2018年第三期全国跨境电商教育改革与操作技能师资培训研修班通告
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2018年第三期全国跨境电商<span style="color: black;">教育</span>改革与操作技能师资培训研修班<span style="color: black;">通告</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各<span style="color: black;">关联</span>本科、高职、中职院校、技师学院:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商逆势<span style="color: black;">大涨</span>、发展迅猛,跨境电商人才奇缺,市场<span style="color: black;">需要</span>旺盛,<span style="color: black;">日前</span>各院校尚未有完整的跨境电商人才培养体系,<span style="color: black;">教育</span>改革<span style="color: black;">发展</span>缓慢,教师平台运营技能缺乏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为贯彻落实《教育部、财政部关于实施职业院校教师素质<span style="color: black;">加强</span>计划(2017-2020年)的意见》,深化<span style="color: black;">教育</span>改革,切实<span style="color: black;">提高</span>教师队伍整体素质和建设水平,中国国际贸易学会全国跨境电商<span style="color: black;">教育</span>工作委员会拟定于2018年6月1日-5日在广州举办“2018年第三期全国跨境电商<span style="color: black;">教育</span>改革与操作技能师资培训研修班”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>培训<span style="color: black;">道理</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">使参加培训教师<span style="color: black;">熟练</span>跨境电商发展趋势,<span style="color: black;">把握</span>跨境电商主流运营平台操作技巧,深入<span style="color: black;">认识</span>跨境电商人才的<span style="color: black;">需要</span><span style="color: black;">情况</span>及人才培养困境,<span style="color: black;">认识</span>跨境电商<span style="color: black;">教育</span>改革的真正痛点和难点,深入研讨高职院校<span style="color: black;">怎样</span>结合本校<span style="color: black;">实质</span><span style="color: black;">状况</span>协同进行跨境电商人才培养<span style="color: black;">方法</span>制定、课程标准建设、师资队伍培养与建设、跨境电商人才实训、就业与人才<span style="color: black;">传送</span>、<span style="color: black;">帮忙</span>各高中职院校对接跨境电商企业等<span style="color: black;">详细</span><span style="color: black;">处理</span><span style="color: black;">方法</span>,切实<span style="color: black;">处理</span>各高中职院校开展跨境电商<span style="color: black;">教育</span>改革的困境。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>组织<span style="color: black;">公司</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主办单位:</span><span style="color: black;">中国国际贸易学会全国跨境电商<span style="color: black;">教育</span>工作委员会</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">承办单位: 全国跨境电商岗位专业培训与考试中心、</span><span style="color: black;">浙江大学中国跨境电商<span style="color: black;">科研</span>院</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">协办单位: 潮汕职业技术学院、</span><span style="color: black;">广州美迪电商学院</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>培训对象</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全国高等院校、职业院校、技师学院和中职学校,电子商务、商务英语、国际贸易实务、国际货物运输(国际物流)、国际商务各专业骨干教师、专业负责人、系部领导及<span style="color: black;">关联</span>电子商务事业单位、<span style="color: black;">研究</span>院所技术人员等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>培训大纲</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">模块一:跨境电商人才培养与<span style="color: black;">教育</span>改革</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程收益</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商最新政策<span style="color: black;">诠释</span>与发展趋势分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">认识</span>互联网+外贸与我国产业经济发展新趋势</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">认识</span>互联网+背景下跨境电商人才<span style="color: black;">需要</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">认识</span>跨境电商人才培养的困境和出路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">把握</span><span style="color: black;">能够</span>结合当地产业<span style="color: black;">状况</span>,<span style="color: black;">指点</span>学生进行选品开展跨境电商运营业务的技能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>供应链跨境电商平台运营与人才<span style="color: black;">需要</span>分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">认识</span><span style="color: black;">全世界</span>供应链的概念、发展趋势和影响</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">认识</span><span style="color: black;">全世界</span>供应链管理流程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">认识</span><span style="color: black;">全世界</span>供应链管理的核心运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">认识</span><span style="color: black;">全世界</span>供应链人才<span style="color: black;">需要</span>和培养的困境</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、开展<span style="color: black;">关联</span>的供应链课程<span style="color: black;">教育</span>改革和实践</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、开展<span style="color: black;">关联</span>的项目<span style="color: black;">科研</span>和申报</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">校行企协同,创新跨境电商人才培养模式改革模式及经验分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">认识</span>产教融合最新政策导向</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">认识</span>跨境电商企业与学校合作双方的意向点及<span style="color: black;">需要</span>点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">认识</span>校企产教融合合作双方的切入点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、了解校企产教融合的运营模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、优秀校企合作经验分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商专业方向人才培养<span style="color: black;">方法</span>制定的策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">认识</span>跨境电商教育的<span style="color: black;">状况</span>分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">认识</span>专业人才社会<span style="color: black;">需要</span>调研与预测分析报告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">把握</span>职业能力分析与分解:知识结构、能力结构、素质结构分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">认识</span>跨境电商专业方向岗位<span style="color: black;">需要</span>、培养<span style="color: black;">目的</span>与基本<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、学会课程设置、<span style="color: black;">教育</span>计划进程安排、课程建设、教材建设、校内外实训基地建设等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于真实<span style="color: black;">机构</span>的跨境电商人才培养、<span style="color: black;">教育</span>改革总体设计、建设思路及经验分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">认识</span>跨境电商<span style="color: black;">教育</span>改革的最新动态</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">认识</span>跨境电商<span style="color: black;">教育</span>改革的难点、痛点和突破口</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">把握</span>跨境电商<span style="color: black;">教育</span>改革的设计和建设思路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、基于真实<span style="color: black;">机构</span>的跨境电商人才培养院校经验分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商人才<span style="color: black;">传送</span>创新模式与校企合作资源对接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、跨境电商人才<span style="color: black;">传送</span>与校企合作项目背景介绍</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">把握</span>项目流程总纲、人才培养<span style="color: black;">特殊</span>、<span style="color: black;">详细</span>操作思路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、校企合作模式研讨</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">把握</span>校企合作共赢点+支持点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商的实践<span style="color: black;">教育</span>工具实用价值及实践<span style="color: black;">教育</span>经验分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、院校开展跨境电商实战教育困境分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、跨境电商实战(实训)基地建设的必要性和可行性分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、优秀跨境电商<span style="color: black;">教育</span>软件展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、跨境电商横向<span style="color: black;">研究</span>项目合作<span style="color: black;">研发</span>设计</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、教师论文和<span style="color: black;">研究</span>项目<span style="color: black;">帮助</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优秀跨境电商企业参观交流与学习</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、零距离<span style="color: black;">认识</span>到跨境贸易的运营<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、真实<span style="color: black;">认识</span>跨境电商企业人才岗位<span style="color: black;">需要</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、现场<span style="color: black;">认识</span>优秀跨境电商企业文化和运营模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">认识</span>综合电商聚集的O2O模式电商产业园区运营和管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">模块二:跨境电商平台运营技能<span style="color: black;">提高</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程收益</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊Amazon</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块一:亚马逊选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊平台核心“<span style="color: black;">制品</span>为王”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品方式操作详解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>完善<span style="color: black;">制品</span><span style="color: black;">研发</span>思路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>深度调研</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块二:注册亚马逊账号与后台操作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台认识与账号注册</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后台基本操作与Amazon<span style="color: black;">花费</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账号<span style="color: black;">危害</span><span style="color: black;">掌控</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块三:<span style="color: black;">制品</span>发布</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后台<span style="color: black;">制品</span>的发布和基本设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊listing</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟卖的<span style="color: black;">优良</span>与劣势</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">批量上传<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制作优秀listing操作详解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块四:卖家配送与FBA</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国际物流与FBA</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FBA计算器操作详解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FBA其他各项收费详情</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊FBA的<span style="color: black;">危害</span><span style="color: black;">掌控</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块五:亚马逊站内推广与review的重要性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊站内营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊的反馈系统与规则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">评论(Review)<span style="color: black;">累积</span>与品牌搭建</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊品牌备案</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块六:亚马逊<span style="color: black;">宣传</span>(PPC)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>创建<span style="color: black;">优秀</span>亚马逊<span style="color: black;">宣传</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊<span style="color: black;">宣传</span>选词技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化亚马逊<span style="color: black;">宣传</span>推广技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>降低亚马逊<span style="color: black;">宣传</span>推广成本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块七:站外社交<span style="color: black;">媒介</span>营销推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四大海外社交<span style="color: black;">媒介</span>介绍</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搭建亚马逊站外推广的矩阵</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用社交<span style="color: black;">媒介</span><span style="color: black;">提高</span>品牌转化率</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用社交<span style="color: black;">媒介</span><span style="color: black;">提高</span>品牌股溢价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、 <span style="color: black;">熟练</span>Amazon平台与其他平台的区别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">把握</span>注册Amazon店铺的两种方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">把握</span>注册<span style="color: black;">作为</span>Amazon中国卖家操作流程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">把握</span>注册亚马逊需要准备的资料</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<span style="color: black;">认识</span>Amazon卖家后台各页面详情</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、<span style="color: black;">把握</span>Amazon卖家后台各大模块的操作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、<span style="color: black;">把握</span>Amazon账号<span style="color: black;">危害</span><span style="color: black;">掌控</span>与应对技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、<span style="color: black;">把握</span>Amazon后台<span style="color: black;">制品</span>的发布和基本设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十、</span><span style="color: black;">认识</span>Amazon卖家配送与FBA(亚马逊配送服务)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11、<span style="color: black;">把握</span>Amazon营销推广方式和技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12、<span style="color: black;">认识</span>Amazon的反馈系统与规则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13、<span style="color: black;">把握</span>Amazon品牌设计和<span style="color: black;">加强</span>品牌辨别度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14、<span style="color: black;">把握</span>Amazon搜索排名核心之关键词优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">15、<span style="color: black;">认识</span>Amazon<span style="color: black;">宣传</span>的推广原理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">16、<span style="color: black;">把握</span>Amazon<span style="color: black;">宣传</span>选词技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">17、<span style="color: black;">把握</span>Amazon<span style="color: black;">宣传</span>数据和效果分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">18、<span style="color: black;">认识</span>四大海外社交<span style="color: black;">媒介</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">19、<span style="color: black;">把握</span>Amazon选品定价与市场规划</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20、学会<span style="color: black;">指点</span>学生进行Amazon运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>速卖通Aliexpress</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块一:速卖通开店</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通开店<span style="color: black;">基本</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注册速卖通账号、入驻速卖通</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块二:后台<span style="color: black;">基本</span>操作详解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各个模块操作详解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>详情页模块管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通交易管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">信息</span>中心管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块三:选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用数据纵横工具选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业情报数据分析、选品专家数据分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直通车选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联盟营销选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">站外选品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块四:跨境物流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境物流介绍</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流模板设置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通线上发货</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外仓</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块五:速卖通搜索推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">规则详解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题的重要性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词的挖掘和标题优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直通车推广操作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直通车推广策略优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块六:速卖通营销与客户管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店铺自主营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通大促</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通客户管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块七:速卖通视觉营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视觉规范的实施和应用 文案策划</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通旺铺装修<span style="color: black;">基本</span>操作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>图的定义与重要性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习模块八:速卖通数据分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">目的</span>和定位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业数据分析 店铺经营分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">把握</span>店铺定位:<span style="color: black;">全世界</span>速卖通简介及架构介绍,店铺定位和规划方向,选品和定价技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">把握</span>商品发布:发布<span style="color: black;">优秀</span>信息及<span style="color: black;">重视</span>事项,<span style="color: black;">制品</span>信息的管理及修改,运费模板的设置类型及误区</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">把握</span>店铺优化:<span style="color: black;">熟练</span>速卖通排序和规则,认识作<span style="color: black;">坏处</span>类型和<span style="color: black;">处理</span><span style="color: black;">办法</span>,避免违规降权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">把握</span>店铺设置与美化 完善店铺基本设置,结合店铺<span style="color: black;">制品</span>装修店招,<span style="color: black;">制品</span>分组等,规划店铺,整合店铺模块</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">把握</span>仓储物流:物流方式介绍和<span style="color: black;">选取</span>,物流<span style="color: black;">花费</span>计算<span style="color: black;">办法</span>,包装技巧和包裹跟踪,国际e邮宝服务介绍及<span style="color: black;">运用</span>流程,进口规则和征税<span style="color: black;">需求</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<span style="color: black;">把握</span>订单处理技巧:阿里旺旺的功能简介,未付款订单催单技巧,分析和回复询盘技巧,<span style="color: black;">怎样</span>挖掘买家<span style="color: black;">需要</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、<span style="color: black;">把握</span>店铺<span style="color: black;">平常</span>管理技巧:交易订单管理,交易<span style="color: black;">评估</span>认识与<span style="color: black;">熟练</span>,商铺后台管理,放款处理技巧,速卖通助理的<span style="color: black;">运用</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、<span style="color: black;">熟练</span>运用速卖通营销工具:限时限量折扣活动,店铺满立减<span style="color: black;">运用</span>技巧,店铺优惠券、套餐搭配,打折等工具的<span style="color: black;">运用</span>,数据分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、学会<span style="color: black;">运用</span>站内推广与营销:速卖通直通车的认识与<span style="color: black;">运用</span>,关键词的书写和竞争分析,<span style="color: black;">怎样</span>报名平台活动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>证书<span style="color: black;">颁布</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完成培训会并考核合格后<span style="color: black;">颁布</span>《全国跨境电商岗位培训师》证书。</span><span style="color: black;">(证书全国通用,可在中国国际贸易学会官方网(www.kjdskszx.com)<span style="color: black;">查找</span>,可<span style="color: black;">做为</span>能力<span style="color: black;">评估</span>、职<span style="color: black;">叫作</span>评定、考核和任职的重要依据。)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span>培训<span style="color: black;">花费</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">本期培训会收费:</span></strong><span style="color: black;"><strong style="color: blue;">2800元</strong>(含培训费、证书费、会议室<span style="color: black;">运用</span>费、资料费)培训<span style="color: black;">时期</span>住宿统一安排、食宿费和往返交通<span style="color: black;">花费</span>自理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">支付方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国国际贸易学会国际贸易实务<span style="color: black;">教育</span>工作委员会<span style="color: black;">拜托</span> 广州美迪职业技术学院有限<span style="color: black;">机构</span> 开具“跨境电商课程培训费” 发票,<span style="color: black;">能够</span>转账、现金或公务卡刷卡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户名<span style="color: black;">叫作</span>:广州美迪职业技术学院有限<span style="color: black;">机构</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开户银行:中国工商银行股份有限<span style="color: black;">机构</span>广州南国支行 </p>账号:3602817809200242974
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7、</span>培训地点和住宿酒店</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">培训时间:2018年6月1日-5日</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">培训地点:美迪电商学院(广州市白云区三元里大道217号民生<span style="color: black;">商场</span>大厦三楼)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">报到时间:2018年6月1日(14:00-19:00)</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">报到地点、住宿酒店:</span></strong><span style="color: black;">鸿源酒店,前台<span style="color: black;">tel</span>:020-23302999 (广州三元里大道99号广东省社会主义学院内)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、</span>报名方式</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">报名联系人:周老师</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联系<span style="color: black;">tel</span>:15652992530</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邮箱:m18519502260@163.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>:</span><span style="color: black;">(长按识别二维码加<span style="color: black;">微X</span>索要<span style="color: black;">通告</span>和附件</span><span style="color: black;">)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/14fAN00qxeImWHalACYVFuMf6Vecgiajib9kP4bbVeqYVN5UbB6qIDszP89syM3dtf8lgIPEo4iaPZdYV6oSav2og/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">附件信息:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">附件 1. 酒店及培训地点乘车路线</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">附件 2. 报名回执表</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">附件 3. 师资登记表(与此表备两张大一寸蓝底照片(备注“姓名”)和身份证复印件)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国国际贸易学会</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国国际贸易学会国际贸易实务<span style="color: black;">教育</span>工作委员会</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 2018年4月15日</span></p>
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