nqkk58 发表于 2024-8-27 11:18:25

淘宝俄罗斯站点上线,竞争加剧,速卖通卖家位置尴尬?

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商的深入发展,使越来越多的本土平台<span style="color: black;">再也不</span>满足于<span style="color: black;">状况</span>,<span style="color: black;">选取</span>出海拓展国际线。出海之路<span style="color: black;">再也不</span>是跨境电商平台的专属,国内电商平台的出海<span style="color: black;">亦</span>为国内电商卖家带来了<span style="color: black;">更加多</span>掘金新市场的机会。而<span style="color: black;">亦</span>有人质疑,<span style="color: black;">这般</span>的平台交汇难免会模糊卖家分界线,产生不可避免的销量重叠及行业竞争。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">淘宝HelloTaobao上线俄罗斯市场</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">速卖通卖家位置尴尬?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZHpGjQ9cdEEgN71DUz9Ebz4I418nRYuwXO4NlNb4jDXNWKHJt50FkkobBTYyZ9zveqw7IwAVlBrw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比亚马逊平台在跨境电商市场中的带头<span style="color: black;">功效</span>,2010年,阿里巴巴<span style="color: black;">全世界</span>速卖通紧随其后,面向<span style="color: black;">全世界</span>市场打造在线交易平台。与跨境电商市场盛况发展同步的是,不少<span style="color: black;">本来</span>主攻国内电商的平台<span style="color: black;">亦</span>纷纷分身加入跨境电商线上出口零售。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2015年,国内第二大电子商务平台京东顺势推出跨境电商出口平台——京东<span style="color: black;">全世界</span>售,2018年1月15日,网易严选<span style="color: black;">第1</span>次以旗舰店的形式加入海外电商平台;而在今年7月份,阿里巴巴集团发布<span style="color: black;">信息</span>,俄罗斯市场<span style="color: black;">起步</span>淘宝网HelloTaobao上线测试。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内首屈一指的电商平台纷纷出海,多个平行平台之间可否存在良性推动<span style="color: black;">功效</span>,又会产生<span style="color: black;">怎么样</span>的冲突竞争呢?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZHpGjQ9cdEEgN71DUz9EbzADpYxb6tpr6On66Kqn3gO5U39kSDxZbHq0V0pyWzEL1PPATb08arjw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeZHpGjQ9cdEEgN71DUz9EbzRdib6qZuVbrcqlFfcIhhZ7JMjMWUmw1JTV2RXkHFTZoxTia9Ak4jq03w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">(图/HelloTaobao官网)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">雨果网获悉,在官方网站中<span style="color: black;">表示</span>,<span style="color: black;">制品</span>搜索按钮中有“Iam shopping for……in Hello Taobao<span style="color: black;">或</span>onAliExpress”两种<span style="color: black;">选取</span>途径,俄罗斯买家<span style="color: black;">能够</span><span style="color: black;">经过</span>“HelloTaobao”单元购买淘宝平台上的中国<span style="color: black;">制品</span>,<span style="color: black;"><strong style="color: blue;">购买流程与买家在速卖通平台上购买体验一致</strong></span>,且由淘宝入驻的中国卖家<span style="color: black;"><strong style="color: blue;">并不需要额外支付佣金、物流<span style="color: black;">花费</span>或<span style="color: black;">查找</span>杂费。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>它还<span style="color: black;">持有</span><span style="color: black;">许多</span>的优惠政策,所有<span style="color: black;">经过</span>“HelloTaobao”单元购买的商品皆<span style="color: black;"><strong style="color: blue;">可<span style="color: black;">运用</span>速卖通相同的物流方式进行配送</strong></span>,<span style="color: black;">查找</span>订单的方式<span style="color: black;">亦</span>和速卖通官网体验相差无几。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有<span style="color: black;">关联</span>业内人士坦言,与速卖通一<span style="color: black;">起始</span>就定位<span style="color: black;">全世界</span>市场<span style="color: black;">区别</span>的是,2016年9月,“天猫出海”项目正式推出,其面向印度、东南亚及<span style="color: black;">全世界</span>近1亿海外华人市场,<span style="color: black;">同期</span><span style="color: black;">经过</span>菜鸟物流为核心的9个国家和地区<span style="color: black;">供给</span>官方转运服务,并在中国香港,中国台湾和马来西亚,<span style="color: black;">供给</span>了本地支付服务。<strong style="color: blue;">由此可知“天猫出海”与HelloTaobao并无多大交集,与之更<span style="color: black;">关联</span>的是速卖通平台</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在与速卖通卖家<span style="color: black;">交流</span>中,卖家Lily告诉雨果网:“在我询问HelloTaobao<span style="color: black;">是不是</span><span style="color: black;">起始</span>运营海外业务时,客服<span style="color: black;">暗示</span>:速卖通平台为了让<span style="color: black;">更加多</span>海外用户享受到丰富和个性化的商品,<span style="color: black;">提高</span>客户粘度和购物体验,从而给平台卖家带来<span style="color: black;">更加多</span>的流量和商品,平台借助‘万能淘宝’商品招商,引入行业差异化、长尾商品,以此<span style="color: black;">弥补</span>行业商品的丰富性。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">出海趋势正旺,而由此<span style="color: black;">导致</span>的两极化<span style="color: black;">亦</span>较为严峻。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一方面,<span style="color: black;">针对</span>国内的淘宝卖家<span style="color: black;">来讲</span>,利用HelloTaobao这个<span style="color: black;">途径</span>过渡到俄罗斯站,让<span style="color: black;">制品</span>直接出海确实节省了中间环节,<span style="color: black;">亦</span>能够打开海外市场的<span style="color: black;">同期</span><span style="color: black;">加强</span>跨境运营能力;<span style="color: black;">另一</span>一方面,<span style="color: black;">针对</span>跨境电商卖家而言,<span style="color: black;">虽然说</span>平台旨在丰富卖家的选品新思路,<strong style="color: blue;"><span style="color: black;">然则</span>面对<span style="color: black;">一样</span>的<span style="color: black;">目的</span>市场,速卖通卖家对潜在的竞争<span style="color: black;">亦</span><span style="color: black;">非常</span>忧虑</strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZHpGjQ9cdEEgN71DUz9EbzdFa6tuiaiaxpBYGxadPBdN54IdHbbkibibmbL8AwX81LDsE6ZMknicoTz2w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">(图/速卖通卖家与客服聊天截图)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>图重复<span style="color: black;">危险</span>:</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">俄罗斯市场的新旧卖家碰撞</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZHpGjQ9cdEEgN71DUz9Ebz4I418nRYuwXO4NlNb4jDXNWKHJt50FkkobBTYyZ9zveqw7IwAVlBrw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在当今<span style="color: black;">全世界</span>化的趋势下,商品<span style="color: black;">已然</span>能够轻而易举地卖到<span style="color: black;">全世界</span>,HelloTaobao以速卖通平台为依托进入俄罗斯市场,而同一个载体却<span style="color: black;">亦</span>使得<span style="color: black;">制品</span>信息交互展示<span style="color: black;">显现</span>侵权问题。</span></p>有速卖通卖家Alice向雨果网透露<span style="color: black;">叫作</span>,“<span style="color: black;">倘若</span>淘宝真的上线俄罗斯市场的话,<span style="color: black;">咱们</span>还能愉快的玩耍吗?直接的市场竞争和可能<span style="color: black;">显现</span>的相同<span style="color: black;">制品</span>套图,会对<span style="color: black;">咱们</span><span style="color: black;">导致</span><span style="color: black;">有害</span>的影响,如今<span style="color: black;">已然</span>有<span style="color: black;">显现</span>卖家的<span style="color: black;">制品</span>套图被盗用的<span style="color: black;">状况</span>,相同的<span style="color: black;">制品</span><span style="color: black;">照片</span>展示下一旦一方价格稍有差异,对另一方的销量都会<span style="color: black;">导致</span><span style="color: black;">区别</span>程度的影响。”<img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZHpGjQ9cdEEgN71DUz9Ebz7XggMFic2MfvH4BA9bCTVZDmUI0TKuxJEbLeVE5MjSRwzSu4UgeDwRg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在她看来,此前即便<span style="color: black;">制品</span><span style="color: black;">运用</span>了同一组<span style="color: black;">照片</span>,但鉴于两个<span style="color: black;">区别</span>的市场,</span><span style="color: black;"><span style="color: black;">运用</span>相同的套图<span style="color: black;">亦</span>不会对彼此造成影响。</span><span style="color: black;">而</span><span style="color: black;">一旦</span><span style="color: black;">淘宝卖家报名</span><span style="color: black;">HelloTaobao</span><span style="color: black;">进入俄罗斯市场就会形成</span><span style="color: black;">正面</span><span style="color: black;">竞争</span><span style="color: black;">的</span><span style="color: black;">关系,</span><span style="color: black;">这对速卖通</span><span style="color: black;">卖家<span style="color: black;">来讲</span>是极为<span style="color: black;">有害</span>的</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">HelloTaobao</span><span style="color: black;">虽然<span style="color: black;">帮忙</span>国内卖家<span style="color: black;">方便</span>地开辟了俄罗斯市场,却将本来不<span style="color: black;">关联</span>的卖家置于同一竞争位置,<span style="color: black;">针对</span></span><span style="color: black;"><span style="color: black;">有些</span></span><span style="color: black;">淘宝卖家<span style="color: black;">来讲</span>,这是个陌生的竞争环境</span><span style="color: black;">机遇与挑战哪个更大犹未可知。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二货联盟及跨境阿米Show创始人程桂良,曾就国内电商平台出海<span style="color: black;">发布</span>观点<span style="color: black;">叫作</span>:“阿里平台拆分这一系列动作其实是很正常的,<span style="color: black;">并不</span>单单是阿里巴巴,基本上电商平台都需要对<span style="color: black;">区别</span>卖家进行分流、进一步撮合买家与卖家之间的对接<span style="color: black;">需要</span>;<span style="color: black;">由于</span><span style="color: black;">针对</span>平台而言,买家消费<span style="color: black;">需要</span>的<span style="color: black;">提高</span>自然而然会对卖家售卖<span style="color: black;">制品</span>的品质或服务有更高的<span style="color: black;">需求</span>,且这种新生<span style="color: black;">需要</span>在原先那个生态体系里面是覆盖不到的,为此平台在孵化<span style="color: black;">区别</span>层级的生态服务圈时,会顺势将这些出众拔尖的卖家分离出来,将<span style="color: black;">她们</span><span style="color: black;">归类</span>到<span style="color: black;">另一</span>一个更高的生态里。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>,卖家Charles<span style="color: black;">亦</span><span style="color: black;">暗示</span>,俄罗斯市场的业务对他<span style="color: black;">来讲</span>只是一种尝试,<span style="color: black;">日前</span>还未<span style="color: black;">发掘</span>有<span style="color: black;">照片</span>侵权或市场恶意竞争的<span style="color: black;">状况</span><span style="color: black;">出现</span>,<span style="color: black;">然则</span><span style="color: black;">倘若</span>卖家想要深层次地打开俄罗斯市场,卖家本身还需做<span style="color: black;">更加多</span>的准备,这是国内电商平台或跨境电商平台都<span style="color: black;">没法</span>大包大揽的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文/雨果网 张凯乐</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转载请注明<span style="color: black;">源自</span></span></p><span style="color: black;">新手干货包免费送</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeZHpGjQ9cdEEgN71DUz9EbzticgkRSmP7clpicvPicNwEsdRf0KXC0RrpicwnvyNFPybkJH02I7cziaqmg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
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AventurineLe 发表于 2024-9-25 05:49:42

期待你更多的精彩评论,一起交流学习。

1fy07h 发表于 2024-10-18 11:21:22

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