跨境电商平台：Wish、速卖通、亚马逊培训运营心得总结分享
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qlogo.cn/mmbiz_gif/Rntd00fSVWZkFgPsj7rBuibibElUT9IxgBgM24oZEgs4FEpib6gCqbfb39tBnjy6Eb7SYiacXCmyswwUMxXMj5dQ9w/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">咱们</span>是做<span style="color: black;">跨境电商平台培训</span>的，今天在<span style="color: black;">这儿</span>给<span style="color: black;">大众</span>分享一个我自己总结的<span style="color: black;">有些</span>东西，<span style="color: black;">便是</span>关于wish平台、速卖通平台和Amazon平台上的<span style="color: black;">有些</span>特点、运营经验、爆款规律、时常会遇到的<span style="color: black;">有些</span>困难、还有<span style="color: black;">便是</span><span style="color: black;">看清</span><span style="color: black;">她们</span>平台<span style="color: black;">自己</span>的<span style="color: black;">要求</span>和<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qlogo.cn/mmbiz_jpg/Rntd00fSVWaviaJCibY5ic3mfha8udJQtjfoLfd4nK0aPXtpjTf9ed99F4Fp7ARYVa3aEh7WMXTwTCSsWKS1sqLyA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这几个平台，都是在跨境电商行业中的几个领头者，<span style="color: black;">亦</span>都各自占据着一方市场，<span style="color: black;">那样</span>今天吉茂<span style="color: black;">博主</span>便给<span style="color: black;">大众</span>从多个<span style="color: black;">方向</span>阐述一下吉茂跨境电商学校总结的<span style="color: black;">有些</span>经验和心得。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">从<span style="color: black;">每一个</span>平台的特点出发：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">全世界</span>速卖通平台：</span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它是阿里巴巴旗下的平台，秉承的理念是：让天下<span style="color: black;">无</span>难做的生意。速卖通前期是注重让中国创造走向世界的，<span style="color: black;">不外</span>到后来，<span style="color: black;">因为</span>品牌封闭化管理的规则出来，速卖通的口碑就<span style="color: black;">欠好</span>了；<span style="color: black;">不外</span>，有实力的卖家，还是<span style="color: black;">能够</span>在这个平台上，拼一拼的。</p><span style="color: black;"> Wish平台和亚马逊平台：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两个平台更注重的是买家的利益与服务，和卖家所关心的事；在<span style="color: black;">这儿</span>，速卖通他偏重于<span style="color: black;">制品</span>和服务；</p> 国外的平台策略，更偏重于服务。
<h1 style="color: black; text-align: left; margin-bottom: 10px;">从平台运营经验：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> Wish运营：</span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整体感觉给人<span style="color: black;">便是</span>“笨”，<span style="color: black;">为何</span>？<span style="color: black;">由于</span>只要选品好，再传<span style="color: black;">制品</span>，不掉坑里，<span style="color: black;">亦</span><span style="color: black;">不易</span>踩雷，<span style="color: black;">同期</span>就<span style="color: black;">能够</span>转化为诚信店铺。</p><span style="color: black;"> 速卖通运营：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">整体给人感觉<span style="color: black;">便是</span>“细”，<span style="color: black;">为么</span>呢？速卖通运营技巧<span style="color: black;">非常</span>成体系（这个有淘宝和天猫的经验），细到店铺要爆，要单个<span style="color: black;">制品</span>爆，单个<span style="color: black;">制品</span>要爆，单个关键词要爆。</p><span style="color: black;"> 亚马逊运营：</span>整体给人感觉是“全”，<span style="color: black;">能够</span>从规划“全”来看，规划好<span style="color: black;">机构</span>注册，海外品牌注册，品类<span style="color: black;">选取</span>、仓储发货等，做亚马逊准备再<span style="color: black;">长期</span>都不为过。<span style="color: black;">因此呢</span>，亚马逊投入的时间和资本成本要比速卖通和wish要多。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qlogo.cn/mmbiz_jpg/Rntd00fSVWYrbFICVK17n0mEEzHAf39Az6J9ialxHicPq6vLLsHQYmRFRibzJnVl2Sl1F6eyKeYU3ghCiaC514YTpg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">从爆款规律<span style="color: black;">来讲</span>：</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 这<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">制品</span>流量<span style="color: black;">提升</span>的核心差异所在。<span style="color: black;">把握</span>这个规律</p><span style="color: black;"> 速卖通，<span style="color: black;">表现</span>在关键词排名；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通<span style="color: black;">表现</span>为推送；亚马逊<span style="color: black;">表现</span>在类目排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通流量<span style="color: black;">重点</span>来自关键词排名，追求的是<span style="color: black;">制品</span>的核心关键词排于<span style="color: black;">第1</span>页，<span style="color: black;">乃至</span><span style="color: black;">第1</span>页<span style="color: black;">第1</span>个。关键排名的重点在于转化率，转化率好，排名才会靠前。</p><span style="color: black;"> Wish核心在于获取推送，</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">重点在于讨好平台，<span style="color: black;">因此呢</span>wish平台红线，绝对<span style="color: black;">不可</span>碰。</p><span style="color: black;"> 亚马逊的类目排名</span>是<span style="color: black;">得到</span>平台认可的<span style="color: black;">重点</span>途径，<span style="color: black;">表现</span>的是<span style="color: black;">制品</span>在<span style="color: black;">全部</span>行业的排名。
<h1 style="color: black; text-align: left; margin-bottom: 10px;">站在卖家<span style="color: black;">方向</span>来看的<span style="color: black;">哪些</span>“坑”：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 吉茂<span style="color: black;">博主</span><span style="color: black;">这儿</span>说的“坑”，是平台要从卖家<span style="color: black;">这儿</span>收取的<span style="color: black;">花费</span>之类的；其次是封你店铺的坑；</p><span style="color: black;"> 速卖通：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三天一小规，五天一大规；<span style="color: black;">已然</span><span style="color: black;">作为</span>这个平台的代名词了；存在的坑有<span style="color: black;">哪些</span>呢？品牌封闭化管理、三个月一次的类目考核、售后宝。</p><span style="color: black;"> wish：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各方面都做好以后，坐等出单<span style="color: black;">成为了</span>wish平台代名词；坑有：发货速度的硬性<span style="color: black;">需求</span>、自动加价和海外仓映射、把观点当警告。</p><span style="color: black;"> 亚马逊：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟卖是他的<span style="color: black;">特殊</span>，<span style="color: black;">亦</span>是他用来坑卖家的；跟卖是一个坑、侵权举报是第二个坑、FBA有利<span style="color: black;">亦</span>有<span style="color: black;">坏处</span>，<span style="color: black;">这儿</span><span style="color: black;">亦</span>算是一个坑吧。</p> <span style="color: black;">大众</span>都需要<span style="color: black;">重视</span>一下的。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qlogo.cn/mmbiz_jpg/Rntd00fSVWaviaJCibY5ic3mfha8udJQtjfZWE7kicd9l0Ra912EbrkvQwBUUuVBnQJH3j7ibTnLd93b2PYSahHwEEQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">要怎么入驻这三个平台呢？门槛是什么：</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 速卖通的门槛：</span>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">交押金，一万块！货源的logo与入驻速卖通平台的商标名<span style="color: black;">叫作</span>的是一致的，<span style="color: black;">因此</span>卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>定制包装袋，定制名牌，<span style="color: black;">这般</span>卖家在速卖通运营中会相对得心应手<span style="color: black;">有些</span>。</p><span style="color: black;"> wish的门槛在于发货速度</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，4天之内物流必须上网，并且wish回款较慢。</p><span style="color: black;"> 亚马逊的门槛为品牌和服务</span>，<span style="color: black;">因此呢</span>，亚马逊的隐性门槛较高。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 跨境电商平台各有<span style="color: black;">特殊</span>，卖家需综合分析各平台之间差异，结合<span style="color: black;">自己</span>资源<span style="color: black;">优良</span>，择优<span style="color: black;">选取</span>创业平台，<span style="color: black;">能够</span>联系吉茂跨境电商学校。吉茂学校官方网站底部提交报名<span style="color: black;">就可</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【<strong style="color: blue;">关于吉茂跨境电商中心</strong>】</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">号外！</strong><strong style="color: blue;">吉茂跨境电商学校<span style="color: black;">微X</span>公众号更名为吉茂跨境电商中心啦！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">吉茂跨境电商学校</strong>是<strong style="color: blue;"><span style="color: black;">义乌市政府<span style="color: black;">独一</span>一家政府所认可的、具备办学资质的跨境电商培训学校。</span></strong>义乌市跨境电商协会指定人才培训及输出<span style="color: black;">公司</span>，Wish、eBay官方合作培训<span style="color: black;">公司</span>，亚马逊官方战略合作伙伴。</span></p><img src="https://mmbiz.qlogo.cn/mmbiz/yqVAqoZvDibELuyGgz89icfKdgxfHW89WPQz6MNOichukVG28Be7ppnSic5TY2hgibqJ6vwqyPYsT4PIBQwmibVsGia2g/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qlogo.cn/mmbiz_png/Rntd00fSVWaviaJCibY5ic3mfha8udJQtjfcbLWfh172icOGOqWv2pOGJReNia2zcmEZJTl6dIyAmSwD2icyMzCuxBxw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全国免费热线：</span><span style="color: black;"><strong style="color: blue;">4006-758-756</strong></span></p>
哈哈、笑死我了、太搞笑了吧等。 “板凳”（第三个回帖的人） 我完全同意你的观点，说得太对了。 你的努力一定会被看见，相信自己，加油。 你的见解独到，让我受益匪浅，非常感谢。
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