跨境电商逆势发力，多家国内外知名品牌搭上速卖通跨境列车
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/sYmzWsM9mVOicCfqyu08yqk7KSwKkZQpqGXDxyXxuKBowEibFE1rVZEaic1sD3sEwVcJ1xib9MuDiaficiboBT5FiaasAg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在跨境出海<span style="color: black;">行业</span>，品牌的重要性日益<span style="color: black;">明显</span>，打造良好的品牌形象将是跨境电商平台与商家发展布局中的重点规划。</span><span style="color: black;"><strong style="color: blue;">如今多家品牌商家在阿里巴巴跨境平台速卖通上崭露头角，赢得海外广大市场，</strong></span><span style="color: black;">更有服装品牌商家在入驻速卖通后，<span style="color: black;">短期</span>内GMV就突破了千万，吸引了各行各业的品牌商家涌入速卖通平台。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVO1Sbc7R4DPExhgkheBPveod0EZTsECPicOLZ4gdiaITIQMDiazCic5Vpch5JjW5vvJgWfhZ0bMr1RI5Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">1<span style="color: black;"><strong style="color: blue;"><span style="color: black;">加强</span>用户对品牌认知，打造年销量超千万成绩</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绫致在中国市场<span style="color: black;">持有</span>8000家零售直营门店，</span><span style="color: black;"><strong style="color: blue;">旗下<span style="color: black;">重点</span>核心品牌ONLY，JACK & JONES，VERO MODA，SELECTED广受欢迎，</strong></span><span style="color: black;">但绫致的<span style="color: black;">目的</span><span style="color: black;">不仅</span>是覆盖中国市场，计划<span style="color: black;">连续</span>扩大<span style="color: black;">全世界</span>范围。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境电商在中国发展<span style="color: black;">快速</span>，<span style="color: black;">亦</span>符合绫致<span style="color: black;">全世界</span>化计划战略，<span style="color: black;">做为</span>中国最大出口B2C跨境电商平台速卖通流量瞩目，海外成交买家数量突破1.5亿，<span style="color: black;">作为</span>了绫致拓展海外市场与实现业务增量的一个契机。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVO1Sbc7R4DPExhgkheBPveo8ibVEu3ZGFiaLou3brdjkYjtCPn6JA6a3Uviaia3px9UTdSSm9uuzibbdCg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绫致时装旗下4家品牌均入驻了速卖通，实现了单品牌GMV快速破千万的成绩，<span style="color: black;">针对</span>如此良好开端的表现，绫致时装跨境电商负责人<span style="color: black;">暗示</span>：“2019年速卖通<span style="color: black;">每一个</span>大促活动中<span style="color: black;">咱们</span>表现都不错，无论是双11还是黑五，都同比增长十倍。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span>跟随速卖通主打俄罗斯市场，<span style="color: black;">经过</span>俄团<span style="color: black;">途径</span>给店铺引流，核心运营策略是规划低价引流款，来带动店铺销量。</strong></span><span style="color: black;"><span style="color: black;">同期</span>速卖通在深耕内容<span style="color: black;">途径</span>方面<span style="color: black;">供给</span>了<span style="color: black;">指点</span>，让绫致<span style="color: black;">持续</span><span style="color: black;">增多</span>粉丝量和海外用户对品牌的认知，促进<span style="color: black;">营销</span>连带率。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2020年年初受疫情影响，但绫致依然在速卖通328大促活动表现强势，<span style="color: black;">营销</span>业绩和去年持平。</span><span style="color: black;">“疫情期最受影响的<span style="color: black;">便是</span>物流方面，<span style="color: black;">然则</span>速卖通从店铺运营，到商家用户圈层和跨境物流体系<span style="color: black;">持续</span>的推出对应政策，<span style="color: black;">处理</span>了<span style="color: black;">咱们</span><span style="color: black;">非常多</span>方面的阻碍。</span><span style="color: black;">”绫致时装跨境电商负责人说。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>临近速卖通十周年618大促活动，绫致各品牌店铺单店铺均报入活动款300多款，均有有核心低价款和应季款，<span style="color: black;">同期</span>设置了许多大额券等优惠，满足<span style="color: black;">全世界</span>各地区<span style="color: black;">区别</span>消费者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通除了争取让<span style="color: black;">每一个</span>商家在大促活动中斩获好成绩以外，</span><span style="color: black;"><strong style="color: blue;">更<span style="color: black;">期盼</span>商家与平台<span style="color: black;">一起</span>给海外消费者<span style="color: black;">提高</span>品牌高质的认知，这个战略点<span style="color: black;">亦</span>和与凌致<span style="color: black;">目的</span>一致，</strong></span><span style="color: black;">速卖通在十周年多方面政策<span style="color: black;">亦</span>会为商家品牌带来<span style="color: black;">更加多</span>流量与内容的<span style="color: black;">揭发</span>机会。</span></p>2<span style="color: black;"><strong style="color: blue;">稳中求进，每一次促单都是沉淀</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">七匹狼<span style="color: black;">针对</span>中国消费者<span style="color: black;">来讲</span>并不陌生，1990年创立的男装品牌，<span style="color: black;">迄今</span>已有30年，</span><span style="color: black;"><strong style="color: blue;">在收购了<span style="color: black;">全世界</span>顶级时尚品牌KARL LAGERFELD（老佛爷）之后，<span style="color: black;">起始</span>进军国际化时尚市场，</strong></span><span style="color: black;">七匹狼的首要<span style="color: black;">选取</span>便是入驻了速卖通，致力于品牌数字化转型的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>开启互联网营销新模式。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVO1Sbc7R4DPExhgkheBPveo2icuXIoibYLHVsFclmsRLa1beicO6VO4BBvq2mxBia0Y6YSWOAeHBB1nog/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>七匹狼触网跨境电<span style="color: black;">商场</span>务，<span style="color: black;">处在</span>前期摸索<span style="color: black;">周期</span>。对此，速卖通给予新商家的支持政策丰富，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">经过</span>培训<span style="color: black;">指点</span>七匹狼跨境业务团队运营，<span style="color: black;">熟练</span>国际市场运营节奏和技巧。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">七匹狼电商总监陈志聪说：“走出国门，构建国际化时尚产业集团是七匹狼<span style="color: black;">始终</span>追求的<span style="color: black;">目的</span>。<span style="color: black;">咱们</span>速卖通的运营团队还会继续组建扩充，</span><span style="color: black;"><strong style="color: blue;">前期<span style="color: black;">更加多</span><span style="color: black;">期盼</span><span style="color: black;">经过</span>海外市场的分析，<span style="color: black;">首要</span>在货品层面<span style="color: black;">期盼</span>能做到<span style="color: black;">精细</span>配置，避免国内市场的商品在海外<span style="color: black;">水土不适应</span>的<span style="color: black;">状况</span>。</strong></span><span style="color: black;">速卖通会<span style="color: black;">按照</span>国货与海外消费者的差异化给<span style="color: black;">咱们</span>进行策划营销<span style="color: black;">方法</span>，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>快速适应海外市场，很期待能够擦出<span style="color: black;">更加多</span>火花，快速卖快速通！”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>国内电商<span style="color: black;">来讲</span>，七匹狼有着丰富的运营经验，<span style="color: black;">亦</span>运作<span style="color: black;">太多</span>次618年中大促。<span style="color: black;">然则</span><span style="color: black;">针对</span>跨境电商<span style="color: black;">来讲</span>，速卖通618大促<span style="color: black;">亦</span>是七匹狼首次试水，团队非常的<span style="color: black;">注重</span>。“虽然<span style="color: black;">咱们</span>是新店，<span style="color: black;">然则</span>无论2020一整年，还是即将到来的618大促，<span style="color: black;">咱们</span>都有定制了<span style="color: black;">营销</span><span style="color: black;">目的</span>，会与速卖通平台进行营销计划的实时交流与沟通实现销量爆发，保持稳中求进，每一次促单都是沉淀！”陈志聪说。</span></p>3<span style="color: black;"><strong style="color: blue;">新店快速破零，供应链<span style="color: black;">优良</span><span style="color: black;">将来</span>可期</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业发展到金字塔头部，必然会寻求新的发展路线，<span style="color: black;">做为</span>首家在A股上市的鞋业<span style="color: black;">机构</span>，星期六<span style="color: black;">亦</span>加入了出海浪潮中，</span><span style="color: black;"><strong style="color: blue;">多品牌、全产业链纵向一体化的运营模式，<span style="color: black;">亦</span>为今后跨境业务打下了<span style="color: black;">基本</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>速卖通注重商家品牌化发展，与星期六拓展海外市场的初衷一致，星期六在跨境出海首选上<span style="color: black;">亦</span>加入了速卖通，致力推动品牌走向世界。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>新商家，速卖通有一群相当专业的行业小二给予<span style="color: black;">帮忙</span>和支持，</span><span style="color: black;"><strong style="color: blue;">星期六<span style="color: black;">一样</span>得到了新商家全面培训与活动资源等扶持，实现了新店铺快速破零。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">星期六跨境电商运营经理周艳纯说：“品牌化目的必然是走出中国，走向世界，寻求更大的机会市场。<span style="color: black;">日前</span>在速卖通平台的<span style="color: black;">指点</span>与<span style="color: black;">帮忙</span>下，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span>在<span style="color: black;">制品</span><span style="color: black;">选取</span>和运营方向上更加贴合海外市场，营销推广资源方面<span style="color: black;">亦</span>给了<span style="color: black;">非常多</span>支持，总体<span style="color: black;">来讲</span>星期六<span style="color: black;">已然</span>迈出了<span style="color: black;">第1</span>步，</strong></span><span style="color: black;">今后会走稳走好走顺。”</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVO1Sbc7R4DPExhgkheBPveoP4M7iaWGia9IqG5USrwUmRIGeBGSiaM34wF4PpVq31SciaGechEKChCVVw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大促活动<span style="color: black;">针对</span>新店<span style="color: black;">来讲</span>是个营销良机，星期六已为速卖通618大促做足了准备，精心挑选适合大促的货品，搭配<span style="color: black;">各样</span>优惠券、单品折扣、满件折、粉丝特惠等，计划争取在参与<span style="color: black;">第1</span>个大促活动中<span style="color: black;">得到</span>好成绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，</span><span style="color: black;"><strong style="color: blue;">星期六<span style="color: black;">拥有</span>很强的供应链<span style="color: black;">优良</span>，这<span style="color: black;">针对</span>跨境业务<span style="color: black;">来讲</span>起点很高。</strong></span><span style="color: black;">星期六是一家集团化企业，不仅旗下有众多品牌，还有新锐的时尚设计<span style="color: black;">研发</span>团队和制造工厂，以及规范化的庞大<span style="color: black;">营销</span>网络体系和专业的品牌运营团队。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阅读</span></strong></span><a style="color: black;"><span style="color: black;">速卖通“李佳琦”<span style="color: black;">显现</span>了！快来围观！</span></a><a style="color: black;"><span style="color: black;">十周年商家峰会干货分享</span></a><a style="color: black;"><span style="color: black;">下半年速卖通海外商机要点（汽摩配篇）</span></a><a style="color: black;"><span style="color: black;">“解封”后<span style="color: black;">全世界</span>抢购中国<span style="color: black;">自动</span>车</span></a><a style="color: black;"><span style="color: black;">VR<span style="color: black;">帮忙</span>韩国妈妈见到已去世的女儿</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/sYmzWsM9mVOicCfqyu08yqk7KSwKkZQpq9sKru0pTcq15q1zlcW9pYUkM3GyflqCsyAqtOw8EQFdvdceIhx6hbA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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