三分钟,认识亚马逊/速卖通/eBay/wish/shopee平台开店流程及花费
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>一谈到主流的跨境电商平台,<span style="color: black;">咱们</span>不得不<span style="color: black;">说到</span>亚马逊、速卖通、eaby、wish、shopee等平台。有些跨境卖家单攻一个平台经营,有些则是<span style="color: black;">选取</span>多平台发展。<span style="color: black;">倘若</span>你准备要<span style="color: black;">选取</span>一个跨境电商平台创业或经营,<span style="color: black;">也</span>或<span style="color: black;">亦</span>想多平台发展,<span style="color: black;">那样</span><span style="color: black;">区别</span>平台开店<span style="color: black;">需求</span>及收费<span style="color: black;">状况</span>在入驻前必须要有<span style="color: black;">有些</span><span style="color: black;">认识</span>。今天在这就给<span style="color: black;">大众</span>简单讲一下。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/39fbc7ddd1df4c5fb1301211b26bf433~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725308911&x-signature=cPV3e%2Bv%2BdpY4hfwhhKt%2BSmUPdq4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>跨境电商开店<span style="color: black;">需求</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1)亚马逊</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、<span style="color: black;">机构</span>营业执照(北美站<span style="color: black;">能够</span>用个人资质注册)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">机构</span>注册时间并<span style="color: black;">无</span><span style="color: black;">需求</span>,<span style="color: black;">能够</span>是<span style="color: black;">刚才</span>注册下来的,<span style="color: black;">亦</span><span style="color: black;">能够</span>是<span style="color: black;">已然</span>注册并运营<span style="color: black;">数年</span>的,<span style="color: black;">机构</span>经营范围<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">知道</span><span style="color: black;">需求</span>,贸易类、电子类、科技类、商贸类<span style="color: black;">机构</span>都是OK的,<span style="color: black;">机构</span>营业执照所涵盖的经营范围<span style="color: black;">亦</span>不会直接影响亚马逊的账号注册及后期的运营,但需要提醒的是,<span style="color: black;">倘若</span>完全不相干的,<span style="color: black;">例如</span>用物流<span style="color: black;">机构</span>的营业执照来注册亚马逊账号,则有可能通<span style="color: black;">不外</span>;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、法人身份证明</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自然是营业执照所写法人的身份证件,身份证需要正反面拍照,并且把正反面合成在一张<span style="color: black;">照片</span>中,<span style="color: black;">亦</span>有可能会被<span style="color: black;">需求</span>提交法人手持身份证的照片。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、双币种信用卡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册过程中需要用到信用卡,但信用卡必须是双币种的信用卡,<span style="color: black;">便是</span><span style="color: black;">咱们</span>经常<span style="color: black;">运用</span>的卡面上带有VISA<span style="color: black;">或</span>Mastercard标识的信用卡。注册前,需要将信用卡开卡激活,<span style="color: black;">同期</span>,要<span style="color: black;">保证</span>卡内的可用额度要超过40美元才行;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、电子邮箱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>任意的电子邮箱,<span style="color: black;">然则</span>,需要确定的是,<span style="color: black;">运用</span>的邮箱为之前不曾在亚马逊平台注册<span style="color: black;">运用</span>过的邮箱;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">e、<span style="color: black;">tel</span>:固话<span style="color: black;">或</span>手机均可</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>的<span style="color: black;">tel</span>号码为之前不曾在亚马逊平台注册<span style="color: black;">运用</span>过的<span style="color: black;">tel</span>号码;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">f、收款账号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在新的注册流程中,有个添加收款账号的环节,<span style="color: black;">因此</span>,卖家需要在注册亚马逊账号之前,先注册收款账号。收款账号有点类似于支付宝,<span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>,起的是从亚马逊平台放款到卖家提款到国内银行卡之间的中转<span style="color: black;">功效</span>。当前,<span style="color: black;">大众</span>常用的收款工具<span style="color: black;">包含</span>:World First,PingPong,Payoneer等,但这几家收款工具费率和服务各不相同。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2)速卖通</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、查看并<span style="color: black;">选取</span>您想要经营的类目,进行入驻前的资料准备;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、注册账号及完成企业认证;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要准备好企业营业执照和已认证的企业支付宝;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、提交类目入驻资质审核;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、准备好类目技术服务年费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">e、商标资质权限的申请(部<span style="color: black;">归类</span>目不需要,<span style="color: black;">详细</span>依平台<span style="color: black;">供给</span>的为主)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3)eBay</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、合法登记的企业用户,并且能<span style="color: black;">供给</span>eBay<span style="color: black;">需求</span>的所有<span style="color: black;">关联</span>文件,如身份证资料、个人近照、<span style="color: black;">位置</span>证明资料(<span style="color: black;">位置</span>证明要和注册<span style="color: black;">位置</span>一致)。;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、须注册为<span style="color: black;">商场</span>账户;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、每一个卖家只能申请一个企业入驻通道账户;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、申请账号需<span style="color: black;">经过</span>eBay卖家账号认证;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">e、要有PayPal账号;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">f、需一张双币信用卡(VISA、MasterCaed)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4)wish开店<span style="color: black;">需求</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、大陆<span style="color: black;">机构</span>注册:营业执照、法人身份证(原件扫描/拍照)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、个人注册:个人身份证</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、香港<span style="color: black;">机构</span>注册:营业执照(CR证及NC,股本和创始人页);税务登记证(<span style="color: black;">商场</span>登记证,董事/法人);</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、企业帐号认证需要准备好企业营业执照,法人身份证信息;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5)shopee开店<span style="color: black;">需求</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、商家为企业性质注册,<span style="color: black;">持有</span>合法的中国大陆或香港企业营业执照;(个人营业执照只能申请台湾站)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、法人身份证正反面照片;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、SKU数量(SKU数量不<span style="color: black;">小于</span>200);</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d、订单/<span style="color: black;">营销</span>额截图(周/月订单图);</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">f、其他跨境平台的经营<span style="color: black;">状况</span>(发店铺URL及经营数据)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>跨境电商开店所需<span style="color: black;">花费</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1)亚马逊开店<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊卖家分专业卖家与个人卖家两类:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、月租费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专业卖家:$39.99/月;个人卖家:无月租费;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、单件<span style="color: black;">营销</span><span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专业卖家:无需按件收费;个人卖家:每售出一件,亚马逊将收取0.99美元</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c、<span style="color: black;">营销</span>佣金(每件售出的商品支付给平台的<span style="color: black;">营销</span>佣金)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>品类商品的<span style="color: black;">营销</span>佣金比例和按件最低佣金都有<span style="color: black;">区别</span>的规定,8%-15%不等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结:亚马逊开店多少钱,若单纯的计算开店<span style="color: black;">花费</span>,不算卖家筹集所需的开店资料、<span style="color: black;">制品</span>采购成本、人工成本外,专业卖家成本是39.9美金每月月租,个人卖家无月租。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2)速卖通开店<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a)店辅年费,以2019年新入驻公告为主</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按类目收费,<span style="color: black;">区别</span>类目收费金额<span style="color: black;">区别</span>,电子烟、手机类目3W人民币、真人发类目5W人民币,其他类目1W人民币。(年费<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的店铺类型和<span style="color: black;">营销</span>额进行全额返还<span style="color: black;">或</span>50%返还)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b)类目佣金</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">类目佣金<span style="color: black;">指的是</span>平台按订单<span style="color: black;">营销</span>额的<span style="color: black;">必定</span>百分比扣除佣金。速卖通各类目交易佣金比例<span style="color: black;">区别</span>,5%-8%不等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c)商标(R标或TM标)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如若卖家手上早已有品牌商的授权的商标,或所申请的类目不需要商标授权就可售卖的,商标注册<span style="color: black;">花费</span>不必再掏,直接用<span style="color: black;">就可</span>;如若所需类目需要商标,而卖家自己<span style="color: black;">无</span>或没得到商标持有人的授权,需花商标注册<span style="color: black;">花费</span>,<span style="color: black;">区别</span>国家的商标注册<span style="color: black;">花费</span><span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d)提现手续费(没提现可忽略)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家在进行提现时,银行会收取15美元/笔的手续费,手续费在提现时扣除。<span style="color: black;">倘若</span>是<span style="color: black;">运用</span>支付宝来进行结汇,<span style="color: black;">那样</span>是无手续费的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结:速卖通开店多少钱,若单纯的计算开店<span style="color: black;">花费</span>,不算卖家筹集所需的开店资料、<span style="color: black;">制品</span>采购成本、人工成本外,开店所需成本即是年费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3)ebay开店<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a)刊登<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">每一个</span>月<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">必定</span>的免费刊登额度(<span style="color: black;">区别</span>类型卖家免费额度<span style="color: black;">亦</span><span style="color: black;">区别</span>)。不开设店辅的卖家,每月有50条免费刊登条数,订阅店辅的卖家,则依据店辅等级来定。<span style="color: black;">重视</span>:listing刊登超过了免费刊登数量,才会收取每条0.3美金的刊登费。<span style="color: black;">针对</span>免费的部分,有些品类或<span style="color: black;">制品</span>是不参加的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b)成交<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay成交费基于买家支付的<span style="color: black;">花费</span>来计算,<span style="color: black;">包括</span>了<span style="color: black;">制品</span><span style="color: black;">花费</span>和物流<span style="color: black;">花费</span>。在没开店铺的<span style="color: black;">状况</span>下,绝大部分<span style="color: black;">制品</span>的成交费是收取<span style="color: black;">营销</span>总额的10%,但最高不超过750美元。<span style="color: black;">重视</span>:在美国站,<span style="color: black;">倘若</span>您的账号<span style="color: black;">营销</span>表现跌落到below standard seller,则成交费收取的费率会有<span style="color: black;">必定</span>比例的上涨哦!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c)PayPal<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>额收取<span style="color: black;">必定</span>比例的PayPal<span style="color: black;">花费</span>。月<span style="color: black;">营销</span>额在<span style="color: black;">区别</span>区间,则按标准费率或优惠费率进行收取。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">d)其它可选<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>等级店辅,收取<span style="color: black;">花费</span><span style="color: black;">区别</span>。<span style="color: black;">花费</span>有月度和年度两种收费方式,而<span style="color: black;">区别</span>等级的店铺,每月免费listing的刊登数量、刊登费及成交费收取的比例均不相同。但店铺等级越高,免费刊登数量越多,且其他<span style="color: black;">花费</span>的费率越低。<span style="color: black;">倘若</span>说你想增开额外的店辅功能,需要额外再交钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结:ebay开店多少钱,若单纯的计算开店<span style="color: black;">花费</span>,不算卖家筹集所需的开店资料、<span style="color: black;">制品</span>采购成本、人工成本外,开店成本无,<span style="color: black;">然则</span>中间运营<span style="color: black;">花费</span>会有<span style="color: black;">非常多</span>,这点要<span style="color: black;">重视</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4)wish开店<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a、2000美元的店铺预缴注册费</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2018年10月1日0时(世界标准时间)以后完成注册流程的所有商户账户。<span style="color: black;">同期</span>,自2018年10月1日0时(世界标准时间)起,非活跃商户账户<span style="color: black;">亦</span>将被<span style="color: black;">需求</span>缴纳2000美元的店铺预缴注册费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b、平台佣金</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>售出后,Wish将从每笔交易中按<span style="color: black;">必定</span>百分比或按<span style="color: black;">必定</span>金额收取佣金。即卖出物品之后收取这件物品收入(售价+邮费)的15%<span style="color: black;">做为</span>佣金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)其它<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如提现手续费,物流运费,平台罚款等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结:Wish开店多少钱,若单纯的计算开店<span style="color: black;">花费</span>,不算卖家筹集所需的开店资料、<span style="color: black;">制品</span>采购成本、人工成本外,开店成本2000美金,约等于13000人民币</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5)shopee开店<span style="color: black;">花费</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手卖家入驻不需支付任何开店费、入驻服务费、年费及上架费,仅需<span style="color: black;">经过</span>官方招商<span style="color: black;">途径</span><span style="color: black;">供给</span>符合<span style="color: black;">需求</span>的资料<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新卖家前3个月全免佣金(<span style="color: black;">此刻</span>活动<span style="color: black;">时期</span>又<span style="color: black;">增多</span><span style="color: black;">一月</span>),三个月后按经营类目收取<span style="color: black;">区别</span>百分比例的佣金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结:shopee开店多少钱,若单纯的计算开店<span style="color: black;">花费</span>,不算卖家筹集所需的开店资料、<span style="color: black;">制品</span>采购成本、人工成本外,开店成本无。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的是:招商经理会对卖家申请者进行调查,<span style="color: black;">需求</span><span style="color: black;">供给</span>卖家在其它平台店辅的经营数据,若申请者有进行其它跨境电商平台经营且有<span style="color: black;">必定</span>业绩,很容易<span style="color: black;">经过</span>。</p>
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