仅半年即迎来营销额高速增长，速卖通做为中国原创品牌全世界化新战场
<img src="https://mmbiz.qpic.cn/mmbiz_gif/sYmzWsM9mVOicCfqyu08yqk7KSwKkZQpqGXDxyXxuKBowEibFE1rVZEaic1sD3sEwVcJ1xib9MuDiaficiboBT5FiaasAg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌企业发展战略规划依据<span style="color: black;">外边</span>环境和<span style="color: black;">自己</span><span style="color: black;">要求</span>的<span style="color: black;">情况</span>及其变化来制定和实施战略，在维持原主力业务<span style="color: black;">连续</span>发展以外，<span style="color: black;">亦</span>会寻找新的<span style="color: black;">营销</span><span style="color: black;">途径</span><span style="color: black;">做为</span>新的业务突破口。在阿里巴巴速卖通上，</span><span style="color: black;"><strong style="color: blue;">FIMI科技（小米生态链企业，主营无人机、云台、运动相机等<span style="color: black;">制品</span>）入驻速卖通平台仅半年时间已<span style="color: black;">作为</span>金牌商家，在2019年双11大促中<span style="color: black;">营销</span>量达到<span style="color: black;">平常</span>的30倍，<span style="color: black;">营销</span>额突破10万美元，</strong></span><span style="color: black;">在所处类目中属于头部位置，是一家典型的品牌企业<span style="color: black;">选取</span>跨境电商发展的良好案例。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVNfVaXpA3Mp413tTH5Cdhyn3ycLkvXib6HAwibibjehxGyIFyYeM3oribQyrWoZaltcjgGQgntXqibkDWA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">速卖通庞大流量是吸引品牌新商家的重要<span style="color: black;">原由</span>之一</span></span></span></span></span></span></span></span></span></span></span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2019年7月1日，FIMI在速卖通上店铺正式上线，</span><span style="color: black;"><strong style="color: blue;">7月20日的自然流量<span style="color: black;">状况</span>下迎来店铺首单，7月25日<span style="color: black;">作为</span>银牌商家，9月10日<span style="color: black;">作为</span>金牌商家。</strong></span><span style="color: black;"><span style="color: black;">做为</span>小米生态链中的一家新型企业，<span style="color: black;">为么</span>会<span style="color: black;">选取</span>跨境电商<span style="color: black;">做为</span>新业务发展<span style="color: black;">途径</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FIMI速卖通运营负责人陈露露介绍：“<span style="color: black;">首要</span><span style="color: black;">咱们</span>最初就<span style="color: black;">已然</span>确定互联网电商为<span style="color: black;">营销</span><span style="color: black;">途径</span>，而跨境电商比较好切入。速卖通平台佣金相对其他平台较低，<span style="color: black;">咱们</span>对<span style="color: black;">制品</span>的成本<span style="color: black;">掌控</span>比较严格，佣金低有利于<span style="color: black;">咱们</span><span style="color: black;">掌控</span>自己的成本，<span style="color: black;">同期</span>FIMI的<span style="color: black;">目的</span>市场跟速卖通比较契合，</span><span style="color: black;"><strong style="color: blue;">速卖通覆盖<span style="color: black;">全世界</span>230多个国家和地区，是中国最大出口B2C的跨境电商平台，流量又大，</strong></span><span style="color: black;">这是<span style="color: black;">咱们</span><span style="color: black;">选取</span>速卖通<span style="color: black;">做为</span>跨境电商主战场的理由。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FIMI在开店之初，做了店铺装修以及<span style="color: black;">制品</span>发布优化等筹备工作后，在第二周便策划了新店开张活动，利用<span style="color: black;">外边</span>社交网站营销为新店官方网站做了导流，将海外的流量直接导入、速卖通对应的<span style="color: black;">制品</span>链接。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">同期</span>开通联盟爆品计划，<span style="color: black;">协同</span>站外粉丝群组策划新店开张活动。</span></strong></span><span style="color: black;">小试牛刀之后，FIMI快速申请了速卖通“中国好卖家“，凭借其以往外贸<span style="color: black;">累积</span>的<span style="color: black;">营销</span>数据和相对成熟的品牌调性，FIMI快速<span style="color: black;">获准</span><span style="color: black;">作为</span>银牌店铺，<span style="color: black;">经过</span>银牌店铺系列的扶持再<span style="color: black;">协同</span>店铺活动与站外推广等一系列运营动作，使得刚开不久的新店<span style="color: black;">快速</span>驶上了超人一大步的快车道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与此<span style="color: black;">同期</span>，FIMI非常<span style="color: black;">注重</span>客户的售后问题，服务好客户是FIMI<span style="color: black;">第1</span>宗旨，在店铺运营初期，除了高<span style="color: black;">营销</span>额以外，最大收获<span style="color: black;">便是</span>好评。FIMI为了<span style="color: black;">保准</span>库存到位快速妥投，提前备货海外仓做好快速发货，<span style="color: black;">同期</span></span><span style="color: black;"><strong style="color: blue;">对所有客服<span style="color: black;">需求</span>对买家信息进行<span style="color: black;">有效</span>保质的回复，正是<span style="color: black;">这般</span>高质量的服务<span style="color: black;">亦</span>让FIMI店铺前三个月好评率保持在99%以上。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVNfVaXpA3Mp413tTH5CdhynY4N1LmrWcBibgaicjQoX3FsbLFmO5RTuN3fnCLgPC1kTOU1ACjTGK9gA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">FIMI 掌上相机宣传图</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">精细化运营，<span style="color: black;">才可</span>在平台大促活动中得到利益点</span></span></span></span></span></span></span></span></span></span></span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FIMI在新店开张不久后，<span style="color: black;">亦</span>迎来了速卖通828、双11大促活动。FIMI前期筹备工作做的相当充足，</span><span style="color: black;"><strong style="color: blue;">设定<span style="color: black;">目的</span>及拆解，<span style="color: black;">保准</span>人、货、店、钱<span style="color: black;">所有</span>到位，</strong></span><span style="color: black;">团队有人员的分工，货品<span style="color: black;">保准</span>充足，店铺账号安全，对付费流量<span style="color: black;">增多</span>投入。确定店铺营销<span style="color: black;">方法</span>，主推款活动款和清仓款，制定多元化的站外营销<span style="color: black;">保证</span>活动利益点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陈露露<span style="color: black;">暗示</span>：“<span style="color: black;">咱们</span>把重量级的商品曝在最重要的活动上面，提前布局所有的引流<span style="color: black;">途径</span>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">包含</span>提前优化搜索，直通车关键词调试，联盟加大佣金，粉丝营销站外的营销推广等。</strong></span><span style="color: black;"><span style="color: black;">而后</span>去进行客户的触达计划，<span style="color: black;">经过</span>邮件、发帖、买家秀，直播等全面触达所有的新老客户，优化重点<span style="color: black;">制品</span>的详情推广图点击素材，准备客户售前话术和促销话术，<span style="color: black;">同期</span>提前做库存盘点，备货海外仓，应付接下来的大促活动订单。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在速卖通大促活动中，监控<span style="color: black;">制品</span>数据和<span style="color: black;">评估</span>，应对突发<span style="color: black;">情况</span><span style="color: black;">亦</span>是重要工作之一。FIMI会按节奏去做出实时应对操作，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">增多</span>投入<span style="color: black;">弥补</span>流量：</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">联盟、直通车、站外站内催付，</span></strong></span><span style="color: black;">设计添加视觉素材，活动板块内容<span style="color: black;">弥补</span>，客服<span style="color: black;">即时</span>活动提醒和催付，仓库打包人员<span style="color: black;">即时</span>发货等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台活动对卖家<span style="color: black;">来讲</span>是一次非常好的实战，在平台活动结束之后，进行<span style="color: black;">目的</span>完成率的数据统计。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">分析流量数据进行分复盘：</span></strong><strong style="color: blue;"><span style="color: black;">站内流量与站外流量占多少、免费流量和付费流量是多少、流量的投入产出比是多少、记录加购<span style="color: black;">保藏</span>数据，转化率分析。</span></strong></span><span style="color: black;">大促结束之后并不<span style="color: black;">表率</span>流量直线下降，FIMI会利用预热流量策划返场活动，<span style="color: black;">即时</span>更新活动的店铺视觉，客服<span style="color: black;">即时</span>响应和关怀客户，对库存进行盘点，<span style="color: black;">增多</span>补货计划。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVNfVaXpA3Mp413tTH5CdhynFQXWnQVrxXzueWUbTROrqosK183hfIP1pFO6dVjiadGu6zCMIibeiaW9w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FIMI无人机</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">疫情突袭，困难面前，新商家应保持积极<span style="color: black;">心理</span></span></span></span></span></span></span></span></span></span></span></span></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期受新冠病毒疫情影响，不少商家<span style="color: black;">亦</span>在担心自己速卖通店铺的运营<span style="color: black;">状况</span>。</span><span style="color: black;">该<span style="color: black;">怎样</span>做好供应链<span style="color: black;">调节</span>和<span style="color: black;">制品</span>运营？</span><span style="color: black;"><span style="color: black;">怎样</span>尽可能减少损失？</span><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">处理</span>海外消费者的咨询与订单等问题？</span><span style="color: black;"><span style="color: black;">作为</span>许多新商家<span style="color: black;">伴侣</span>近期的最大<span style="color: black;">困难</span>。</span><span style="color: black;">FIMI<span style="color: black;">亦</span>因疫情<span style="color: black;">原由</span>，面临不少现实问题与考验，供应链工厂还在等待复工审核许可，但仍积极正面地做出<span style="color: black;">有些</span><span style="color: black;">调节</span>和应对<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、年前FIMI在库存方面<span style="color: black;">即时</span>与供应链联系确认余下库存和剩余产能，</span></strong></span><span style="color: black;">对店铺热销与新品都进行了补货，<span style="color: black;">保证</span>了1月下旬到2月中旬的库存<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、加强客服培训。</span></strong></span><span style="color: black;">站在客户<span style="color: black;">方向</span>去人性化的安抚客户<span style="color: black;">心情</span>，<span style="color: black;">增多</span>售前售后的说明和解释解除海外<span style="color: black;">有些</span>消费者对中国商品、包裹和疫情的恐慌心理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、时刻关注物流复工动态，</span></strong></span><span style="color: black;">2月10日起<span style="color: black;">持续</span>安排少量人员将订单安排发货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，FIMI的运营负责人<span style="color: black;">亦</span>给到其他新商家<span style="color: black;">有些</span><span style="color: black;">意见</span>：新商家店铺的运营人<span style="color: black;">能够</span>关注每日店铺流量销量数据<span style="color: black;">即时</span><span style="color: black;">调节</span>营销活动策略和店铺运营<span style="color: black;">方法</span>等，</span><span style="color: black;"><strong style="color: blue;">着重关注可能影响店铺服务分指标的数据，<span style="color: black;">例如</span>成交不卖，未收到货纠纷提起率、货不对板纠纷提起率和差评等，<span style="color: black;">知道</span>此<span style="color: black;">周期</span>首要任务是<span style="color: black;">保证</span>以及维持店铺在疫情<span style="color: black;">时期</span>的良性运营。</strong></span><span style="color: black;"><span style="color: black;">倘若</span>你是小微创业者，近期需关注资金<span style="color: black;">贮存</span>，<span style="color: black;">尽可能</span>轻资产，有必要的话减少人工或推广投入。困难当前，积极的<span style="color: black;">心理</span>是首位，勇于面对，相信疫情终将被克服，眼前的困难只是暂时的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>来看，短期疫情的确会对跨境出口零售<span style="color: black;">全部</span>行业<span style="color: black;">导致</span><span style="color: black;">必定</span>影响，但<span style="color: black;">长时间</span>来看，跨境出口业务的机遇与<span style="color: black;">好处</span>还是远远大于这次事件带来的波动。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通平台为了在疫情<span style="color: black;">时期</span>更好的<span style="color: black;">帮忙</span>所有商家伙伴，<span style="color: black;">亦</span>相继推出<a style="color: black;">“六大<span style="color: black;">保证</span>”</a>政策<span style="color: black;">调节</span>，全面覆盖了疫情<span style="color: black;">时期</span>店铺运营、资金周转、流量推广等多个维度。</span></strong></span><span style="color: black;"><span style="color: black;">期盼</span>所有商家都能保持<span style="color: black;">自信心</span>，合力共渡难关。</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span></span></strong><strong style="color: blue;"><span style="color: black;">阅读</span></strong>
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