5ep9lzv 发表于 2024-8-27 09:56:32

速卖通开店需要多少钱？入驻成本+推广成本+人工成本分析！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/txYK0UxOia4SF8gHRDVtfLGvibpBiau22U8Tn4U5XwFicT3bpVMibtuZicXtUgicdia7KJpGicF2AGB4xickKvgQLMScm8xQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ia07qxUc1MjN7IqXlibFvKNAf6UmuiaicoESfNdIu9egaYY9pIcHJMzZUUiaDCLhDZjMHUT3bXa7GhzS2H1cMGvRZfA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通开店成本是多少?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通开店成本分为<span style="color: black;">机构</span>注册费、速卖通<span style="color: black;">保准</span>金、固定成本、可变成本&nbsp;</p><img src="https://mmbiz.qpic.cn/mmbiz_gif/txYK0UxOia4SF8gHRDVtfLGvibpBiau22U8mvpzicK6PrHgPLviahibeKkCCPpG3mCvu1tR9cdHzHL2W1zOvhBqChiatA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">开店成本<span style="color: black;">机构</span>注册费&nbsp;<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您<span style="color: black;">无</span><span style="color: black;">机构</span>， <span style="color: black;">那样</span>开一家有限责任<span style="color: black;">机构</span>的成本是多少呢，网上基本上是2500元注册地<span style="color: black;">花费</span>，300元每月会计做帐<span style="color: black;">花费</span>。加上盖章等其他<span style="color: black;">花费</span>，基本上<span style="color: black;">第1</span>年5000元。当然<span style="color: black;">机构</span>注册好了，还<span style="color: black;">能够</span>用于其他平台开店用。<span style="color: black;">倘若</span>您自己有注册<span style="color: black;">位置</span>那2500元就<span style="color: black;">能够</span>省了，<span style="color: black;">机构</span>注册地<span style="color: black;">需求</span>是非住宅场所。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">倘若</span>您<span style="color: black;">此刻</span>从头<span style="color: black;">起始</span>，您的最少投入是5000注册<span style="color: black;">机构</span><span style="color: black;">花费</span>加3000年费=8000元。这说的是最少投入，<span style="color: black;">区别</span>行业投入<span style="color: black;">区别</span>。&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通入驻<span style="color: black;">保准</span>金1万（只是用于冻结，后续退出会退还）</p>
    固定成本&nbsp;<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1丶<span style="color: black;">制品</span>成本&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2丶包装成本(内包装，外包装，售后卡，包装耗材等等)</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3丶物流成本(速卖通卖家不管是包邮还是不包邮，物流成本<span style="color: black;">最后</span>都是出在买家身上，<span style="color: black;">然则</span>卖家需要滚动资金来做发货)&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、税收：平台固定抽佣8%</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5丶拍摄和制作<span style="color: black;">花费</span>(这块商家都会<span style="color: black;">注重</span>，以单件<span style="color: black;">制品</span>SKU上架看，需要拍摄，修图和后期制作等)&nbsp;</p>可变成本<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通开店成本中的可变成本<span style="color: black;">重点</span>分两项：&nbsp;</p><span style="color: black;">&gt;</span><span style="color: black;">&gt;</span><span style="color: black;">&gt;</span><span style="color: black;">&gt;</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1丶人工成本</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">花钱养团队做电商，做速卖通的成本，算少点4个人吧像设计可外包(运营，设计，客服，库管...)<span style="color: black;">这儿</span>针对的是<span style="color: black;">机构</span>化运作的速卖通商家，员工的工资外，养老保险， 办公支出全摊上，在杭州丶深圳(义乌可能成本低<span style="color: black;">非常多</span>)不会<span style="color: black;">小于</span>7000元/人，<span style="color: black;">那样</span><span style="color: black;">每一个</span>月<span style="color: black;">便是</span>3万元。<span style="color: black;">倘若</span>按<span style="color: black;">以上</span>“乘3倍<span style="color: black;">营销</span>”，你的店铺每月<span style="color: black;">营销</span>50万元，人工成本为6%。然而事实上，国内天猫商家，人工成本能<span style="color: black;">掌控</span>在10%之内的，就很吊了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">亦</span>有<span style="color: black;">能够</span>减少你投入成本的<span style="color: black;">办法</span> <span style="color: black;">能够</span>找速卖通指定<span style="color: black;">举荐</span>的官方运营服务商 相较于自己组建团队成本<span style="color: black;">能够</span>说会低<span style="color: black;">非常多</span> <span style="color: black;">况且</span><span style="color: black;">能够</span>说在前期从0-1突破的时候还是比较有<span style="color: black;">帮忙</span>的（<span style="color: black;">这儿</span><span style="color: black;">能够</span>找<span style="color: black;">博主</span>咨询，<span style="color: black;">博主</span>是官方认证的代运营服务商）</p><span style="color: black;">&gt;</span><span style="color: black;">&gt;</span><span style="color: black;">&gt;</span><span style="color: black;">&gt;</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2丶<span style="color: black;">宣传</span>成本&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>成本<span style="color: black;">便是</span>推广，买流量，这是电商必不可少的支出，<span style="color: black;">通常</span>而言，<span style="color: black;">宣传</span>的推广成本最少不<span style="color: black;">小于</span><span style="color: black;">营销</span>额的10%。&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">天猫商家超过20%<span style="color: black;">亦</span>正常。按<span style="color: black;">以上</span>商品成交价60元为客单价计算，每月<span style="color: black;">营销</span>50万元，需要<span style="color: black;">营销</span>出8333件商品，<span style="color: black;">每日</span>需要<span style="color: black;">营销</span>277件。&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>速卖通平均转化率为2%，<span style="color: black;">每日</span>需要引入UV(人)数为13850人，假定<span style="color: black;">宣传</span>占每日引入流量(UV数)的20%，<span style="color: black;">那样</span>推广需要引入2770人，在速卖通平台，营销<span style="color: black;">重点</span><span style="color: black;">经过</span>直通车，官方<span style="color: black;">各样</span>活动(<span style="color: black;">例如</span>团购)，假定平均花费1元引入1个用户，<span style="color: black;">那样</span><span style="color: black;">每日</span>需要花费2770元，<span style="color: black;">那样</span><span style="color: black;">一月</span>需要花费<span style="color: black;">宣传</span>83100元，占50万月<span style="color: black;">营销</span>额的16%。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这两项相加，<span style="color: black;">掌控</span>得好的<span style="color: black;">状况</span>下，约占<span style="color: black;">营销</span>额的20%-25%。</p><img src="https://mmbiz.qpic.cn/mmbiz_gif/txYK0UxOia4SF8gHRDVtfLGvibpBiau22U8mvpzicK6PrHgPLviahibeKkCCPpG3mCvu1tR9cdHzHL2W1zOvhBqChiatA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/txYK0UxOia4SF8gHRDVtfLGvibpBiau22U8mvpzicK6PrHgPLviahibeKkCCPpG3mCvu1tR9cdHzHL2W1zOvhBqChiatA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/txYK0UxOia4SF8gHRDVtfLGvibpBiau22U8Bia61ibP74Fe6MMiaZDPBmsNyjFibLozd29Y93E9DArw3niaXbNwqZjn9KQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/txYK0UxOia4RYnUaiciaQvxN4V09pkvEA3Z1xCibxoficR1MhjKMKpmDX01t2t6dO0jpjPfj7d5fMOgtjic2knjvNMtw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">▼往期精彩回顾▼<a style="color: black;"><span style="color: black;">疫情之下跨境流量订单<span style="color: black;">大涨</span><span style="color: black;">制品</span>！选品的商家<span style="color: black;">重视</span>！</span></a><a style="color: black;"><span style="color: black;">史上最全速卖通市场+入驻+运营+<span style="color: black;">提高</span>介绍！一分钟带你开启<span style="color: black;">全世界</span>市场！</span></a><a style="color: black;"><span style="color: black;">速卖通lazada代运营服务商诚信招募商家合作！欢迎来咨询</span></a>
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