跨境电商速卖通的长尾词运用（工具周一发布）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">跨境电商速卖通</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> 长尾词运用</span></span><span style="color: black;">■</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJtcg5wSmpGCXARs6WiaICrSEDrcFbTia1ibKUZ3MutGMoJfkWickPYx4hYw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> ★公众号：超强科技</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> ★ <span style="color: black;">博客</span>：跨境菜鸡超强啊</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一篇 <a style="color: black;">《<span style="color: black;">咱们</span>在<span style="color: black;">怎样</span>分析速卖通关键词表》</a>中说到，怎么利用速卖通后台的关键词表。分析出适合速卖通平台上<span style="color: black;">咱们</span><span style="color: black;">制品</span>的“主词”。<span style="color: black;">亦</span>顺带提及后续的长尾词应该<span style="color: black;">怎样</span>分析和<span style="color: black;">运用</span>。那今天<span style="color: black;">咱们</span><span style="color: black;">来讲</span>说，分析完大词之后。<span style="color: black;">怎样</span>分析速卖通长尾词表以及这些长尾的后续能给<span style="color: black;">咱们</span>带来什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">什么是长尾词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FIRST</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾关键词的特征是比较长，<span style="color: black;">常常</span>是2-3个词<span style="color: black;">构成</span>，<span style="color: black;">乃至</span>是短语，存在于内容页面，除了内容页的标题，还存在于内容中。搜索量非常少，并且不稳定。长尾关键词带来的客户，转化为网站<span style="color: black;">制品</span>客户的概率比<span style="color: black;">目的</span>关键词高<span style="color: black;">非常多</span>，<span style="color: black;">由于</span>长尾词的目的性更强。存在<span style="color: black;">海量</span>长尾关键词的大中型网站，其带来的总流量非常大。例如，<span style="color: black;">目的</span>关键词是服装，其长尾关键词<span style="color: black;">能够</span>是男士服装、冬装、户外运动装等。长尾关键词基本属性是：可延伸性，针对性强，范围广。长尾关键词是长尾理论在关键词<span style="color: black;">科研</span>上的延伸。“长尾”<span style="color: black;">拥有</span>两个特点：细和长。细，说明长尾是份额很少的市场，在以前这是不被<span style="color: black;">注重</span>的市场；长，说明这些市场虽小，但数量众多。众多的微小市场累积起来就会占据市场中可观的份额——这<span style="color: black;">便是</span>长尾的思想。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从以上网络上的解释。<span style="color: black;">咱们</span>大概<span style="color: black;">能够</span>总结。长度长，搜索量较小，转化率高，客户带着<span style="color: black;">剧烈</span>的目的性搜索，市场竞争小，个词流量比较小等特点。<span style="color: black;">然则</span>N个长尾词流量相加非常可观。那<span style="color: black;">咱们</span><span style="color: black;">便是</span><span style="color: black;">能够</span>理解成。<span style="color: black;">倘若</span>我的链接里含有较为<span style="color: black;">精细</span>的长尾词，<span style="color: black;">每一个</span>词的流量不大，<span style="color: black;">然则</span>转化率高，<span style="color: black;">那样</span>链接中<span style="color: black;">包括</span>N个长尾词。N的流量总和可观且带来的订单<span style="color: black;">亦</span>是一份可观的份额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如图所示：</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJWCHNFYDIC8mcYb9uGSw9b3jybLq5rnxbeT0Zzh7sktnGQx3lTiaL8mA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>来寻找</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SECOND</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>速卖通上<span style="color: black;">咱们</span><span style="color: black;">怎样</span>来寻找到适合<span style="color: black;">咱们</span>的长尾词。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">发掘</span>到<span style="color: black;">有些</span><span style="color: black;">区别</span>的点。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJwbyIWp33GFCjo92qMSlrY4Wfa3QYAzwL2BAfQ50nO6LfbFY1uSJ9dQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">发掘</span>速卖通的pc端和APP端的下拉词是有所<span style="color: black;">区别</span>的。Pc端的词更偏向B端用户，APP的词偏向私人购物的C端用户。<span style="color: black;">况且</span>平台上商家<span style="color: black;">每日</span><span style="color: black;">亦</span>都在搜索。平时<span style="color: black;">大众</span>应该<span style="color: black;">亦</span><span style="color: black;">重视</span>到APP的<span style="color: black;">营销</span>占比大概能占到总gmv的80%<span style="color: black;">上下</span>。说明<span style="color: black;">倘若</span>是自然流量订单，APP端的词会更好用<span style="color: black;">有些</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ok，把APP端beach dress的A to Z长尾词拉出来<span style="color: black;">瞧瞧</span>。这边要强调一下，<span style="color: black;">非常多</span>人下拉长尾词都忽略了A TO Z,0 TO 9.</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJ9TaKWNibQ8AOiax8a8yTW5zPeiboBTc24BNf7yiafFHlZt95ib0L23OIGZg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通的cpc并不是很<span style="color: black;">精细</span>，<span style="color: black;">亦</span><span style="color: black;">无</span>否定和广泛的机制。<span style="color: black;">因此</span><span style="color: black;">咱们</span>只要把站内的长尾词收集齐去分析就好了。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJ7qr3btv1r8B5Ep8PL0SlMa0KwwMNzcaw3wOdq2xBssK1sgA5tBry1A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长尾词的搜索结果。其实<span style="color: black;">能够</span>理解成市场热度。理解为买的人多，卖的人<span style="color: black;">亦</span>多。搜索结果越大，市场越大。市场越大流量越大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索结果=市场热度=流量<span style="color: black;">体积</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">So，<span style="color: black;">咱们</span>在判断一个词流量<span style="color: black;">体积</span>的时候，<span style="color: black;">经过</span>搜索结果排序之后比<span style="color: black;">体积</span>就好了。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJP2fUZIZaziatuDfkNXUIicWw1WVcoeCibD3XiaB8W6YpLibRsFq3Tz2ibudQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>把案例<span style="color: black;">制品</span>定位在“beach dress”<span style="color: black;">因此</span><span style="color: black;">咱们</span>把<span style="color: black;">有些</span>搜索结果<span style="color: black;">类似</span>度比较差的删掉，把数据较小的末尾淘汰掉。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJcHAKmfK0hu4e16D3Yc0kOa3jpQh607iaMVR6y7S5Iub9IZ2aibXCMkJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">比<span style="color: black;">体积</span>就好了</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">THIRD</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">咱们</span>想<span style="color: black;">晓得</span>这些词，<span style="color: black;">哪些</span>词的转化率比较高。<span style="color: black;">能够</span>参考“二八法则”把搜索结果中的“二”销量相加之后进行排序，就<span style="color: black;">能够</span><span style="color: black;">晓得</span>了。改版之前<span style="color: black;">每一个</span>词的搜索结果是100页，<span style="color: black;">通常</span>把前5页搜索结果的销量相加。就<span style="color: black;">能够</span><span style="color: black;">晓得</span>大概哪个词的单量大。<span style="color: black;">此刻</span><span style="color: black;">发掘</span><span style="color: black;">每一个</span>词的搜索结果<span style="color: black;">仅有</span>60页。说明市场的竞争愈加激烈。<span style="color: black;">因此</span>把前三页的销量相加，哪个词数字大，转化率就好<span style="color: black;">有些</span>。结合<span style="color: black;">咱们</span>自己<span style="color: black;">平常</span>买东西，搜索”T恤”后<span style="color: black;">通常</span><span style="color: black;">按照</span>下拉提示往下翻，<span style="color: black;">亦</span>不会放到十几二十页<span style="color: black;">或</span>是几十页去下单购买。概率极低。<span style="color: black;">因此</span>前3页销量<span style="color: black;">能够</span><span style="color: black;">做为</span>一个词的转化来参考。但只能参考。比<span style="color: black;">体积</span><span style="color: black;">就可</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJdTcyDRP5757Qiak4gPCFicOdIXBc5ysYtalWdOxH9Rmue6yPKNAWA0mw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">演示10个词。我把刚才流量大到小排序的前5大流量词标红，<span style="color: black;">此刻</span><span style="color: black;">根据</span>销量排序。<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>。流量词和转化词。确实有差别。我不愿意说的太高深。毕竟外头培训<span style="color: black;">公司</span>，动不动<span style="color: black;">便是</span><span style="color: black;">各样</span>专业名词，<span style="color: black;">大众</span>都听不太懂~</p><img src="https://mmbiz.qpic.cn/mmbiz_png/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJxocvvcu8rfJMcYenJ3ibWZiaDGwRFCprDYtgrrdpK2ksyxJblaHic7MkA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我之前说过，速卖通数据都是透明化的，最简单的平台。比<span style="color: black;">体积</span>，只要比<span style="color: black;">体积</span>对不对。那这个时候<span style="color: black;">倘若</span><span style="color: black;">咱们</span>写标题。想要流量，就把流量放前面的，想要转化率，就把转化词放前面。这<span style="color: black;">便是</span>优化<span style="color: black;">吗</span>。当然这个解释非常片面。<span style="color: black;">然则</span><span style="color: black;">针对</span>可能不太懂的你，是不是感觉自己涨姿势了。<span style="color: black;">最少</span>高中生怎么做AE<span style="color: black;">一月</span><span style="color: black;">亦</span>能做个2w GMV啊。不难的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>经验丰富的老司机。在这个时候，其实<span style="color: black;">已然</span>想好了自己要推的词，并且进行下一步的行动了。那就<span style="color: black;">火速</span>很暴力了对吧~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 今天就跟<span style="color: black;">大众</span>说到这，下次<span style="color: black;">咱们</span><span style="color: black;">来讲</span>说下一步，文案的编写和埋词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">更加多</span>运营技术，请关注【超强科技】</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">▼</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJlX3xbRJ9X7TL2p4OtM2pnPpsL5uSLqicV5mttSBca8mvvVlUnibjDtXQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/uEfGfndyqIhKLzic7UvL5CMDfZoQJxbuJ89Zjtd9jFYFa9VDatztq3JbLsGjwU1UWRR7nFAxsIr3SVRFc5GvSuw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱好</span>的<span style="color: black;">伴侣</span><span style="color: black;">能够</span>帮忙点一下“<strong style="color: blue;">再看</strong>”你的支持是我最大的动力</p>
顶楼主，说得太好了！
页:
[1]