2017年速卖通八大新政及发展意见
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">导读：</strong><span style="color: black;">跨境电商新手企业<span style="color: black;">怎样</span><span style="color: black;">选取</span>跨境电商平台，哪个跨境电商平台适合<span style="color: black;">她们</span>的企业做跨境电商？本文作者认为阿里巴巴速卖通最适合跨境电商新手企业，且<span style="color: black;">倘若</span>运营得当<span style="color: black;">针对</span>企业发展会有立竿见影的效果。 文中，<strong style="color: blue;">作者盘点了2017年速卖通的八大新政并提出发展<span style="color: black;">意见</span>。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的<span style="color: black;">文案</span>还是从外贸圈一个圈友的提问<span style="color: black;">起始</span>，陈总是温州一家小家电工贸公司的老板，2016年受整体外贸经济不景气影响，<span style="color: black;">全部</span><span style="color: black;">机构</span>的业务发展陷入了逆行期，<span style="color: black;">全部</span><span style="color: black;">机构</span>的日子非常难过，在一次<span style="color: black;">微X</span>聊天中我向陈总<span style="color: black;">举荐</span>了我的新书《</span><span style="color: black;">跨境电商</span><span style="color: black;">3.0时代》，并且<span style="color: black;">意见</span>他去做</span><span style="color: black;">跨境电商</span><span style="color: black;">，陈总认为启发很大，<span style="color: black;">因此</span></span><span style="color: black;">招聘</span><span style="color: black;">了跨境电商团队，用他的话<span style="color: black;">来讲</span>，他要抓住外贸转型的时代风口，这次要铁定全面发展跨境电商了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">昨天陈总专门来<span style="color: black;">机构</span>拜访我，交流中他跟我说了他做跨境电商的困惑，<span style="color: black;">便是</span><span style="color: black;">怎样</span><span style="color: black;">选取</span>跨境电商平台，哪个跨境电商平台适合<span style="color: black;">她们</span>的企业做跨境电商，其实陈总的这个问题非常具备典型性，<span style="color: black;">亦</span>是<span style="color: black;">非常多</span>传统制造企业做跨境电商<span style="color: black;">首要</span>会遇到的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 我对陈总说</span><strong style="color: blue;"><span style="color: black;">像你<span style="color: black;">这般</span>的跨境电商新手企业，<span style="color: black;">意见</span>你直接去做阿里巴巴</span><span style="color: black;">速卖通</span><span style="color: black;">，<span style="color: black;">况且</span><span style="color: black;">倘若</span>运营得当对于企业发展会有立竿见影的效果。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiaXSDykChyuhB96C1TO0W3EvQYCj1Fsz6icNiaedku4Bg3uMYk5KHMn2xA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><span style="color: black;">为何</span>首选阿里巴巴速卖通</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">日前</span>出口型跨境电商平台比较多像</span><span style="color: black;">敦煌网</span><span style="color: black;">，WISH，</span><span style="color: black;">eBay</span><span style="color: black;">亚马逊</span><span style="color: black;">其实都发展的不错，<span style="color: black;">亦</span>各有各自的特点，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">非常多</span>小微型传统制造企业做</span><span style="color: black;">跨境出口</span><span style="color: black;">电商，<span style="color: black;">咱们</span>的<span style="color: black;">意见</span>还是从速卖通先入手。</span></strong><span style="color: black;"><span style="color: black;">首要</span>速卖通是阿里系真正的“富二代”，随着阿里巴巴</span><span style="color: black;">世界</span><span style="color: black;">影响力的增长，发展趋势可谓高歌猛进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通秉承了阿里系淘系<span style="color: black;">非常多</span>优良传统，<span style="color: black;">例如</span>说最理解</span><span style="color: black;">中国</span><span style="color: black;">的出口小微企业，引导</span><span style="color: black;">中国</span><span style="color: black;">传统出口企业向外贸品牌化，<span style="color: black;">制品</span>品质化等更高端的产业链发走，还有速卖通的后台操作，直通车，大促</span><span style="color: black;">活动</span><span style="color: black;">等基本上延续了</span><span style="color: black;">淘宝</span><span style="color: black;">系的核心玩发，<span style="color: black;">针对</span>新手跨境电商运营企业<span style="color: black;">来讲</span>操作简单，很亲切<span style="color: black;">亦</span>最容易上手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">阿里系的<span style="color: black;">制品</span>，在客户沟通，客户</span><span style="color: black;">培训</span><span style="color: black;"><span style="color: black;">始终</span>做的非常完善</span></strong><span style="color: black;">，速卖通有非常丰富的</span><span style="color: black;">培训</span><span style="color: black;">体系，<span style="color: black;">例如</span>论坛，视频教程，论坛线下培训，客户沟通会等，只要你认真去学习，用心专研，无论是平台政策还是推广玩法你都能在<span style="color: black;">短期</span>里运用的得心应手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>速卖通的市场定位非常具备前瞻性，速卖通<span style="color: black;">做为</span>跨境电商出口平台的后起之秀，他核心的<span style="color: black;">目的</span>市场定位是新兴市场，比如说</span><span style="color: black;">俄罗斯</span><span style="color: black;">，巴西等，其实这类市场的<span style="color: black;">潜能</span><span style="color: black;">将来</span>远远比</span><span style="color: black;">欧洲</span><span style="color: black;">和</span><span style="color: black;">美国</span><span style="color: black;">等传统外贸市场发展巨大，<span style="color: black;">针对</span><span style="color: black;">非常多</span>传统外贸出口企业，你们<span style="color: black;">能够</span>先从速卖通运营<span style="color: black;">起始</span>，当速卖通运营到<span style="color: black;">必定</span>经验的时候，再<span style="color: black;">选取</span>多平台运营，以速卖通为主，</span><span style="color: black;">亚马逊</span><span style="color: black;">和</span><span style="color: black;">eBay</span><span style="color: black;"><span style="color: black;">做为</span>两翼。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;">然则</span>总体<span style="color: black;">来讲</span>，<span style="color: black;">针对</span>普通的小微企业<span style="color: black;">选取</span>速卖通<span style="color: black;">做为</span><span style="color: black;">重点</span>跨境电商平台肯定是最切合实际的。</strong></span></p><span style="color: black;">2017年速卖通怎么玩</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">初期</span>无论是速卖通还是其他跨境电商出口平台门槛<span style="color: black;">广泛</span>不高，<span style="color: black;">引起</span><span style="color: black;">海量</span>的低端卖家涌入平台，<span style="color: black;">最后</span><span style="color: black;">引起</span>价格恶性竞争，给平台带去<span style="color: black;">有些</span>不良的影响，<span style="color: black;">因此</span>速卖通从2015年<span style="color: black;">起始</span>其实真正转型，从速卖通收年费门槛<span style="color: black;">起始</span>，速卖通<span style="color: black;">始终</span>引导中国的跨境电商企业向跨境电商品牌化，品质化发展，进入2017年速卖通的继续加大了卖家的筛选力度，核心表现如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">1：2017年1月1日起，平台将关闭个人账户转为企业账户的申请入口，所有新账户必须以企业身份注册认证。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>速卖通2017年这个规定<span style="color: black;">非常多</span>个人卖家找我咨询，说<span style="color: black;">咱们</span>去借一个<span style="color: black;">伴侣</span><span style="color: black;">机构</span><span style="color: black;">或</span>注册一个空壳<span style="color: black;">机构</span>去做速卖通<span style="color: black;">能够</span>吗，我个人的<span style="color: black;">意见</span>是，<span style="color: black;">大众</span>千万不要去做<span style="color: black;">这般</span>的无用之功，其实速卖通的意图非常<span style="color: black;">显著</span>，后期速卖通的核心的资源会越来越倾向于真正有<span style="color: black;">必定</span>规模和实力的<span style="color: black;">优秀</span>外贸出口制造企业，有自己的<span style="color: black;">优秀</span><span style="color: black;">乃至</span>是<span style="color: black;">特殊</span>的供应链<span style="color: black;">优良</span>的<span style="color: black;">优秀</span>企业，<span style="color: black;">况且</span><span style="color: black;">这般</span>的门槛会越来越高，看上去是一个冷酷无情的门槛，<span style="color: black;">然则</span>其实是真正的用心良苦鞭策中国的外贸出口企业加速良性转型，<span style="color: black;">因此</span><span style="color: black;">倘若</span>您真的一个实力比较弱的个人卖家，<span style="color: black;">意见</span><span style="color: black;">小心</span><span style="color: black;">思虑</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">2：2017年的平台招商及考核政策。政策延续了去年推出的年费收取制度，<span style="color: black;">另一</span>新增品牌商标化的硬性<span style="color: black;">需求</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在跨境电商<span style="color: black;">初期</span>低价格竞争的时期，我就写过<span style="color: black;">文案</span>，跨境电商<span style="color: black;">将来</span>真正的发展靠的<span style="color: black;">便是</span>品牌化，<span style="color: black;">尤其</span>是差异性的品牌竞争，在<span style="color: black;">咱们</span>的传统外贸出口时代，靠的是<span style="color: black;">低价</span>靠的低端，在传统外贸出口模式下一个外贸出口企业是很难真正<span style="color: black;">创立</span>一个外贸出口品牌，<span style="color: black;">然则</span>跨境电商真正给以了出口中小企业一次发展机会，那<span style="color: black;">便是</span>外贸出口的品牌化，品牌化的真正价值在于<span style="color: black;">能够</span><span style="color: black;">帮忙</span>中小企业往产业链的更高端发展，实现<span style="color: black;">制品</span>的附加价值，<span style="color: black;">最后</span>让外贸出口企业走上一个更高端的<span style="color: black;">优秀</span>发展道路，<span style="color: black;">因此</span><span style="color: black;">针对</span>品牌化速卖通后期会越来越看重，<span style="color: black;">况且</span><span style="color: black;">针对</span>品牌化，速卖通<span style="color: black;">将来</span>的<span style="color: black;">需求</span><span style="color: black;">亦</span><span style="color: black;">不仅</span>是简单的商品商标，我个人观点是后期速卖通会越来越考核品牌的客户体验度，满意度，<span style="color: black;">乃至</span>是品牌的影响力。</span></p><span style="color: black;">品牌入驻的限制：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 1：与速卖通已有品牌，频道，业务，类目等相同<span style="color: black;">或</span>近似；<span style="color: black;">包括</span>行业名<span style="color: black;">叫作</span><span style="color: black;">或</span>行业热搜词；<span style="color: black;">包括</span>知名人士，地名的品牌；与知名品牌类似的品牌；纯图形商标不接受。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>在速卖通做跨境电商品牌<span style="color: black;">优良</span>的企业最好是<span style="color: black;">哪些</span><span style="color: black;">已然</span>具备<span style="color: black;">必定</span>的外贸品牌<span style="color: black;">优良</span>的企业，<span style="color: black;">例如</span>说<span style="color: black;">非常多</span>传统外贸出口企业很早就注册了出口品牌，品牌<span style="color: black;">已然</span>有运营的经验和历史，<span style="color: black;">针对</span><span style="color: black;">刚才</span>注册新品牌的外贸企业，我个人<span style="color: black;">意见</span>是你们最好咨询一下专业的外贸商标品牌代理<span style="color: black;">公司</span>，这类<span style="color: black;">公司</span><span style="color: black;">通常</span>非常多，<span style="color: black;">同期</span>多去理解<span style="color: black;">诠释</span>速卖通的品牌规则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">2：该品牌不具备生产资质的生产商生产的，不符合国家，<span style="color: black;">地区</span>，行业，企业的强制性标准的；该品牌判定<span style="color: black;">针对</span>他人商标，商品名<span style="color: black;">叫作</span>，<span style="color: black;">形成</span>仿冒，混淆的，严重售假的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我个人的理解是，速卖通后期会真正倾向于<span style="color: black;">优秀</span>的有<span style="color: black;">特殊</span>，真正有供应链<span style="color: black;">优良</span>的生产制造型企业，<span style="color: black;">由于</span>跨境电商的本质价值是<span style="color: black;">提高</span>外贸的效率，减少外贸的中间环节，个人认为最佳的模式应该是工厂店直接卖给海外终端的消费者，<span style="color: black;">因此</span>后期单纯贸易型的流通性的跨境电商企业会越来越失去<span style="color: black;">优良</span>。知识产权的<span style="color: black;">守护</span>肯定是必须的，尊重知识产权<span style="color: black;">不仅</span>是<span style="color: black;">针对</span>商标品牌知识产权的尊重，后期更会延伸到<span style="color: black;">包含</span>设计专利等，这<span style="color: black;">亦</span>是中国外贸出口必须需要走的一个道路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">3：<span style="color: black;">每一个</span>速卖通账号只准<span style="color: black;">选择</span>一个经营范围，并可在经营范围内经营一个<span style="color: black;">或</span>多个经营大类</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">针对</span>这个2017年的新规定我的个人的理解是，速卖通的意图还是<span style="color: black;">期盼</span>跨境电商卖家更加<span style="color: black;">优秀</span>，更加聚集，其实在速卖通的<span style="color: black;">初期</span><span style="color: black;">无</span>任何门槛，<span style="color: black;">非常多</span>资质不高的批发卖家，用<span style="color: black;">有些</span>品质低劣的杂货，<span style="color: black;">乃至</span>完全是0备货的模式在速卖通上野蛮生长，其实<span style="color: black;">这般</span>的发展模式肯定是要终结的，后期跨境电商的发展必须是品牌化，品牌化的前提是<span style="color: black;">优秀</span>的<span style="color: black;">制品</span>，<span style="color: black;">优秀</span><span style="color: black;">制品</span>的前提<span style="color: black;">便是</span>稳定专注的生产，<span style="color: black;">因此</span>后期你要在速卖通经营好<span style="color: black;">制品</span>，你必须拿出具备匠心精神的<span style="color: black;">优秀</span>商品，<span style="color: black;">特殊</span>的<span style="color: black;">制品</span>，<span style="color: black;">仅有</span><span style="color: black;">这般</span>的<span style="color: black;">制品</span>才会真正在速卖通上长足发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 4：一个店铺的<span style="color: black;">制品</span>上限是3000个除特殊<span style="color: black;">状况</span>外</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 其实速卖通的意图还是<span style="color: black;">期盼</span>你经营的更聚焦，<span style="color: black;">不外</span>个人认为<strong style="color: blue;">3000个</strong><span style="color: black;">制品</span>的上限<span style="color: black;">已然</span>够一个普通的传统制造业工厂最大程度的展示自己的商品了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">5: 2017年速卖通各类目的技术服务年费一览表</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 关于速卖通的技术年费<span style="color: black;">大众</span><span style="color: black;">能够</span>去速卖通官方查看，客观的说<span style="color: black;">日前</span>速卖通的技术年费收的还是比较低的，在我看来速卖通的价值<span style="color: black;">将来</span>远远会比</span><span style="color: black;">淘宝</span><span style="color: black;">的</span><span style="color: black;">天猫</span><span style="color: black;">更具备价值，<span style="color: black;">经过</span><span style="color: black;">这般</span>的技术服务年费的方式，速卖通<span style="color: black;">能够</span><span style="color: black;">经过</span>最简单，最立竿见影的方式<span style="color: black;">持续</span>淘汰<span style="color: black;">有些</span>劣质的跨境电商卖家，个人预期<span style="color: black;">将来</span>速卖通的技术服务年费还会良性的<span style="color: black;">增多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">6：类目考核周期从原来的<span style="color: black;">一月</span>考核一次<span style="color: black;">调节</span>为3个月考核一次，考核的时间是1月4月7月10月考核<span style="color: black;">重点</span>指标是纠纷率DSR的商品评分</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我个人的<span style="color: black;">诠释</span>是相<span style="color: black;">针对</span>1个月考核一次3个月考核一次更科学和<span style="color: black;">恰当</span>，<span style="color: black;">亦</span>更适合卖家用心经营，<span style="color: black;">一月</span>考核一次<span style="color: black;">怎样</span>卖家短期内多次差评<span style="color: black;">或</span>遇到不良买家，会遭遇不公平的评判。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">7：速卖通从2017年2月<span style="color: black;">起始</span><span style="color: black;">起步</span>商品服务指标考核，<span style="color: black;">针对</span>客户<span style="color: black;">评估</span>，售后维权影响客户体验的予以警告，<span style="color: black;">同期</span><span style="color: black;">针对</span>严重影响客户体验的予以退回</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>这点我还非常用心的进行<span style="color: black;">科研</span>，其实速卖通的<span style="color: black;">更加多</span>规则是偏向于买家的，<span style="color: black;">由于</span>平台的发展更<span style="color: black;">大都是</span>靠买家的用户体验，<span style="color: black;">然则</span><span style="color: black;">这儿</span>面其实<span style="color: black;">亦</span>会有一个问题，本质上说<span style="color: black;">日前</span>中国的普通传统外贸企业还是有<span style="color: black;">非常多</span>缺点和不完善，我个人非常担心速卖通的这项新规定<span style="color: black;">针对</span><span style="color: black;">有些</span>发展中的跨境卖家产生冲击，<span style="color: black;">例如</span>客户争议的时候，<span style="color: black;">倘若</span>真正<span style="color: black;">显著</span>偏向买家，有时候小卖家的损失会比较惨重，<span style="color: black;">因此</span>速卖通的亲们，<span style="color: black;">将来</span>要在速卖通真正有发展，真心靠的是一流的品质和服务，<span style="color: black;">然则</span>个人认为肯定会经历伤痛的成长过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> 8：年费激烈政策，佣金100%退还，50%退还政策</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>规则<span style="color: black;">大众</span><span style="color: black;">仔细</span>见速卖通官方的<span style="color: black;">诠释</span>，个人认为<span style="color: black;">将来</span>速卖通<span style="color: black;">这般</span>的措辞会越来越大，<span style="color: black;">不仅</span>是<span style="color: black;">经过</span>年费退还制度，后期速卖通会<span style="color: black;">经过</span><span style="color: black;">各样</span>各样的政策<span style="color: black;">办法</span>真正筛选出<span style="color: black;">优秀</span>的卖家，并且真正扶持<span style="color: black;">包含</span>流量，政策等资源，速卖通卖家<span style="color: black;">优秀</span>等级会越来越<span style="color: black;">显著</span>。</span></p><span style="color: black;">2017年速卖通政策总结</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 其实客观的讲<span style="color: black;">将来</span>实力资质<span style="color: black;">通常</span>的中小微卖家在速卖通的日子会越来越难过，速卖通的门槛<span style="color: black;">亦</span>会越来越高，<span style="color: black;">况且</span><span style="color: black;">针对</span>跨境电商卖方向性的引导后期速卖通<span style="color: black;">亦</span>会做的<span style="color: black;">更加多</span>，<strong style="color: blue;"><span style="color: black;">针对</span><span style="color: black;">非常多</span>跨境卖家<span style="color: black;">来讲</span>，<span style="color: black;">非常多</span>规则政策的<span style="color: black;">调节</span>看上去比较冷酷，其实冷静思考真正能理解速卖通的良苦用心，中国传统制造行业真心应该到了壮士断腕的时候了，</strong>真正的品牌化，真正<span style="color: black;">优秀</span>的商品，个性化，创意的<span style="color: black;">制品</span>才真正<span style="color: black;">表率</span>中国跨境电商出口的<span style="color: black;">将来</span>，<span style="color: black;">因此</span>在这点上我真正支持速卖通！速卖通在平台上后期会越来越走向真正的</span><span style="color: black;">国际</span><span style="color: black;">化，品质品牌化，<span style="color: black;">针对</span><span style="color: black;">哪些</span>真正有能力做好跨境电商的企业，<span style="color: black;">更加多</span>的去发走商城店铺，品牌店铺，<span style="color: black;">最后</span>会真正成就一凡事业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiaJy3PXpzbNnIYUshcUoGr078custKxYicHSibrmofLW57ubjZdjibGZ56Q/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2017年速卖通关键词：品牌化+企业+本土化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">针对</span>速卖通的<span style="color: black;">将来</span>我个人是非常看好的，<span style="color: black;">将来</span>速卖通本质上会<span style="color: black;">作为</span>中国<span style="color: black;">优秀</span>外贸出口企业好货通</span><span style="color: black;"><span style="color: black;">全世界</span></span><span style="color: black;">的真正的大舞台，<span style="color: black;">经过</span><span style="color: black;">优秀</span>实力企业的品牌化，中国外贸出口会真正从靠<span style="color: black;">低价</span>，靠低附加值，靠拼价格真正走上一条高端产业链的发展模式，品牌化和<span style="color: black;">优秀</span>的商品<span style="color: black;">最后</span>会真正回馈中国的传统制造业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 任何一个跨境电商平台其实都在<span style="color: black;">跟踪</span>无限的<span style="color: black;">优秀</span>客户体验，<span style="color: black;">日前</span>跨境电商出口最大的问题<span style="color: black;">便是</span>客户体验差，<span style="color: black;">这儿</span><span style="color: black;">包含</span>物流客户体验差，<span style="color: black;">营销</span>后服务等，速卖通利用阿里系的强大资源<span style="color: black;">优良</span>，会在</span><span style="color: black;">海外仓</span><span style="color: black;">，本土客户服务发力，<span style="color: black;">最后</span>真正<span style="color: black;">处理</span>跨境电商的客户体验痛点，跨境电商<span style="color: black;">亦</span>会真正迎来发展的春天，<span style="color: black;">一块</span>加油吧！(文/中国电子商务<span style="color: black;">科研</span>中心 特约<span style="color: black;">科研</span>员、</span><span style="color: black;">新东方</span><span style="color: black;">工贸总经理朱秋城)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 【作者简介】朱秋城(<span style="color: black;">微X</span>号：ship123007)，80后</span><span style="color: black;">网商</span><span style="color: black;">，从事跨境电商<span style="color: black;">数年</span>，<span style="color: black;">拥有</span>丰富的</span><span style="color: black;">国际</span><span style="color: black;">贸易操作经验，出版了《网赢天下——中小企业电子商务全攻略》、《网上外贸接单全攻略》等</span><span style="color: black;">书籍</span><span style="color: black;">，被评为2015年度阿里外贸圈最受欢迎名人堂导师。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">延伸阅读 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">速卖通信用<span style="color: black;">评估</span>的规则</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>电子商务平台,<span style="color: black;">创立</span>信任是很重要的。大<span style="color: black;">都数</span>电子商务平台的信用<span style="color: black;">评估</span>体系都很严格、很完善,<span style="color: black;">仅有</span><span style="color: black;">更加多</span>的客户回头给予好的<span style="color: black;">评估</span>,卖家店铺的转化率<span style="color: black;">才可</span>更高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全世界</span>速卖通<span style="color: black;">平台的<span style="color: black;">评估</span>分为信用<span style="color: black;">评估</span>及卖家分项评分两类。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">信用<span style="color: black;">评估</span><span style="color: black;">指的是</span>交易的双方在订单交易结束后对对方信用<span style="color: black;">情况</span>的<span style="color: black;">评估</span>。信用<span style="color: black;">评估</span><span style="color: black;">包含</span>五分制评分和评论两部分。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">卖家分项评分<span style="color: black;">指的是</span>买家在订单交易结束后以匿名的方式对卖家在交易中<span style="color: black;">供给</span>的商品描述的准确性(Item as described)、沟通质量及<span style="color: black;">回复</span>速度(communication)、物品运送时间<span style="color: black;">恰当</span>性(shipping speed)三方面服务做出的<span style="color: black;">评估</span>,是买家对卖家的单向评分。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;">针对</span>信用<span style="color: black;">评估</span>,买卖双方<span style="color: black;">能够</span>进行互评,但卖家分项评分只能由买家对卖家做出。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiaibhmrUgJaTcxS4vnevqVAKQlN8WQNhmqZmHxn9ibbV5YKyb7HTUOIcPg/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> (一)所有支付成功的订单,在订单成功或关闭后30天内买卖双方均可<span style="color: black;">评估</span>。以下两种订单除外:买家<span style="color: black;">选取</span>T/T付款,但<span style="color: black;">最后</span>未获卖家确认的订单;因<span style="color: black;">危害</span><span style="color: black;">原由</span>自动关闭<span style="color: black;">或</span></span>速卖通<span style="color: black;">人工关闭的订单。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>信用<span style="color: black;">评估</span>,<span style="color: black;">倘若</span>双方都未给出<span style="color: black;">评估</span>,则该订单不会有任何<span style="color: black;">评估</span>记录;如一方在<span style="color: black;">评估</span><span style="color: black;">时期</span>内做出<span style="color: black;">评估</span>,另一方在<span style="color: black;">评估</span><span style="color: black;">时期</span>内未评的,则系统不会给<span style="color: black;">评估</span>方默认<span style="color: black;">评估</span>。<span style="color: black;">针对</span>卖家分项评分,如买家在订单<span style="color: black;">评估</span>时间内未对卖家进行分项评分,则该订单不会有卖家分项评分记录;卖家分项评分无默认<span style="color: black;">评估</span>的情形。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;"> (二)以下三种<span style="color: black;">状况</span>不论买家留差评或好评,都不计算好评率及<span style="color: black;">评估</span>积分。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">(1)因未收到货而产生纠纷,买家提起退款后,卖家<span style="color: black;">或</span>买家同意退款协议,</strong>不管后续款项<span style="color: black;">怎样</span>分配:买家<span style="color: black;">怎样</span><span style="color: black;">评估</span>,都不计算好评率和积分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> (2)纠纷订单将未收到货<span style="color: black;">原由</span>提交至平台仲裁后,可能<span style="color: black;">显现</span>的各类<span style="color: black;">状况</span></strong><strong style="color: blue;">:买家撤诉、卖家买家仲裁再协商结案、平台判决卖家责任(全额退款)、平台判决买家<span style="color: black;">原由</span>(部分或<span style="color: black;">所有</span>放款给卖家)。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">(3)买家提交纠纷后(原<span style="color: black;">由于</span>货物在途的除外),卖家5天内未响应的,</strong>不管后续款项<span style="color: black;">怎样</span>分配,都不计算好评率和积分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">评估</span>档案<span style="color: black;">包含</span>近期<span style="color: black;">评估</span>摘要(会员<span style="color: black;">机构</span>名、近6个月好评率、近6个月<span style="color: black;">评估</span>数量、信用度和会员<span style="color: black;">初始</span>日期),<span style="color: black;">评估</span>历史(过去1个月、3个月、6个月、12个月及历史累计的时间跨度内的好评率、中评率、差评率、<span style="color: black;">评估</span>数量和平均星级等指标)和<span style="color: black;">评估</span>记录(会员得到的所有<span style="color: black;">评估</span>记录、给出的所有<span style="color: black;">评估</span>记录及在指<span style="color: black;">按时</span>间段内的指定<span style="color: black;">评估</span>记录)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好评率=6个月内好评数量÷(6个月内好评数量+6个月内差评数量)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 差评率=6个月内差评数量÷(6个月内好评数量+6个月内差评数量)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 平均星级=所有<span style="color: black;">评估</span>的星级总分÷<span style="color: black;">评估</span>数量</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">卖家分项评分中各单项平均评分=买家对该分项评分总和÷评价次数(四舍五入)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;"> (三)<span style="color: black;">针对</span>信用<span style="color: black;">评估</span>,卖家对买家给予的中差评有异议的,可在<span style="color: black;">评估</span>生效后30日内联系买家,由买家对其<span style="color: black;">评估</span><span style="color: black;">自动</span>修改;买家可在<span style="color: black;">评估</span>生效后30日内对自己做出的该次<span style="color: black;">评估</span>进行修改,但修改仅限于中差评改为好评,且修改次数仅限1次。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"><strong style="color: blue;">(四)<span style="color: black;">针对</span>信用<span style="color: black;">评估</span>,买家对卖家给予的中差评有异议的,可在<span style="color: black;">评估</span>生效后30日内联系卖家,由卖家对其<span style="color: black;">评估</span><span style="color: black;">自动</span>修改;卖家可在<span style="color: black;">评估</span>生效后30日内对自己作出的该次<span style="color: black;">评估</span>进行修改,但修改仅限于中差评改为好评,修改次数仅限1次。买卖双方<span style="color: black;">亦</span><span style="color: black;">能够</span>针对自己收到的差评进行解释。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">(五)<span style="color: black;">针对</span>卖家分项评分,一旦买家提交,评分即时生效直不得修改。</span>若买家信用<span style="color: black;">评估</span>被删除,则对应的卖家分项评分<span style="color: black;">亦</span>随之被删除。速卖通有权删除<span style="color: black;">评估</span>内容中<span style="color: black;">包含</span>人身攻击<span style="color: black;">或</span>其他<span style="color: black;">欠妥</span>言论的<span style="color: black;">评估</span>。速卖通<span style="color: black;">保存</span>变更信用<span style="color: black;">评估</span>体系(<span style="color: black;">包含</span><span style="color: black;">评估</span><span style="color: black;">办法</span>、<span style="color: black;">评估</span>率计算<span style="color: black;">办法</span>、<span style="color: black;">各样</span><span style="color: black;">评估</span>率等)的权利。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkia3KWkvzmO7OHuIyVGRtBNDE0pewicaJbPbUcJlceBUGGj6sxN3rwGgpw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 以上所<span style="color: black;">相关</span>于速卖通的<span style="color: black;">评估</span>积分规则都是和店铺经营指标密切<span style="color: black;">关联</span>的,<span style="color: black;">咱们</span>结合<span style="color: black;">有些</span>实例来<span style="color: black;">瞧瞧</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>来讲,进入后台之后会看到“等待我给出的<span style="color: black;">评估</span>”、“等待买家给出的<span style="color: black;">评估</span>”和“生效的<span style="color: black;">评估</span>”。点击“生效的<span style="color: black;">评估</span>”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 之后。会看到<span style="color: black;">近期</span>所有订单的<span style="color: black;">评估</span>。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span>需要去寻找中评和差评的订单。速卖通的规则是,在收到客户<span style="color: black;">评估</span>的邮件之后,先对客户<span style="color: black;">评估</span>,<span style="color: black;">而后</span><span style="color: black;">才可</span>看到客户给予<span style="color: black;">咱们</span>的反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> <span style="color: black;">倘若</span>收到差评,应该<span style="color: black;">即时</span>联系客户,<span style="color: black;">瞧瞧</span><span style="color: black;">是不是</span>有回转的余地,平台支持卖家去<span style="color: black;">自动</span><span style="color: black;">处理</span><span style="color: black;">有些</span>差评问题。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiasG9vtoBd5bC9tA71r9B1HQLBmofyAEdLPAOHNUpPEI2tfyYGJcAdAA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;">倘若</span>收到的是中评或好评,就采取北edback营销策略,回复客户的<span style="color: black;">评估</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiaFL6VOeanu7SXkzGNW9THo7TPttKy0bX8XvxEEJvx0BtHaQgYFzVFog/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">这般</span>做的好处显而易见。<strong style="color: blue;"><span style="color: black;">首要</span>能够让给好评的客户有回头购买的欲望,<span style="color: black;">由于</span><span style="color: black;">咱们</span>有贴心完整的服务。其次,能够让<span style="color: black;">哪些</span>第工次购买的客户<span style="color: black;">安心</span>进来购买。</strong><span style="color: black;">那样</span><span style="color: black;">针对</span>实在清除不了的差评<span style="color: black;">咱们</span>该怎么办,是不是放任不管呢?当然不是,<span style="color: black;">咱们</span>应该有理有据地说明<span style="color: black;">原由</span>,还要在回复中<span style="color: black;">显示</span>自己接受客户的批评,并会在将来做得更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 在这个环节卖家<span style="color: black;">常常</span>会忽略掉<span style="color: black;">有些</span>东西。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiasg6OWuPdeeu8AfexRHqFhicEZaia993jib98bPCoiaAtngaf2QrxY8bV5Q/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 速卖通在14年的4月份<span style="color: black;">上下</span>上线了一个新的小功能,<span style="color: black;">便是</span><strong style="color: blue;">等待买家<span style="color: black;">评估</span>里的“催评”功能。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 关于<span style="color: black;">怎样</span><span style="color: black;">运用</span>这个功能,以及<span style="color: black;">怎样</span>在详情页里面加人让买家有欲望<span style="color: black;">评估</span>的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiaMWXhNet6WuiajqNBQv20jN0cXF6eszRH34NFOXHDKSyRobwXyDhB5icg/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 点击了“催评”按钮之后,会直接进人该订单的留言板</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiaXJ0mCd5lf4bLoLPDvLHhbu7mZMhRpAMEp5c2FYm5jOyrZ2bg3bBbKA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">亦</span><span style="color: black;">能够</span>留下<span style="color: black;">这般</span>一段话:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Dear friend,thank you very much for yow order!We are 1ooking forward to do more business with you,if you have any question，please feel frcc to contact us directly，our telcphone number is¨·,we will give you the best service,We would be appreciated if you can leave positive feedback as we will do the sane for you Have a great day!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 有人会问,<strong style="color: blue;"><span style="color: black;">为何</span>还要去催买家给予<span style="color: black;">评估</span>呢?</strong>这是<span style="color: black;">由于</span>在信用<span style="color: black;">评估</span>中,买家给卖家<span style="color: black;">区别</span>星级的<span style="color: black;">评估</span>,而<span style="color: black;">按照</span>订单的金额<span style="color: black;">体积</span>,买家能得到<span style="color: black;">区别</span>的积分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相同买家在同一个自然旬(自然旬为每月1~10日,11~⒛日,21~31日)内对同一个卖家只做出一个<span style="color: black;">评估</span>的,该买家订单的<span style="color: black;">评估</span>星级则为当笔<span style="color: black;">评估</span>的星级。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 相同买家在同一个自然旬内对同一个卖家做出多个<span style="color: black;">评估</span>的,<span style="color: black;">根据</span><span style="color: black;">评估</span>类型(好评、中评、差评)分别汇总计算;同一<span style="color: black;">评估</span>类型(好评、中评、差评)下的多个<span style="color: black;">评估</span>只计算一个星级,星级计算<span style="color: black;">办法</span>如下:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"> 各类型<span style="color: black;">评估</span>(好评、中评、差评)星级=该类型买家<span style="color: black;">评估</span>星级总和÷<span style="color: black;">评估</span>个数(四舍五入)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">评估</span>积分是<span style="color: black;">按照</span>该买家订单金额总和及平均<span style="color: black;">评估</span>星级计算的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkia92CVdKWoI6hMwFFaJsAR3mLDHpWCeSc33NmdKg6TeGApkglUKM1J3w/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 在卖家分项评分中,同一买家在一个自然旬内对同一卖家的商品描述的准确性、沟通质量及<span style="color: black;">回复</span>速度、物品运送时间<span style="color: black;">恰当</span>性三项中某一项的多次评分只算一个,该买家在该自然旬对某一项的评分计算<span style="color: black;">办法</span>如下:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">平均评分=买家对该分项评分总和÷<span style="color: black;">评估</span>次数(四舍五人)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家所得到的信用<span style="color: black;">评估</span>积分决定了卖家店铺的信用等级标志,<span style="color: black;">详细</span>标志及对应的积分</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/4qfFWgnjlMbyyuRXweDhgBfDDBESvXkiazxMaiaQVQ8ib9VnPmzxGia9vSnWgf460ZYpGcWgYTW4nTHCI9YaLyQEnw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><span style="color: black;">因此呢</span>,<span style="color: black;">评估</span>的订单越多,<span style="color: black;">能够</span>累积的信用积分就越高</strong>,<span style="color: black;">倘若</span><span style="color: black;">一月</span>有<strong style="color: blue;">100单</strong>,只要能有<strong style="color: blue;">60%</strong>的客户能够回头给予<span style="color: black;">评估</span>,就能收获<span style="color: black;">更加多</span>的信用积分,<span style="color: black;">提高</span>店铺的信誉等级,赢得<span style="color: black;">更加多</span>的<span style="color: black;">揭发</span>和更高的转化率。</span></p><span style="color: black;">显现</span>中差评的<span style="color: black;">原由</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 1、商品<span style="color: black;">照片</span>与实物的差异</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时候为了使自己的<span style="color: black;">制品</span>看起来比较吸引眼球,卖家会在<span style="color: black;">照片</span>处理上或多或少添加<span style="color: black;">有些</span><span style="color: black;">制品</span>本身<span style="color: black;">无</span>的效果。<span style="color: black;">这般</span>就会给客户一个美好的心里预期,让<span style="color: black;">她们</span>满怀期待地等待。然而,一旦收到实物后感觉与<span style="color: black;">照片</span>的差别过大,买家就会非常失望,<span style="color: black;">她们</span><span style="color: black;">一般</span>会在<span style="color: black;">第1</span>时间询问,<span style="color: black;">为何</span>在颜色<span style="color: black;">或</span>形状上有差别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时必须<span style="color: black;">警觉</span>,<span style="color: black;">由于</span>收到货物的30天内,买家<span style="color: black;">能够</span>进行<span style="color: black;">评估</span>,并且在未确认收货之前,买家还<span style="color: black;">能够</span>对自己不满意的订单提起纠纷退款。<span style="color: black;">针对</span>这类的投诉,卖家要更加主动地去解释。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">供给</span>原有的<span style="color: black;">照片</span>,<span style="color: black;">倘若</span><span style="color: black;">仅有</span>因小部分的修图处理<span style="color: black;">导致</span>的色差,<span style="color: black;">恰当</span>的解释还<span style="color: black;">能够</span>赢得客户的信任,<span style="color: black;">况且</span>在这个过程中要多表现自己对买家的<span style="color: black;">注重</span>,适当给予下次订单的优惠和折扣。真诚的道歉<span style="color: black;">能够</span>将小事化了,向买家争取好评。<strong style="color: blue;">卖家在上传<span style="color: black;">制品</span>图的时候<span style="color: black;">能够</span>上传<span style="color: black;">有些</span>多<span style="color: black;">方向</span>的细节图,<span style="color: black;">或</span><span style="color: black;">能够</span>放上一张<span style="color: black;">无</span>修图处理过的照片上去,<span style="color: black;">尽可能</span>让买家有全面的视觉印象,避免不必要的投诉和差评。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> 2、标题写了Free shipping,<span style="color: black;">为何</span>收到货物之后还要收费</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知,大部分卖家为了吸引买家下单,都会写上“Free shipping”，<span style="color: black;">实质</span>上大部分卖家<span style="color: black;">亦</span>做到了免邮。<span style="color: black;">然则</span>有时会忽略<span style="color: black;">有些</span>国家的进口政策。<span style="color: black;">例如</span>,</span>美国<span style="color: black;">高于500美元申报价值的货物,就要<span style="color: black;">根据</span>重量收取进口关税了;加拿大和</span>澳大利亚<span style="color: black;">则是高于20美元的货物要收取关税;</span>英国<span style="color: black;">、</span>德国<span style="color: black;">等</span>欧洲<span style="color: black;">国家货物的申报价值必须是在20~25美元,一旦超出将会有<span style="color: black;">更加多</span>的关税产生。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>一来,提出的问题就有答案了,一旦有关税产生,买家必须支付关税后<span style="color: black;">才可</span>拿到货物。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">因此呢</span>你会遇到<span style="color: black;">这般</span>的问题:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Why I should pay 25 pounds for the package,you told me that was free to ship,how cou1d you lie to me?I am very disappointed.还有<span style="color: black;">有些</span>比较极端的客户会<span style="color: black;">由于</span>需要支付额外的<span style="color: black;">花费</span>拒绝签收。这些都是潜在的差评和纠纷<strong style="color: blue;">,<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>在发<span style="color: black;">商场</span>快递的时候,要<span style="color: black;">重视</span>填写的申报价值,<span style="color: black;">针对</span>货值很高的快件,提前和客户沟通好。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"> 3、信用卡账户有额外的扣款<span style="color: black;">表示</span>:Ali express Charge</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">速卖通平台针对买家的支付不收取<span style="color: black;">花费</span>,但<span style="color: black;">意见</span>买家联系他的银行,问清<span style="color: black;">是不是</span>需要支付手续费。</strong><span style="color: black;">倘若</span>买家<span style="color: black;">经过</span>T/T转账,银行端<span style="color: black;">通常</span>需要收取<span style="color: black;">必定</span>的手续费。（<span style="color: black;">源自</span>：速卖通大学 编选：</span>中国<span style="color: black;">电子商务<span style="color: black;">科研</span>中心）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz/4qfFWgnjlMb5P6runnJjpFME7jSh4nKM8sdPXwtDZiaUYJw5MKonF4p5K6D0RuA570GWKsA7bHXBWcFNeQlqPeA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/cuCpicdvdMEzuqOyy6Ll1BpDLJdicgvEoOC8fVrAk2rP92HHwIqicY6Ma6viaaZqxTPXiaPgZUyIQBic5nKEibrURwfsw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通问题找草帽</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
你的见解独到，让我受益匪浅，非常感谢。 顶楼主，说得太好了！ 楼主果然英明！不得不赞美你一下！ 感谢你的精彩评论，为我的思绪打开了新的窗口。
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