速卖通成美国第三大网站，流量大涨290%
<img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicUShIncqqXpoVE8UcWibs2VD8fMWz9FRaBGwSUibbV4wicYTglOnoThqiaVPVaMC46OPql9LrucQTNsmQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicXnTB4nTTpjPOicmG0ficNr2av02ZawLs9FGuDGqc7FRq6617VicwofXuxBs9SGvcvuUXxLJYezNA3WA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">速卖通的<span style="color: black;">全世界</span>影响力正在<span style="color: black;">持续</span>扩大。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicXnTB4nTTpjPOicmG0ficNr2av02ZawLs9FGuDGqc7FRq6617VicwofXuxBs9SGvcvuUXxLJYezNA3WA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">出品 | 跨通社 作者 | 李一钟</span><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicV0ZHvqVtUibBbaAIEDPseoAZjWOYj9H69JCCjBiaMadAzY8GzEa7mcibic4LO5tgBO1IcrZqGgSYmOsA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">拜访</span>量飙升</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">全世界</span>电商市场上，速卖通<span style="color: black;">亦</span>是佼佼者之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前，<span style="color: black;">市场数据分析平台</span>Similarweb发布了一份关于美国各大网站流量统计的数据，数据<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;">2023年，</span></strong><strong style="color: blue;"><span style="color: black;">速卖通在美国</span></strong><strong style="color: blue;"><span style="color: black;">的</span></strong><strong style="color: blue;"><span style="color: black;">月平均<span style="color: black;">拜访</span>量</span></strong><strong style="color: blue;"><span style="color: black;">高达</span></strong><strong style="color: blue;"><span style="color: black;">2420万次，流量同比</span></strong><strong style="color: blue;"><span style="color: black;">大涨</span></strong><strong style="color: blue;"><span style="color: black;">290%，</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">作为</span>了</span></strong><strong style="color: blue;"><span style="color: black;">美国流量增长最快的三大网站之一</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicUShIncqqXpoVE8UcWibs2VD8fMWz9FRaBGwSUibbV4wicYTglOnoThqiaVPVaMC46OPql9LrucQTNsmQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通流量飙升 图源：电商报</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">事实上，速卖通<span style="color: black;">不仅</span>在美国市场收获了胜利果实，以<span style="color: black;">日前</span>的发展态势来看，<span style="color: black;">能够</span>说</span><strong style="color: blue;"><span style="color: black;">速卖通达到了在<span style="color: black;">全世界</span>多个市场遍地开花的成就。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在海淘<span style="color: black;">反常</span><span style="color: black;">火热</span>的韩国市场上，速卖通展现出了惊人的爆发力。<span style="color: black;">按照</span>韩国手机应用和零售分析服务商</span>Wiseapp·Retail·Goods发布的一项调查结果<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">速卖通<span style="color: black;">作为</span>了</span>2023年韩国市场新增用户最多的手机App</span></strong><span style="color: black;"><span style="color: black;">，月均新增</span>371万用户，11月活跃用户数<span style="color: black;">乃至</span>高达707万人。此前还</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一度超越了韩国本土老牌电商巨头</span>Gmarket跻身韩国第三大电商平台</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">在广阔的欧洲市场，速卖通<span style="color: black;">一样</span>表现不凡。在西班牙电商服务<span style="color: black;">公司</span></span>Club Ecommerce 和 EGI Group<span style="color: black;">按照</span>Netrica数据发布的报告<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;">2023年12月，速卖通是西班牙市场<span style="color: black;">拜访</span>量第二大的电商平台，仅次于亚马逊。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicUShIncqqXpoVE8UcWibs2VDw2Jibn9r9iaRYicN1T5OA71z8yYkGGSYDYpbeia0564eLPVIInFUheibjpA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">速卖通成西班牙第二大电商平台 图源：Marketing 4 Ecommerce</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">得益于速卖通在多个市场的精彩表现，其</span><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">全世界</span>市场的发展<span style="color: black;">亦</span>在<span style="color: black;">连续</span>加速中</span></strong><span style="color: black;"><span style="color: black;">。在权威数据分析<span style="color: black;">公司</span></span>data.ai最新发布的《2024移动市场报告》中<span style="color: black;">表示</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">中国电商</span>“出海四小龙”包揽了2023年<span style="color: black;">全世界</span>购物类App下载增速排行榜Top4，其中，速卖通位居第三。</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/3mhZkkmoXicV0ZHvqVtUibBbaAIEDPseoA12xXonukI3DDKZswX3ShL87NTdTburasSp9UCOldLVpyd1Akica9uicg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">半托管正当时</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回顾过去的一年，速卖通全面拥抱全托管模式，在跨境电商圈内掀起了一股全托管热潮。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">如今</span>2024年的大幕已被拉开，跨境圈再掀<span style="color: black;">外链</span>潮，半托管的概念<span style="color: black;">起始</span>走红。</span></strong><span style="color: black;">速卖通在<span style="color: black;">全世界</span>市场取得的亮眼成绩，或许与它积极求变、顺应时代发展潮流的策略密不可分。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2024年1月初，</span><strong style="color: blue;"><span style="color: black;">速卖通正式全面上线半托管模式，</span></strong><span style="color: black;"><span style="color: black;">对自运营商家（即</span>POP商家）进行物流升级。<span style="color: black;">按照</span>新规，<span style="color: black;">将来</span>新发布的商品都可享受半托管服务。</span><strong style="color: blue;"><span style="color: black;">在该模式下，卖家<span style="color: black;">能够</span><span style="color: black;">持有</span><span style="color: black;">更加多</span>自主定价权</span></strong><span style="color: black;">，这在<span style="color: black;">必定</span>程度上避免了无效的低价内卷，是一种更为灵活的运营模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicUShIncqqXpoVE8UcWibs2VDFvwn4NvsAGTVvRkxKtg0l0O8l92lJ9hygB2tyH17OBPicoe53aHONxw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通半托管商品预约页面 图源：电商报</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，</span><strong style="color: blue;"><span style="color: black;">半托管模式<span style="color: black;">日前</span>是速卖通大推特推的重头戏，在上线之后平台不间断地推出<span style="color: black;">各样</span>大力度的优惠福利政策</span></strong><span style="color: black;">。<span style="color: black;">例如</span>说，半托管商品和全托管商品<span style="color: black;">同样</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全链路透标</span>Choice心智，<span style="color: black;">得到</span><span style="color: black;">举荐</span>流量</span></strong><span style="color: black;">。又<span style="color: black;">或</span>，</span><strong style="color: blue;"><span style="color: black;">半托管商品的仓发商品将享受操作费全免的超值福利</span></strong><span style="color: black;">。<span style="color: black;">另外</span>，为了<span style="color: black;">帮忙</span>半托管商家抓住春节大促这个<span style="color: black;">营销</span>节骨点，速卖通发布<span style="color: black;">信息</span><span style="color: black;">叫作</span>凡是入仓备货的全托管、半托管商品，都<span style="color: black;">能够</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">享受首页专区流量，入仓次日<span style="color: black;">就可</span>放款</span>60%，仓租费、仓发操作费<span style="color: black;">所有</span>免除</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicUShIncqqXpoVE8UcWibs2VD3D0MUlQdE01vgXU4BUTCnBaXxO01H2luFGoya2PKJr4iaj6frM918Rw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通半托管<span style="color: black;">补助</span>活动 图源：阿里巴巴<span style="color: black;">全世界</span>速卖通</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">值得一提的是，<span style="color: black;">日前</span></span><strong style="color: blue;"><span style="color: black;">已有卖家在半托管赛道上成功吃到螃蟹。</span></strong><span style="color: black;">早在半托管试运行<span style="color: black;">时期</span>，触手科技就<span style="color: black;">已然</span><span style="color: black;">作为</span>加入该模式的商家之一，短短三个月的时间就实现了半托管日销破万单的业绩。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span>看到的是，<span style="color: black;">伴同</span>着半托管模式红利的日益爆发，继速卖通之后，其他平台<span style="color: black;">亦</span><span style="color: black;">持续</span>跟上了脚步。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">阿里巴巴国际站<span style="color: black;">已然</span>在</span>2024年1月5日开启了半托管模式招商活动，拼多多旗下跨境平台Temu计划着2024年3月15日在美国进行半托管模式试点</span></strong><span style="color: black;"><span style="color: black;">。新一轮跨境电商运营模式的迭代<span style="color: black;">已然</span><span style="color: black;">起始</span>，<span style="color: black;">将来</span></span>“半托管”或将弯道超车，<span style="color: black;">作为</span>跨境玩家们掘金的关键所在。</span></span></p><span style="color: black;">看到都是缘分，咱们加群聊</span><span style="color: black;">扫码加入跨境社群，认识<span style="color: black;">更加多</span>人脉</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3mhZkkmoXicVG7DNuBH86etcDbRe3QxfRmuc1bqvzeAjmQy5utMZpQnpO7VELNPiaDIsQZpaQVsFjiaSfllMr7ibng/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">铁粉<span style="color: black;">举荐</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">沃尔玛再推限时福利，新卖家佣金最高可享25%折扣</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">Shopee在印尼势不可挡，已成中小卖家首选平台</span></a></p>
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