f9yx0du 发表于 2024-8-27 09:03:56

2024Lazada中国商家入驻需要&花费丨东南亚女装服饰市场概况


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/ISv5V2QjdJDCBZUgmsEzKeFRHlhb7QOc4eotzxQN1EkWN6FSkdVIXrDP5AEicpXKtlHLV0Vr6qY26jqXAzHicKSg/640?wx_fmt=jpeg&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一. 开店所需资料</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>营业执照（不限制<span style="color: black;">机构</span>类型）&nbsp; 企业/法人个人支付宝认证&nbsp; &nbsp;手机号&nbsp; 邮箱&nbsp; &nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二. 平台<span style="color: black;">花费</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入驻<span style="color: black;">保准</span>金3000 元（不做可退还） 平台交易佣金6%+手续费2%</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三.物流方式</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内直发：只能<span style="color: black;">经过</span>官方物流发货，不可<span style="color: black;">经过</span>第三方物流&nbsp;&nbsp;&nbsp; &nbsp;中转仓：义乌，深圳，泉州，香港，韩国</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中心仓：将货放在平台国内仓库</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外仓：新加坡 马来西亚&nbsp; 泰国&nbsp; 印尼&nbsp; 菲律宾&nbsp; （越南暂无）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">东南亚女装出海全攻略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">马来西亚</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费能力<span style="color: black;">广泛</span>较高，但时尚心智<span style="color: black;">通常</span>，<span style="color: black;">爱好</span>较为简约的风格；<span style="color: black;">能够</span>关注的两个节日服饰<span style="color: black;">需要</span>: 斋月时穆斯林<span style="color: black;">关联</span>的服饰，新年之季传统的唐装；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">菲律宾</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">偏好欧美服饰、韩系优雅风。线上更倾向于低价，有设计感的服装；</span><span style="color: black;">消费能力较低，有线下购物的习惯，全年温差不大菲律宾人非常<span style="color: black;">注重</span>圣诞节，会<span style="color: black;">尤其</span>筹备节日派对<span style="color: black;">因此呢</span>商家<span style="color: black;">能够</span>在年尾上新圣诞节派对<span style="color: black;">关联</span>的服饰；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新加坡</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">偏好简约设计、色彩饱和度低的服装客单价较高，倾向于品牌服饰；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">泰国</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以18-30岁<span style="color: black;">青年</span>群体为主，高色彩度、设计感丰富的服装更受欢迎，韩流文化盛行。商家<span style="color: black;">能够</span>关注INSTAGRAM@LAZLOOK.TH<span style="color: black;">认识</span>最新的服装趋势对MADEIN CHINA/淘系<span style="color: black;">制品</span>有低价预期；</span><span style="color: black;">每年4月时泰国重要的传统节日泼水节，商家<span style="color: black;">能够</span>提前上架泳装、沙滩装等服饰；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">越南</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以15-24岁学生群体为主，低价女装如<span style="color: black;">青年</span>学生装淘系服饰更为畅销，韩流文化辐射的<span style="color: black;">制品</span><span style="color: black;">亦</span>较为流行消费水平较低，物流履约能力相对更弱；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">服装运营篇</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做垂直品类，打造风格化店铺</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于<span style="color: black;">自己</span>供应链<span style="color: black;">优良</span>，<span style="color: black;">知道</span><span style="color: black;">制品</span>的风格和主打的消费者画像，使得店铺规划及<span style="color: black;">制品</span>定价更有针对性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好店铺装修和<span style="color: black;">制品</span>导航，培养消费者心智</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>店铺首页及导航栏指引，强化消费者对店铺风格的认知，<span style="color: black;">加强</span>老顾客的粘性，<span style="color: black;">提高</span>复购率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">运用</span>差异化打法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>将头部爆款及<span style="color: black;">基本</span>款入仓，维持较长的生命周期和价格<span style="color: black;">优良</span>;趋势品&amp;新品着力快速上新及<span style="color: black;">宣传</span>投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">熟知各国的活动日历及市场趋势</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家需要<span style="color: black;">熟练</span>市场趋势<span style="color: black;">需要</span>，这<span style="color: black;">针对</span>选品以及<span style="color: black;">精细</span>推新<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>。女装类目不可<span style="color: black;">错失</span>的重要时间点有马来西亚4月的开斋节、泰国4月的泼水节，泰国、越南的10月份<span style="color: black;">起始</span>的秋冬<span style="color: black;">需要</span>、菲律宾圣诞节<span style="color: black;">诱发</span>的派对服饰潮等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提高</span>对私域流量和资源的<span style="color: black;">注重</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>对店铺历史订单的复盘，找到高复购率顾客，CHAT触达并将<span style="color: black;">做为</span>站内的推新<span style="color: black;">途径</span>之一，如新品五折优惠等活动可利用CHAT<span style="color: black;">途径</span><span style="color: black;">精细</span>触达<span style="color: black;">目的</span>用户</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">阅读</strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">Lazada代运营,官方认证服务商—<span style="color: black;">优秀</span>代运营<span style="color: black;">机构</span><span style="color: black;">举荐</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">杭州海赢科技</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杭州海赢科技有限<span style="color: black;">机构</span>成立于2015年，专注于阿里旗下AliExpress、Lazada，shopee平台一站式代运营服务，提倡“以数据驱动运营，以实训赋能商家”。海赢科技搭建<span style="color: black;">自己</span>的数据中心、<span style="color: black;">危害</span>识别中心和运营管理平台，向企业客户<span style="color: black;">供给</span>跨境电商出口的一站式<span style="color: black;">处理</span><span style="color: black;">方法</span>， 累计为商家创造7.8亿<span style="color: black;">营销</span>额，成功孵化了600多家中国企业跨境出海，连续<span style="color: black;">数年</span>被评为速卖通年度生态服务之星，Lazada共赞服务商，优秀服务商荣誉，shopee官方服务商。做跨境，找海赢-中国跨境出海首选运营服务商。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ISv5V2QjdJD5H0EsYPIo8ziaRofeibCMhjCsKZsAj3WtiadbgqxiaibLlrg5qE9eibsWfnopagmjRfKRCzBTCCc5gjWQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专注<span style="color: black;">很难</span>，<span style="color: black;">保持</span>更难</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">文案</span>给你一点点启发</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">期待</span></strong><span style="color: black;"><strong style="color: blue;">“点赞”</strong><strong style="color: blue;">“在看”与“分享”</strong></span><strong style="color: blue;"><span style="color: black;">，分享给身边的<span style="color: black;">伴侣</span></span></strong></span></p>




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