谈论全世界速卖通
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是<span style="color: black;">全世界</span>速卖通平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全世界</span>速卖通是阿里巴巴面向国际市场的跨境电商平台,被广大卖家<span style="color: black;">叫作</span>为“国际版淘宝”。正式成立于2010年,<span style="color: black;">迄今</span>已走过12个年头,是中国最大的跨境零售电子商务平台,开设了18种语言的网站,覆盖<span style="color: black;">全世界</span>200多个国家和地区;<span style="color: black;">重点</span>国家有西法国、俄罗斯和巴基斯坦,<span style="color: black;">重点</span>推动国家有日本和韩国、美国。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. 店铺类型和业务类型</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店铺类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SMT官方店<span style="color: black;">铺</span>:速卖通以自有品牌开设或<span style="color: black;">得到</span>权利人独家授权的门店(仅限商标为R标志和非中文商标)。只能有一家店,一个品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SMT</span>专卖店铺:商家以自有品牌(R或TM状态商标和非中文商标)或其他品牌授权文件在速卖通中开设的门店。<span style="color: black;">能够</span>有多个店铺,<span style="color: black;">然则</span>一个店铺只能申请一个品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SMT</span>专营店铺:经营一个或多个他人或自己的品牌(商标R或TM状态)商品的商店。<span style="color: black;">能够</span>有多个店铺,一个店铺<span style="color: black;">能够</span>申请多个品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/pu0etKOXiav0d8W6FYlqaZNqknDKqr0bHX44hwfoevbRKNswU5YwMreaAF9iaLmAbkrJ6JLJxOgcpVto0DYszt9w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">名词解释</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">揭发</span>:<span style="color: black;">制品</span>或店铺在搜索关键词下的<span style="color: black;">揭发</span>(不等同于<span style="color: black;">揭发</span>,但<span style="color: black;">揭发</span><span style="color: black;">包含</span>搜索<span style="color: black;">揭发</span>)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网页浏览量:网页浏览量(叠加)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">访客数:进入店铺的人数(统计周期内<span style="color: black;">每一个</span>IP只统计一次)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加购人数:将商品添加到购物车的人数</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保藏</span>夹数量:添加到愿望列表(<span style="color: black;">保藏</span>夹)中的项目数量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平均花费时间:花费在网页或商店上的平均时间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户单价:<span style="color: black;">每一个</span>付款买家支付的平均金额</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">UV值:每位访客支付的平均金额</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Miss rate:用户不做任何操作就退出页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投入产出比:简<span style="color: black;">叫作</span>ROI,<span style="color: black;">指的是</span><span style="color: black;">宣传</span>投入成本和<span style="color: black;">宣传</span><span style="color: black;">营销</span>额的指标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/pu0etKOXiav2f2Hl2kVqAfJpyS3PkJktPTa6sKy2qFhb4vk4M2BUibDONicpfN2q2lx6MxQSh3uxpEVicNzIiaKybGQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量<span style="color: black;">源自</span>说明:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站外间接流量:不<span style="color: black;">经过</span>站外<span style="color: black;">途径</span>直接进入店铺页面,而是有中间<span style="color: black;">过程</span>,如打开站外活动页面、AE首页等中间页面,再<span style="color: black;">经过</span>中间页面进入店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站点外直接流量:直接点击站点外通道进入商店页面的流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他:无<span style="color: black;">源自</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:平台<span style="color: black;">按照</span>算法<span style="color: black;">举荐</span>(如首页<span style="color: black;">举荐</span>、购物车<span style="color: black;">举荐</span>、愿望<span style="color: black;">名单</span><span style="color: black;">举荐</span>等)向用户<span style="color: black;">举荐</span>部分<span style="color: black;">制品</span>和页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交性:<span style="color: black;">经过</span>社交玩法进入商店的访客(例如,拉人、商店小游戏、讨价还价)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导购<span style="color: black;">途径</span>:<span style="color: black;">经过</span>AE首页<span style="color: black;">区别</span>购物<span style="color: black;">途径</span>(如FD、gold、SD等)进店的访客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本工具:<span style="color: black;">经过</span>购物车、信息、我的订单、愿望<span style="color: black;">名单</span>等方式进入商店的访客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索:搜索<span style="color: black;">经过</span>AE(<span style="color: black;">包含</span>直通车)进入店内的访客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容:<span style="color: black;">经过</span>提要、短视频、直播等方式进入店铺的访客。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/pu0etKOXiav0d8W6FYlqaZNqknDKqr0bHf6MH9Jic4h1Clm9gv0ApFFKyfbUGFXpShTiaWby369Qany6eQe9A7w3A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.物流仓储</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在线物流:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指速卖通官方物流,<span style="color: black;">包含</span>:经济类、简易类、标准类、快速类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经济类物流</span>:为快件卖家的小包商品(5美元以下)<span style="color: black;">供给</span>简单的物流服务,适用于低价值商品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无忧标准:<span style="color: black;">包含</span>邮政挂号服务和专线服务,全程物流跟踪信息可<span style="color: black;">查找</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无忧优先:<span style="color: black;">包含</span><span style="color: black;">商场</span>快递和邮政快递服务,时间快物流跟踪信息可<span style="color: black;">查找</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线下物流:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指除<span style="color: black;">全世界</span>速卖通自营物流以外的物流供应商,如顺丰国际、e邮宝、DHL、UPS、Fedex等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">交货日期</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有订单的发货时间为10天,填写在线订单号后的发货时间为6天,过期将自动取消订单。发货完成后有两次修改单号的机会(每次修改单号需要在15天内)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流模板:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运费设定的<span style="color: black;">规律</span>是:以一国的运费计算为基准(<span style="color: black;">通常</span>以俄罗斯为基准),其运费比基准国便宜或运费价格相差不大,设定为免运费,与其他国家设定<span style="color: black;">必定</span>折扣的标准运费形式由买方支付部分运费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商场</span>快递的运费<span style="color: black;">规律</span><span style="color: black;">亦</span>是<span style="color: black;">同样</span>,扣除运费的基价后为买方支付运费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优选仓:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>,<span style="color: black;">全世界</span>速卖通有两种仓库发货方式,一种是全托管配送模式,另一种是<span style="color: black;">全世界</span>速卖通优选仓库。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全托管:系统不成熟,平台<span style="color: black;">需求</span>交期快,但入库慢,审核慢,容易拖累<span style="color: black;">全部</span>店铺的上网率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优选仓库:速卖通官方仓库,发货非常快,缺点只能接客服,有问题<span style="color: black;">不可</span><span style="color: black;">即时</span><span style="color: black;">处理</span>,收货有时限,操作小。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自己投:</span><span style="color: black;"><span style="color: black;">揭发</span>免</span><span style="color: black;">费,按点击付费推广服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">表示</span>位置:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电脑PC:主搜索页面——先按15/30/45/60/75% / 20/25/30/35/40/45/50/55/60;在页面底部搜索智能<span style="color: black;">举荐</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">移动端:每隔20页进行一次主搜索,<span style="color: black;">经过</span><span style="color: black;">第1</span>页推广第3、11、19页,第二页及以后推广第6、16页</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优点:<span style="color: black;">因为</span>是关键词和人群都<span style="color: black;">能够</span>自主<span style="color: black;">选取</span>,对人群和国家溢价相对准确。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">缺点:起步难度<span style="color: black;">很强</span>,需要选词、调价、抢位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/pu0etKOXiav3Jiaqc50sP4FoC8NSPnp9LicNP8brQeAlWoqPiaoaIbWvNGTQsISfvZVic3wZI8ZUJWC4JXPQlxdktZA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/pu0etKOXiav0d8W6FYlqaZNqknDKqr0bHplzNGGXkvJCoWJuyl3tSkic9GDicYSeBrFvB4kY9vEXI66aaHEEnlvcA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
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