官方声明：速卖通官方开的店铺是用来测试的，不是为了盈利的！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>好，我是Perta, 一位速卖通类目Top团队的小Leader。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6月23日， 写了 </span><a style="color: black;">速卖通开了两年的自营店，脸都不要了？</a><span style="color: black;"> 这篇<span style="color: black;">文案</span>后，阿里公关部的人来找我了，向我解释开这些店铺的<span style="color: black;">重点</span>目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icibOgAD21IDY71v2N9wgIv9Gg6vCzRG4YKKuNncDWm05wxCW7cWGy5KEhTCvrJUNesKK3qE8iby8fSicLyy3Ehfjg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icibOgAD21IDY71v2N9wgIv9Gg6vCzRG4Yc10ftUDL8kcPm6MicukUTciaMCwjrAiauloDEV8jOpRPj6jXREj1RPMicw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台开这些店铺，<span style="color: black;">通常</span>两个<span style="color: black;">功效</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，用非赢利的<span style="color: black;">目的</span>的货品对C端拉新， <span style="color: black;">而后</span>分配给卖家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，测试<span style="color: black;">各样</span>业务场景和优惠券等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这些店铺存在的目的不是为了经营和赢利， <span style="color: black;">因此</span>不是自营。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icibOgAD21IDY71v2N9wgIv9Gg6vCzRG4YUyocd6AqkdSiceH2ibjIyXNfwfsLVWticXorS9BGgFxltSiauDk0u7QOtg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对我在<span style="color: black;">文案</span>提的几点疑问，这位公关部的兄弟<span style="color: black;">亦</span>给我发了澄清说明， 我<span style="color: black;">亦</span>一并发出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1疑问<span style="color: black;">：有<span style="color: black;">有些</span>卖家在讨论速卖通除了在合资<span style="color: black;">机构</span>速卖通俄罗斯上有个官方商城外，还有</span>4个自营店铺，品类上这些店铺里3C、家居、饰品、女装等等都有。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>：</span></strong><span style="color: black;"><span style="color: black;">咱们</span>内部找了一下<span style="color: black;">关联</span>店铺的业务团队，求证后，<span style="color: black;">认识</span>，这些店铺其实是平台用来做拉新促活的测试店铺。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这些店铺在过去<span style="color: black;">始终</span>是充当<span style="color: black;">各样</span>新模式的测试店铺，先用来跑通模式，<span style="color: black;">而后</span><span style="color: black;">才可</span>推广。<span style="color: black;">日前</span>在速卖通</span>APP的首页上有一个针对新用户和低活用户的测试栏目“N元N件”，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">仅有</span>新用户和低活用户<span style="color: black;">才可</span>看到，速卖通会用大额<span style="color: black;">补助</span>去吸引<span style="color: black;">她们</span>。</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>为平台<span style="color: black;">增多</span>流量。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">补助</span>力度很大，<span style="color: black;">况且</span>这些新用户留下来之后就不会再看到这个栏目，<span style="color: black;">因此</span>普通商家参与进来就会亏，只能用测试店铺来做这件事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2疑问<span style="color: black;">：<span style="color: black;">为何</span><span style="color: black;">能够</span>多品类<span style="color: black;">海量</span></span>SKU？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原由</span>：<span style="color: black;">针对</span>多品类的问题，这其实是这些测试店铺针对一个区域就开了一家，<span style="color: black;">因此</span>会有多个品类都放<span style="color: black;">一块</span>。<span style="color: black;">这般</span>做的好处是<span style="color: black;">能够</span>压缩测试店铺的数量，不然会<span style="color: black;">显现</span><span style="color: black;">海量</span>的测试用店铺。平台为了测试不可能去开设几百个店铺，<span style="color: black;">咱们</span>需要开设<span style="color: black;">少许</span>店铺，来完成测试任务，最基本的<span style="color: black;">选取</span><span style="color: black;">便是</span>少量店铺、多货品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但必须要强调，这些店铺的存在<span style="color: black;">目的</span>不是为了盈利</span></strong><strong style="color: blue;"><span style="color: black;">，反而<span style="color: black;">由于</span>拉新都是亏损的</span></strong><strong style="color: blue;"><span style="color: black;">。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3疑问：<span style="color: black;">为何</span>屏蔽美国？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">问题：</span><strong style="color: blue;"><span style="color: black;">至于说屏蔽美国，其实是<span style="color: black;">由于</span>，上面<span style="color: black;">说到</span>的这些业务场景本身就不针对美国用户。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">里面的货<span style="color: black;">咱们</span><span style="color: black;">日前</span>排查<span style="color: black;">亦</span><span style="color: black;">无</span>侵权的，<span style="color: black;">倘若</span>看到侵权，<span style="color: black;">能够</span>进行举报，平台的处罚不会有任何区别的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4疑问：关于流量<span style="color: black;">是不是</span>会向这些官方店铺倾斜？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">答：这个<span style="color: black;">咱们</span><span style="color: black;">能够</span>跟您<span style="color: black;">保准</span>肯定<span style="color: black;">无</span>存在流量倾斜，仅仅是在</span>APP首页测试的栏目里<span style="color: black;">显现</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面的内容我基本是原封不动复制过来的， 我觉得吧，这些解释<span style="color: black;">亦</span>不是完全<span style="color: black;">无</span>道理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速卖通官方亏本卖货两年多，给平台拉新和留住老用户，<span style="color: black;">亦</span>很正常啊。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前几天有速卖通卖家私信我说，平台官方的店铺抄他的款，还让他给官方供货，这肯定是<span style="color: black;">流言</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴的使命是“<strong style="color: blue;">让天下<span style="color: black;">无</span>难做的生意</strong>”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">与卖家争利的事，速卖通平台怎么会干呢？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台默默地亏本卖货去拉新促活， <span style="color: black;">亦</span>是为了让<span style="color: black;">咱们</span>其他卖家<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量，是为了<span style="color: black;">咱们</span>好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">兄弟姐妹们，是我冲动了，是<span style="color: black;">咱们</span>卖家格局小了，误解了官方!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>要紧跟平台步伐，相信速卖通官方，始终和速卖通平台站在<span style="color: black;">一块</span>，把中国的商品卖向全世界！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">让<span style="color: black;">咱们</span><span style="color: black;">一块</span>聚力共进，迈向更美好的<span style="color: black;">将来</span>！！！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完</p>
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