<span style="color: black;">认识</span>鞋类品类机会点或入驻，<span style="color: black;">能够</span>扫描下方二维码或手动输入钉钉群号：30167236，加入速卖通鞋行业官方钉钉群，<span style="color: black;">一块</span><span style="color: black;">一起</span>讨论与交流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVPljNCT0x1b6KpAIJf58WC9UPLMicXOSO0dFtFibZY56NnavGuIHu27kZydM1UFHmbDP0AZuiaZlOXuw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span></span></strong></p>
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