速卖通稳坐智利跨境电商平台第1
<img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKAiaiakvWR8hyjKK5opz1AgmbibJErAyN7fpx9G6mC1AvhBEqNnuTOTJIdg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicV0ZHvqVtUibBbaAIEDPseoA3WFIOvCKmjjZHE6mt1PE53NXtzyxmwkyuXJ3hdrgvafHTWLiag5xraQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在智利市场，速卖通多次击败亚马逊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicV0ZHvqVtUibBbaAIEDPseoA3WFIOvCKmjjZHE6mt1PE53NXtzyxmwkyuXJ3hdrgvafHTWLiag5xraQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">出品 | 跨通社 作者 | 李一钟</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicV0ZHvqVtUibBbaAIEDPseoAZjWOYj9H69JCCjBiaMadAzY8GzEa7mcibic4LO5tgBO1IcrZqGgSYmOsA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">智利跨境电商平台<span style="color: black;">第1</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在海外市场疯狂掘金，速卖通的实力再一次得到彰显。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前，咨询<span style="color: black;">机构</span>Kawes Lab发布了关于智利电商市场今年<span style="color: black;">第1</span>季度的分析报告。<strong style="color: blue;">结果<span style="color: black;">表示</span>，来自中国的跨境电商平台速卖通成功超越了亚马逊和Shein，<span style="color: black;">作为</span>智利<span style="color: black;">第1</span>跨境电商平台，占据42%的交易份额，竞争<span style="color: black;">优良</span>进一步显现。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKAhdfh6p4ibNZphq9AkaqaYdmZLLKiaice4wQkrBIufZZF7qhB6lSaicHStg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">众所周知，如今拉美市场<span style="color: black;">已然</span><span style="color: black;">作为</span><span style="color: black;">全世界</span>增速最快的电商市场之一，<span style="color: black;">包含</span>亚马逊在内的电商巨头争相涌入，并且<span style="color: black;">伴同</span>着这一趋势，<strong style="color: blue;">巴西、墨西哥、智利等市场渐渐<span style="color: black;">作为</span>这些巨头们掘金的重要阵地。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>智利不仅人均GDP在拉美地区排名<span style="color: black;">第1</span>，<span style="color: black;">况且</span><span style="color: black;">亦</span>是<span style="color: black;">日前</span>拉美地区网络最发达的国家之一，因而智利电商市场<span style="color: black;">始终</span><span style="color: black;">亦</span>备受各大巨头关注。<strong style="color: blue;">就像亚马逊的副总裁卡尔森曾说：“亚马逊将加速在拉美开拓业务，并且<span style="color: black;">期盼</span>在智利进行<span style="color: black;">长时间</span>投资。”</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKApdwxeCxdAhlz5dxAzMpkSibnasHhn61ibtu0XwzAG0Bibaicygkhja279g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">早从2018年<span style="color: black;">起始</span>，亚马逊就<span style="color: black;">准许</span>智利消费者在其网站上购买商品，此后亚马逊<span style="color: black;">持续</span>加大<span style="color: black;">针对</span>这一市场的布局，例如在去年6月，亚马逊宣布将在2023年4月推出智利站点。<strong style="color: blue;">但如今智利电商市场上已有多匹实力强劲的黑马跑出，这一事实决定了亚马逊在智利电商市场上的掘金之路不会走得顺风顺水。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通正是表现最亮眼的黑马之一。不仅是2023年<span style="color: black;">第1</span>季度，报告<span style="color: black;">表示</span>在2022年<span style="color: black;">第1</span>季度，<strong style="color: blue;">速卖通又以24%的订单量占比<span style="color: black;">作为</span>智利人<span style="color: black;">运用</span>最多的跨境电商平台，彼时亚马逊以18%的订单量占比排名第二。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKAuGcv1HbLvdJIlAztNPuabH3lRwUDNlcMShtGv56C3mMe9sG5lEbPsQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">在这一市场上，速卖通已多次击败亚马逊。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3mhZkkmoXicV0ZHvqVtUibBbaAIEDPseoA12xXonukI3DDKZswX3ShL87NTdTburasSp9UCOldLVpyd1Akica9uicg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更加多</span>实力强劲玩家跑出</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊在智利市场的失守并非意外，近年来<span style="color: black;">伴同</span>着<span style="color: black;">全世界</span>多个电商市场的迅猛发展，风口<span style="color: black;">持续</span>转变，实力强劲的电商玩家越来越多。<strong style="color: blue;">受此冲击，亚马逊在<span style="color: black;">全世界</span>电商市场上的统治地位虽在，但<span style="color: black;">实质</span>影响力正在被<span style="color: black;">持续</span>削弱。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得一提的是，这批实力强劲的玩家中就<span style="color: black;">包含</span>以SHEIN、阿里速卖通、拼多多Temu、字节TikTok为<span style="color: black;">表率</span>的“中国电商出海四小龙”。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKA39Kj8XQmxAeZ1atvjXpYdWoib4EiadPNJVoX1MAo5d5Fem2rtALRAoDg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（图源：data.ai）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>是<span style="color: black;">做为</span>阿里旗下<span style="color: black;">独一</span>面向<span style="color: black;">全世界</span>市场打造的跨境电商平台速卖通</span></strong><span style="color: black;">，如今除了在智利市场，还在<span style="color: black;">包含</span>波兰市场、俄罗斯市场、西班牙市场等在内的多个市场上占据<span style="color: black;">优良</span>地位，发展势头<span style="color: black;">非常</span>迅猛；<strong style="color: blue;">其次是<span style="color: black;">做为</span>跨境女装独立站黑马的SHEIN</strong>，不仅成功凭借无可比拟的价格<span style="color: black;">优良</span>在欧美市场上站稳脚跟，<span style="color: black;">况且</span>近年来SHEIN的流量飞涨，多次超越亚马逊登顶购物应用下载量排行榜。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKAmsytBuib0u4oNv6VG89XrAGFvQ2Y3ZEIPor4dUZ0P0Qic3tEmIJEcwUg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（速卖通稳居波兰跨境电商平台<span style="color: black;">拜访</span>量<span style="color: black;">第1</span>）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">除此之外，还有成功在<span style="color: black;">全世界</span>掀起短视频浪潮的TikTok，如今<span style="color: black;">亦</span>在加快其电<span style="color: black;">商场</span>务的建设</span></strong><span style="color: black;">，TikTok Shop在成功登陆泰国、越南、马来西亚等市场后<span style="color: black;">亦</span>取得了不菲的成绩；<strong style="color: blue;">最后还有订单量和流量一路狂飙的Temu</strong>，其成功抓住了美国消费降级的风口，自去年9月在美国市场上线后便<span style="color: black;">持续</span>掀起消费热潮，Temu所<span style="color: black;">供给</span>的超乎想象的低价<span style="color: black;">更加是</span>直接冲击了亚马逊在价格上占据的主导地位。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKAmHYKqNYWqUibKrdGia7lzvqtB3oHfOiaAuHFXtCnoblw7TLSIbiaGoMnLw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">如今<span style="color: black;">伴同</span>着欧美等主流跨境电商市场日趋饱和，越来越多巨头<span style="color: black;">起始</span>将目光投向<span style="color: black;">有些</span>更有<span style="color: black;">潜能</span>的新兴市场。</span></strong><span style="color: black;">SHEIN、速卖通、Temu、TikTok等巨头加速扩大电商版图，亚马逊<span style="color: black;">亦</span>不甘示弱，自2023年<span style="color: black;">败兴</span><span style="color: black;">持续</span>加大对阿联酋、墨西哥等新兴市场的布局。</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicWxOmVSglJWiaGtvbfwd4GKANUOdyw8bWV1zPsKFLsphZXYB9jeMvtFs1ryYPT5yc6I1TMSywlictVg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">巨头厮杀的阵地转移，<span style="color: black;">将来</span>的竞争会更加激烈，<strong style="color: blue;">亚马逊能否在强敌环伺之下成功守住<span style="color: black;">自己</span>的主导地位<span style="color: black;">优良</span>，<span style="color: black;">咱们</span>还不得而知。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">日前</span><span style="color: black;">能够</span>肯定的是，全球电商竞技场上<span style="color: black;">更加多</span>能与亚马逊匹敌的玩家<span style="color: black;">显现</span>，<span style="color: black;">能够</span>为无数卖家创造<span style="color: black;">更加多</span>机会，并且<span style="color: black;">伴同</span>着这些电商巨头们集体涌向新兴市场，<strong style="color: blue;"><span style="color: black;">将来</span>卖家有望迎来<span style="color: black;">更加多</span>的市场大爆发。</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">铁粉<span style="color: black;">举荐</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">亚马逊严打恶意投诉侵权，多名卖家被起诉</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">TikTok Shop斋月大促流量<span style="color: black;">大涨</span>，节日<span style="color: black;">关联</span><span style="color: black;">制品</span></span></a><span style="color: black;">连续</span>热销</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">比利时电商红利爆发，欧洲电商格局生变</span></a></p><a style="color: black;"><span style="color: black;">速卖通发布商品管理新规，整治卖家<span style="color: black;">茫然</span>铺货</span></a><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关注</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">，我<span style="color: black;">才可</span>把原创好文推给你↓↓↓</span></strong></span><strong style="color: blue;"><span style="color: black;">商务合作请联系QQ/<span style="color: black;">微X</span>：2881339630</span></strong><strong style="color: blue;">点点关注，跟主编交个<span style="color: black;">伴侣</span>↓↓↓</strong>
祝福你、祝你幸福、早日实现等。 对于这个问题，我有不同的看法... 我赞同你的看法，你的智慧让人佩服，谢谢分享。 你说得对，我们一起加油，未来可期。
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