中小卖家：主流跨境电商平台有什么不同样，选取哪个平台好
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz/LxicS8OdDFicPRl0pkVPb5pX9kNfYAwTc0MxCcrcGRp7WickTBVJnORUibxdOlFu2UrSicO6UDibeCWPckM82YQ3m97Q/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></p><span style="color: black;"><span style="color: black;">新手卖家，可选定一个平台进行单点突破，发展起来后再<span style="color: black;">思虑</span>多平台运营。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/LxicS8OdDFicNvKkuia4DGuAMj4mw1FL57PhoDzMd5WogRujY24AH8s1JDmicj5tvHFrgVTjXyCVP8AvA6ngZQbedQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Vincent Willem van Gogh 作品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了打开销路、<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">揭发</span>机会，<span style="color: black;">非常多</span>跨境卖家<span style="color: black;">常常</span>会<span style="color: black;">选取</span>广撒网的方式<span style="color: black;">海量</span>入驻各类平台。<span style="color: black;">不外</span>，<span style="color: black;">针对</span>资源有限的卖家<span style="color: black;">或</span>初级卖家而言，这似乎不太现实。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">▼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">选取</span>一个平台聚焦<span style="color: black;">优良</span>单点突破</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，出口跨境电商平台<span style="color: black;">重点</span>有速卖通、亚马逊、eBay、Wish等。这些主流的出口跨境电商平台各有特点，<span style="color: black;">针对</span>资源有限的卖家<span style="color: black;">或</span>初级卖家<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>合适的平台入驻是首要且明智的事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">初级卖家<span style="color: black;">常常</span>有<span style="color: black;">这般</span>一个简单的想法，认为只要在主流的跨境电商平台<span style="color: black;">所有</span>开店，机会最大，收益<span style="color: black;">亦</span>会最大。其实，专注永远比广撒网更有效率，<span style="color: black;">由于</span>初级卖家的经验、资源、精力<span style="color: black;">特别有</span>限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">▼</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四大主流出口跨境电商平台分析</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span><strong style="color: blue;">速卖通 Aliexpress-适合新手</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通<span style="color: black;">做为</span>阿里巴巴<span style="color: black;">将来</span>国际化的重要战略<span style="color: black;">制品</span>，已<span style="color: black;">作为</span><span style="color: black;">全世界</span>最活跃的跨境电商平台之一，并依靠阿里巴巴庞大的会员<span style="color: black;">基本</span>，<span style="color: black;">作为</span><span style="color: black;">日前</span><span style="color: black;">全世界</span><span style="color: black;">制品</span>品类最丰富的平台之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通的特点是价格比较<span style="color: black;">敏锐</span>，低价策略比较<span style="color: black;">显著</span>，这<span style="color: black;">亦</span>跟阿里巴巴导入淘宝卖家客户策略<span style="color: black;">相关</span>，<span style="color: black;">非常多</span>人<span style="color: black;">此刻</span>做速卖通的策略就类似于前几年的淘宝店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通的侧重点在新兴市场，<span style="color: black;">尤其</span>是俄罗斯和巴西。<span style="color: black;">针对</span>俄罗斯市场，<span style="color: black;">截止</span>2015年底，每月登录<span style="color: black;">全世界</span>速卖通服务器的俄罗斯人近1600万，<span style="color: black;">此刻</span>的注册更加<span style="color: black;">火热</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通是阿里系列的平台<span style="color: black;">制品</span>，<span style="color: black;">全部</span>页面操作中英文版简单整洁，适合初级卖家上手。<span style="color: black;">另一</span>，阿里巴巴<span style="color: black;">始终</span>有非常好的社区和客户培训体系，<span style="color: black;">能够</span>快速入门。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通平台适合初级卖家，尤其是其<span style="color: black;">制品</span>特点符合新兴市场的卖家，<span style="color: black;">制品</span>性价比较高，有供应链<span style="color: black;">优良</span>，寻求价格<span style="color: black;">优良</span>的卖家，最好是供应商直接拿货<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2</span><strong style="color: blue;">亚马逊 Amazon-以<span style="color: black;">制品</span>为王</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>电子商务鼻祖，亚马逊<span style="color: black;">针对</span><span style="color: black;">全部</span>世界的影响力是巨大的。中国外贸人最先接触到的出口跨境电商平台<span style="color: black;">亦</span>是亚马逊，其<span style="color: black;">重点</span>市场在美国和加拿大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊对卖家的<span style="color: black;">需求</span>比较高，<span style="color: black;">例如</span><span style="color: black;">制品</span>品质、品牌等方面的<span style="color: black;">需求</span>，手续<span style="color: black;">亦</span>比速卖通<span style="color: black;">繁杂</span>。<span style="color: black;">针对</span>成熟的亚马逊卖家，最好先注册一家美国<span style="color: black;">机构</span><span style="color: black;">或</span>找一家美国代理<span style="color: black;">机构</span>，<span style="color: black;">而后</span>申请联邦税号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.</p><span style="color: black;">选取</span>亚马逊平台需要有很好的外贸<span style="color: black;">基本</span>和资源，<span style="color: black;">包含</span>稳定<span style="color: black;">靠谱</span>的供应商资源、美国本土人脉资源等。卖家最好有<span style="color: black;">必定</span>的资金实力，并且有<span style="color: black;">长时间</span>投入的<span style="color: black;">心理</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>做亚马逊，最好有比较好的供应商合作资源。供应商品质需要非常稳定，最好有很强的<span style="color: black;">开发</span>能力。<span style="color: black;">另一</span>，<span style="color: black;">意见</span>准备入行的新手</span><span style="color: black;">接受专业培训，多<span style="color: black;">认识</span>开店政策和知识。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊店铺，流量是关键。亚马逊流量<span style="color: black;">重点</span>分内部流量和<span style="color: black;">外边</span>流量两类，类似于国内的淘宝。<span style="color: black;">同期</span>，应注重SNS社区的营销，<span style="color: black;">经过</span>软文等营销方式<span style="color: black;">亦</span>比较有效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3</span><strong style="color: blue;">eBay-卖家的制胜关键是选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>eBay的理解，基本上<span style="color: black;">能够</span>等同于国内的淘宝。<span style="color: black;">针对</span>从事国际零售的外贸人<span style="color: black;">来讲</span>，eBay的<span style="color: black;">潜能</span>还是巨大的，<span style="color: black;">由于</span>ebay的核心市场在美国和欧洲，是比较成熟的市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相<span style="color: black;">针对</span>亚马逊，eBay的开店手续不是<span style="color: black;">尤其</span>麻烦。<span style="color: black;">不外</span>，eBay有一个很需要<span style="color: black;">注重</span>的问题：规则严重偏向于买家。<span style="color: black;">倘若</span><span style="color: black;">制品</span>售后问题严重的话，很容易<span style="color: black;">显现</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做eBay最核心的问题应该是付款方式的<span style="color: black;">选取</span>。<span style="color: black;">大众</span><span style="color: black;">选取</span>的<span style="color: black;">通常</span>都是PayPal，但<span style="color: black;">亦</span>有<span style="color: black;">必定</span>的<span style="color: black;">危害</span>，<span style="color: black;">尤其</span><span style="color: black;">针对</span>eBay<span style="color: black;">来讲</span>。经常有<span style="color: black;">这般</span>的<span style="color: black;">实质</span>案例，遇到买卖争议时，eBay<span style="color: black;">最后</span>是偏向买家，<span style="color: black;">引起</span>卖家损失惨重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay成功的关键是选品，其<span style="color: black;">重点</span>市场在美国和欧洲。<span style="color: black;">因此</span>，做eBay前最好做个市场调研，对欧美市场的文化、人口、消费习惯、消费水平等方面进行<span style="color: black;">科研</span>，从而<span style="color: black;">选取</span><span style="color: black;">潜能</span><span style="color: black;">制品</span>;找<span style="color: black;">有些</span>eBay的热销<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay操作比较简单，投入不大，适合有<span style="color: black;">必定</span>外贸资源的人做。<span style="color: black;">开店</span><span style="color: black;">是免费的，但上架<span style="color: black;">制品</span>会收取<span style="color: black;">必定</span><span style="color: black;">花费</span>，</span><span style="color: black;">刚<span style="color: black;">起始</span>要<span style="color: black;">经过</span>拍卖<span style="color: black;">累积</span>信誉，出订单的周期相对较长。</span><span style="color: black;"><span style="color: black;">倘若</span>遇到投诉是最麻烦的事情，<span style="color: black;">因此</span>质量<span style="color: black;">必定</span>要过关。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4</span><strong style="color: blue;">Wish-<span style="color: black;">独一</span>的移动端平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wish是新兴的基于App的跨境电商平台，<span style="color: black;">重点</span>靠价廉物美吸引客户，在美国市场有非常高的人气，核心品类<span style="color: black;">包含</span>服装、饰品、手机、礼品等，大部分都是从中国发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wish平台97%的订单量来自移动端，App日均下载量稳定在10万，峰值时冲到20万。就<span style="color: black;">日前</span>的移动互联网<span style="color: black;">优良</span>来看，Wish<span style="color: black;">将来</span>的<span style="color: black;">潜能</span>是非常巨大的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wish是<span style="color: black;">移动电商<span style="color: black;">将来</span>真正的王者，其</span>特点是<span style="color: black;">仅在</span>移动端卖货，<span style="color: black;">利用智能推送技术为App客户推送<span style="color: black;">她们</span><span style="color: black;">爱好</span>的<span style="color: black;">制品</span>，真正做到点对点的推送。Wish有一个优点是它一次<span style="color: black;">表示</span>的<span style="color: black;">制品</span>数量比较少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">这般</span>的<span style="color: black;">精细</span>营销，卖家短期内<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">营销</span>额的爆增。</span><span style="color: black;">其实，Wish最初仅仅是一个收集和管理商品的工具，后来才发展成一个交易平台，并越来越<span style="color: black;">火热</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>中小卖家<span style="color: black;">来讲</span>，Wish的成功让<span style="color: black;">大众</span>明白移动互联网的真正<span style="color: black;">潜能</span>，<span style="color: black;">此刻</span>速卖通，亚马逊等平台<span style="color: black;">亦</span>纷纷推出了移动端APP。<span style="color: black;">不外</span>，Wish更偏向于信任客户，<span style="color: black;">因此</span>卖家在退货纠纷中较吃亏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文由有爱的莱酱支持，分享给有需要的人。如有侵权，请<span style="color: black;">即时</span>联系<span style="color: black;">咱们</span>处理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尊驾途径此地，何不随手投上一票？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/LxicS8OdDFicOIUlIdljWmbXm5oTC4WK1hJqkajfNZrjkPc0rV2la5sIE3HgtWrN6dQc8I7IV7dQDkFDfnEy8YeQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">啊咧，没看够？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">那就戳开往期<span style="color: black;">文案</span>吧</strong></span></p>
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