最全eBay平台介绍及入驻流程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/yVMXg9djM4LQZCGpFeTXnMdtyXHTLProGdvO7Q4gxbEKok9FcGRicb9kibUZGQKoaWkEEpDzxVDMgnW1ukAMrd3g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">eBay</span></strong><span style="color: black;">于1995年创立于加州硅谷，是<span style="color: black;">全世界</span>最大、最具活力的交易平台之一，为用户<span style="color: black;">供给</span>物美价优的精选商品。2022年，eBay全年的<span style="color: black;">商场</span>交易量达到739亿美元。eBay为卖家<span style="color: black;">供给</span>了开店的机会，从而扩大了<span style="color: black;">她们</span>的业务规模，<span style="color: black;">得到</span>了更专业的服务。eBay<span style="color: black;">拜访</span>量超过7亿次，应用商店的下载量超过1亿次，众多卖家和消费者在该网站交易<span style="color: black;">各样</span>商品，彰显了它在<span style="color: black;">全世界</span>市场的良好前景。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>eBay平台<span style="color: black;">优良</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、入驻门槛比较低</span></strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">：</span></strong></span><span style="color: black;">相对亚马逊、速卖通等平台，eBay的入驻门槛是比较低的，<span style="color: black;">况且</span>审核<span style="color: black;">亦</span>没<span style="color: black;">那样</span>严格，个人和企业都<span style="color: black;">能够</span>申请入驻。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">营销</span>模式多样：</span></strong></span><span style="color: black;">eBay的<span style="color: black;">营销</span>模式除一口价、拍卖两种方式外，还有两者结合的模式、以及定价出口、无底价竞拍等，<span style="color: black;">营销</span>模式的<span style="color: black;">选取</span>是比较灵活的。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、专业客服服务</span></strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">：</span></strong></span><span style="color: black;">eBay是会<span style="color: black;">供给</span>专业的客服为卖家服务的，<span style="color: black;">能够</span><span style="color: black;">经过</span>在线沟通<span style="color: black;">或</span>是<span style="color: black;">tel</span>沟通的方式交流。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、排名机制公平</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">：</span></strong></span><span style="color: black;">eBay的<span style="color: black;">制品</span>排名，不是说销量较高排名就会比较靠前，卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>拍卖的方式获取<span style="color: black;">揭发</span>。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>eBay平台特点</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、<span style="color: black;">持有</span><span style="color: black;">全世界</span>最大的在线市场，涵盖各类商品；</span><span style="color: black;">2、<span style="color: black;">持有</span>完善的网络安全体系，<span style="color: black;">保证</span>交易安全；</span><span style="color: black;">3、<span style="color: black;">供给</span>专业的客服服务，解答各类疑问；</span><span style="color: black;">4、支持多种支付方式，满足<span style="color: black;">区别</span>支付<span style="color: black;">需要</span>；</span><span style="color: black;">5、<span style="color: black;">供给</span>优惠活动，<span style="color: black;">加强</span>用户体验。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>eBay的经营模式</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、拍卖模式：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">买家<span style="color: black;">能够</span>在拍卖模式下比价购买商品，以最低价格<span style="color: black;">得到</span>商品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、一口价模式：</span></strong><span style="color: black;">买家<span style="color: black;">能够</span>在一口价模式下购买商品，支付一口价<span style="color: black;">就可</span><span style="color: black;">得到</span>商品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、团购模式：</span></strong><span style="color: black;">买家<span style="color: black;">能够</span>参加eBay的团购活动，以更低的价格购买商品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、以物易物模式：</span></strong><span style="color: black;">买家<span style="color: black;">能够</span>以物易物的方式购买商品，以更低的价格<span style="color: black;">得到</span>商品。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>eBay广泛的<span style="color: black;">全世界</span>站点</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/qvzem3qOicv8hwLK5puD47KG5sbTPWX0TMrbd1Jr4icicyYTdk2jW7Ifp20ujsAH1sseopL4qycXCcgJ3mZb9Ic1g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">eBay<span style="color: black;">做为</span><span style="color: black;">全世界</span>领先的在线购物和拍卖平台，其影响力遍及世界各地。其<span style="color: black;">全世界</span>站点覆盖了从亚洲到欧洲，从美洲到大洋洲的众多国家和地区。以下是eBay的部分<span style="color: black;">全世界</span>站点列表：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">亚洲: </span>中国、印度、印尼、以色列、日本、哈萨克斯坦、韩国、马来西亚、菲律宾、新加坡、台湾、泰国、越南。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">欧洲: </span>奥地利、白俄罗斯、比利时、波兰、保加利亚、克罗地亚、塞浦路斯、捷克共和国、丹麦、爱沙尼亚、芬兰、法国、德国、希腊、匈牙利、冰岛、爱尔兰、意大利、拉脱维亚、立陶宛、卢森堡、马耳他、荷兰、挪威、葡萄牙、罗马尼亚、俄罗斯、塞尔维亚、斯洛伐克、斯洛文尼亚、西班牙、瑞典、瑞士、土耳其、乌克兰、英国。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">美洲:</span>阿根廷、玻利维亚、巴西、加拿大、智利、哥伦比亚、哥斯达黎加、多米尼加共和国、厄瓜多尔、萨尔瓦多、危地马拉、洪都拉斯、墨西哥、尼加拉瓜、巴拿马、巴拉圭、秘鲁、乌拉圭、委内瑞拉、美国。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">● <span style="color: black;">大洋洲: </span>澳大利亚、新西兰。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>eBay<span style="color: black;">重点</span>适合<span style="color: black;">制品</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、时尚和服饰：</span></span></strong><span style="color: black;"><span style="color: black;"><span style="color: black;">包含</span>服装、鞋类、配件等。</span><strong style="color: blue;"><span style="color: black;">2、家居用品：</span></strong><span style="color: black;"><span style="color: black;">包含</span>家具、家居装饰品、厨房用具等。</span><strong style="color: blue;"><span style="color: black;">3、电子<span style="color: black;">制品</span>：</span></strong><span style="color: black;"><span style="color: black;">包含</span>手机、电脑、相机、电视等。</span><strong style="color: blue;"><span style="color: black;">4、汽车和汽车配件：</span></strong><span style="color: black;"><span style="color: black;">包含</span>汽车零部件、车辆配件、汽车工具等。</span><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">保藏</span>品和珍稀物品：</span></strong><span style="color: black;"><span style="color: black;">包含</span>邮票、硬币、艺术品、古董等。</span><strong style="color: blue;"><span style="color: black;">6、儿童用品：</span></strong><span style="color: black;"><span style="color: black;">包含</span>玩具、婴儿用品、儿童服装等。</span><strong style="color: blue;"><span style="color: black;">7、健康和美容<span style="color: black;">制品</span>：</span></strong><span style="color: black;"><span style="color: black;">包含</span>护肤品、健身设备、保健品等。</span><strong style="color: blue;"><span style="color: black;">8、运动和户外用品：</span></strong><span style="color: black;"><span style="color: black;">包含</span>运动装备、露营装备、户外用品等。</span><strong style="color: blue;"><span style="color: black;">9、图书、音乐和影片：</span></strong><span style="color: black;"><span style="color: black;">包含</span>图书、CD、DVD、蓝光碟等。 </span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/qvzem3qOicv8hwLK5puD47KG5sbTPWX0TvvEzDAvia4RHG2pdJLo2OsgSeDVcKED69WhvbOVHUUwGbmzLyy0wMOQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>eBay入驻<span style="color: black;">要求</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、必须要有完整的工商税务信息，无<span style="color: black;">反常</span>的注册企业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、需要<span style="color: black;">经过</span>eBay卖家账号认证，<span style="color: black;">况且</span>要连结到已认证的PayPal账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、注册店铺钱要准备一张双币信用卡，信用卡<span style="color: black;">能够</span>先开通网上银行方便日后操作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、店铺最好在<span style="color: black;">跨境</span>认证<span style="color: black;">经过</span>之后，再进行<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">跨境</span>认证需要的资料有身份证资料、个人近照和<span style="color: black;">位置</span>证明资料，需要<span style="color: black;">重视</span>的是<span style="color: black;">位置</span>证明要和注册<span style="color: black;">位置</span>一致。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<span style="color: black;">运用</span>hotmail、gmail等国际通用的邮箱<span style="color: black;">做为</span>店铺的注册邮箱，<span style="color: black;">能够</span><span style="color: black;">保证</span>顺利接受来自ebay及海外买家的邮件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">★满足<span style="color: black;">关联</span>的<span style="color: black;">要求</span>，<span style="color: black;">经过</span>平台的审核后<span style="color: black;">才可</span>注册开店运营</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、</span>eBay入驻流程</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、注册eBay账户：</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>需要在eBay官网上注册个人账户，填写基本信息和联系方式。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、创建店铺：</span></strong></span><span style="color: black;"><span style="color: black;">在eBay账户中，<span style="color: black;">选取</span>“创建店铺”，<span style="color: black;">而后</span>填写店铺信息，<span style="color: black;">包含</span>店铺名<span style="color: black;">叫作</span>、描述、图标和网址等。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、设定支付方式：</span></strong></span><span style="color: black;"><span style="color: black;">在店铺设置中，设置支付方式，<span style="color: black;">选取</span>支付宝、PayPal等电子支付方式。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、发布商品：</span></strong></span><span style="color: black;"><span style="color: black;">在店铺中发布商品，<span style="color: black;">包含</span>商品<span style="color: black;">照片</span>、描述、价格、运费和退换货政策等信息。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、接受订单：</span></strong></span><span style="color: black;"><span style="color: black;">当有客户下单时，卖家需要<span style="color: black;">即时</span>接受订单并处理订单，<span style="color: black;">包含</span>发货、<span style="color: black;">供给</span>物流信息和跟踪等。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、管理店铺：</span></strong></span><span style="color: black;"><span style="color: black;">卖家需要<span style="color: black;">即时</span>管理店铺，<span style="color: black;">包含</span>优化店铺信息、<span style="color: black;">守护</span>客户关系、处理售后问题等。 </span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、</span>eBay平台<span style="color: black;">花费</span></strong></span><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><strong style="color: blue;">刊登成本</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>在eBay上开店的基本成本之一，刊登成本<span style="color: black;">重点</span><span style="color: black;">触及</span>在平台上上架<span style="color: black;">制品</span>的<span style="color: black;">花费</span>。以下是刊登成本的<span style="color: black;">详细</span>内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">免费刊登额度： </span></strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台<span style="color: black;">一般</span>每月会<span style="color: black;">按照</span>卖家类型<span style="color: black;">供给</span><span style="color: black;">必定</span>的免费刊登额度。新卖家在申请<span style="color: black;">商场</span>商店后，美国站和澳洲站eBay将<span style="color: black;">供给</span>250个<span style="color: black;">制品</span>的免费刊登额度。其他站点开店则需要购买刊登工具。</p><span style="color: black;"><strong style="color: blue;">超额刊登<span style="color: black;">花费</span>：</strong></span> 超过免费刊登额度的<span style="color: black;">制品</span>需要支付额外<span style="color: black;">花费</span>，平台<span style="color: black;">每日</span>收取0.3美元。<span style="color: black;">因此呢</span>，卖家需要<span style="color: black;">小心</span>管理刊登数量，<span style="color: black;">以避免</span>超出免费限额。<strong style="color: blue;">0</strong><strong style="color: blue;">2</strong><strong style="color: blue;">交易<span style="color: black;">花费</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">交易<span style="color: black;">花费</span>是卖家在<span style="color: black;">营销</span><span style="color: black;">制品</span>后需要支付的基本<span style="color: black;">花费</span>，<span style="color: black;">重点</span><span style="color: black;">包含</span><span style="color: black;">制品</span>成本和运费。以下是交易<span style="color: black;">花费</span>的<span style="color: black;">详细</span>细则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">佣金比例： </strong></span>平台<span style="color: black;">按照</span><span style="color: black;">实质</span>交易成本收取佣金，<span style="color: black;">通常</span>为总<span style="color: black;">营销</span>额的12.5%。最高佣金不超过7500美元。</p><strong style="color: blue;">03</strong><strong style="color: blue;"><span style="color: black;">宣传</span>费</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>卖家<span style="color: black;">期盼</span><span style="color: black;">加强</span><span style="color: black;">制品</span>和店铺的<span style="color: black;">揭发</span>率，<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">宣传</span>促销</span><span style="color: black;">实现。以下是<span style="color: black;">宣传</span>费的<span style="color: black;">关联</span>信息：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>促销成本： </span></strong></span><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">宣传</span>成功<span style="color: black;">营销</span>的<span style="color: black;">制品</span>才会收取相应比例的佣金。若仅有点击而无<span style="color: black;">实质</span><span style="color: black;">营销</span>，则不会产生<span style="color: black;">宣传</span><span style="color: black;">花费</span>。</span></p><strong style="color: blue;">04</strong><strong style="color: blue;"><span style="color: black;">制品</span>运输<span style="color: black;">花费</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">以上</span><span style="color: black;">花费</span>外，<span style="color: black;">制品</span>的运输<span style="color: black;">花费</span><span style="color: black;">亦</span>是开设eBay店铺不可<span style="color: black;">忽略</span>的成本之一。以下是与<span style="color: black;">制品</span>运输<span style="color: black;">花费</span><span style="color: black;">关联</span>的内容：</p><strong style="color: blue;"><span style="color: black;">国内运输<span style="color: black;">花费</span>： </span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从国内运输到买家的过程中，卖家需要<span style="color: black;">思虑</span>运费的<span style="color: black;">详细</span>数额。</p>
<span style="color: black;"><strong style="color: blue;"><span style="color: black;">海外仓库运费： </span></strong></span><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">运用</span>海外仓库的卖家<span style="color: black;">一样</span>需要支付相应的运费。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上所述，开设eBay店铺的<span style="color: black;">花费</span><span style="color: black;">包含</span>刊登成本、交易<span style="color: black;">花费</span>、<span style="color: black;">宣传</span>费以及<span style="color: black;">制品</span>运输<span style="color: black;">花费</span>。在决定开店之前，除了<span style="color: black;">认识</span>这些<span style="color: black;">花费</span>，还需要<span style="color: black;">把握</span>其他店铺的<span style="color: black;">关联</span>信息，以<span style="color: black;">保证</span>店铺运营的顺利进行。<span style="color: black;">经过</span>仔细<span style="color: black;">认识</span>这些<span style="color: black;">花费</span>明细，卖家<span style="color: black;">能够</span>更好地规划经营策略，<span style="color: black;">保证</span>在eBay平台上取得成功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要<span style="color: black;">认识</span><span style="color: black;">eBay平台</span>入驻的小伙伴<span style="color: black;">能够</span>联系Rachel对接招商经理</span></p>
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