2023Lazada开店入驻流程及花费，新店前期运营思路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结束的2022，<span style="color: black;">亦</span>是Lazada的<span style="color: black;">第1</span>个十年</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">璀璨十载,下南洋的商贸之路愈发繁荣怀梦而上，迎新向阳扬帆起航,行无止境,2023Lazada期待与您共赴璀璨星河</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023<span style="color: black;">起始</span>之际，会有<span style="color: black;">非常多</span>商家<span style="color: black;">思虑</span>布局Lazada平台，今天跟<span style="color: black;">大众</span>分享的是开店入驻流程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Step 1: 注册账号</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/86d38169eca24738a2ea90fd88e5f6f7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725306579&x-signature=iM%2Bktbi7V1aX93wm2mrIYurMFls%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重视</span>事项：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">选取</span>中国大陆所在地，<span style="color: black;">运用</span>有效的中国手机号进行身份验证。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">选取</span>中国大陆所在地，需要<span style="color: black;">运用</span>企业支付宝进行验证。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">秘码</span><span style="color: black;">最少</span>需要8位，<span style="color: black;">最少</span><span style="color: black;">包括</span>1个字母、1个数字和1个符号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">支付宝验证<span style="color: black;">过程</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、点击进行支付宝验证；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、进入企业支付宝验证页面；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、手机打开企业支付宝、扫描，<span style="color: black;">或</span>手动输入账号和<span style="color: black;">秘码</span>，进行登录。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Step 2: 提交资料--<span style="color: black;">弥补</span><span style="color: black;">位置</span>信息注册账号</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2b2c42a8644b4d4aa5a7221c5b0bfb7a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725306579&x-signature=E9s6yKdlsoKaZQTRIEEQw5evbRk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">弥补</span>企业信息</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1031309be85641e0b49bc5dd592c499c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725306579&x-signature=fkPGQILB77bLvJnpFa61TihtPlM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">选取</span>类目</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e8854440145f48499c0894126d6914c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725306579&x-signature=Pa4sj%2FIsOTQf7WThqMILCZ%2BoJ%2Bs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Step 3: 缴纳<span style="color: black;">保准</span>金</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①完成前面2个<span style="color: black;">过程</span>之后，点击缴纳<span style="color: black;">保准</span>金，进行<span style="color: black;">保准</span>金缴纳（<span style="color: black;">重视</span>：必须<span style="color: black;">运用</span>注册账号时验证用的支付宝进行缴纳！！！）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">②完成<span style="color: black;">保准</span>金缴纳之后，系统将自动提交审核</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">审核结果<span style="color: black;">通告</span>展示</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8a5b877b2cbb496195e3c0bda38bf6f7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725306579&x-signature=xZTNyVtL9QJ%2BjVyb4qVW7TcR5KY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">审核<span style="color: black;">经过</span>后待完成事项</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、参加90天返佣计划：登录GSP—在首页弹窗Banner上点击查看90天返佣细则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、绑定钉钉：登录GSP—我的账户—用户管理—扫码绑定<span style="color: black;">就可</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、发布商品： GSP—管理<span style="color: black;">全世界</span>商品—<span style="color: black;">选取</span>商品—操作“Edit（编辑）”—点击“Publish（发布）”—发布成功</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新店首月运营准备<span style="color: black;">周期</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（1）<span style="color: black;">制品</span>发布：</span>发布<span style="color: black;">制品</span> <span style="color: black;">同期</span>处理好美工问题、<span style="color: black;">熟悉</span>发布流程 以及优化 listing流程、首周发布 六个站点<span style="color: black;">同期</span>发布</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（2）同行业竞争者分析：</span>分析同行业竞争对手、<span style="color: black;">认识</span>同行业价格 以及卖家包邮<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店铺装修</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a.修改轮播海报(<span style="color: black;">明显</span>品牌，卖点，活动促销，东南亚客户<span style="color: black;">爱好</span>的风格和色彩搭配，场景图(家庭).加上<span style="color: black;">精细</span>链接)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b.装修页<span style="color: black;">制品</span>模块，同一类目<span style="color: black;">选取</span><span style="color: black;">区别</span>价格区间，调性的<span style="color: black;">制品</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c.<span style="color: black;">制品</span>类目的<span style="color: black;">调节</span>，<span style="color: black;">每一个</span><span style="color: black;">制品</span>放到<span style="color: black;">精细</span>类目</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d.<span style="color: black;">制品</span>的主图统一，白底加logo</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">e.<span style="color: black;">表现</span>整体装修品牌调性 <span style="color: black;">协同</span>后续活动<span style="color: black;">需要</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">制品</span>的详情页</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b.<span style="color: black;">第1</span>屏加入品牌的banner或<span style="color: black;">相关</span><span style="color: black;">制品</span><span style="color: black;">照片</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c.分析客服问题，再加入FAQ模块，回复<span style="color: black;">平常</span>问题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">d.详情页底部加入售后模块</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">e.详情页分站点优化 美工中翻泰 中翻印尼</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">f.尺寸 风格统一 <span style="color: black;">增多</span>整体调性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（3）店铺活动设置（首月活动）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确定活动周期：确定首轮推广时间，活动时间<span style="color: black;">不外</span>长，测试效果，分析数据再做<span style="color: black;">调节</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包邮 优惠劵 组合营销设置：搭配优惠券 包邮活动 测算成本、包邮活动 提前设置 按大促包邮<span style="color: black;">举荐</span>设置 或限时满两件即免运费、优惠券活动 在上新<span style="color: black;">制品</span>后的新品扶持期内做、新品主图制作 打标新品、搭配<span style="color: black;">营销</span> <span style="color: black;">协同</span><span style="color: black;">详细</span><span style="color: black;">制品</span>落实到位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（4）首单开苞</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上新及<span style="color: black;">起始</span>活动、包邮活动提前可设置（满件、满金额包邮）\<span style="color: black;">把握</span>Lazada物流方式<span style="color: black;">办法</span>：经济类 标准类物流区分、<span style="color: black;">实质</span>发货操作、商品下单到RTS<span style="color: black;">少于</span>72小时</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（5）开业大促</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前期<span style="color: black;">经过</span>博主测评、免费赠送<span style="color: black;">制品</span> 累计前期销量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">博主前期推广、红人推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包邮活动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搭配<span style="color: black;">营销</span>、力度加大</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Check平台活动<span style="color: black;">状况</span>、报名参加活动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>站点GMV<span style="color: black;">目的</span>分布</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">文案</span><span style="color: black;">源自</span>公众号：<span style="color: black;">全世界</span>速卖通<span style="color: black;">新闻</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点！本文经原作者授权转载，转载需经原作者授权同意。</p>
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