2023年速卖通平台发展趋势及速卖通卖家应对策略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一，说一件颠覆大<span style="color: black;">都数</span>卖家认知的事情，<span style="color: black;">大众</span>先<span style="color: black;">瞧瞧</span>下面三张图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tjsYzJyqD6GklcSmhf2ibCOzgLzvI5iaZf3X2E0I2IGH9G6MAQL8UL915LNeY6qaQl1fL2KxspTHvK0v9pXruVibQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2021年10月速卖通主站<span style="color: black;">拜访</span>量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tjsYzJyqD6GklcSmhf2ibCOzgLzvI5iaZf6XlN5RsNpqib4em6y2GZueOwq22emdGHwstt6peuibAA6e9SveZHiaMnw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"><span style="color: black;">2023年3月<span style="color: black;">速卖通主站<span style="color: black;">拜访</span>量</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tjsYzJyqD6GklcSmhf2ibCOzgLzvI5iaZfKXckyxdolCPHN0595yiasnTxIUjyVTHl7ZUHjfMm6ib7GPFTp7QJrEvg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2023年3月速卖通俄罗斯站点的<span style="color: black;">拜访</span>量</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两年身边有不少速卖通卖家业绩下滑，于是<span style="color: black;">起始</span>唱衰速卖通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而从图中<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，21年下半年到今年3月份，速卖通主站的整体流量并<span style="color: black;">无</span>下滑，反而是略微<span style="color: black;">提升</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受去年俄乌冲突的影响，速卖通俄罗斯的流量确实<span style="color: black;">显现</span><span style="color: black;">必定</span>程度的下滑，<span style="color: black;">日前</span><span style="color: black;">已然</span>稳定下来了，俄罗斯依然是速卖通的<span style="color: black;">第1</span>大流量<span style="color: black;">源自</span>国。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">稳定的流量是一个电商平台发展的根基和底气。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二，前两天我去深圳参加了速卖通商家大会，官方今年重点<span style="color: black;">说到</span>的三件事：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">全托管、到货时效和用户体验。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tjsYzJyqD6GklcSmhf2ibCOzgLzvI5iaZf5Pnd4Rlj0bdkKfmIShJ2z0pssyvfVTkYG39tCR1AqBf63RewqibwENA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提高</span>物流到货时效和用户体验，去年商家大会上<span style="color: black;">亦</span>重点<span style="color: black;">说到</span>过，属于老话重提。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">搜推流量的分配和到货时效、用户体验强<span style="color: black;">相关</span>，这一点依然没变。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独一</span>的变化是正式推出了全托管，这是今年平台最<span style="color: black;">注重</span>的<span style="color: black;">一起</span>业务。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通全托管前期<span style="color: black;">重点</span>是邀约制，商家大会之后就会<span style="color: black;">逐步</span>开放报名，<span style="color: black;">此时</span>候<span style="color: black;">大众</span><span style="color: black;">便是</span>拼能力上了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三，关于全托管，大部分速卖通卖家最关心的问题是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">商家直营店铺<span style="color: black;">是不是</span>会被全托管店铺彻底取代？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tjsYzJyqD6GklcSmhf2ibCOzgLzvI5iaZficibs6BI23WRqLfezLIq20ibRbwQ4UGlazPfEwMyYdW9qAUnwnTyicN2tw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个问题我之前在速卖通星球回答过，4月18日和速卖通的两位负责人交流之后，我更加确定：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">商家直营店铺不会被全托管取代，平台自营店、商家直营店和全托管店铺三者将会<span style="color: black;">长时间</span>共存。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>并不是所有的商品都适合做托管模式，速卖通全托管的本质是： </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优选仓+低价 。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">低价供货即使有利润，其他滞销的SKU<span style="color: black;">亦</span>会把<span style="color: black;">机构</span>的利润侵蚀掉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>我<span style="color: black;">亦</span>和<span style="color: black;">有些</span>做全托管的圈友聊过，<span style="color: black;">倘若</span>把爆款链接全上全托管，确实会有<span style="color: black;">有些</span>相互影响（毕竟全托管链接便宜了好几美金） </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因此</span><span style="color: black;">她们</span><span style="color: black;">通常</span>都不会把爆款sku<span style="color: black;">所有</span>放上去，原店铺直营和全托管<span style="color: black;">制品</span>，还是会有<span style="color: black;">有些</span>主打的差异化。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">四，<strong style="color: blue;">速卖通<span style="color: black;">为何</span>要做全托管？ </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span>其实和速卖通做自营店类似的。<span style="color: black;"><strong style="color: blue;"> 并不是<span style="color: black;">由于</span>它做自营店、全托管，<span style="color: black;">能够</span>多赚一点卖货的钱。 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">这点小钱，阿里是看不上的。 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">是<span style="color: black;">由于</span>它想要留住用户，减少用户流失到Shein和Temu等其他电商平台。 </strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而想要留住用户，就需要给用户<span style="color: black;">供给</span>更好的用户体验，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的<span style="color: black;">制品</span>，价格和服务。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">自营店和全托管<span style="color: black;">便是</span>要<span style="color: black;">供给</span>更好的价格和服务。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而非自营店，非全托管店铺，负责<span style="color: black;">增多</span><span style="color: black;">制品</span>的丰富度。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五，一个<span style="color: black;">制品</span><span style="color: black;">是不是</span>能<span style="color: black;">同期</span>做全托管和商家直营？<span style="color: black;">怎样</span>平衡直营<span style="color: black;">制品</span>和托管<span style="color: black;">制品</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">并不是所有<span style="color: black;">制品</span>都适合托管，<span style="color: black;">咱们</span>要<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>特点和<span style="color: black;">制品</span>周期<span style="color: black;">选取</span>适合自己的经营模式。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>上，生命周期短的非标多SKU类<span style="color: black;">制品</span>适合商家自运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而供应链<span style="color: black;">优良</span><span style="color: black;">明显</span>的少量SKU标品更适合做托管，<span style="color: black;">能够</span>省心，走量，<span style="color: black;">同期</span>备货<span style="color: black;">危害</span><span style="color: black;">亦</span>更低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但要<span style="color: black;">重视</span>的是，不管采用哪种经营模式，还是要<span style="color: black;">重视</span>做好商品品质、到货时效、用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕竟从托管、供货的趋势上<span style="color: black;">亦</span>能看到，粗犷型无货源店群铺货的时代<span style="color: black;">已然</span>彻底过去了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">坦白说，<span style="color: black;">倘若</span>还在简单粗暴地做铺货、<span style="color: black;">没法</span>转变模式的卖家，应该在速卖通很难<span style="color: black;">得到</span>流量了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">六，</strong><strong style="color: blue;">在<span style="color: black;">这般</span>的新形势下，中小卖家应该应对呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）根据<span style="color: black;">自己</span><span style="color: black;">制品</span><span style="color: black;">选取</span>适合自己的运营模式：运营自己的店铺or加入全托管</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">提高</span>到货时效：爆款备现货、<span style="color: black;">加强</span>上网率、<span style="color: black;">思虑</span>入仓、升级物流线路</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）<span style="color: black;">注重</span>用户体验：精细化运营，深耕某一品类，<span style="color: black;">保准</span>商品质量、商品价格<span style="color: black;">优良</span>和售后体验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）找准<span style="color: black;">自己</span>的<span style="color: black;">优良</span>定位，<span style="color: black;">选取</span>最适合自己的发展策略：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商卖家能<span style="color: black;">长时间</span>存活下来的就3类选手：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>型、流量型和选款+整合供应链型</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">很少有卖家能<span style="color: black;">同期</span>做好这三点， 想清楚自己的核心<span style="color: black;">优良</span>是哪个点，把这一个点做到极致，其他环节外包。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5）我<span style="color: black;">认识</span>到，<span style="color: black;">此刻</span>亿级大卖的趋势是：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做高客单<span style="color: black;">制品</span>，做本土店，仓发，部分品牌还在开拓俄罗斯、西班牙等地的线下<span style="color: black;">途径</span>，基本是重资产的玩法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span><span style="color: black;">便是</span>要做高门槛的事情，限制新玩家入场的数量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">针对</span>个体、小团队卖家<span style="color: black;">来讲</span>，最好还是做大卖家看不上的小众市场，做高客单、少SKU的<span style="color: black;">制品</span>。 闷声发大财才是王道。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是<span style="color: black;"><strong style="color: blue;">天民</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更加多</span>深入交流和学习，欢迎加入<span style="color: black;">咱们</span>的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">【<span style="color: black;"><strong style="color: blue;">速卖<span style="color: black;">通告</span>识星球</strong></span>】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gibh1aq5fh9d4fPJqzO3fAWlKhDcn3B0D6Iehyib8nD9CWwE7H8ibhkEMvohrOFLUz1h4Rw2gfgg07rCTrypgYMmQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tjsYzJyqD6Ewx6iaQlylnJy3wS5ict3Y6bUUmMB4jrVwxhjlKfkT7J7P7stGjWwHXY2wbicdad5QhRIoE5dII1fHg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">- End -</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后送<span style="color: black;">大众</span>一个福利：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一本<span style="color: black;">包括</span>了<strong style="color: blue;">速卖通<span style="color: black;">基本</span>知识</strong>、<strong style="color: blue;">选品<span style="color: black;">研发</span></strong>、<strong style="color: blue;"><span style="color: black;">制品</span>优化</strong>、<strong style="color: blue;">数据分析、爆款打造</strong>和<strong style="color: blue;">实操案例</strong>的「<span style="color: black;"><strong style="color: blue;">2023</strong><strong style="color: blue;">速卖通运营实操手册</strong></span>」 电子书</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">精选了<span style="color: black;"> <span style="color: black;"><strong style="color: blue;">30</strong></span></span> 篇<span style="color: black;">文案</span>，总计<span style="color: black;"> <span style="color: black;"><strong style="color: blue;">3</strong></span></span> 万字</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iboj59cNZxbM8QEOSF369V6lLmiccbwVKnGpaHaN5BCSLVmxquoerUpsdQBSQrsZQ6bPsC2bpWeH5VNJNjdBDUGA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iboj59cNZxbOsjmv88ocDLC9FFxQVeYicH9EmT2MjEBPuQiaRP5HHDnkumlHWDgMzlh5nYibESqzAM0AW613JR2tZg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/iboj59cNZxbOsjmv88ocDLC9FFxQVeYicHfianugib3Tgol2zYrhYUjPhgVLGwFMpIyLCDa0sBRRHKoCniaLwIRoVSw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">请加<strong style="color: blue;">助理-索隆</strong><span style="color: black;">微X</span>，备注“</span><span style="color: black;"><strong style="color: blue;">电子书</strong></span><span style="color: black;">”免费领取。 <span style="color: black;">已然</span>添加的卖家<span style="color: black;">不消</span>重复添加~</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tjsYzJyqD6Ewx6iaQlylnJy3wS5ict3Y6bC4HZe4zPm3e4j8ORHicQkDVvkxVuNiaVpvrYibqaSZNfNHxicbss12MlHg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
楼主继续加油啊！外链论坛加油！
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