Temu海外半托VS速卖通海外托管，你到底适合做哪个？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;">大众</span>好，送干货的芒果酱上线！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">入驻通道在文末！惊喜在后头</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3月中旬，Temu海外半托在美国正式上线开售，<span style="color: black;">第1</span>批入驻的卖家反馈销量还不错。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与此<span style="color: black;">同期</span>，速卖通同类模式——海外托管<span style="color: black;">亦</span>在美国开售，两大跨境平台就这么卷起来了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4bf105eabfe049cb88e3c2dccbd1400d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=SRc2GIj6613%2FzgjxE4YqG7zFgR4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那<span style="color: black;">针对</span>跨境卖家<span style="color: black;">来讲</span>，这两平台的海外半托到底有何<span style="color: black;">区别</span>，哪个更适合自己去做？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">芒果酱本文就给<span style="color: black;">大众</span>整理清楚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">//</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">芒果店长功能一览</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">芒果店长在对接新平台新模式方面保持行业领先<span style="color: black;">优良</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*<span style="color: black;">日前</span>Temu海外半托店铺<span style="color: black;">能够</span>用芒果店长【<span style="color: black;">制品</span>】、【订单】、【采购】、【仓储】、【数据】等功能模块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">*速卖通海外托管则<span style="color: black;">能够</span>用【订单】、【采购】、【仓储】、【数据】等功能模块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8e5b6cfd405e438b8227d3b67dda64dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=rMGKdpBh2hx1xyCISIAdeIA5cUE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">01 </strong><strong style="color: blue;">运营模式PK</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>Temu<span style="color: black;">来讲</span>，<strong style="color: blue;">半托管的<span style="color: black;">优良</span>在于<span style="color: black;">提高</span>物流时效，<span style="color: black;">弥补</span>大件商品的空缺。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">针对</span>卖家<span style="color: black;">来讲</span>，非常适合有海外现货的去清货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家给<span style="color: black;">咱们</span><span style="color: black;">供给</span>了一个非常有意思的词汇：<strong style="color: blue;">下水道</strong>。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Temu海外半托</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">卖家报价（<span style="color: black;">制品</span>价格+物流配送费），平台核价，Temu前端定价由平台决定</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">平台负责<span style="color: black;">宣传</span>投放、客服等环节</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">物流配送由卖家负责，海外仓自主发货，并自己<span style="color: black;">处理</span>售后</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">速卖通海外托管</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">卖家报价（<span style="color: black;">制品</span>价格+物流配送费），平台辅助定价</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">平台负责选品、营销推广、客服等环节</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">卖家负责发货履约、退换货</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">速卖通POP店VS速卖通海外托管店差异</span></strong><strong style="color: blue;">▼</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/550ea69288c347359d1cbb5c5cfae2ba~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=O7w6WIdMPK9bj9XccfJW%2B7gFxSE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">双方都将首站点放在了美国</span></strong></span><span style="color: black;">，欧洲站点<span style="color: black;">亦</span>在<span style="color: black;">持续</span>开放中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两者的模式<span style="color: black;">不可</span>说一模<span style="color: black;">同样</span>吧，但<span style="color: black;">类似</span>度<span style="color: black;">亦</span>在90%以上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">非要说区别，芒果酱认为有以下几点：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<strong style="color: blue;">Temu在定价</strong>权上有意有别于国内全托管模式，<strong style="color: blue;">给出了让利空间</strong>。而速卖通则保持了对商家友好的协商定价规则。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2、对比Temu的全托管模式，半托<span style="color: black;">能够</span>跳过选品、寄样、审版等流程，<strong style="color: blue;">卖家负责上品，Temu核价<span style="color: black;">就可</span></strong>。而<strong style="color: blue;">速卖通则会参与选品</strong>，能<span style="color: black;">不可</span>上架售卖决定权在速卖通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<strong style="color: blue;">Temu瞄准的是亚马逊FBA等海外仓的货品</strong>，而<strong style="color: blue;">速卖通则更像是为了守住自家商家的海外仓货盘</strong>，卖家<span style="color: black;">能够</span>从原有的POP店升级过去。<span style="color: black;">针对</span>原先就做速卖通POP店的且海外有囤货的卖家，海外托管模式算是一波<span style="color: black;">好处</span>，轻量化做本地运营。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，</span><span style="color: black;"><strong style="color: blue;">卖家在跑通一个平台模式路径后，完全<span style="color: black;">能够</span>多平台去做，获取新模式多平台的流量红利。</strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">02 ERP功能PK</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两个平台的新模式芒果店长都在<span style="color: black;">第1</span>时间进行了对接，有店铺的卖家<span style="color: black;">能够</span>把店铺绑定到芒果店长进行提效操作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、Temu海外半托教程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>找买手把所有能开的api权限都打开，防止后续<span style="color: black;">运用</span>过程中<span style="color: black;">因为</span>权限缺失而需要再次找买手开通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每新增开通api权限，都需要到芒果店长授权页面重新授权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：</span><span style="color: black;">Temu半托管商品管理的access token登录链接位置，和订单管理的access token为主不<span style="color: black;">同样</span>。需要从对应页面获取。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【<span style="color: black;">制品</span>】access token</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1002a546b47344318ede2f4802c8848e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=nhhgJ88HO3kkjEIdECWkZ%2FTLR8E%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【订单】access token</span></strong></span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c49794beb3ca49a8a65eb1da9707871d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=n2%2Fk3iKD6ZRiobwKtqbFJXYqiA0%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3756ba3f0c784ac79b1d4c3422a89a97~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=%2FA3q8vrRNBWv4%2FDaZbi%2FtTARwrk%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">授权成功后，<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">经过</span>芒果店长ERP实现：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.130+货源网站商品信息采集</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">批量编辑商品、一键改图尺寸、<span style="color: black;">照片</span>翻译等<span style="color: black;">提高</span>上品效率</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">批量打单发货，<span style="color: black;">提高</span>发货效率</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">免费管理仓库</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">智能管理采购</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、速卖通海外托管教程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通的接口较为成熟，海外托管和POP店的授权方式一致，只需要两步就<span style="color: black;">能够</span>完成店铺授权<span style="color: black;">运用</span>erp。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：速卖通授权1个店铺就需要收费，<span style="color: black;">大众</span>需要先去速卖通服务市场订购芒果店长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c5cf3768232e4aceaf368f6c3331e29f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=gz4FYMA4e1cTKSpCMA%2BVDKrJcIA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d22de3e8cbca4d56bd67ed18100fef14~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=DvCmZobn7hJ8jsa6RRZMgEHv1pA%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">授权成功后，速卖通海外半托订单就<span style="color: black;">能够</span>用芒果店长进行批量发货。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/37ef30d42ca4410eb6d33508eefc21b0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=7ZZD0Nt%2FkfzbnC79hbw1SA6cx%2Fs%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>要同步管理海外仓，需要可到【仓储】模块下看芒果店长<span style="color: black;">是不是</span>已对接。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5a8f8e3fc92b428494150212f2703390~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725305245&x-signature=yUGrpqOEj6JySMVtc1YwK7OwvCE%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">无</span>的话<span style="color: black;">能够</span>联系芒果店长在线客服，获取对接方式。</span></strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">03 入驻<span style="color: black;">需求</span>PK</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Temu海外半托入驻<span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">支持大陆/香港主体/美国主体</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">个人身份证、个体工商户、企业执照均可（个人身份证只能下1个店铺；个体工商户/企业执照可分裂20个子店铺）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;"><span style="color: black;">保准</span>金：1万元/店；香港店1400美金/店</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">速卖通海外托管入驻<span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.主体需为中国主体</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">只支持企业入驻</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">注册和认证的主体需一致</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;"><span style="color: black;">保准</span>金：1万元/店</span></span></p>
对于这个问题，我有不同的看法... 感谢楼主的分享！我学到了很多。
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