两天花费9980元！疯狂小杨哥亦初始卖课挣钱了……
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你要问，</span><strong style="color: blue;"><span style="color: black;">当下最好的生意是什么？</span></strong>经过小柴<span style="color: black;">近期</span>一段时间的观察，和采访调研，<strong style="color: blue;"><span style="color: black;">我<span style="color: black;">必定</span>会告诉是卖课！</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e4a234e580cd4ba7b503bdb2b0de9ac9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=H5xnLvUSSKFvFud4hohx660QEeU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>小柴<span style="color: black;">近期</span><span style="color: black;">发掘</span>，</span><strong style="color: blue;"><span style="color: black;">小柴这个行当，竟然有<span style="color: black;">海量</span>的人转行去卖课了</span></strong>，<span style="color: black;">例如</span>在小柴的<span style="color: black;">伴侣</span>圈，有<span style="color: black;">海量</span>曾经的<strong style="color: blue;"><span style="color: black;">「<span style="color: black;">媒介</span>老师」，竟然清一色的像微商<span style="color: black;">同样</span>，刷起了卖课的屏</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">打开社交<span style="color: black;">媒介</span>，不管是抖快，还是小某书，</span><strong style="color: blue;"><span style="color: black;">大有一种全世界都在卖课的感觉！</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6ff9a603876a40fcbf7eee6ad32a31af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=X%2B%2BZh3OZuc%2BO0FHY3xDQju81IMU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">哪些</span>靠卖课住上了大别野，网红嫩模围着转的案例，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">持续</span>蹂躏吃瓜群众们的耳朵与眼睛。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/526926bc80aa4e7f86a4c4ddcfbf2887~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=WylAMuaVBFRQ9TIcSFpMPVRdev4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">段位高一点的</span></strong>，盯上的是老板企业家，教<span style="color: black;">她们</span>打造IP，稍低一点的，则是瞄准小老板，教<span style="color: black;">她们</span>开店、管理……</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e20f7a19fcc041868c355b8ba623c07c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=V6WweyPQQ3HNS7v8ZlXkgqxCjb4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">再者还有，瞄准白领、失业人群的</span></strong>，教<span style="color: black;">她们</span>用AI，教<span style="color: black;">她们</span>视频剪辑，反正是教啥的都有；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自然，<span style="color: black;">亦</span>有教<span style="color: black;">刚才</span>踏入社会的小<span style="color: black;">青年</span>们<span style="color: black;">怎样</span>混迹职场、</span><strong style="color: blue;"><span style="color: black;">直播带货、怎么做自<span style="color: black;">媒介</span>写出十万加</span></strong>、打造个人IP的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/88f313743f6b40c0aa43d2bedcd97b9b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=Mr2jDfo4f5uNIXxTUW%2F2xddgM54%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">虽然这些「老师们」自己没当过企业家，没经营过任何一家小卖部</span></strong>，<span style="color: black;">亦</span><span style="color: black;">无</span>直播带货卖出一件货、<strong style="color: blue;"><span style="color: black;">写的<span style="color: black;">文案</span><span style="color: black;">亦</span>是常年阅读个位数……</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/373a8dc01883450c9b0600d1577944b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=SblfDXm%2B%2BVESGOYTX2lt0n91%2Bdc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但</span><strong style="color: blue;"><span style="color: black;">只要抬头起的响亮</span></strong>，海报做的夸张，<span style="color: black;">她们</span><strong style="color: blue;"><span style="color: black;">就<span style="color: black;">能够</span><span style="color: black;">经过</span>卖课赚可能过去几十年都没赚到的钱。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>在这个短视频的快节奏时代，<span style="color: black;">本来</span><span style="color: black;">很难</span>被看见的信息差问题，越来越<span style="color: black;">显著</span>了，而<span style="color: black;">每日</span>处在这个环境里的人<span style="color: black;">亦</span>越来越焦虑了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span>看着雷军的声量，李斌不急，还是何小鹏不急？</span></strong>看着昔日被你看不起的村溜子，短视频玩的飞起，你急不急？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/df3088a272c0443d8831d5d286c6d59e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=w225u3YtiEOor9jOy%2BpVEL2lGjo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个世界，</span><strong style="color: blue;"><span style="color: black;">不管是身价百亿的老板，还是996的牛马，角角落落里，都是焦虑的人</span></strong>，自然，焦虑什么就有什么课，<span style="color: black;">区别</span>的人群，<span style="color: black;">区别</span>的授课内容，<span style="color: black;">花费</span>则<span style="color: black;">亦</span>是千差万别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从9.9元，到9.9万不等，<span style="color: black;">例如</span>小柴有个较为<span style="color: black;">熟练</span>的圈内人，</span><strong style="color: blue;"><span style="color: black;">虽然连个小卖部都没开过，但他转头就去教别人怎么选址，怎么采购，怎么获客</span></strong>……滑了天下之大稽……</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e4ff8ca829bd40e9bcf48bb478fa4483~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=trLEySWQb%2BHdNCeCKXxWelaoM1g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">没出多久</span></strong>，就把只能养家糊口还半死不活的自<span style="color: black;">媒介</span>业务给救活了，人员翻倍扩张，<span style="color: black;">由于</span>卖课这门生意，太<span style="color: black;">挣钱</span>了，<strong style="color: blue;"><span style="color: black;">来钱太容易了，<span style="color: black;">她们</span><span style="color: black;">能够</span>轻<span style="color: black;">容易</span>松卖课，去养活<span style="color: black;">资讯</span>理想了……</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他告诉小柴：「别小看9.9，在这个无边界有着数十亿用户的时代，筛子随便一抖，就能让你吃饱」</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9866ff125bc6422c82e23191b7139d50~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=rYOjRsXvFxHt7Nws%2FucxGSBgiFI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">看到小柴<span style="color: black;">仰慕</span>的哈喇子不停的流，又<span style="color: black;">弥补</span>道：「</span><strong style="color: blue;"><span style="color: black;">不要站在自己的视角去审视大部分人的认知</span></strong>，这个世界里面<span style="color: black;">那样</span>多人，和你想的完全不<span style="color: black;">同样</span>，拿着你做<span style="color: black;">媒介</span>的经验去包装一下，<strong style="color: blue;"><span style="color: black;">随便买卖课，比做自<span style="color: black;">媒介</span>强多了！</span></strong>」</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4fc0e63482c34165816c818cdf7fc402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=CyvExPVkx1o54vX6K02jZWEAhO8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小柴不失礼貌的朝他笑了笑，就没再说话了</span></strong>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>卖课<span style="color: black;">挣钱</span>这件事，小柴早就<span style="color: black;">晓得</span>了，但小柴<span style="color: black;">亦</span><span style="color: black;">晓得</span>，</span><strong style="color: blue;"><span style="color: black;">卖课这门生意，咱们这种自己<span style="color: black;">便是</span>半瓶水的人一旦涉足，<span style="color: black;">难免</span>得流点肮脏的血。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span></span><strong style="color: blue;"><span style="color: black;">生成式AI火起来后那段时间，<span style="color: black;">全世界</span>有两个男人火了</span></strong>，一个是Open AI<span style="color: black;">青年</span>的掌舵人，另一个是学艺术的清华博士。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/556f75c8152945309f8dda9a4541d2db~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=AEbTc4rYuVklHMVPYY0W%2F6wkPCg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个火是<span style="color: black;">由于</span>，其为人类掀起了一场新的科技革命</span></strong>，<strong style="color: blue;"><span style="color: black;">另一个火</span></strong>是<span style="color: black;">由于</span>在OpenAI还在以每年50亿美元巨额亏损的背景下，他<strong style="color: blue;"><span style="color: black;">竟然靠卖AI课赚了1.75亿！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经常关注小柴的柴油，自然<span style="color: black;">亦</span>在小柴过往的稿子里，看到过太多，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>迷信买课学技能、找副业<span style="color: black;">上当</span>的案例</span></strong>，这<span style="color: black;">便是</span>一个典型的「韭菜园」。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">背面</span>，</span><strong style="color: blue;"><span style="color: black;">从形形色色的人，站向<span style="color: black;">食品</span>链顶端<span style="color: black;">起始</span>，就注定了这门生意不太<span style="color: black;">那样</span>干净。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a322bcc4bd7a4bfa853a10f9d0e3efbf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=iIcccnTLL79Fh9pl9fpWH5PIuAo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但随着卖课<span style="color: black;">挣钱</span>风声的<span style="color: black;">逐步</span>走漏，</span><strong style="color: blue;"><span style="color: black;">越来越多的大<span style="color: black;">公司</span>，<span style="color: black;">起始</span>涉足这一市场，</span></strong><span style="color: black;">那样</span>卖课这一赛道，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">是不是</span>会<span style="color: black;">逐步</span>进入专业、高质，良币驱除劣币的新<span style="color: black;">周期</span>呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，直播赛道现重磅动静，继罗永浩、薇娅等头部直播大佬后，</span><strong style="color: blue;"><span style="color: black;">疯狂小杨哥<span style="color: black;">亦</span>大张旗鼓的宣布<span style="color: black;">起始</span>卖课了……</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据北京商报，三只羊旗下的培训业务「三人行直播大课堂」<span style="color: black;">已然</span>准备就绪，即将开线下课。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b7209a85a1b149b2bb4a9c6268e43f0e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=Ixwix9iFvoQ6FgA4yUWXfC4Li3E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据三只羊工作人员介绍，三只羊开出了两类线下培训班，</span><strong style="color: blue;"><span style="color: black;">一类是进阶班</span></strong>，针对有<span style="color: black;">必定</span>从业经验的主播、工厂和企业人员，<strong style="color: blue;"><span style="color: black;">另一类是小白课程</span></strong>，瞄准行业新手群体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">至于培训内容进阶课<span style="color: black;">重点</span>围绕抖音打爆款</span></strong>、主播话术实战以及直播运营管理来设置课程，<span style="color: black;">包含</span>三只羊集团CEO杜刚在内共三位讲师来授课。而小白课程更聚焦于新手主播训练直播技巧维度。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cb53e361645b45bf98baac759f191664~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=o2eszofNQSivLoX9kX6i9BImHUc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小柴大概看了下，</span><strong style="color: blue;"><span style="color: black;">价格着实<span style="color: black;">不方便</span>宜，进阶班价格为9980元/人</span></strong>，小白课程3980元/人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">之<span style="color: black;">因此</span>说<span style="color: black;">不方便</span>宜是<span style="color: black;">由于</span></span><strong style="color: blue;"><span style="color: black;">这个学费进阶班价<span style="color: black;">仅有</span>两天两晚</span></strong>，小白课三天两晚，且学费不<span style="color: black;">包含</span>吃住行的<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">两天收近万元？这么一对比，大学上四年的学费，简直是白送……</span></strong>然而，就算这些头部<span style="color: black;">公司</span>经验丰富，但短短两天时间，又能真正学到多少干货呢？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9af92a5991a94b579f8e56024f4e39f4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=My7yB1%2F5TdwO74cqwHqW8iN6H1k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">揭发</span>的信息，进阶班大致招收50人<span style="color: black;">上下</span>，而小白班招收30人<span style="color: black;">上下</span>，掐指一算，</span><strong style="color: blue;"><span style="color: black;">这开一次课，疯狂小杨哥就<span style="color: black;">能够</span>入账超60万！</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5362b966da9d442f83eceed1ec769e36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=H6iR7788vdcHHKKwwgq871Jf2WU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小柴直接一句好家伙，</span><strong style="color: blue;"><span style="color: black;">如今这个社会，有钱有名的<span style="color: black;">挣钱</span>实在太容易了！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">不外</span>，值得<span style="color: black;">重视</span>的是，三只羊「三人行直播大课堂」已不是<span style="color: black;">第1</span>次开课了，只<span style="color: black;">不外</span>，这一次开课更加的声势浩大，业内<span style="color: black;">亦</span><span style="color: black;">因此呢</span>认为，</span><strong style="color: blue;"><span style="color: black;">这是三只羊经过试水后，正式宣布涉足卖课业务的重大信号。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，早在今年6月，三只羊CEO杜刚就公<span style="color: black;">研发</span>视频<span style="color: black;">暗示</span>，三只羊即将<span style="color: black;">起步</span>「三人行直播大课堂」，<span style="color: black;">供给</span>直播培训课程。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/126071f7d7d54d2ab0ab97a10d21772d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=R3Bt%2FlNcUq5gro0PfSX1pPp%2FBIU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，除了三只羊，</span><strong style="color: blue;"><span style="color: black;">薇娅<span style="color: black;">背面</span>三万MCN<span style="color: black;">公司</span>谦寻早在2021年就上线谦寻学院上线</span></strong>，并推出了网红训练营谦寻学堂。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据<span style="color: black;">媒介</span><span style="color: black;">报告</span>，谦寻学堂线下课程共15天，价格约2.5万元/人，<span style="color: black;">按照</span>招生人数，<span style="color: black;">这般</span>搞一期，其就能赚75万，按一年开四期计算，</span><strong style="color: blue;"><span style="color: black;">一年卖课就能为谦寻创造近三百万营收。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无独有偶，</span><strong style="color: blue;"><span style="color: black;">2022年，罗永浩交个<span style="color: black;">伴侣</span><span style="color: black;">亦</span>上线交个<span style="color: black;">伴侣</span>电商学苑</span></strong>，推出了一系列的电商培训课程，<span style="color: black;">包含</span>「0<span style="color: black;">基本</span>热门」「主播进阶」「实战运营」「商家老板必修」等<span style="color: black;">教育</span>课程，<strong style="color: blue;"><span style="color: black;">价格则是从299元到3万多不等。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a2abbfbc8b224739867da8df30b1e6b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=uTVqKL86wyp%2Bay%2FtQgw6XOlH5Zs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当时，</span><strong style="color: blue;"><span style="color: black;">交个<span style="color: black;">伴侣</span>线上买课首场，就吸引了近40万人，卖了一百多万</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，还有<span style="color: black;">信息</span><span style="color: black;">叫作</span>，交个<span style="color: black;">伴侣</span>电商学苑<span style="color: black;">供给</span>的讲师企业内部培训服务。一</span><strong style="color: blue;"><span style="color: black;">培训费<span style="color: black;">更加是</span>高达12万元/天。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一天一个人12万，到底是学知识技能去的，还是搞个人崇拜去的，这或许真得打几个问号……</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>显然，</span><strong style="color: blue;"><span style="color: black;">培训的与被培训的，或许目的并<span style="color: black;">无</span>卖课学习<span style="color: black;">那样</span>简单了！</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7bcd709de0d143c5ae42dc74c3d00b81~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=ezy3DT4qQBBVVtz9OmU9FkBKsjs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这些大<span style="color: black;">公司</span>、直播主播之外的卖课市场，卖</span><strong style="color: blue;"><span style="color: black;">课的，基本上都是去网上整理<span style="color: black;">有些</span>公开的资料，<span style="color: black;">而后</span>简单汇编成<span style="color: black;">关联</span>课程</span></strong>，收个几十块、<span style="color: black;">或</span>几百上千。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">掏钱的，虽然可能学不到啥有用的东西，但掏的这点钱，最多自己恶心一下自己，但</span><strong style="color: blue;"><span style="color: black;">大<span style="color: black;">公司</span>们动辄上万，<span style="color: black;">乃至</span>十几万一天的课程费，让<span style="color: black;">咱们</span>看到卖课这门生意更恐怖的一面。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，良币驱除劣币，真的来了吗？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有网友对此<span style="color: black;">暗示</span>：「</span><strong style="color: blue;"><span style="color: black;">直播<span style="color: black;">公司</span>如三只羊等<span style="color: black;">经过</span>售卖直播经验课程实现快速变现</span></strong>，<span style="color: black;">表示</span>出行业资源变现的新趋势。虽然这种模式能为<span style="color: black;">公司</span>带来丰厚收入并拓展资源，但学员能否仅凭一场培训就实现盈利<span style="color: black;">提高</span>仍是未知数。」</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">「培训课程的<span style="color: black;">实质</span>效果需经得起市场检验，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">公司</span>应更注重课程质量，<span style="color: black;">保证</span>学员真正受益，而非仅追求短期利益</span></strong>…」</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c31378736b4146c08610d22af1179a0e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=dXOuCr6XRLcRR8q8WwK6c95vCM4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，这<span style="color: black;">亦</span>从侧面<span style="color: black;">能够</span>看出，</span><strong style="color: blue;"><span style="color: black;">卖课这门生意，真的是太<span style="color: black;">挣钱</span>了，利润实在是太过于诱人。而从投入来看，远比直播带货本身，强太多了！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>这些头部<span style="color: black;">公司</span>、大主播<span style="color: black;">来讲</span>，成功的人设、<span style="color: black;">办法</span>论高高在上，膜拜者<span style="color: black;">占多数</span>，叠加角角落落里数<span style="color: black;">不堪</span>数为<span style="color: black;">挣钱</span>、</span><strong style="color: blue;"><span style="color: black;">赚<span style="color: black;">更加多</span>的钱而焦虑的人们这一催化剂。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尤其在直播带货行业，<span style="color: black;">近期</span>有一组数据<span style="color: black;">能够</span>说，具象化了这个行业的焦虑。数据<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>全网开通直播功能的账户超过1.8亿个，但<span style="color: black;">同期</span>，年收入<span style="color: black;">小于</span>5000的账号占比高达90%。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/be0c53900f284b4982ebf45b7e8134a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=AJLWrAbCwdnnH8kdO3y3%2BeTUrcY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近两亿人，<span style="color: black;">皆想</span>着<span style="color: black;">经过</span>直播带货养家糊口，将其当为职业<span style="color: black;">选取</span>之一，但这其中，</span><strong style="color: blue;"><span style="color: black;">90%的人一年在直播带货上赚的钱，连买设备交网费电费的钱都<span style="color: black;">不足</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们</span>太想学习大主播的经验和<span style="color: black;">办法</span>了</span></strong>，这<span style="color: black;">亦</span>注定了直播带货这一赛道卖课的巨大市场空间，<span style="color: black;">亦</span><span style="color: black;">寓意</span>着这些大<span style="color: black;">公司</span>卖课，连获客这个环节都能省了，<span style="color: black;">乃至</span>还得挤破头。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">亦</span>使得这些大<span style="color: black;">公司</span>，将人设与<span style="color: black;">办法</span>论变现，似乎不需要付出太多<span style="color: black;">奋斗</span>就能实现，而随着<span style="color: black;">海量</span>的头部<span style="color: black;">公司</span>的下场</span><strong style="color: blue;"><span style="color: black;">，卖课这门生意，必然将进入一轮疯狂的洗牌</span></strong>，但除了卖课的人变了，这门生意的本质很难变。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span><span style="color: black;">日前</span>来看，这些大<span style="color: black;">公司</span>，这类培训课都是小规模运营，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>一旦走上规模化之路，大主播们，又能有多少精力来亲自授课呢？</span></strong>当规模化后，又有多少时间，制定差异化课件呢？</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8a88e8aee4d44b149756fbbf74434438~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725309260&x-signature=jwzYJTA1Waj3SQUu17htjMgPZO4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或许<span style="color: black;">针对</span>想走上直播这条路，且想学习投入的草根们，<span style="color: black;">亦</span>应该<span style="color: black;">看清</span>现实，</span><strong style="color: blue;"><span style="color: black;">有些东西，有时候学不来，学了<span style="color: black;">亦</span>未必能管用……</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span>在直播带货这个赛道，能成长起来，<span style="color: black;">哪些</span><span style="color: black;">所说</span>的<span style="color: black;">办法</span>，并不是关键</span></strong>，<span style="color: black;">例如</span>一拍段子起家的<strong style="color: blue;"><span style="color: black;">小杨哥</span></strong>，一<span style="color: black;">起始</span>绝未想到自己的归宿会是带货和卖课……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而</span><strong style="color: blue;"><span style="color: black;">薇娅、李佳琦们本</span></strong>身<span style="color: black;">便是</span>平台资源倾斜为了打造标杆而被选中的幸运儿，至于罗永浩、俞敏洪们，人家本身<span style="color: black;">便是</span>流量的中心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">细数这些头部主播的成功，似乎<span style="color: black;">无</span>一个是<span style="color: black;">由于</span>学了<span style="color: black;">所说</span>的直播课成功的……</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，简单<span style="color: black;">来讲</span>，</span><strong style="color: blue;"><span style="color: black;">如今火热的卖课，<span style="color: black;">亦</span>只<span style="color: black;">不外</span>是一门收割焦虑的生意罢了</span></strong>，一门能赚快钱的生意罢了……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">柴狗夫斯基©️</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">作者｜小柴壹号</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">编辑｜谭松</span></span></p>
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