看懂这些,速卖通双十一大促没进入主会场亦值了?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0KzIiaEUoibiaFxS6RxGpicY4dneGYwddp5UkQ2zBCMp5YuyF8Fwvg04uU87TZYLXib8bTZmGPycxGAicEw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2016年速卖通双十一大促手表主会场入选的37个品牌及卖家给<span style="color: black;">咱们</span>带来了<span style="color: black;">那些</span>启示呢?<span style="color: black;">博主</span>今天不想扯淡了,直接进入主题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>旗舰店入驻主会场占主流</strong></span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通双十一大促手表品类总共37个品牌入驻主会场,其中16个是品牌旗舰店,2个专卖店,19个是专营店,其中专营店里面还有9个是品牌方开通的专营店,<span style="color: black;">亦</span><span style="color: black;">便是</span>说真正纯卖家专营店<span style="color: black;">仅有</span>10个,这是个多么可怕的事情,专营店全军覆没!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUI6gHQr6TMGDjpjWRmgCVbarjfiaWoibSw4Wg9mKIFZO4KdWyD8aZUjww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUt38K4G5P6UBp8jnKuc6lM3Dd7QhqsxABgsGVsXh0Q8bbYgcTX73H6g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUGbzH6D1NXcBORCh2bfCiaUMtxLtqw5op9iaO5YY7AHau9fExUicZdw1WA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUkeXMIZyQoDJSwIu1Yec1zoVnPmKSFT6FZn1b2LxxQoXPxU16l1oBvw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUJTQzorMlafRbs7A1YIG3LYqu6pM6jhMibqoYsC0y2eGttuPq9WXEWtw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUEHc7mpQbjH7ib3D9qVUAX6G9pe2GiciafM9lkOcicRhoHXS7ITDvhK1pQA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUxugc5TV0nnetyKqxFPV0Jq2WGdyUTpmicOML3v9UZ5Vjc1TuVBcE1Wg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUf7HraFWoMdgRnHOcgvAREcptyd4RfG7ORSA7AMQxd0S3tCWqlTH4jQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图1为<span style="color: black;">速卖通双十一大促主会场</span>品牌官方开设的专营店</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUI6gHQr6TMGDjpjWRmgCVbarjfiaWoibSw4Wg9mKIFZO4KdWyD8aZUjww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUzFshuaynEGicqHHticPWE97BJpT07oMbb59icfcXMue1ERVjOrMNvo1Ng/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUbbuaiclJ2uAIx0vQgn3pEPF2F5sVE7icF5ibxL5BLSFH5YUt0ahzyyk5Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUtKk0W41OxITzjpz45EzRF7PHkPmedyTRaibghjNyonfR03rGfM7WCVg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRU7QwZCF7TxvlIGiacmsfvTicKkicDTTVyM0yFd4IicibP5IbC5glF586IiaTQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUUtG8S2icp2NU1nQFZWgcSYL06hmrvU3rsIQ9vSh4wW5ibAjDseaGW6icw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUVuKw7woGeTGXsHWd1UHNkhSghakKQFEuJwkhU7DqMJTSay2Vb1MqmQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图2为速卖通双十一大促主会场纯卖家专营店列表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>不难想象,到2017年速卖通双十一大促的时候,专营店在主会场的名额估计连10%都不会占到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>专营店<span style="color: black;">怎样</span>入驻主会场;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专营店入驻主会场的前提是本品牌<span style="color: black;">无</span>开通旗舰店<span style="color: black;">或</span>开通后店铺运营实在差劲<span style="color: black;">无</span>资格入驻主会场外,而其某一个代理商专营店做到这个品牌销量的<span style="color: black;">第1</span>,<span style="color: black;">那样</span>这个专营店才<span style="color: black;">能够</span>有资格<span style="color: black;">表率</span>这个品牌进入主会场。<span style="color: black;">咱们</span>看<span style="color: black;">哪些</span>进入手表品类主会场的纯卖家专营店都是<span style="color: black;">表率</span>了其卖得最好的一个品牌。<span style="color: black;">倘若</span>你是专营店,你<span style="color: black;">无</span>超过29个同一品牌的代理商,<span style="color: black;">那样</span>你有可能连最后一点进入主会场的<span style="color: black;">期盼</span>都<span style="color: black;">无</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图2中的每一个专营店都把一个品牌做到了极致,<span style="color: black;">因此</span>才被选入主会场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>千强品牌与天猫品牌权重加强;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些店铺入驻速卖通时间尚短<span style="color: black;">然则</span><span style="color: black;">亦</span>入驻了主会场。<span style="color: black;">例如</span>BUREI宝梭,<span style="color: black;">做为</span>亚马逊上面卖得非常好的手表品牌,速卖通<span style="color: black;">亦</span>给予了高度的<span style="color: black;">注重</span>。上线不足几个月便入驻了双十一大促主会场,并在速卖通首页挂了好<span style="color: black;">长期</span>的硬性推广。<span style="color: black;">倘若</span>不是其在天猫平台、京东平台、亚马逊平台沉淀下来的品牌<span style="color: black;">基本</span>,是不可能享受到如此<span style="color: black;">薪水</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着速卖通平台的转型升级,千强品牌及天猫品牌将逐步的发展起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span> 小品牌并<span style="color: black;">无</span>被平台放弃;</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在大促主会场,<span style="color: black;">咱们</span><span style="color: black;">亦</span>看到了客单价比较低的Enmex, CRRJU, <span style="color: black;">她们</span>虽然客单价小,<span style="color: black;">然则</span>都是极其富有调性的品牌,速卖通照样给<span style="color: black;">她们</span>扶持,<span style="color: black;">因此</span>并不是<span style="color: black;">仅有</span>价格<span style="color: black;">尤其</span><span style="color: black;">高挑</span>上的品牌<span style="color: black;">才可</span>在速卖通上面发展得好,有调性的小品牌<span style="color: black;">亦</span>是<span style="color: black;">能够</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>入驻品牌必须有所定位;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定位是手表行业不得不<span style="color: black;">注重</span>的课题。<span style="color: black;">例如</span><span style="color: black;">咱们</span>想到运动手表,<span style="color: black;">咱们</span>可能会想到Shark、Naviforce、Skmei等,<span style="color: black;">咱们</span>想到女士手链表会想到Weiqin、Baosaili、Kimio等,<span style="color: black;">例如</span><span style="color: black;">咱们</span>想到木头手表会联想到Bobo bird、 Bewell等,每一个品牌都要有所<span style="color: black;">表率</span>,有其品牌所具备的调性,占据消费者某个<span style="color: black;">需要</span>的心理制高点。我想速卖通上面的手表品牌不下300家,为啥<span style="color: black;">仅有</span>37个品牌入选?那<span style="color: black;">便是</span>你的品牌定位<span style="color: black;">不足</span>,<span style="color: black;">无</span>给予速卖通平台及消费者特殊的<span style="color: black;">需要</span>。<span style="color: black;">因此</span>,不是注册个Logo开个旗舰店就<span style="color: black;">能够</span>进入主会场了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手表品牌定位准确,并<span style="color: black;">连续</span><span style="color: black;">持续</span>的延续其“调性”,才有可能进入主会场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>明年的竞争会更加激烈。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些比较优秀的品牌入驻速卖通时间比较晚,还<span style="color: black;">无</span><span style="color: black;">所有</span>发挥其实力。<span style="color: black;">例如</span>机械手表行业的知名品牌IK Colouring阿帕琦、男士不锈钢运动手表品牌PAGANI DESIGN伯佳尼, 木头手表优秀品牌Bewell。这些<span style="color: black;">无</span>进去的品牌正在全力追赶,<span style="color: black;">咱们</span><span style="color: black;">能够</span>预测,明年的竞争将会更加地激烈!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从双十一大促的排兵布阵,你能感受到速卖通手表品类的下一步走向吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有什么想说的,右下角告诉<span style="color: black;">博主</span>吧?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/Iwx5MltNa0KzIiaEUoibiaFxS6RxGpicY4dnQInZ9HPvOpibT3eia3yNKwFGD0QfGfCiaE9micjkFZicJtpPiaGuic4YXWJHw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢部分读者粉丝对<span style="color: black;">博主</span>的不离不弃,<span style="color: black;">她们</span>把<span style="color: black;">博主</span><span style="color: black;">每日</span>的<span style="color: black;">文案</span>当做每天生活工作的<span style="color: black;">必须</span>让<span style="color: black;">博主</span>极为感动,<span style="color: black;">每日</span><span style="color: black;">无</span>看到<span style="color: black;">微X</span>更新就会发信息给<span style="color: black;">博主</span>。<span style="color: black;">博主</span><span style="color: black;">保持</span>原创<span style="color: black;">很难</span>,<span style="color: black;">然则</span>有你们的支持,我相信我会做得越来越好!你们的阅读与转发是<span style="color: black;">博主</span>奋斗的无限动力!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想让你的品牌让<span style="color: black;">更加多</span>的人熟知吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快点儿加入<span style="color: black;">咱们</span>!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/Iwx5MltNa0I43bhTyy4FxicOTTpVF6jRUt7U4I79nJF8R0rUZ36dSHXfpddjws9cGyprFxMAqjydGAibysCtchcg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
我深感你的理解与共鸣,愿对话长流。 同意、说得对、没错、我也是这么想的等。 “沙发”(SF,第一个回帖的人) 期待与你深入交流,共探知识的无穷魅力。
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